Kuo-Wei Lee Portfolio of Work

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Kuo-Wei Lee

Portfolio of Work

"I certify that the work included in this portfolio is my own original work. Work included which was conducted as a part of a team or other group is indicated and attributed as such - the other team members are named and a true description of my role in the project is included."

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Table of Contents EPEAS • •

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D’Amico Communications Alpha MedTec Avesta Integrative Medicine

KW Studio: Brand and Presentation Design • •

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Foresight 2033 Publish: HCI International 2024

Departure Thailand

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Brand Strategy Design & Deployment Traveler-Centered Experience Store Design

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Design Process Workshops: Exploring Visual Poetry Publish: TAICHI 2024, SECAC

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Bonnie, The University of Texas at Dallas Tim, North Texas Foresight Institute

MIT ARTECA, A Collaborative Effort from MIT Press, Leonardo and UT Dallas

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Self-Initiated Coding Projects I

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the abc’s of Helvetica Interactive Virtual Piano

Self-Initiated Coding Projects II Master's Thesis — ArtSide & VizPoem

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Driving Assessment Design Thinking Health Kiosk/App Prototype Development Health Kiosk Clinic Study Publish: HCI International 2024

Toyota Foresight 2033: ReadySetFuture_

KW Studio: Brand and Digital Experience Design • • •

Service Design Process iF Design Student Award 2024

Toyota Health Time Machine • • • •

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Compare iPhone Models!

Interactive Name Card

Undergraduate Design Portfolio 2013-2015

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Service Design | User Journey Mapping | Human-Computer Interaction | UN SDGs

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2023-2024 EPEAS

EPEAS Service Design This project explores how corporations can profit by addressing global challenges rather than contributing to them, focusing on net-positive impact, systems thinking, and organizational transformation. The goal was to create a framework that guides organizations toward sustainable and regenerative practices by leveraging service design tools and methodologies.

EPEAS Service Design Prototype

How might we guide people to effectively research and prioritize sustainable criteria when making their purchasing decision?

EPEAS is designed as an eco-friendly product comparison tool. It aims to promote conscious consumption and a circular economy by offering guidance to consumers who wish to purchase more sustainable electronics. It integrates the EPEAT® framework, the world’s leading ecolabel for technology. This tool helps users make more eco-conscious consumer decisions, prioritizing environmental impact and resource efficiency. Unique in its approach, it combines in-store and digital engagements, promoting long-term sustainability.

Current EPEAT Service Portal

Learn more: kuoweilee.design/epeas

EPEAS Team: Kuo-Wei Lee and Ruoyi Liu Advisor: Prof. Florian Vollmer Course: ID6216 Service Design, Brand, and Value Creation Electronic Product Environmental Assessment Tool

EPEAS Prototype

Service Design | User Journey Mapping | Human-Computer Interaction | UN SDGs

2023-2024 EPEAS

iF Design Student Award Milan, Italy Georgia Tech’s Service Design course project, EPEAS, supervised by Prof. Florian Vollmer, addressed UN SDG 13 (Climate Action) through user-centered design. This work won the iF Design Student Award 2024 in Milan, Italy, one of 76 winners out of more than 7,000 submissions, and promoted sustainable electronics consumption and environmental awareness.

EPEAS is designed as an eco-friendly product comparison tool. It aims to promote conscious consumption and a circular economy by offering guidance to consumers who wish to purchase more sustainable electronics. It integrates the EPEAT® framework, the world’s leading ecolabel for technology. This tool helps users make more eco-conscious consumer decisions, prioritizing environmental impact and resource efficiency. Unique in its approach, it combines in-store and digital engagements, promoting long-term sustainability.

Learn more: ifdesign.com/en/winner-ranking/project/epeas/638308

EPEAS Team: Kuo-Wei Lee and Ruoyi Liu Advisor: Prof. Florian Vollmer Course: ID6216 Service Design, Brand, and Value Creation

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Design Thinking Workshop | Quantitative Research | User Experience

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2021-2024 Health Time Machine

Health Time Machine (1)— Driving Assessment Design Thinking Client

Role

Timeframe

Toyota Motor North America Aperio Insights

UX Designer

Winter 2021

Freedom to travel by automobile will continue to be an important factor to maintain personal independence and mental health. As a result, we need a rigorous/strict way to assess drivers in order to decrease accidents and prevent dangerous driving.

