The Manager - Issue 0

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MAGAZINES FOR MANAGERS ARE OUR BALL GAME

»THE LINE-UP SUMMER 08 36 SINK OR SWIM

04 NEWS

Mark Hughes on learning on the job, fast.

09 THE STATE OF PLAY

according to Graham Taylor.

'

SERIOUS BUSINESS

44 FROM ANOTHER PITCH

Mental strength is vital in any sport, says Michael Vaughan.

10 STAYING POWER

Sir Alex Ferguson and Graham Turner are the exceptions. They discuss the falling survival rate of league managers.

16 NEXT IN LINE

Could the next England manager actually be English? Glenn Hoddle and Howard Wilkinson give us their predictions.

EXPERIENCE 20 THE GRADUATE

An owner’s relationship with his manager can have a huge impact on his success, as Steve Coppell and Ron Noades know.

24 MAN-TO-MAN

Need proof that mentoring works? Look no further than the winning team of Walter Smith and Ally McCoist.

28 THE ART OF MANAGEMENT Getting the best from big egos isn’t just for football managers. Meet the Royal Shakespeare Company’s Michael Boyd.

!

DEVELOPMENT 32 DON’T BRING YOUR BOOTS Sue Bridgewater on how Warwick Business School can raise your game.

38 COMMUNITY SPIRIT

As Aston Villa and Watford know, work in the community is a win-win situation.

40 ON SIDE

What makes a great coach? We ask Roy Hodgson and Terry Burton.

46 BANKING ON FOOTBALL Barclays’ high value relationship.

49 GRASS ROOTS

E.ON is taking The FA Cup to the people.

"

51 SAFETY NET

How JLT and the LMA can look after your off-field life.

52 ANATOMY OF A GOAL

Netherlands v Italy, Euro 2008.

54 FIT FOR BUSINESS?

Dorian Dugmore on why management should come with a health warning.

58 LMA NEWS 62 PRE-SEASON TIPS

& Caspian is proud to be the publishing partner of the LMA for The Manager. ;OUOhW\Sa \SeaZSbbS`a P`]QVc`Sa ]\ZW\S SdS\ba O\R Q]\TS`S\QSa T]` PcaW\Saa O\R ^`]TSaaW]\OZ [O`YSba B] ZSO`\ []`S Q]\bOQb( 8cabW\ 9VOYaO` 1][[S`QWOZ 2W`SQb]` %!$& % $ eee QOa^WO\^cPZWaVW\U Q] cY

from Billy Davies.

64 ENGLAND MANAGER Fabio Capello finds his feet.

>cPZWaVSR T]` bVS :;/ Pg 1Oa^WO\ >cPZWaVW\U :bR =^W\W]\a Sf^`SaaSR Pg Q]\b`WPcb]`a O`S bVSW` ]e\ @S^`]RcQbW]\ W\ eV]ZS ]` W\ ^O`b eWbV]cb e`WbbS\ ^S`[WaaW]\ Wa ab`WQbZg ^`]VWPWbSR >cPZWaVW\U S\_cW`WSa( %!$& % %% 4Of( %!$& % %& eee QOa^WO\^cPZWaVW\U Q] cY 3RWb]`( /ZWQS 6]Sg 5`]c^ SRWb]`( 9SWbV @gO\ /QQ]c\b [O\OUS`( BW\O 4`O\h 1`SObWdS RW`SQb]`( <WQY 2Wf]\ /`b SRWb]`( 2OdWR BeO`ROeO 1ZO`S ;S`SRWbV >`]RcQbW]\ [O\OUS`( 9O`S\ 5O`R\S` 1][[c\WQObW]\a RW`SQb]`( ;ObbVSe @]QY 3RWb]`WOZ RW`SQb]`( AbcO`b @]QY >cPZWaVS`( ;WYS 0]YOWS >WQbc`S 1`SRWba( /QbW]\ 7[OUSa 5Sbbg 7[OUSa /ZO[g @Sf 4SObc`Sa Wab]QY^V]b] BVS :SOUcS ;O\OUS`a /aa]QWObW]\ BVS 1O[YW\ AcWbS >SUOaca 6]caS BOQVP`]]Y >O`Y EO`eWQY 1D!" $:E BSZ( ' $ &! ##$ 3[OWZ( Z[O.Z[OaSQc`S Q][ eee ZSOUcS[O\OUS`a Q][

MAGAZINES FOR MANAGERS ARE OUR BALL GAME

»THE LINE-UP SUMMER 08 36 SINK OR SWIM

04 NEWS

Mark Hughes on learning on the job, fast.

09 THE STATE OF PLAY

according to Graham Taylor.

'

SERIOUS BUSINESS

44 FROM ANOTHER PITCH

Mental strength is vital in any sport, says Michael Vaughan.

10 STAYING POWER

Sir Alex Ferguson and Graham Turner are the exceptions. They discuss the falling survival rate of league managers.

16 NEXT IN LINE

Could the next England manager actually be English? Glenn Hoddle and Howard Wilkinson give us their predictions.

EXPERIENCE 20 THE GRADUATE

An owner’s relationship with his manager can have a huge impact on his success, as Steve Coppell and Ron Noades know.

24 MAN-TO-MAN

Need proof that mentoring works? Look no further than the winning team of Walter Smith and Ally McCoist.

28 THE ART OF MANAGEMENT Getting the best from big egos isn’t just for football managers. Meet the Royal Shakespeare Company’s Michael Boyd.

!

DEVELOPMENT 32 DON’T BRING YOUR BOOTS Sue Bridgewater on how Warwick Business School can raise your game.

38 COMMUNITY SPIRIT

As Aston Villa and Watford know, work in the community is a win-win situation.

40 ON SIDE

What makes a great coach? We ask Roy Hodgson and Terry Burton.

46 BANKING ON FOOTBALL Barclays’ high value relationship.

49 GRASS ROOTS

E.ON is taking The FA Cup to the people.

"

51 SAFETY NET

How JLT and the LMA can look after your off-field life.

