Bureau of Health Promotion LOGO Analysis

PSYCHOLOGY AESTHETICS

HUMAN FACTORS

DESIGN PROCESS

INFO. ARCHITECTURE

DESIGN PRINCIPLE SEX APPEAL

AESTHETIC TOOLBOX

BUREAU OF HEALTH PROMOTION AESTHETIC BIAS

LESS IS MORE

DIMENSIONAL PERCEPTION PREFERENCE C 60 + Y 100 C 100 + M 10 + Y 100 Font: Prestige Elite

FUNCTION

The goal of BHP is to promote public health in Taiwan.

Collecting public health data, and setting policies accordingly.

Strengthening health infrastructure within dierent communities.

Implementing health laws and policies.

FUTURE

Helping building a health community, hospital, school and workplace.

Generating new health trends.

Minimizing the gap of health care between dierent social groups.

Monitoring the health of the general public in all life stages.

Targeting on the main health threat within Taiwan such as smoking, obesity and food safety.

LOGO DESIGN

BUREAU OF HEALTH PROMOTION

BHP is placed in the center to give a simple and instant message.

The typeface is also the shape of three human, emphasizing the humane nature of the organization.

The logo is round shows the BHP is an overall organization who's at the service of everyone in Taiwan.

The color of the logo represents the concept of health.

Promotion of health, Disease Prevention, Protection of life.

Chinese Typeface

Green Circle

路 Circle - Comprehensive Survice 路 Dark Green - Health

Promotion BHP - People

Protection

路 BHP - Humane nature of the organization 路 Light Green - Social Care

Prevention Chunking

English Typeface High Noise Ratio and Horror Vacui : Green Circle / Destorted Typeface

Ps = 4 Pd = 4 PD = 1 Propositional Density

Iconic Closure Contour Bias Pic Superiority

Legibility Highlighting

OF

MO TI ON

Alignment symmetry

AU BURE

Scaling Fallacy Law of Pragnanz

RO P HEALTH