Objectives Conduct design thinking workshops to explore key process steps from consumers and experts that yield a more refined proof-of-concept of driving assessment for seniors including: • • • •

Outline potential approaches to conduct driving assessments Identify optimal process flows and specific functions for each step Mockup screens that depict these process flows & functions Convert select mockup screens into a 1-minute explainer video

Learn more: kuoweilee.design/driving-assessment

Project Lead: Mike Courtney, Principal at Aperio Insights Design Lead: Cassini Nazir, Assistant Professor at The University of North Texas

S Things you CAN measure: • Informational • Experimental • Sensory

Things you CANNOT measure: • Informational • Experimental • Sensory

Outline potential approaches to conduct driving assessments

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Interaction Design | Product Development

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2021-2024 Health Time Machine

Health Time Machine (2)— Health Kiosk/App Prototype Development Client

Role

Timeframe

Toyota Motor North America Aperio Insights

UI/UX Designer

Spring 2022

We explored consumer interest in a driving assessment & wellness-centric service. This project focused on developing a mock-up assessment app (smartphone and kiosk) to measure driving behaviors and provide personalized guidance based on assessment results via a clickable prototype.

Objectives Develop low- and hi-fidelity prototypes for drivers’ health checkups that can later be used for user testing.` App scope – Would include 3 major sections: • Wellness Assessment • Quiz-type assessment that looks at driver health and wellness • Prompts user for recommendations, discounts and rewards • Driving Assessment and • Simulate data being transmitted to/from app/vehicle • Simulate usage of driver patterns over time • Prompts user for recommendations, discounts and rewards • Brain Training • Based off of brain health assessment apps • Prompts user for recommendations, discounts and rewards

Learn more: kuoweilee.design/health-checkup-prototype Project Lead: Mike Courtney, Principal at Aperio Insights Design Lead: Cassini Nazir, Assistant Professor at The University of North Texas

Figma's prototyping to create interactive flows that explore how a user may interact with the designs

Interaction Design | Product Development | Ethnography | Consumer Analysis

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2021-2024 Health Time Machine

Health Time Machine (3)— Health Kiosk Clinic Study Client

Role

Timeframe

Toyota Motor North America Aperio Insights

UI/UX Designer

Summer 2022

A self-serve, informational kiosk was deployed at two Toyota dealership locations in North Texas to validate proof-of-concept of driving assessment for seniors.

I assisted in conducting over 20 intercepts to understand attraction and expectations. Kiosk screens were refined based on consumer feedback.

Objectives Setup the mock kiosk and messaging posters at locations and observe its ability to attract consumers. Intercept select individuals and inquire as to what prompted them to approach the kiosk. Also intercept those who saw but did NOT approach the mock kiosk to understand why they passed it by. The focus of this project is to better understand: •

Attraction: How might TMNA attract consumers to take the health and driving checkups via a kiosk?

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Experience: In what ways does the kiosk experience with its health and driving checkups change their minds about driving safety?

Learn more: kuoweilee.design/HTM-Kiosk-Clinic-Study Project Lead: Mike Courtney, Principal at Aperio Insights Design Lead: Cassini Nazir, Assistant Professor at The University of North Texas

Utilize MURAL, an online collaboration platform, to keep stakeholders posted in real time

Interaction Design | Product Development | Ethnography | Consumer Analysis

2021-2024 Health Time Machine

Leveraging Curiosity to Care for an Aging Population

The academic value derived from the Health Time Machine project has been distilled into an article published in the proceedings of HCI International.

The publication demonstrates my commitment to translating industry insights into scholarly contributions, advancing the fields of HCI. This paper presents an ongoing research project aimed at extending the driving years of older drivers.

It introduces the Inviting Curiosity framework, used to create interactive mobile and tablet prototypes tested with consumers, showing how technology and innovative approaches can improve the driving experience for aging individuals.

“People desire a longer life and want to live it with purpose, delight, and respect” — Joseph Coughlin, MIT AgeLab

How might we help seniors drivers maintain freedom of mobility to support personal independence?

