PLATINUM CAREER MAGAZINE

PLATINUM THE MOST INTELLIGENT CAREER MAGAZINE ON THE PLANET

C AR E E R M A G A Z I

ISSUE 1. AUG 2020

N E

CAREER ADVICE FROM BIG NAMES IN BUSINESS

Welcome At the time of the global pandemic, we thought we would be innovative and welcome you to a no-nonsense, clear cut career magazine……

To all job seekers, stay safe. The destructive power of COVID-19 has impacted our global economy a hundredfold.

Lord of the Rings: “What can one do against so much hate.”

The answer would seem to load up on innovation bullets and take every single career weapon with you to battle!

In this first issue, we provide analysis on a famous LinkedIn Course. Career advice from big names in business.

Our Managing Director, Stephen Fahey, gives Career Advice for job seekers and Entrepreneurs.

Unemployment is set to rise massively on a global scale because of the impact on business from COVID-19.

Therefore, it is better to collaborate and get stuck in the new Career Magazine.

And give hope to thousands if not millions of people!

StephenFahey Publisher

Platinum career magazine is a new type of learning resource for everybody. It's our aim to provide short yet valuable career guidance and stories. If you can't wait for the next issue and want to submit an idea, story, or you would like to advertise in the magazine, please get in touch.

@learningforu1 Learning For You www.learningforu.com

Career Advice

From World Big Names

In Busines

Tony Robbins COMPETENCY

“Become more valuable by working harder on yourself than you ever do on your job or business.�

Bill Gates

TEAM BUILDING “Look at skillsets and learn to blend people with different backgrounds”.

Richard Branson ENJOYMENT “Spend your Life doing what you really enjoy rather than just what you think is going to make you the most money.”

Oprah Winfrey VISION

“Have the right vision because I did not get my real one until a few years after my TV SHOW.”

Jack Welch LEARNING

19352020

“Keep learning, and keep making your environment smarter.”

Gwyneth Paltrow QUESTIONING

“Go back to people that inspired you and study what choices they made and what they did.”

Jenifer Lopez STEPS “Wake up every day and go; this is what I`m going to do; this is what I`m going to be doing today. This is the thing I`m doing to kind of keep going in that direction, eventually; you will get there.�

HOW TO FOLLOW THERE SUCCESS: BUILD COMPETENCY

WITH

TEAMS &

Ask QUESTIONS

to LEARN

how

to build STEPS For A

VISION!

Howard Schultz AMERICAN DREAM

“The promise of American and the American Dream is available to everybody.”

Meg Whitman EDUCATION “Go Into the best school that you can get into, and sometimes you have to figure out how to pay for it later.”

CEO, HEWLETT PACKARD ENTERPRISE

Marc Lore RISK “You got to be willing to take some risk and be tenacious and go all in.”

PRESIDENT & CEO,WALMART.COM

Ray Dalio REFLECTION “Pain plus reflection equals progress.”

CHAIRMAN & CIO, BRIDGEWATER ASSOCIATES

Jamie Dimon LEARNING “You learn from clients, you learn from competitors, you learn, when we meet small businesses you’re always learning.”

CHAIRMAN AND CEO OF JPMORGAN CHASE & CO.

Indra Nooyi ASPIRATION “Don`t start by saying you want to be CEO because you’re more focused on the next job than doing the current job very well.”

FORMER CHAIRMAN AND CEO, PEPSICO.

Angela Ahrendts LOOKING FORWARD “I don`t want to ever say I wish I would have.

I`d rather live in the moment, do everything.”

FORMER SENIOR VICE PRESIDENT, APPLE RETAIN.

HOW TO FOLLOW THERE SUCCESS: Get an excellent

education

And believe the

AMERICAN DREAM By embracing risk, pain, learning, aspiration,

and look

!

FORWARD

Mary Barra PASSION "Find what you're passionate about and work really hard."

CEO, GENERAL MOTORS.

Daymond John SETTING GOALS “If you don`t set goals, you let people set goals for you.”

CEO OF FUBU AND SHARK BRANDING

Maria Bartiromo Hard work & Love “There are no shortcuts so work hard and love what you do.”

ANCHOR, FOX BUSINESS NETWORK

Mohammed El-Erian Work-life balance “Increase your awareness, increase your peripheral vision.”

