5 Principles to Follow for an Effective Professional Logo Design

5 Principles To Follow For An Effective Professional Logo Design

Make It Simple ● ● ● ●

A logo design should always be very simple so that it is easily recognizable.

Simple designs can grab people’s attention and stay in their memory for long.

For instance, when you are driving, you get to see the advertisements on the roadside billboards for just a few seconds.

You will remember only the simple logos of the brands showcased to you.

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Make It Memorable

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Studies suggest that a unique concept can make a logo design memorable.

The emphasis should be on making a simple but unique design, which has a message.

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Make It Enduring â—? â—?

Studies suggest that a unique concept can make a logo design memorable.

The emphasis should be on making a simple but unique design, which has a message.

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Make It Versatile ● ● ● ●

Versatility is one of the most effective principles of logo design.

The logo design has to be versatile, which means that its appearance should be impressive in all sizes, big and small.

Whether it is downsized or blown to full size, the colors, shapes and fonts must always be striking.

Even in black and white, the logo must be impressive.

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Make It Appropriate â—? â—?

This means that the logo design should suit the client's business.

For instance, an appropriate logo design for a toy business can have playful or funny fonts that may not be ideal for a legal firm.

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