52 ANATOMY OF A GOAL

Netherlands v Italy, Euro 2008.

54 FIT FOR BUSINESS?

Dorian Dugmore on why management should come with a health warning.

58 LMA NEWS 62 PRE-SEASON TIPS

& Caspian is proud to be the publishing partner of the LMA for The Manager. ;OUOhW\Sa \SeaZSbbS`a P`]QVc`Sa ]\ZW\S SdS\ba O\R Q]\TS`S\QSa T]` PcaW\Saa O\R ^`]TSaaW]\OZ [O`YSba B] ZSO`\ []`S Q]\bOQb( 8cabW\ 9VOYaO` 1][[S`QWOZ 2W`SQb]` %!$& % $ eee QOa^WO\^cPZWaVW\U Q] cY

from Billy Davies.

64 ENGLAND MANAGER Fabio Capello finds his feet.

>cPZWaVSR T]` bVS :;/ Pg 1Oa^WO\ >cPZWaVW\U :bR =^W\W]\a Sf^`SaaSR Pg Q]\b`WPcb]`a O`S bVSW` ]e\ @S^`]RcQbW]\ W\ eV]ZS ]` W\ ^O`b eWbV]cb e`WbbS\ ^S`[WaaW]\ Wa ab`WQbZg ^`]VWPWbSR >cPZWaVW\U S\_cW`WSa( %!$& % %% 4Of( %!$& % %& eee QOa^WO\^cPZWaVW\U Q] cY 3RWb]`( /ZWQS 6]Sg 5`]c^ SRWb]`( 9SWbV @gO\ /QQ]c\b [O\OUS`( BW\O 4`O\h 1`SObWdS RW`SQb]`( <WQY 2Wf]\ /`b SRWb]`( 2OdWR BeO`ROeO 1ZO`S ;S`SRWbV >`]RcQbW]\ [O\OUS`( 9O`S\ 5O`R\S` 1][[c\WQObW]\a RW`SQb]`( ;ObbVSe @]QY 3RWb]`WOZ RW`SQb]`( AbcO`b @]QY >cPZWaVS`( ;WYS 0]YOWS >WQbc`S 1`SRWba( /QbW]\ 7[OUSa 5Sbbg 7[OUSa /ZO[g @Sf 4SObc`Sa Wab]QY^V]b] BVS :SOUcS ;O\OUS`a /aa]QWObW]\ BVS 1O[YW\ AcWbS >SUOaca 6]caS BOQVP`]]Y >O`Y EO`eWQY 1D!" $:E BSZ( ' $ &! ##$ 3[OWZ( Z[O.Z[OaSQc`S Q][ eee ZSOUcS[O\OUS`a Q][

»THE CHIEF EXECUTIVE

“

A FORMER CLUB CHAIRMAN ONCE SAID: IN FOOTBALL, YOU HAVE AT LEAST 40 AGMS EVERY YEAR, EACH WITH 40,000 SHAREHOLDERS

“

»WHAT DO MANAGERS DO?

POLAR ARE PROUD TO BE AN OFFICIAL PARTNER OF THE

RS400

As the exclusive supplier of heart rate monitors to the LMA, Polar’s innovative products can help bring sophisticated heart rate based training to your coaching. With the increasing demands that the modern game places on players, it is essential that you monitor and correctly understand, what your players’ bodies are telling you. Polar heart rate monitors can give you instant access to information on your player’s fitness and training, providing the precise data that you need to keep your elite squads in peak condition and fully motivated.

www.polarelectro.co.uk

Welcome to the League Managers Association’s new magazine – The Manager.

I joined the LMA in January this year, with the aim of growing the association, expanding its service offering to members – managers in the top four English leagues – increasing the collective and cogent voice of those members, and developing its positive impact on the game.

The LMA is unique. Its members have an unrivalled depth of knowledge, experience and expertise of football, as well as a unequalled passion for the game.

When I joined the LMA, I was aware that football managers worked in a very high profile and pressured environment. What I wasn’t aware of, but am quickly learning, is the multi-faceted nature of their role.

With The Manager, we have set out to achieve a number of things: to raise the profile of the LMA and its role in football; to increase the profile of our members across the leagues in their professional capacity; and to develop a deeper understanding of football management as a discipline and a career. To the LMA, a football manager is as highly skilled as a City lawyer, a corporate accountant or a company CEO.

The Manager should appeal to anyone who works in, is connected to, or is interested in football. Managers, coaches, players and administrators at any level will learn from the guys at the top. And football fans will find an intelligent alternative to the usual football media content. It will go in deeper and cover the areas traditional magazines might not find sexy enough.

And, significantly, it can and will appeal to managers in any position, in any industry. It’s a cliché, but football is a universal language. The challenges that face football managers are common across many businesses, day in, day out. They can learn from football’s managers, and vice versa.

Over time, we’ll cover everything from tactics to transfers, man-management to mentoring. We’ll feature interviews with managers, coaches, legends from football and other sports, and from industry leaders. We’ll also bring you regular features with LMA partners, such as Warwick Business School, the adidas Wellness Centre, ProZone and Barclays.

I hope The Manager provides a distinctive perspective into top level management and an engaging and valuable read. Let me know what you think.

RICHARD BEVAN THE LEAGUE MANAGERS ASSOCIATION Keep up-to-date with the latest news and events about the League Managers Association at www.leaguemanagers.com

»THE CHIEF EXECUTIVE

“

A FORMER CLUB CHAIRMAN ONCE SAID: IN FOOTBALL, YOU HAVE AT LEAST 40 AGMS EVERY YEAR, EACH WITH 40,000 SHAREHOLDERS

“

»WHAT DO MANAGERS DO?

POLAR ARE PROUD TO BE AN OFFICIAL PARTNER OF THE

RS400

As the exclusive supplier of heart rate monitors to the LMA, Polar’s innovative products can help bring sophisticated heart rate based training to your coaching. With the increasing demands that the modern game places on players, it is essential that you monitor and correctly understand, what your players’ bodies are telling you. Polar heart rate monitors can give you instant access to information on your player’s fitness and training, providing the precise data that you need to keep your elite squads in peak condition and fully motivated.

www.polarelectro.co.uk

Welcome to the League Managers Association’s new magazine – The Manager.

