Graphic Designer
Portfolio LE HIEP
Table of Contents
01 02 03
BRANDING AND IDENTITY
04
PRODUCT PACKAGING
ABOUT ME
UX/UI
HELLO I am Le Manh Hiep, graphic design I am a student majoring in Graphic Design at the University of Greenwich Hanoi and am looking for an opportunity to develop my skills in the field of design. I look forward to joining in-house companies so that I can learn from industry professionals and contribute to the company's growth. My future orientation is to become an expert in branding, UX UI and contribute to the success of design projects.
MY EXPERIENCE
EDUCATION
Freelance
Greenwich Viet Nam
Product Photographer
CONTACT /hipl20 /lehiep.18/ /Hipwibu18 hiep1882002@gmail.com (+84) 888 046 282
2021-Present 2020-2021
high school CHU VAN AN
SKILL
2020-Present 2018-2020
CHAPTER I
BRANDING AND IDENTITY Branding and identity refer to the visual and emotional representation of a company or product that helps differentiate it from competitors and create a connection with customers.
"Cốm" is a rustic, idyllic dish that is rich in the ancient flavors of Hanoi past and present. The people who make the nuggets have to have skillful hands to create the green, flexible and fragrant nuggets, showing the long-standing culture of Hanoi people. Com is considered a special fruit of the country, a gift of young rice. "Cốm" calls the iconic image of golden rice fields representing the wet rice culture of the entire Vietnamese nation. That is why "Hương Xưa" wants to pass on and develop traditional Vietnamese dishes. Bring this gift of young rice closer to today's young generations and further and widely to international friends.
Branding and Identity
2023
LOGO IDEAS With the desire to revive the traditional dish imbued with Vietnamese national identity 'Com' to everyone. The brand logo is inspired by the ' very interesting feature of Com. That's the scent. Hanoi in autumn days, the wind may blow, the sun like pouring honey on the green foliage is also the time when the fragrance of soft nuggets spreads throughout the streets. Only when holding a packet of nuggets wrapped in lotus leaves with a subtle fragrance, slowly open it, pick up a handful of nuggets, put it in your mouth and chew it slowly.
The symbol for the fragrant scent of nuggets combines the soft lines of the letter
cool blue color, characteristic, and at the same time bring 'Old' for the brand logo
Branding and Identity
Building the image of the logo The Huong Xua logo is built on the basis of manuscripts on paper with ideas from typical symbols of Vietnam.
2023
Branding and Identity
2023
Logo graphic scale The Huong Xua logo is detailed as shown in the figure below, The distance and size guidelines of each element in the logo must be followed when used to ensure that the logo is always consistent in all cases. Accordingly, it is not allowed to arbitrarily redraw or edit the logo compared to the original.
Branding and Identity
2023
Original logo
Logo Grayscale
positive logo negative logo
logo color Monochrome icons and black and white icons are used for applications where the icon appears in only one color such as: Fax, invoices, black and white marketing publications, printed on special materials such as metal, plastic, wood,...The above are valid black and white icon and monochrome icon app versions.
Branding and Identity
Color Using color correctly, branding in the tradition helps to build a clear and unique brand image. Blue and orange are the most prominent and distinctive colors, widely used in the media, Red and beige are used as the background on the designs to ensure the most contrast. determined in the design and the friendly, natural feel of the two main colors.
2023
Branding and Identity
2023
Branding and Identity
2023
Branding and Identity
2023
CHAPTER II
UX/UI UX and UI design involve creating digital interfaces that are intuitive, easy to use, visually appealing, and provide a seamless experience for users interacting with a product or service.
THE UX/UI WEB DESIGN OF "HUONG XUA" BRAND
The UX/UI web design of "HƯƠNG XƯA" brand is a great combination of classic and modern features, creating a beautiful and easy-to-use online space. With the spirit of 'com is the gift of young rice' like a traditional Vietnamese dish, "HƯƠNG XƯA" design interface aims to create a great experience for customers when visiting their website. With unique features and exquisite design, Huong Xua website hopes to help users find highquality traditional products and become a trusted destination for Vietnamese food lovers on the Internet. around the world.
UX/UI
2023
Website
Use The purpose of the web is to expand markets and sales channels. A place to provide useful information to customers.
SIZE
UX/UI
2023
UX/UI
2023
APP
Use App is a specific program of applications, software and utilities set up by programmers for the purpose of serving users in different jobs. App can run and help users work on many platforms, interfaces such as phones, websites, computers, ...
SIZE
UX/UI
2023
CHAPTER III
PRODUCT PACKAGING Product packaging is the design and production of the exterior and interior of a product's container or wrapping, with the aim of protecting the product, promoting its benefits and features, and attracting the attention and interest of potential customers.
PRODUCT PACKAGING OF "HUONG XUA"
Product packaging of Huong Xua is a subtle combination of classic and modern features, giving customers a great experience when using the product. With the spirit of 'com is a gift of young rice' as a traditional Vietnamese dish, Huong Xua aims to create high quality products and maintain traditional culture. The packaging is uniquely and delicately designed, evoking the image of autumn rice fields, creating a cozy and familiar space. Huong Xua wishes to bring users not only the experience of traditional flavors but also an emotional adventure and memorable memories in life.
Product packaging
2023
"BÁNH CỐM" Use It helps the cake not to lose its characteristic sweet aroma or taste and helps consumers recognize the brand, product, and create trust with customers.
Product packaging
2023
Product packaging
2023
"CHẢ CỐM" Use Having the role of preserving the characteristic flavor of the product, helping consumers to recognize the brand and products, and creating trust with customers.
FACADE
OVERLEAF
Product packaging
2023
Product packaging
2023
"XÚC XÍCH CỐM" Use Helps preserve the characteristic flavor of products, helps consumers recognize brands and products, and creates trust with customers.
FACADE
OVERLEAF
Product packaging
2023
Product packaging
2023
"CỐM TƯƠI" Use Having the role of containing and packaging to protect the use value of the product, help consumers recognize brands and products, and create trust with customers.
Product packaging
2023
THANK YOU FOR WATCHINH