Innovation in organisations requires collaboration

“Get a hook in everyday life and pull development through. Be visionary, but not too much talk and bureaucracy.” Sharing knowledge and data is essential for establishing an innovation centre, the organisation believes. The organisations also seem to be more open minded for collaborating with different startups and emphasise that there needs to be a gain for both partners. Especially the cross disciplinary approach the organisations think is important.

“Coaches for a super league team are interested in elements that can improve the team's performance. It includes technical, tactical, psychological and physical improvement, albeit with a short-term focus: Data analysis and an explorative approach of doing the research.”

Innovation in organisations requires collaboration

DBU and the organisation of the Danish League wants people to be as concrete as possible in designing new concepts for engaging children or youth in local football clubs or engaging fans in the elite clubs, entertaining and community building activities. The organisation emphasises the value of fast testing in close collaboration with end-users, for the involvement, ownership, and with this the sustainability, of developed concepts or products.