I joined the LMA in January this year, with the aim of growing the association, expanding its service offering to members – managers in the top four English leagues – increasing the collective and cogent voice of those members, and developing its positive impact on the game.

The LMA is unique. Its members have an unrivalled depth of knowledge, experience and expertise of football, as well as a unequalled passion for the game.

When I joined the LMA, I was aware that football managers worked in a very high profile and pressured environment. What I wasn’t aware of, but am quickly learning, is the multi-faceted nature of their role.

With The Manager, we have set out to achieve a number of things: to raise the profile of the LMA and its role in football; to increase the profile of our members across the leagues in their professional capacity; and to develop a deeper understanding of football management as a discipline and a career. To the LMA, a football manager is as highly skilled as a City lawyer, a corporate accountant or a company CEO.

The Manager should appeal to anyone who works in, is connected to, or is interested in football. Managers, coaches, players and administrators at any level will learn from the guys at the top. And football fans will find an intelligent alternative to the usual football media content. It will go in deeper and cover the areas traditional magazines might not find sexy enough.

And, significantly, it can and will appeal to managers in any position, in any industry. It’s a cliché, but football is a universal language. The challenges that face football managers are common across many businesses, day in, day out. They can learn from football’s managers, and vice versa.

Over time, we’ll cover everything from tactics to transfers, man-management to mentoring. We’ll feature interviews with managers, coaches, legends from football and other sports, and from industry leaders. We’ll also bring you regular features with LMA partners, such as Warwick Business School, the adidas Wellness Centre, ProZone and Barclays.

I hope The Manager provides a distinctive perspective into top level management and an engaging and valuable read. Let me know what you think.

RICHARD BEVAN THE LEAGUE MANAGERS ASSOCIATION Keep up-to-date with the latest news and events about the League Managers Association at www.leaguemanagers.com

KICKINGOFF

»CARLSBERG PLEDGES ALLEGIANCE

<Sea O\R dWSea T`][ A]QQS` 7\dSab]`

VILLA BREAK GROUND WITH CHARITY SHIRT DEAL

»BURNLEY HEAD STATESIDE

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»A PROFITABLE

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Keep up-to-date with the latest football news at www.soccerinvestor.com, or email admin@soccerinvestor.com 4

The Manager

The Manager

5

KICKINGOFF

»CARLSBERG PLEDGES ALLEGIANCE

<Sea O\R dWSea T`][ A]QQS` 7\dSab]`

VILLA BREAK GROUND WITH CHARITY SHIRT DEAL

»BURNLEY HEAD STATESIDE

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T`][ TO\a eV] VOdS\¸b P]cUVb O aVW`b T]` gSO`a Pcb eV] aOg bVSg \]e eWZZ PSQOcaS eS¸`S ^`][]bW\U O QVO`Wbg ¶ aOWR @WRRZS @ObVS` bVO\ VO\R QOaV b] bVS V]a^WQS bVS QZcP V]^Sa bVS aVW`ba eWZZ ^`]dWRS O ^ZObT]`[ b] `OWaS OeO`S\Saa O\R W\ bc`\ Tc\Ra T]` bVS QVO`Wbg OQ`]aa bVS C9 3c`]^S O\R e]`ZReWRS /Q]`\a QO`Sa T]` $ ZWTS ZW[WbSR QVWZR`S\ O\R bVSW` TO[WZWSa Ob bV`SS V]a^WQSa OQ`]aa bVS ;WRZO\Ra Ob ASZZg =OY W\ 0W`[W\UVO[ EOZaOZZ O\R E]`QSabS` 6]eSdS` bVS QVO`Wbg QZOW[a bVS`S O`S a][S ]bVS` QVWZR`S\ eV] \SSR bVSW` aS`dWQSa Pcb T]` eV][ acT¿QWS\b Tc\RW\U Wa \]b gSb OdOWZOPZS

»A PROFITABLE

SEASON IN EUROPE 0`WbWaV QZcPa OQQ]c\bSR T]` $ ^S` QS\b ]T bVS "$ [ b]bOZ C34/ 1VO[^W]\a :SOUcS bSZSdWaW]\ O\R a^]\a]`aVW^ `SdS\cSa T`][ bVS % & aSOa]\

WHO POCKETED WHAT?

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C34/ 1VO[^W]\a :SOUcS eW\\S`a ;O\QVSabS` C\WbSR ³ !! '[ C34/ 1VO[^W]\a :SOUcS `c\\S`a c^ 1VSZaSO ³ & %[ :WdS`^]]Z ³ [ /`aS\OZ ³ & ![ AQ]bbWaV QZcPa( 1SZbWQ SO`\SR ![ O\R @O\US`a SO`\SR % %[ eVWQV eOa b]^^SR c^ Pg " [ T`][ `SOQVW\U bVS C34/ 1c^ 4W\OZ