CHIEF ECONOMIC ADVISOR, ALLIANZ

Priyanka Chopra Follow Instincts “You can walk a path like everyone else, dressed in suits, go to work, and come back, and never have a legacy. Or swim up stream, like a trout, against norm.”

ACTOR, ENTREPRENEUR, PHILANTHROPIST

Robert Greenblatt CREATIVITY “When you want to be the big stage, and reach millions of people, and turn it into a big business, you have to think differently.”

CHAIRMAN, NB ENTERTAINMENT

Diane Von Furstenburg

BE OPEN

“Know to pay attention to people who you think have no interest. There`s nobody boring if you actually pay attention.”

FASHION DESIGNER, ENTREPRENEUR & PHILANTHROPIST

HOW TO FOLLOW THERE SUCCESS: Find the passion for setting

Goals to work hard,

And relax a bit, When following instincts

by being OPEN and using creativity

!

Career Management Q&A with Stephen Fahey, Managing Director of eLearning Design Ltd Why career management is important?

With the impact of COVID-19 on businesses, it`s going to be extremely hard to find work. Thus, load up on career management skills. It`s also so crucial for Personal Professional Development (PPD). When a person invests time in their PPD, they can ultimately improve their career. Further, down the road, proper career management can help people achieve long lasting-career progression in life.

What sector is booming for jobs?

It would seem e-Learning has had an exceptional growth boost. The main reason for the expected growth is companies building remote working capabilities.

Also, education had seen a demand in the use of technology to aid learning for remote students.

Further, now is the time to become an instructional designer or related are in learning design. Equally, Entrepreneurship is exciting if there is a product-market fit.

What c a n jo b s e e k e r s a nd c a re e r mo ve r s d o to incre a s e their w orth?

First, focus on your time management skills because improving your time underpins all other skills, including career management. Secondarily build and design a Personal Development Plan. Your PPD should include at least of some ideal courses for development, a skills audit and long-

term and short-term road map, and lots of room for experimentation. Further, improve and learn as you progress through your development.

What sector is unstable for jobs?

There`s no surprise that the travel and tourism industry, and aviation have been hit exceptionally hard with COVID-19. The retail industry is breaking fast, too, with significant job losses in the UK. Restaurants have been struggling with lockdown, and even with government intervention, it`s looking hard for small restaurants.

H o w has the global pandemic affected job scarcity?

There are now fewer jobs available for job seekers in multiple industries. Companies have been

“Also, the employment for application ratio has increased.” forced to make a lot of people redundant. Further, markets have shrunk, and people generally have less money in their pockets to buy goods and services.

Therefore, job scarcity has increased significantly. The demand has grown for jobs, but the supply of them has radically weakened.

Wh a t a d vi c e w o u ld yo u g i ve to g ra d u a t e s?

Surround yourself with great people at University and job experiences.

Second, help others and learn the art and skill of coaching people. Third,

create a personal brand with values that you believe, and others can follow for inspiration.

Fourth, don`t chase money, chase the opportunity. The one skill I did not learn at university was how to take and manage risk. “You got to be willing to take some risk and be tenacious and go all in.” Marc Lore, President & CEO, Walmart.com. In life, we sometimes just have to get started.

Sussex Innovation Centre Science Park Square, BN1 9SB Tel: 01273 704 450 Email: stephen@learningforu.com Web: www.learningforu.com

PERSONAL BRAND

BASICS

"The key to a good Personal Brand is to have one."

Why Invest in your Personal Brand?

"It`s a powerful marketing tool and is an absolute must in today`s digital world!

"First, know that you are important."

You are totally capable of creating a great Personal Brand It`s not about numbers of followers on Instagram; it`s how you conduct yourself in daily actions through lots of different communication methods.

What are your values? What is important to you? Are you creative? What can you offer?

Who are you, and what do you stand for? Have a deep emotional think about this question. What are you passionate about? For example, I became a teacher because I love helping people and wanted to make a difference in my community. Tap into your life experiences and merge this with a professional image. Evaluate what you think you are good at. Look at your strengths and weaknesses. Complete a skills audit.

