Legacy Lookbook - December 2021

MARKETING

LEGACY LOOKBOOK

02

JUNE 2021

DOES YOUR

SOCIAL MEASURE UP?

LOOKBOOK CONTENTS

J U N E

3

Cover Story: Social

4

Marketing Packages

5

Welcome to KW Special

6

Style Options

10

Father's Day Goodies

11

June Savings

12

Legacy Resources Team

15

Why Leverage Matters

LEGACY LOOKBOOK/ JUNE

2

THECOVERSTORY THE AVERAGE AMERICAN SPENDS OVER 2 HOURS ON SOCIAL MEDIA EVERY.SINGLE.DAY. ARE YOU TAKING ADVANTAGE OF YOUR SOCIAL MEDIA PRESENCE? The average American also knows 4+ Realtors... so how do you stand out in a sea of agents? KW provides SO MANY tools to help you conquer the Social Media world - and Legacy Resources is here to help you execute!

$50 $50 $40 $10 $35

Facebook Page Creation Facebook Banner Design 1 Social Media Post (1 post, 1 outlet concierge) Additional Cost Per Outlet Command Ad Creation (spend not included)

Super Agent Jeff Peterson utilizes the LR Leverage Package to stay on top of all things Social Media!

LEGACY LOOKBOOK/ JUNE

3

PACKAGES LEADS $125 $200 $25

Social Post (1/wk, 1 outlet)*

$65

New Smart Plan Creation

Social Post (2/wk, 1 outlet)*

$25

Existing Smart Plan Edit

Command Ad

$75

Door Hanger OR Postcard**

(spend not included)

$buildable

*additional outlets available for $10 per outlet, per post **additional $50 if you want both Door Hanger & Postcard

LISTINGS Coming Soon Social Post

Open House Social Post

Just Listed Social Post

Just Listed OR Just Sold Postcard**

Property Flyer or 2 Page Brochure*

Just Sold Social Post

$300 setup fee, $100/listing monthly

*additional $50 if you want both flyer & brochure **additional $50 if you want both JL & JS postcards

LEVERAGE

Included for up to 3 listings per month:

Social Post (2/wk, 2 outlets max)

Coming Soon - Social Post

2 Command Ads

Just Listed - Social Post

1 New Smart Plan Creation

Property Flyer OR Brochure**

1 Existing Smart Plan Edite

Open House - Social Post

1 Door Hanger OR 1 Postcard*

Just Listed OR Just Sold - Postcard*** Just Sold - Social Post

*additional $50 if you want both Door Hanger & Postcard **additional $50 if you want both flyer & brochure **additional $50 if you want both JL & JS postcards

$300 setup fee, $500 monthly

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4

EXCLUSIVE WELCOME TO KW SPECIAL Affiliating with a new brokerage brings unique challenges - including branding your business to reflect your new firm home! Let our Legacy Resources Marketing Team take your branding transition off your hands with this exclusive special!

$99

For Just

Agents who have recently joined KW will receive the following Style Package Services (custom services are available for an additional cost).

- Business Card Design - Email Signature - Facebook Banner - Yard Sign Design - Open House Directional Design - "Joined KW" Social Media Announcement Graphic

LEGACY LOOKBOOK/ JUNE

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STYLE

BEFORE WE BEGIN...

When you order a branding service from Legacy Resources Marketing, it is our goal to provide a product that fits your specific style. Prior to beginning the creative process, our Marketing Director will ask you to identify which of the styles below you believe best represents YOU.

Yard Sign Design $30 Rider Design $15 Open House Sign Design $30

Business Card Design $30

TRADITIONAL kw classic, black, white & red

LEGACY LOOKBOOK/ JUNE

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MODERN

STYLE

sleek lines, monochrome

Yard Sign Design $30 Rider Design $15 Open House Sign Design $30

Business Card Design $30

LEGACY LOOKBOOK/ JUNE

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BOLD

high contrast, eye-catching

Yard Sign Design $30 Rider Design $15 Open House Sign Design $30

Business Card Design $30

STYLE LEGACY LOOKBOOK/ JUNE

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SOUTHERN formal fonts, pastels

Yard Sign Design $30 Rider Design $15 Open House Sign Design $30

Business Card Design $30

YOUR PREFERRED STYLE IS OUR STARTING POINT...

STYLE

The examples shown above are a simple way for our marketing department to begin understanding your personal marketing style. Once you select a style, we will work alongside you and your team to revise your selected products and tailor them to fit your business.

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FATHERS DAY SOCIAL

Father's Day is Sunday, June 20th... don't forget to show the Dad's in your life some love!

Shoot Britt an email to get this graphic tailored to your business or to create a brand new graphic specific to you and the Dad's you hold dear.