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The Manager

The Manager

5

»KICKING OFF JOINT BID FOR EURO 2016

»EURO 2008 SET TO REAP

RECORD HARVEST

C34/ 3c`] & Q]cZR US\S`ObS O `SQ]`R W\Q][S ]T O`]c\R ¼ !P\ OQQ]`RW\U b] 3c`]^SO\ T]]bPOZZ¸a U]dS`\W\U P]Rg BVS `SdS\cS Wa Sf^SQbSR b] PS # ^S` QS\b VWUVS` bVO\ bVOb US\S`ObSR T`][ 3c`] " W\ >]`bcUOZ C34/ US\S`OZ aSQ`SbO`g 2OdWR BOgZ]` aOWR bVOb bVS [OX]`Wbg ]T bVS `SdS\cS e]cZR Q][S T`][ bSZSdWaW]\ RSOZa O\R a^]\a]`aVW^ µ1]\aWRS`OPZS ac[a O`S \]e OZa] PSW\U US\S`ObSR Pg Q]`^]`ObS V]a^WbOZWbg ¶ VS ORRSR µES SO`\ OP]cb ¼ !P\ T`][ bVWa eV]ZS SfS`QWaS ¶ BVS Q]ab ]T abOUW\U bVS SdS\b eOa O`]c\R ¼$ [ eWbV O\]bVS` ¼"# [ U]W\U b] OZZ #! C34/ [S[PS` Oaa]QWObW]\a b] RSdSZ]^ bVS UO[S BVS 3c`]^SO\ SQ]\][g Wa OZa] ZWYSZg b] `SQSWdS O ¼ "P\ P]]ab OQQ]`RW\U b] a^]`b PcaW\Saa `SaSO`QV U`]c^ AbOUSC^ eWbV /cab`WO O\R AeWbhS`ZO\R OZ]\S Sf^SQbW\U b] `SQSWdS ¼"% [ T`][ V]abW\U bVS SdS\b

EOZSa O\R AQ]bZO\R [Og ^cb T]`eO`R O X]W\b PWR b] V]ab 3c`] $ eVWQV WT acQQSaaTcZ e]cZR aSS [ObQVSa ^ZOgSR W\ SWUVb AQ]bbWaV abORWc[a O\R T]c` W\ EOZSa / TSOaWPWZWbg abcRg W\b] O a]Z] AQ]bbWaV PWR Wa Sf^SQbSR b] aV]e bVOb Wb e]cZR PS c\OPZS b] Q]^S WT Oa Sf^SQbSR bVS \c[PS` ]T Q][^SbW\U bSO[a `WaSa T`][ $ b] SWbVS` ]` " AQ]bZO\R TOWZSR W\ O ^`SdW]ca X]W\b PWR eWbV 7`SZO\R b] V]ab 3c`] & 7\ O `SQS\b ZSbbS` b] E`SfVO[ OaaS[PZg [S[PS` :SaZSg 5`WT¿bVa AQ]bbWaV a^]`ba [W\WabS` AbSeO`b ;OfeSZZ Q]\¿`[SR bVOb bVS AQ]bbWaV U]dS`\[S\b PSZWSdSa O a]Z] PWR b] PS W[^`OQbWQOZ 5`WT¿bVa aOWR bVS`S eOa O Q`]aa ^O`bg Q]\aS\aca eWbVW\ bVS ESZaV /aaS[PZg T]` O X]W\b PWR µBVS PS\S¿ba T]` P]bV \ObW]\a W\ SQ]\][WQ bS`[a O`S aSZT SdWRS\b O\R W\ bS`[a ]T ^`SabWUS W\ 3c`]^S O\R bVS eWRS` e]`ZR bVS UOW\a e]cZR PS S\]`[]ca ¶ aVS aOWR 4]]bPOZZ /aa]QWObW]\ ]T EOZSa a^]YSa[O\ 1S`W AbS\\Sbb aOWR µBVS`S e]cZR PS Obb`OQbW]\a W\ ZW\YW\U c^ eWbV AQ]bZO\R 7b Wa \]b a][SbVW\U eS Q]cZR Oa^W`S b] Oa O\ W\RWdWRcOZ \ObW]\ Pcb O X]W\b PWR e]cZR UWdS ca aOTSbg W\ \c[PS`a ¶

1VSZaSO¸a eOUS PWZZ ]T ! &[ W\ $ % eOa bVS VWUVSab W\ bVS >`S[WS` :SOUcS

»PLAYERS ARE THE WINNERS /QQ]`RW\U b] Q]\acZbO\ba 2SZ]WbbS >`S[WS` :SOUcS QZcPa O`S a^S\RW\U O\ c\^`SQSRS\bSR ^`]^]`bW]\ ]T bVSW` W\Q][S ]\ eOUSa BVS `SdS\cSa ]T b]^ ÀWUVb 3\UZWaV aWRSa b]^^SR #P\ T]` bVS ¿`ab bW[S W\ bVS $ % aSOa]\ Pcb bVS `ObW] ]T T]]bPOZZS`a¸ eOUSa b] bc`\]dS` VWb $! ^S` QS\b

Wba VWUVSab ZSdSZ aW\QS bVS ZSOUcS PSUO\ W\ '' BVS /\\cOZ @SdWSe ]\ 4]]bPOZZ 4W\O\QS OZa] T]c\R bVOb µeOUSa ^OWR Pg b]^ ÀWUVb 3\UZWaV aWRSa U`Se Pg ! ^S` QS\b T`][ bVS ^`SdW]ca aSOa]\ ¶ =\S QZcP @SORW\U aOe Wba eOUS PWZZ []`S bVO\ R]cPZS eVWZS >]`ba[]cbV

O\R ESab 6O[ C\WbSR `Sa^SQbWdSZg a^S\b "' ^S` QS\b O\R " ^S` QS\b []`S ]\ ^ZOgS`a¸ eOUSa 1VSZaSO VOR bVS VWUVSab eOUS PWZZ b]bOZZW\U ! &[ A^S\RW\U eOa ^O`bZg R`WdS\ Pg bVS O``WdOZ ]T O \Se bV`SS gSO` P`]ORQOabW\U RSOZ e]`bV %P\ eVWQV PSUO\ W\ /cUcab %

NEW TRANSFER SYSTEM TO REMOVE “BUNGS” 474/ VOa Q`SObSR O \Se agabS[ ]T []\Wb]`W\U W\bS`\ObW]\OZ ^ZOgS` b`O\aTS`a /TbS` O ZW[WbSR ^WZ]b ]T bVS µb`O\aTS` [ObQVW\U agabS[¶ eVWQV abO`bSR W\ 8O\cO`g 474/ eWZZ \]e Z]]Y b] W\b`]RcQS bVS \Se aQVS[S b] QZcPa O\R Oaa]QWObW]\a SdS`geVS`S /QQ]`RW\U b] Qc``S\b `cZSa bVS T]]bPOZZ Oaa]QWObW]\ ]T bVS ^c`QVOaW\U QZcP [cab `S_cSab O\ W\bS`\ObW]\OZ b`O\aTS` QS`bW¿QObS T`][ bVS aSZZW\U QZcP Q]\¿`[W\U bVOb ]\S ]T Wba QZcPa eO\ba b]