"I can see who you are and what you do and how you make your decisions." — Steven Bartlett CEO Social Media Chain - importance of having a personal brand

Have a good think about what goals you want to achieve in your personal brand.

Building a personal brand is a daily process, so take your time, and have fun.

Thinking about your audience will help you shape your Personal Brand.

1. Consider professional outlook before engaging in high Social Media Branding.

2. Consider creating a one-page website for your Personal Brand.

3. The goal should be to build credibility in your Personal brand.

"If Social Media is your p a t h - have a good s t o r y to tell."

Personal Brand Content Marketing

MAGAZINE

Job Seekers: Be Careful Using LinkedIn’s New “Open To Work” Feature

"In life a Personal Brand is either something or nothing." (fahey,2020)

The Select Share with recruiters only feature can be a great way to open further gates in terms of ďŹ nding a job. I think it's a tremendous intelligent tool that allows people to market themselves excellently. This happens through the bright green graphic you get when you activate the feature. I believe its LinkedIn being innovative with its branding and creating more capabilities for you, the consumer.

Although, you can select this feature to show on all your connections on LinkedIn. I would still argue that organic reach on LinkedIn is the best remedy for looking for work. This means to build on the relationships, and please start publishing some frigging decent content. Look at the industry you are in and write about it.

"I am always putting what works yesterday through massive friction of his that behaviour best today." Gary Vaynerchuk CEO of Vayner Media The LinkedIn dilemma for most is whether to advertise that you are looking for work.

Despite a so call feature that prevents recruiters at your firm from seeing this option turned on. It's still going to be a difficult choice whether to hit that button or not.

Personally, If I am unhappy in a job, then I am not going to hesitate to turn this feature on. However, the only caution I would advise is to ask yourself, have I signed a social media conduct policy? And what are the rules within that policy?

I don't feel that HR is moving hard on this LinkedIn feature. If anything, because of COVID-19, your performance will be measured a lot more. And that's going to be hard to say if you are remote working. So why worry in the first place about the LinkedIn feature. Just enjoy the ride and get on it with your Brand.

Some social media marketing experts and recruiters might say don't select "Share with all LinkedIn members." Because it puts an open graphic around your profile picture, I have a different opinion. I feel that this is a great way to entice good recruiters and companies looking for talent.

Regardless if you have a green graphic around, your photo is to have a profile worth reading. Remember, companies want to see innovation. So, embrace the new tool and leverage it to your advantage.

You do not have to use the tool at all to help support your Personal Brand. If you are looking for work in the first instance, ensure overall you have a good profile that is easy to understand in areas like I you currently working or looking for work.

I can't entirely agree with career coaches that the green tool “is open to working” that employers may be turned off. The art and soul of creating a Personal Brand are to be confident on LinkedIn or any other platform. Don't let one little green feature with the striking point to define your brand values. Bias in recruiting and selecting is always going to exist to the steel of the show is to outperform yourself.

Yes, there are more eďŹƒcient ways of notifying your network to help with job searching. However, it's not bad a supplement feature that will, if anything, boosts your Personal Brand when on LinkedIn. Of course, creating content for a targeted audience on LinkedIn is far more effective. They both compliment each other used in a carefully thought out way. Remember having a Personal Brand is like evaluating your business strategy. Plan, experiment, and listen to the market need.

I recommend that you see what part of all the LinkedIn Features can help you establish the Personal Brand. Think creatively about the image you want to perceive to others.

Through experimentation we learn so much more, so don`t hesitate about any new feature that might aid your individual performance. The best advice on LinkedIn speciďŹ cally for Personal Branding is to gain feedback.

1. Think Like a Marketer and actually spend time with your personal brand.

2. Become a sharer of information to demonstrate knowledge.

3. “The LinkedIn profile page is the foundation for your personal branding.” (businesslinkedIn.com,2020) LinkedIn does actually install features like the OpenToWork badge as part of its strategy to increase its capabilities as a personal marketing platform and give members new ways to signal skills and motivations.

Please evaluate the strength and quality of your profile picture because it is your calling card on LinkedIn, and perceives an image of who you are to give a first impression from the start. Background pictures ignite some wonderful pleasure in what is important to you and grab people's attention. Be selective in the photo of your background. Your headline is the golden arch to the community of LinkedIn. A good act to follow is directly from LinkedIn guidance; "Use the headline field to say a bit more how you see your role, why you do what you do, and what makes you tick.