CONTACT BRITT FOR CUSTOMIZATION. ($10)

[JUNE] POP BY PAIR THIS CARD OR PRINT ON EASY STICK LABELS (FIT 8 TO A PAGE) WITH ANY BBQ SEASONING / RUB FOR A FUN FATHER'S DAY TREAT! THESE BEST SELLING BOTTLES ARE SOLD 12 TO A PACK ON AMAZON! (CLICK HERE TO BUY) CONTACT BRITT FOR CUSTOMIZATION. ($10) LEGACY LOOKBOOK/ JUNE

10

SAVINGS

WIN THE LISTING So, you found a coupon but don't know what to use it on? Save BIG money on a custom Listing Presentation or Buyer Presentation.

First

3

Agents to email marketing@legacyresourcesnc.com with this month's code word will receive 20% off one individual marketing service in the month of June.

CODE WORD: POPS

20% OFF ONE INDIVIDUAL SERVICE **packages not included. valid only for new orders. cannot be used retroactively on previously ordered and/or billed services.

SAVINGS

Normally $200, just $160 with the coupon below!

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MORE THAN JUST MARKETING THE LEGACY RESOURCES TEAM

LOGAN BURKE DIRECTOR OF PHOTOGRAPHY

(910) 200-6429 PHOTOGRAPHER@LEGACYRESOURCESNC.COM

ORDER INQUIRY

KATE FIELDING ADMINISTRATIVE NINJA

(919) 355-6994 INFO@LEGACYRESOURCESNC.COM

ORDER INQUIRY

JARED CALDWELL DIRECTOR OF VIDEOGRAPHY

(919) 673-7982 VIDEOGRAPHER@LEGACYRESOURCESNC.COM

ORDER INQUIRY

ELISE MELHORN DIRECTOR OF STAGING

(919) 621-5741 STAGING@LEGACYRESOURCESNC.COM

ORDER INQUIRY

JARETT VOGLER HOME INSPECTOR

(984) 212-9053 INSPECTOR@LEGACYRESOURCESNC.COM

ORDER INQUIRY

CHERI KLEBER PROPERTY MANAGER

(919) 368-1287 PM@LEGACYRESOURCESNC.COM

ORDER INQUIRY

JENNIFER BIRDSONG TRANSACTION COORDINATOR

((252) 655-1001 JENBIRDSONG@KW.COM

ORDER INQUIRY

LEGACY LOOKBOOK/ JUNE

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VENDORSPOTLIGHT

JARED CALDWELL DIRECTOR OF VIDEOGRAPHY

Jared is a professional and corporate videographer/photographer born and raised in Raleigh, NC. He has always been passionate about helping people experience verbal and visual messages with more clarity so that deeper, richer communication is realized. We're not talking virtual tours...

At Legacy Resources, Jared provides professional marketing video services to help agents tell their story, express their value and create a connection with potential buyers and sellers. This video is a fantastic addition to your website, facebook, digital newsletter and so much more!

Curious what a custom marketing video could do to boost your business?

Send Jared a quick message by clicking "Order Inquiry" below.

(919) 673-7982 VIDEOGRAPHER@LEGACYRESOURCESNC.COM

ORDER INQUIRY

LEGACY LOOKBOOK/ JUNE

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LEGACY

LEGACY RESOURCES

PAIGE TODD

DIRECTOR OF LEGACY RESOURCES

(919) 605-6037 DIRECTOR@LEGACYRESOURCESNC.COM

BRITT CLOSE DIRECTOR OF MARKETING

(919) 433-7086 MARKETING@LEGACYRESOURCESNC.COM

ORDER INQUIRY

LEGACY LOOKBOOK/ JUNE

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WHY LEVERAGE MATTERS ... and more importantly, why YOU NEED to learn how to leverage your business!

What makes you a GREAT Real Estate Agent? We're willing to bet that it's not your eye for design or keen ability to highlight the best of your sellers property on an 8.5x11 inch piece of paper - but rather your detailed organization, fierce negotiation skills, and relentless dedication to your clients.

At this moment, we are braving a market that is notorious for creating stress and sucking time. So now, more than ever, it is crucial that you use wha time you do have wisely...

In other words, focus on your money making activities!

For our KW Legacy Realtors, those activities are calls, client follow ups, appointments, showings, open houses, closings (hopefully) etc... At the end of the day, whether your time is focused on generating additional business or simply caring for the business you already have, there typically isn't much left over.

Let us help you realize what a Life Worth Living and a Business Worth Owning really looks like. The key?

Leverage.

Focus on what you do best - and let us handle the rest.

-Paige, Britt, and the rest of the Legacy Resources Team

LEGACY

LEGACY RESOURCES

LEGACY LOOKBOOK/ JUNE

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L E G A C Y R E S O U R C E S Sincerest thanks to those who have ordered Legacy Resources Marketing Services.

We continue to appreciate your trust and look forward to creating together in the future.