`SUWabS` bVS ^ZOgS` BVWa Wa bVS\ `SUWabS`SR eWbV 474/ 474/ \]e ^ZO\a b] [OYS bVS agabS[ SZSQb`]\WQ OZZ]eW\U RObO b] PS W\^cb ]\ZW\S 7b Wa V]^SR bVOb ]dS` bW[S bVS agabS[ eWZZ Qcb R]e\ ]\ ^]bS\bWOZ Q]``c^bW]\ bV`]cUV µPc\Ua¶ Oa 474/ eWZZ PS OPZS b] YSS^ b`OQY ]T O\g b`O\aTS`

[]\WSa ^OWR O\R `SQSWdSR Pg QZcPa 4]ZZ]eW\U bVS 474/ SfSQcbWdS Q][[WbbSS [SSbW\U ZOab =Qb]PS` O Q][^O\g 474/ B`O\aTS` ;ObQVW\U AgabS[ 5[P6 VOa PSS\ aSb c^ b] ^S`T]`[ bVWa bOaY

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The Manager

The Manager

7

»KICKING OFF JOINT BID FOR EURO 2016

»EURO 2008 SET TO REAP

RECORD HARVEST

C34/ 3c`] & Q]cZR US\S`ObS O `SQ]`R W\Q][S ]T O`]c\R ¼ !P\ OQQ]`RW\U b] 3c`]^SO\ T]]bPOZZ¸a U]dS`\W\U P]Rg BVS `SdS\cS Wa Sf^SQbSR b] PS # ^S` QS\b VWUVS` bVO\ bVOb US\S`ObSR T`][ 3c`] " W\ >]`bcUOZ C34/ US\S`OZ aSQ`SbO`g 2OdWR BOgZ]` aOWR bVOb bVS [OX]`Wbg ]T bVS `SdS\cS e]cZR Q][S T`][ bSZSdWaW]\ RSOZa O\R a^]\a]`aVW^ µ1]\aWRS`OPZS ac[a O`S \]e OZa] PSW\U US\S`ObSR Pg Q]`^]`ObS V]a^WbOZWbg ¶ VS ORRSR µES SO`\ OP]cb ¼ !P\ T`][ bVWa eV]ZS SfS`QWaS ¶ BVS Q]ab ]T abOUW\U bVS SdS\b eOa O`]c\R ¼$ [ eWbV O\]bVS` ¼"# [ U]W\U b] OZZ #! C34/ [S[PS` Oaa]QWObW]\a b] RSdSZ]^ bVS UO[S BVS 3c`]^SO\ SQ]\][g Wa OZa] ZWYSZg b] `SQSWdS O ¼ "P\ P]]ab OQQ]`RW\U b] a^]`b PcaW\Saa `SaSO`QV U`]c^ AbOUSC^ eWbV /cab`WO O\R AeWbhS`ZO\R OZ]\S Sf^SQbW\U b] `SQSWdS ¼"% [ T`][ V]abW\U bVS SdS\b

EOZSa O\R AQ]bZO\R [Og ^cb T]`eO`R O X]W\b PWR b] V]ab 3c`] $ eVWQV WT acQQSaaTcZ e]cZR aSS [ObQVSa ^ZOgSR W\ SWUVb AQ]bbWaV abORWc[a O\R T]c` W\ EOZSa / TSOaWPWZWbg abcRg W\b] O a]Z] AQ]bbWaV PWR Wa Sf^SQbSR b] aV]e bVOb Wb e]cZR PS c\OPZS b] Q]^S WT Oa Sf^SQbSR bVS \c[PS` ]T Q][^SbW\U bSO[a `WaSa T`][ $ b] SWbVS` ]` " AQ]bZO\R TOWZSR W\ O ^`SdW]ca X]W\b PWR eWbV 7`SZO\R b] V]ab 3c`] & 7\ O `SQS\b ZSbbS` b] E`SfVO[ OaaS[PZg [S[PS` :SaZSg 5`WT¿bVa AQ]bbWaV a^]`ba [W\WabS` AbSeO`b ;OfeSZZ Q]\¿`[SR bVOb bVS AQ]bbWaV U]dS`\[S\b PSZWSdSa O a]Z] PWR b] PS W[^`OQbWQOZ 5`WT¿bVa aOWR bVS`S eOa O Q`]aa ^O`bg Q]\aS\aca eWbVW\ bVS ESZaV /aaS[PZg T]` O X]W\b PWR µBVS PS\S¿ba T]` P]bV \ObW]\a W\ SQ]\][WQ bS`[a O`S aSZT SdWRS\b O\R W\ bS`[a ]T ^`SabWUS W\ 3c`]^S O\R bVS eWRS` e]`ZR bVS UOW\a e]cZR PS S\]`[]ca ¶ aVS aOWR 4]]bPOZZ /aa]QWObW]\ ]T EOZSa a^]YSa[O\ 1S`W AbS\\Sbb aOWR µBVS`S e]cZR PS Obb`OQbW]\a W\ ZW\YW\U c^ eWbV AQ]bZO\R 7b Wa \]b a][SbVW\U eS Q]cZR Oa^W`S b] Oa O\ W\RWdWRcOZ \ObW]\ Pcb O X]W\b PWR e]cZR UWdS ca aOTSbg W\ \c[PS`a ¶

1VSZaSO¸a eOUS PWZZ ]T ! &[ W\ $ % eOa bVS VWUVSab W\ bVS >`S[WS` :SOUcS

»PLAYERS ARE THE WINNERS /QQ]`RW\U b] Q]\acZbO\ba 2SZ]WbbS >`S[WS` :SOUcS QZcPa O`S a^S\RW\U O\ c\^`SQSRS\bSR ^`]^]`bW]\ ]T bVSW` W\Q][S ]\ eOUSa BVS `SdS\cSa ]T b]^ ÀWUVb 3\UZWaV aWRSa b]^^SR #P\ T]` bVS ¿`ab bW[S W\ bVS $ % aSOa]\ Pcb bVS `ObW] ]T T]]bPOZZS`a¸ eOUSa b] bc`\]dS` VWb $! ^S` QS\b