Cassini Nazir, Kuo-Wei Lee, and Mike Courtney. (2024). Leveraging Curiosity to Care for an Aging Population. In proceedings of the 10th International Conference on Human Aspects of IT for the Aged Population (ITAP 2024), held as part of the 26th International Conference on Human-Computer Interaction, HCI International 2024 (HCII 2024), Washington, DC DOI: 10.1007/978-3-031-61546-7_14

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Educational Technology | Human-Computer Interaction | Co-Creation | Curiosity

10 A 2019 card-based brainstorming exercise and predecessor of ReadySetFuture_.

2023-2024 Foresight 2033: ReadySetFuture_

Research, Redesign, and Digitize

Toyota Foresight 2033 ReadySetFuture_ Scenario Creation

Client

Role

Timeframe

Toyota Motor North America Aperio Insights

UX Designer

Summer 2023

In the year 2030, what are ways [Type of Technology] would help achieve [Consumer Desires and Demands] when in [Scenario] with [Driving Forces]

The Foresight 2033 project aims to cultivate Toyota’s executive team’s curiosity and foster innovative futures thinking.

It empowers participants to generate creative solutions that balance user needs, technological feasibility, and strategic constraints.

Objectives Through engaging workshops and thought-provoking exercises, the tool we designed, ReadySetFuture_, facilitates the ideation of new features and the evolution of existing ones toward a “surprise and delight” state.

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Inspire Curiosity and Innovation • Engage executives in creative exploration of future consumer needs.

• Foster curiosity about alternative futures through diverse exercises.

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Generate Creative Solutions • Develop innovative ideas that address user needs.

• Explore high-level concepts and practical implementation strategies.

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Enhance Futures Thinking with Generative AI Piloting • Integrate generative AI tools to explore diverse futures scenarios and spark innovative solutions.

• Leverage AI to support creativity, uncover alternative possibilities, and streamline scenario generation.

ReadySetFuture_ Web-based UI Timeless Needs and Driving Forces cards interact with factors shaping the consumer experience.

Prompts highlight experiences, needs, and feelings tied to the cards in play.

AI-generated thought starters offer detailed descriptions for each card.

Gathered Insights and 100+ Scenarios

Learn more: dl.acm.org/doi/10.1007/978-3-031-61353-1_23 Project Lead: Mike Courtney, Principal at Aperio Insights Project Lead: Cassini Nazir, Assistant Professor at The University of North Texas Design Lead: Kuo-Wei Lee

Foresight Workshop

Educational Technology | Human-Computer Interaction | Co-Creation | Curiosity

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2023-2024 Foresight 2033: ReadySetFuture_

Becoming More Curious About the Future: ReadySetFuture_

The academic value derived from the Foresight 2033 project has been distilled into an article published in the proceedings of HCI International. The publication demonstrates my commitment to translating industry insights into scholarly contributions, advancing the fields of HCI. This research explores how our tool helped a major automotive maker understand future consumer values and their impact on vehicle features. We contrasted the TINA mindset with the TAMA approach, emphasizing the importance of cultivating curiosity about future possibilities.

The success of ReadySetFuture_ in generating over 100 scenarios across workshops demonstrates its effectiveness in encouraging diverse perspectives on potential futures.

TINA There Is No Alternative versus

TAMA There Are Many Alternatives

Cassini Nazir, Mike Courtney, and Kuo-Wei Lee. (2024). Becoming More Curious About the Future: ReadySetFuture_. In proceedings of the 13th International Conference on Design, User Experience, and Usability (DUXU 2024), held as part of the 26 th International Conference on Human-Computer Interaction (HCII 2024), Washington, DC DOI: 10.1007/978-3-031-61353-1_23

Global Expansion | Brand Experience Strategy | Visual Design | E-commerce Development

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2019-2022

Departure Thailand— Brand Strategy Design & Deployment Creating a distinctive and powerful brand is essential for fostering connections with clients. An effective branding plan can increase customer loyalty, boost brand recognition, generate repeat purchases, and stimulate word-of-mouth promotion and recommendations.

Departure style guide ensures a consistent brand experience for customers across channels.

At Departure Thailand, I achieved a range of design projects as Manager, Design from Nov. 2019 to Jul. 2022.

These included •

leading branding workshops for repositioning and localization in Thailand,

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devising Brand Guidelines for team members to adhere to and ensure visual brand consistency,

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working with the Marketing team to develop sales campaigns, pinpointing Ideal Customer Profiles (ICPs) to guide us in creating campaigns for the right audiences,

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developing an e-commerce website for the business in Southeast Asia

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establishing a seamless online-to-offline(O2O)—omnichannel—strategy,

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designing Departure’s first UX-oriented store overseas, and

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constructing a strong packaging and unboxing strategy and allowing the experience to leave a strong impression on consumers.