LinkedIn Marketing Mindset Mapping

Map the whole features laid on LinkedIn to your advantage. The new Personal Branding system should be to leverage every single feature you can get your hands on. Play and experiment with what you feel represent you and what your audience likes. Sometimes in social media marketing, its not all about engagement. It's about the graphical images you create through a combined set of features. This involves smart clicking and pointing with emojis and all the rest of it. Even lone sentences now are being used as graphical adverts on some of the big players in influencer marketing.

It's a good idea to get extremely creative and design what you like. We all liked art in school, so let that creativity out of the bag. There is something magical about creating a brand anywhere online or even on paper. I love designing; hence my business is based upon developing resources to help people. And that's the open secret that you can create on your LinkedIn profile to show that you want to help people. A lot of LinkedIn players with the title "I get you noticed on LinkedIn" want to re-design your brand for you. Do yourself a favour and get muddyyourself.

ITS TIME TO BUILD YOUR CAREER

PERSONAL PROFESSIONAL

DEVELOPMENT Source: Global Skills Gap

Above, you can see the global skills that employers feel graduates either don`t have enough off or underestimate. We can use this diagram as the core skill`s needed in work today.

What you need to do first is to go through each skill and score yourself for each one.

It's entirely up to you what scoring system you use to score each skill.

However, percentages are a good grading system to use.

Try to move away from the thinking oh I am so not good at that. Remember, it`s more about completing a comprehensive skills analysis based on your feelings.

The process that you are about to complete is what is known as a skills audit.

The difference being with this assessment is that it is the first of its kind in the world. You are now part of a global innovation experiment to close the skills gap.

More importantly, taking time through this skills audit will aid your future personal, professional development.

Despite the global pandemic, you still have great opportunities to enhance your career, so get stuck in and believe in yourself.

Career Management with Stephen Fahey

Personal Development Planning Self-evaluation For each of the following statements, rate your response as outlined below Note that strongly agree carries no score.

Rating: 0 = strongly agree 1 = agree 2 = sort of agree 3 = disagree 4 = strongly disagree 1.

I am good at problem-solving at work and feel competent in this area.

0

1

2

3

4

2.

I am confident to be able to teach others to problem solve.

3.

I define problem-solving as the ability to think outside of the box.

4.

5.

I define resilience as more of a work-life balance and the ability to learn from experience.

Resilience comes naturally to me when at work.

6.

I am more resilient now than one year ago.

7.

I know how to improve my communication skills.

8.

I feel that my data skills match what are expected in my industry.

9.

I feel that data analysis should be more about getting things down to one number.

0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0

1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1

2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2

3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3

4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4

10. I feel that I would be able to produce a micro lesson on teaching basic data skills at work.

11. If I were to interview someone for my job, I would like to assess their ability to adapt to situations.

12. For me, if I were to own a company building capability in my team would be easy.

13. I define business leadership as the ability to manage people along with key measurables.

14. I know how to lead my team effectively.

15. I would be comfortable designing a training session on business leadership.

16. I am a very organised person.

17. I think that every graduate today needs have mastered organisational and time management skills.

18. I define interpersonal skills as the ability to engage in positive working relationships.

19. I believe teamwork itself is extremely hard to manage because of different team dynamics sometimes.

20. I know how to build a good team using my current skills, know-how, and expertise.

21. I know that implementing and increasing team performance takes time.

22. I feel that I have enough subject knowledge to start a new career.

23. I have the skills to be able to negotiate well at work and in different social situations.

24. My industry knowledge in my current field of work is first class.

25. I now feel more confident in building and designing a new personal, professional development plan.

Add up your score out of 100

Total score

This is an excellent process to fully work through and complete an enhanced skills audit. These questions have been adapted with the global skills need and have good emotional intelligence behind them. You may even like to ask yourself more questions to improve PPD even further. However, try not to create too many skills to develop for career management.

Scoring: The higher your score will indicate that you are more confident in designing your career plan. We all can improve in life and going through these questions will help you find out if you are on the right career ladder. A lower score of below 50 says more career opportunities long term because you have more skills you can consider developing.

Career Management with Stephen Fahey

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