Wba VWUVSab ZSdSZ aW\QS bVS ZSOUcS PSUO\ W\ '' BVS /\\cOZ @SdWSe ]\ 4]]bPOZZ 4W\O\QS OZa] T]c\R bVOb µeOUSa ^OWR Pg b]^ ÀWUVb 3\UZWaV aWRSa U`Se Pg ! ^S` QS\b T`][ bVS ^`SdW]ca aSOa]\ ¶ =\S QZcP @SORW\U aOe Wba eOUS PWZZ []`S bVO\ R]cPZS eVWZS >]`ba[]cbV

O\R ESab 6O[ C\WbSR `Sa^SQbWdSZg a^S\b "' ^S` QS\b O\R " ^S` QS\b []`S ]\ ^ZOgS`a¸ eOUSa 1VSZaSO VOR bVS VWUVSab eOUS PWZZ b]bOZZW\U ! &[ A^S\RW\U eOa ^O`bZg R`WdS\ Pg bVS O``WdOZ ]T O \Se bV`SS gSO` P`]ORQOabW\U RSOZ e]`bV %P\ eVWQV PSUO\ W\ /cUcab %

NEW TRANSFER SYSTEM TO REMOVE “BUNGS” 474/ VOa Q`SObSR O \Se agabS[ ]T []\Wb]`W\U W\bS`\ObW]\OZ ^ZOgS` b`O\aTS`a /TbS` O ZW[WbSR ^WZ]b ]T bVS µb`O\aTS` [ObQVW\U agabS[¶ eVWQV abO`bSR W\ 8O\cO`g 474/ eWZZ \]e Z]]Y b] W\b`]RcQS bVS \Se aQVS[S b] QZcPa O\R Oaa]QWObW]\a SdS`geVS`S /QQ]`RW\U b] Qc``S\b `cZSa bVS T]]bPOZZ Oaa]QWObW]\ ]T bVS ^c`QVOaW\U QZcP [cab `S_cSab O\ W\bS`\ObW]\OZ b`O\aTS` QS`bW¿QObS T`][ bVS aSZZW\U QZcP Q]\¿`[W\U bVOb ]\S ]T Wba QZcPa eO\ba b]

`SUWabS` bVS ^ZOgS` BVWa Wa bVS\ `SUWabS`SR eWbV 474/ 474/ \]e ^ZO\a b] [OYS bVS agabS[ SZSQb`]\WQ OZZ]eW\U RObO b] PS W\^cb ]\ZW\S 7b Wa V]^SR bVOb ]dS` bW[S bVS agabS[ eWZZ Qcb R]e\ ]\ ^]bS\bWOZ Q]``c^bW]\ bV`]cUV µPc\Ua¶ Oa 474/ eWZZ PS OPZS b] YSS^ b`OQY ]T O\g b`O\aTS`

[]\WSa ^OWR O\R `SQSWdSR Pg QZcPa 4]ZZ]eW\U bVS 474/ SfSQcbWdS Q][[WbbSS [SSbW\U ZOab =Qb]PS` O Q][^O\g 474/ B`O\aTS` ;ObQVW\U AgabS[ 5[P6 VOa PSS\ aSb c^ b] ^S`T]`[ bVWa bOaY

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The Manager

The Manager

7

»T H E S TAT E O F P L AY

72 Clubs 72 Managers 72 Communities 5 years of sharing our passion for football with you.

...ACCORDING TO

GRAHAM TAYLOR BVS c\`SOZWabWQ Sf^SQbObW]\a ]T O µ\Se P`SSR¶ ]T QZcP ]e\S`a BVWa Wa O [OaaWdS ^`]PZS[ 4]` bVS PS\S¿b ]T bVS UO[S ]e\S`a \SSR b] c\RS`abO\R bVOb eVObSdS` bVSg R] ]\Zg ]\S bSO[ QO\ ¿\WaV b]^ ]T bVS bOPZS BVSaS PWZZW]\OW`S ]e\S`a O`S caSR b] PSW\U bVS PSab O\R eVS\ bVOb R]Sa\¸b VO^^S\ a][S Xcab QO\¸b VO\RZS Wb A][S]\S VOa b] ^Og bVS ^`WQS eVS\ bVOb VO^^S\a O\R Wb¸a \]`[OZZg bVS [O\OUS` RSa^WbS \SdS` YWQYW\U O POZZ aQ]`W\U ]` UWdW\U OeOg O U]OZ BVS`S Wa O\ ]ZR aOgW\U bVOb µ^ZOgS`a eW\ UO[Sa O\R [O\OUS`a Z]aS bVS[¶ ³ ]e\S`a aSS[ b] OU`SS eWbV bVOb 3\Q]c`OUW\U 0`WbWaV [O\OUS`a 2OdWR ;]gSa ¿\WaVSR VWUVSab ]T bVS g]c\U 0`WbWaV [O\OUS`a bVWa aSOa]\ W\ ¿TbV ^]aWbW]\ ES \SSR b] RSdSZ]^ []`S ^S]^ZS ZWYS VW[ O\R bVS ]\Zg eOg eS QO\ R] bVOb Wa Pg abWQYW\U eWbV bVS[ ;]gSa VOa PSS\ R]e\ \SO` bVS P]bb][ ]T bVS bOPZS O\R VOa PSS\ OZZ]eSR b] ZSO`\ T`][ bVOb