Brand Style Guidelines: bit.ly/Departure_Brand_Guidelines Omnichannel Strategy with ConnectPOS: bit.ly/Departure-ConnectPost Design Sharing: bit.ly/D_Design_Sharing E-commerce Website: departure.co.th

Design system

Branding workshop

Competitor analysis/mapping

Brand Experience Design | Visual Design

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2019-2022

Departure Thailand— Traveler-Centered Experience Store Design Worked with a Japanese interior design team, we designed Departure’s first UX-oriented store overseas.

Compared with regular travel retail, Departure focuses on the “traveler experience”, Departure Thong Lo is a store dedicated to customers who have a chance to experience and interact with products deeply. As we live in an era of advanced technology, the online-shopping experience is very important to Departure as well. We provide leisure and roomy space and an omnichannel sales allowing customers to connect their digital and physical world, which make them browse the color variations at a glance easily and quickly on iPad, and then experience the real product in person in order to help them make the right and suitable decision.

The store offers exquisite pavement slope, size guide and the luggage breakdown for the sake of allowing customers to explore the product they are interested, and Departure’s philosophy—With us, you can go anywhere.— comprehensively.

Traveler Experience Design: bit.ly/TL13_Design Store Walk-through: bit.ly/DTL-TWExcellencePCHOME

Asymmetrical Floor Plan Diagonal Composition represents a balanced composition of dynamically intersecting and crossing parallel and diagonal lines.

Diagonal lines suggest movement and action to create dynamic and lively vibes

Master’s Thesis| Design Research| Interaction Design

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2017-2018

Master's Thesis—ArtSide Supervisor: Cassini Nazir, Clinical Associate Professor School of Arts, Technology, and Emerging Communication The University of Texas at Dallas

Public art creates a sense of pride and community identity. It represents the public history of cities, enriches the culture, and ref lects public thinking in society. Public art can create meaningful relationships between cities and their citizens.

ArtSide, is a mobile prototype that connects individuals to public art and provides a social platform to interact with others about the pieces.

View the subject-matter expert interviews at goo.gl/2YSAKM. Ultimately, my thesis was awarded a HASTAC scholarship, and as a Lead Presenter, I was selected to present at two conferences: the Alliance for the Arts in Research Universities (a2ru) and the ResearchArt-Writing Conference at UT Dallas.

Learn more about the design process at kuoweilee.design/artside-design-process

Acknowledgements Many thanks to Cassini Nazir, Roger Malina, Greg Metz, Vic Simon, Joyce Hong, Shruthy Sreepathy, Yusra Khan, the faculty of The University of Texas at Dallas, and the members of ArtSciLab.

Master’s Thesis| User Experience Workshops | Participatory Design

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2017-2018

Master's Thesis—ArtSide Workshops: Exploring Visual Poetry Interactive and participatory design workshops engaged people to provide opinions, experiences, and stories.

The problem we've got is that journal is an app feature where user can write about their experience with public art, add images/videos and share it with others. This feature was design in the conventional way how most social media platforms provide. We wanted to come out of this conventional way of hash tag, image gallery and selfies. We’d like to build a space where sharing their experience with public art itself becomes an experience and an opportunity to think and write creatively. Three one-hour interactive workshops allowed participants to share their personal insights into public art and perspectives about how technology can be used to enhance the experience of public art. I gathered the artifacts produced during the workshops to provoke creative possibilities for ArtSide - VizPoem.

Learn more about the workshops at kuoweilee.design/design-workshops

Acknowledgements Workshop Co-hosts: Shruthy Sreepathy, Yusra Khan

ArSide’s Visual Poetry Feature derived from the workshops

Civic Media| Conference Paper | Peer-reviewed Panel

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2024

A Socio-Technological Exploration: VizPoem for Enhanced Engagement in Public Art VizPoem, the conceptual media expression presented at TAICHI 2024 in Taiwan, received an honorable mention for its creative approach to combining visual poetry with public art experiences. This research demonstrates the potential of innovative technologies in enhancing public engagement with art and urban spaces, fostering community-oriented dialogues among artists, residents, and urban planning stakeholders. My ongoing research in this area—including presenting the VizPoem concept at a peer-reviewed panel at SECAC 2024 in Atlanta where I engaged with researchers and educators at SUNY Buffalo and the University of North Texas—reflects a commitment to collaborative, community-centered design approaches.

