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MILAN
issue1 January 2021
INTERNATIONAL EDITION - Italy 7€ - Spain 6€ - France 9€ - Deutschland 12€ - United Kingdom 9,50£ - Belgium 10€ - Turkey 19 TL - Portugal 7,50€ - Switzerland 22 Sfr - Holland 12,50€ - Austria 13€ - Greece 11€ - U.S.A. 19,95$ - Canada 24 CAD - Russia 540 Rub - United Arab Emirates 91 AED - People’s Republic of China 150 CNY - Japan 2250 JPY - Singapore 32 SgD - India 1050 INR - South Africa 190 ZaR - Brazil 45 BRL - Australia 30 AUD - Uruguay 20 U.S.D - Principauté de Monaco 10€ - Luxembourg 720 LUF - Cayman Island 21 U.S.D - Mexico 280 MXN - Sweden 160 SEK - New Zeland 28 NZD - Argentina 78 ARS - Chile 12 CLP - Bahamas 21 BSD - Bermuda 24 BMD - Denmark 111 DFF - Fiji 42 Fjd - Dominican Republic 728 DOP - Kuwait 12 KWD - Qatar 75 QAR - Mauritius 722 MUR - Malta 6 MTL - Norway 145 NOK - Israel 88 Ils - Thailand 720 THB - MONTHLY
A SCENT THE MOST INFLUENTIAL STYLE IN THE FIRST HALF OF THE 20TH CENTURY TO BE REMEMBERED Harrods London celebrated the opening of its Salon de Parfum with a spritz of “the world’s most expensive perfume.”
For the opening of Harrods London’s new Salon de Parfum boutique, British perfumer Clive Christian, OBE, created a special edition of his No. 1 perfume with a one-ofa-kind packaging, by covering the brand’s signature crystal bottle with hand-crafted, 24 carat gold lattice-work and adorning it with 2000 diamonds. What’s more is that the lion figure on the front of the bottle was made up of two yellow diamonds, and the lion’s tongue had a rare pink diamond on it. The special edition was named No. 1 Passant Guardant. A standard bottle of the fragrance is marketed as ‘the world’s most expensive perfume’. But the one-off edition that feted the opening of Harrods’ Salone de Parfum, located on the sixth floor of the London department store, genuinely In the motion picture, “The Great Gatsby”, the exterior of Jay Gatsby’s mansion was inspired by the International College of Management, deserved the superlative title. Sydney, Australia, and from other mansions in New York State such as Oheka Castle and La Selva Mansion.
RISE OF THE ROARING TWENTIES Home construction boomed in suburban developments during the 1920s and 1930s in the United States and Western Europe. The traditional choice evolved from the earlier Arts & Crafts era characterised by romance and decoration, and one of the architectural styles that emerged in the U.S. was Tu-
The day of the week is spelled out in full. Since its debut in 1956, the Rolex Oyster Perpetual Day-Date watch was a major innovation. It was the first wristwatch to indicate, in addition to the date, the day of the week spelled out in full in an arc-shaped window at the 12 o’clock marker.This was available in a selection of 26 languages. The Day-Date watch models were made only in precious metals like 18-karat yellow, white and everose gold or 950 platinum.This ‘watch of
prestige’was known for its exceptional precision,reliability and readability. It featured a unique ‘President’ bracelet with semi-circular three-piece links. Its popularity among the wrists of political figures, filmmakers and entrepreneurs ensured its popularity as ‘The President’s Watch.’ Now, Rolex presents a new generation of this iconic model with a novel design and stylistic variations.This new model includes an exquisite variant in 18-karat yellow gold with a green ombré dial embellished with brilliant-cut and baguette-cut diamond hour markers and framed with a futted bezel. The case features a Cyclops lens at the three o’clock marker and scratch- resistant sapphire crystal.
A DEFINITIVE BREAK FROM TRADITION dor Revival, or Mock Tudor. Houses were a mix of red brick, pebbledash and half timbering with red clay tile roofs and tile hung walls. Leaded glass in iron casement windows set in wood, heavy oak doors with iron
nails and fittings recalled Jacobean and Tudor elements. Art Deco appeared in France in the 1920s combining art and craftsmanship, while drawing from different sources and disciplines. Its popularity boomed in the U.S.
In the spirit of novelty, 1920s architecture emerged with new styles using innovative building techniques and construction materials. following the 1922 Chicago Tribune Headquarters design competition. Spurred on by the spirit of novelty, 1920s architecture emerged with new styles using innovative building techniques and construction materials.
OUR ECONOMIC BOUNCEBACK ON THE HORIZON
Though few of us today are old enough to remember the first decades of the 20th century, the annals of history tell us that World War I - the “war to end all wars” took 20 million lives, and that same decade, the Spanish Flu swept through the globe claiming 50 million lives. But what followed were the Roaring Twenties, an astonishing recovery as the war came to its end and the Spanish Flu entered its third wave. Sounds almost familiar? The summer of 2020 saw people returning to beaches and shopping streets as lockdown lifted. Some degree of normalcy resumed, until the second wave, of course. Will much-suffered sectors, such as retail, experience an economic bounceback like the Roaring Twenties? A particular cohort, Gen-Z, born between 1997 and 2012, currently 40 percent of global consumers accounting for $150 billion spent in the United States alone, according to McKinsey & Company, will become a consumer powerhouse by 2035, as Bain & Company estimate that Gen-Z spending could amount to 40 percent of the global market. Online sales in the second quarter rose 45% compared to the same time last year in the U.S., tripling recent growth. E-commerce looms greater than ever before. Brands of the future will be the ones that know not only how to leverage social media, but also maximise other consumer engagement techniques.
THE PRESIDENT’S WATCH, INSIDE AND OUT THE NEW DAY-DATE HOUSES A NEW MOVEMENT KNOWN FOR ITS PRECISION, SHOCK RESISTANCE, RELIABILITY AND SUPERLATIVE PERFORMANCE. The new Oyster Perpetual Day-Date 36 is equipped with a new generation self-winding mechanical movement with a Calibre 3255 that has been entirely developed and manufactured by Rolex and incorporates the brand’s Chonergy escapement, known for its high energy efficiency and dependability, which permits a power reserve of approximately 70 hours. This movement has been fitted with a blue Parachrom hairspring, another Rolex exclusive, this paramagnetic alloy improves precision in comparison to traditional hairsprings regardless of the position.The watch’s oscillator also features the brand’s hallmark Paraflex shock absorbers that further increase the model’s shock resistance.This movement is enclosed in a 36-mm Oyster case, synonymous with waterproofness and guaranteed to a depth of 100 meters. The case, which is hermetically screwed down by Rolex watchmakers to secure the movement, is crafted from a solid block of 18-karat yellow gold.