Sf^S`WS\QS O\R RSdSZ]^ ;]ab QZcPa e]cZR VOdS aOQYSR VW[ Ob bVOb ^]W\b Pcb 3dS`b]\ RWR\¸b C\RS` ;]gSa¸ UcWRO\QS 3dS`b]\ ¿\WaVSR T]c`bV W\ bVS >`S[WS` :SOUcS T]c` gSO`a OU] O\R OUOW\ QVOZZS\USR :WdS`^]]Z T]` T]c`bV ^]aWbW]\ bV`]cUV]cb ZOab aSOa]\ EVOb ^S]^ZS R]\¸b c\RS`abO\R Wa bVOb a][SbW[Sa Wb¸a eVS\ O QZcP Wa \]b R]W\U a] eSZZ bVOb bVS [O\OUS` Wa OQbcOZZg ZSO`\W\U bVS []ab BVSg¸`S UOW\W\U bVS Sf^S`WS\QS bVSg \SSR b] U] b] bVS \Sfb ZSdSZ 1O^SZZ]¸a QVO\QSa ]T [SSbW\U BVS 4/¸a ab`ObSUWQ dWaW]\ O\R bOYW\U 3\UZO\R W\b] aS[W ¿\OZa Pg 7 bVW\Y eS \SSR b] PS `SOZWabWQ O\R bVS bO`USba bVOb eS aSb ]c`aSZdSa aV]cZR PS ObbOW\OPZS 7b¸a `SOa]\OPZS T]` ca b] Sf^SQb bVOb 3\UZO\R [OYS Wb W\b] bVS ZOab T]c` W\ O\g b]c`\O[S\b O\R eS aV]cZR OW[ b] eW\ a][S ]T bVS[ 1S`bOW\Zg WT eS

THERE’S A SAYING THAT PLAYERS WIN GAMES AND MANAGERS LOSE THEM – OWNERS SEEM TO AGREE

USb b] V]ab bVS & E]`ZR 1c^ ]c` ]PXSQb [cab PS b] eW\ Ob V][S 6]eSdS` b] aOg eS aV]cZR eW\ ]\ O `SUcZO` POaWa Wa abc^WR ES ZOab e]\ bVS E]`ZR 1c^ W\ '$$ O\R 7 PSZWSdS eS UOW\SR \Sfb b] \]bVW\U T`][ bVS Sf^S`WS\QS 1][^O`S bVOb eWbV 5S`[O\g¸a OQVWSdS[S\ba aW\QS bVS ¿\OZ BVSg ZSO`\SR T`][ bVOb RSTSOb O\R bVS`S VOdS PSS\ TSe b]c`\O[S\ba aW\QS W\ eVWQV bVSg¸dS \]b [ORS bVS ZOab T]c` >S`VO^a eWbV bVS RWTTS`S\b O^^`]OQV bVOb 1O^SZZ] VOa VS QO\ OQVWSdS eVOb [O\g ]T VWa ^`SRSQSaa]`a VOdS TOWZSR b] R] O\R USb 3\UZO\R W\b] bVS aS[W ¿\OZa ;OgPS VS VOa a][SbVW\U W\ VW[) eS¸ZZ VOdS b] eOWb O\R aSS 7b¸a e]`bV `S[S[PS`W\U bVOb W``Sa^SQbWdS ]T VWa OQVWSdS[S\ba Ob QZcP ZSdSZ bVWa Wa VWa ¿`ab abW\b Oa W\bS`\ObW]\OZ [O\OUS` 1O^SZZ] Wa ^`]POPZg ¿\RW\U bVOb W\bS`\ObW]\OZ T]]bPOZZ Wa O dS`g RWTTS`S\b POZZUO[S PSQOcaS g]c ]\Zg VOdS bS\ UO[Sa W\ bVS aSOa]\ b] ZSO`\ T`][

The Manager ‘Coca-Cola’, ‘Coke’ and the Dynamic Ribbon device are registered trade marks of The Coca-Cola Company.

9

»T H E S TAT E O F P L AY

72 Clubs 72 Managers 72 Communities 5 years of sharing our passion for football with you.

...ACCORDING TO

GRAHAM TAYLOR BVS c\`SOZWabWQ Sf^SQbObW]\a ]T O µ\Se P`SSR¶ ]T QZcP ]e\S`a BVWa Wa O [OaaWdS ^`]PZS[ 4]` bVS PS\S¿b ]T bVS UO[S ]e\S`a \SSR b] c\RS`abO\R bVOb eVObSdS` bVSg R] ]\Zg ]\S bSO[ QO\ ¿\WaV b]^ ]T bVS bOPZS BVSaS PWZZW]\OW`S ]e\S`a O`S caSR b] PSW\U bVS PSab O\R eVS\ bVOb R]Sa\¸b VO^^S\ a][S Xcab QO\¸b VO\RZS Wb A][S]\S VOa b] ^Og bVS ^`WQS eVS\ bVOb VO^^S\a O\R Wb¸a \]`[OZZg bVS [O\OUS` RSa^WbS \SdS` YWQYW\U O POZZ aQ]`W\U ]` UWdW\U OeOg O U]OZ BVS`S Wa O\ ]ZR aOgW\U bVOb µ^ZOgS`a eW\ UO[Sa O\R [O\OUS`a Z]aS bVS[¶ ³ ]e\S`a aSS[ b] OU`SS eWbV bVOb 3\Q]c`OUW\U 0`WbWaV [O\OUS`a 2OdWR ;]gSa ¿\WaVSR VWUVSab ]T bVS g]c\U 0`WbWaV [O\OUS`a bVWa aSOa]\ W\ ¿TbV ^]aWbW]\ ES \SSR b] RSdSZ]^ []`S ^S]^ZS ZWYS VW[ O\R bVS ]\Zg eOg eS QO\ R] bVOb Wa Pg abWQYW\U eWbV bVS[ ;]gSa VOa PSS\ R]e\ \SO` bVS P]bb][ ]T bVS bOPZS O\R VOa PSS\ OZZ]eSR b] ZSO`\ T`][ bVOb