80th Annual Conference

devoted to education and research in the visual arts

Kuo-Wei Lee and Cassini Nazir. (2024). Enhancing Public Art Experiences through Visual Poetry. In proceedings of the 10th Annual Conference of Taiwanese Association of Human-Computer Interaction (TAICHI 2024), Tainan, Taiwan, Honorable Mention Award.

Kuo-Wei Lee. (2024). Navigating the Unseen: A Socio-Technological Exploration with VizPoem for Enhanced Engagement in Public Art. The 80th SECAC Conference (SECAC 2024), Atlanta, GA

Brand Experience Strategy | Corporate Identity Design| Web Development

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2021

Corporate Identity and Digital Experience Design Client

Role

Timeframe

D’Amico Communications

Design and Development

2.5 Months

Certified Service-Disabled Veteran-Owned Small Business

Rebranding and designing a website for a Certified ServiceDisabled Veteran-Owned Small Business (SDVOSB)— D’Amico Communications—allows them to effectively represent the business and helps it succeed in the digital world.

Official website

Here are steps I took to approach this project: 1. Research the business and its target audience 2. Define the project scope and objectives 3. Redesign the corporate identity 4. Develop a style guide 5. Wireframe the website 6. Develop the website Website: damicoconsulting.com

D’Amico style guide: logo, color palette, typography, and imagery.

Brand Experience Strategy | Corporate Identity Design| Web Development

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2020

Corporate Identity and Digital Experience Design Client

Role

Timeframe

Alpha MedTec

Design and Development

2 Months

Develop a corporate identity system and design a website for AlphaMedTec, a consulting firm providing services based on practical experiences for the medical device industry.

Here are steps I took to approach this project: 1. Research the business and its target audience 2. Define the project scope and objectives 3. Design the corporate identity 4. Develop a corporate identity system (CIS) 5. Wireframe the website 6. Develop the website Website: alphamedtec.com

wireframing

Brand Experience Strategy | Web Redesign

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2018

Digital Experience Design – Web Redesign Client

Role

Timeframe

Avesta Integrative Medicine

Design and Development

2 Months

Topline Reports

Design brief

Design process

In 2018, Avesta Medicine started providing telemedicine consultations in lifestyle, functional and Integrative medicine. The client would like to use website to attract/absorb more customers through online.

Avesta Medicine needs to set itself apart from competitors while maintaining a coherent message. Avesta Medicine website should be nimble, and passionate about telemedicine services / medical consultation and we need that to be at our core.

See more details: kuoweilee.design/avesta

Visual Design

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2019

Templates

Visual Identity and Presentation Design Client

Role

Timeframe

The University of Texas at Dallas

Design and Development

1.5 Months

Bonnie Pitman The former Director of The Dallas Museum of Art Distinguished Scholar in Residence for The Edith O’Donnell Institute of Art History Director Art-Brain Innovations, Center for BrainHealth Distinguished Scholar in Residence for The School of Arts, Technology, and Emerging Communication The University of Texas at Dallas

Design 3 slide deck templates for Bonnie’s presentations (workshops, lectures, and courses) to accommodate her three areas of research: • Do Something NEW TM • Power of ObservationTM • Art + Medicine Develop identity that covers all research areas in consistent typefaces, colors, layouts.

Do Something NEW invites the exploration of an ordinary day and making it extraordinary. The practice helps with the simple interactions of the day giving a focus for being grateful, creative and mindful. I’ve gone through over 2,000 Bonnie's experiences and developed the color system.

Color calibration meeting

Visual identity design: color system exploration, wordmark design

Visual Design

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2022

Visual Identity and Presentation Design Client

Role

Timeframe

Tim Morgan, Consulting Futurist

Design and Development

1 Month

North Texas Foresight Institute (NTFI)

Presentation Design Designed Logos and visual identity systems for Tim’s Everyday Futurist & NTFI and developed a slide deck template for Tim’s presentations (workshops, lectures, and professional presentations) to accommodate his two brands: • North Texas Foresight Institute a leading-edge source of long-range Business Intelligence for strategic insights & innovation development. Futures Thinking & Strategic Foresight are about making better decisions for today, ones that create future opportunities & anticipate future difficulties. Foresight is the art of winning the race before it starts.

• Everyday Futurist personal writing, lecture, & teaching brand for Tim. VIS Design

Design System | Usability Testing | Web Development

2016 - 2018

MIT ARTECA, A Collaborative Effort from MIT Press, Leonardo and UT Dallas Supervisor: Cassini Nazir, Clinical Associate Professor School of Arts, Technology, and Emerging Communication The University of Texas at Dallas

As a Junior UI/UX Designer at ArtSciLab, UT Dallas, mainly in charge of designing & improving the digital experience on the ARTECA platform, a curated space for essential content linking the arts, sciences, and technologies with alternative methods of peer review and monograph publishing, in collaboration with MIT Press & Leonardo Journal with over 100 subscribing institutions. Assisted with publishing the first Chinese journal article on the ARTECA in collaboration with Tsinghua University and Nanjing University. Co-hosted 4 user research workshops and discovered 7 feature issues & 12 design flaws. Identified 20+ design issues mostly related to navigation system and labeling system through heuristic evaluation which helped refine the content map and improve user flow.

Responsibilities •

Develop UI kit and maintain & improve UI components on the ARTECA platform.

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Create low to high fidelity prototypes for usability testing and demonstration.

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Utilize project management process to track and measure UX deliverables.

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Collaborate with web developers, project coordinators, faculty members and other stakeholders.

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Ability to facilitate usability testing and drive user research workshops.

See more details: kuoweilee.design/arteca

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Interaction Design | Programming | Web Development

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2019 - 2020

Self-Initiated Coding Projects I Self-initiated coding projects can be a valuable way for me, a designer, to better understand the thinking and perspective of developers and engineers. By working on a coding project, designers can gain a deeper understanding of the technical constraints and considerations that developers must take into account when building a product. This can be especially valuable for designers who are interested in working closely with development teams and want to be able to speak the same language and understand the challenges and opportunities that developers face.

Note: Please open in Chrome / FireFox. Loading audio takes a moment. kuoweilee.design/ the-abcs-of-helvetica

kuoweilee.design/ interactive-piano

Helvetica.

Neue Haas Grotesk

Self-initiated coding projects can also help me develop a greater appreciation for the time and effort that goes into building a product, which can inform their design decisions and help me create more practical and feasible designs.

the abc's of Helvetica

Interactive Virtual Piano

Responsive Web Design Project with Typography, Visual Design.

AJAX imports external data and Vue.js manages/edits data in real-time.

HTML & CSS / JavaScript / RWD / Typography

HTML & CSS / Vue.js / Ajax

Interaction Design | Programming | Web Development

II

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2019 - 2020

Self-Initiated Coding Projects II Self-initiated coding projects can be a valuable way for me, a designer, to better understand the thinking and perspective of developers and engineers. By working on a coding project, designers can gain a deeper understanding of the technical constraints and considerations that developers must take into account when building a product. This can be especially valuable for designers who are interested in working closely with development teams and want to be able to speak the same language and understand the challenges and opportunities that developers face.

Self-initiated coding projects can also help me develop a greater appreciation for the time and effort that goes into building a product, which can inform their design decisions and help me create more practical and feasible designs.

Note: Please open in Chrome / FireFox. Loading audio takes a moment. kuoweilee.design/ interactive-iphone-models-demo

kuoweilee.design/ interactivenamecard

Compare iPhone Models!

Interactive Name Card

Using jQuery to toggle and/or change CSS classes

HTML & CSS Exercise

jQuery / JavaScript / HTML & CSS

HTML & CSS / Animation

Capstone Project | Product Design | Graphic Design | Photography

2013 - 2015

Undergraduate Design Portfolio A variety of design projects completed during undergraduate studies, ranging from product design, graphic design, and photography.

With a Bachelor of Engineering background at National Taiwan Normal University has prepared me well with a strong foundation in industrial design and engineering technical skills. These skills likely include a thorough understanding of engineering principles and techniques, as well as the ability to apply this knowledge to the design and development of various products and systems. The education at NTNU has likely prepared me to work in a variety of engineering and design-related fields, and well-equipped me to tackle complex design challenges and solve realworld problems in the future.

Portfolio: kuoweilee.design/productdesign

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