Sf^S`WS\QS O\R RSdSZ]^ ;]ab QZcPa e]cZR VOdS aOQYSR VW[ Ob bVOb ^]W\b Pcb 3dS`b]\ RWR\¸b C\RS` ;]gSa¸ UcWRO\QS 3dS`b]\ ¿\WaVSR T]c`bV W\ bVS >`S[WS` :SOUcS T]c` gSO`a OU] O\R OUOW\ QVOZZS\USR :WdS`^]]Z T]` T]c`bV ^]aWbW]\ bV`]cUV]cb ZOab aSOa]\ EVOb ^S]^ZS R]\¸b c\RS`abO\R Wa bVOb a][SbW[Sa Wb¸a eVS\ O QZcP Wa \]b R]W\U a] eSZZ bVOb bVS [O\OUS` Wa OQbcOZZg ZSO`\W\U bVS []ab BVSg¸`S UOW\W\U bVS Sf^S`WS\QS bVSg \SSR b] U] b] bVS \Sfb ZSdSZ 1O^SZZ]¸a QVO\QSa ]T [SSbW\U BVS 4/¸a ab`ObSUWQ dWaW]\ O\R bOYW\U 3\UZO\R W\b] aS[W ¿\OZa Pg 7 bVW\Y eS \SSR b] PS `SOZWabWQ O\R bVS bO`USba bVOb eS aSb ]c`aSZdSa aV]cZR PS ObbOW\OPZS 7b¸a `SOa]\OPZS T]` ca b] Sf^SQb bVOb 3\UZO\R [OYS Wb W\b] bVS ZOab T]c` W\ O\g b]c`\O[S\b O\R eS aV]cZR OW[ b] eW\ a][S ]T bVS[ 1S`bOW\Zg WT eS

THERE’S A SAYING THAT PLAYERS WIN GAMES AND MANAGERS LOSE THEM – OWNERS SEEM TO AGREE

USb b] V]ab bVS & E]`ZR 1c^ ]c` ]PXSQb [cab PS b] eW\ Ob V][S 6]eSdS` b] aOg eS aV]cZR eW\ ]\ O `SUcZO` POaWa Wa abc^WR ES ZOab e]\ bVS E]`ZR 1c^ W\ '$$ O\R 7 PSZWSdS eS UOW\SR \Sfb b] \]bVW\U T`][ bVS Sf^S`WS\QS 1][^O`S bVOb eWbV 5S`[O\g¸a OQVWSdS[S\ba aW\QS bVS ¿\OZ BVSg ZSO`\SR T`][ bVOb RSTSOb O\R bVS`S VOdS PSS\ TSe b]c`\O[S\ba aW\QS W\ eVWQV bVSg¸dS \]b [ORS bVS ZOab T]c` >S`VO^a eWbV bVS RWTTS`S\b O^^`]OQV bVOb 1O^SZZ] VOa VS QO\ OQVWSdS eVOb [O\g ]T VWa ^`SRSQSaa]`a VOdS TOWZSR b] R] O\R USb 3\UZO\R W\b] bVS aS[W ¿\OZa ;OgPS VS VOa a][SbVW\U W\ VW[) eS¸ZZ VOdS b] eOWb O\R aSS 7b¸a e]`bV `S[S[PS`W\U bVOb W``Sa^SQbWdS ]T VWa OQVWSdS[S\ba Ob QZcP ZSdSZ bVWa Wa VWa ¿`ab abW\b Oa W\bS`\ObW]\OZ [O\OUS` 1O^SZZ] Wa ^`]POPZg ¿\RW\U bVOb W\bS`\ObW]\OZ T]]bPOZZ Wa O dS`g RWTTS`S\b POZZUO[S PSQOcaS g]c ]\Zg VOdS bS\ UO[Sa W\ bVS aSOa]\ b] ZSO`\ T`][

The Manager ‘Coca-Cola’, ‘Coke’ and the Dynamic Ribbon device are registered trade marks of The Coca-Cola Company.

9

»COVER STORY

STAYING POWER

AT 66, I CAN’T BE INVOLVED IN EVERYTHING. I’VE LEARNED TO LET OUR FANTASTIC STAFF GET ON WITH IT. OBSESSION CAN BE A BIG HANDICAP

Football is cut-throat.

Such are expectations today that a team only needs to lose a handful of games before there are calls for the manager’s head. But is football so different from the corporate world? And how have some managers lasted so long?

SUE McCANN TALKS TO SIR ALEX FERGUSON AND GRAHAM TURNER The Manager

7b eOa O dS`g RWTTS`S\b e]`ZR eVS\ ]\ <]dS[PS` $ '&$ /ZSf 4S`Uca]\ b]]Y ]dS` T`][ @]\ /bYW\a]\ Oa [O\OUS` ]T ;O\QVSabS` C\WbSR O QZcP bVOb VOR\¸b e]\ O b]^ ÀWUVb bWbZS T]` ' gSO`a 1VS`\]PgZ acTTS`SR bVS e]`ZR¸a e]`ab \cQZSO` RWaOabS`) A^OQS AVcbbZS 1VOZZS\US` Sf^Z]RSR %! aSQ]\Ra OTbS` bOYS ]TT) >`W\QS /\R`Se [O``WSR AO`OV 4S`Uca]\) µ1OacOZbg¶ ¿`ab OW`SR ]\ 001 ) O\R ;O`OR]\O¸a µ6O\R ]T 5]R¶ VSZ^SR /`US\bW\O b] E]`ZR 1c^ UZ]`g >]`bcUcSaS eW\US` <O\W eOa\¸b SdS\ P]`\ bVOb VO^^S\SR ROga ZObS` AWZdS`eO`S OaWRS AW` /ZSf¸a gSO`a Oa C\WbSR P]aa VOa aSQc`SR VW[ O a^SQWOZ ^ZOQS W\ e]`ZR T]]bPOZZ BVSaS ROga TSe [O\OUS`a `S[OW\ Ob ]\S QZcP T]` O T`OQbW]\ ]T bVWa bW[S =TbS\ bVSg¸`S \]b UWdS\ bVS QVO\QS 7\ '' '! bVS OdS`OUS bS\c`S T]` O [O\OUS` ]T O\ 3\UZWaV ZSOUcS aWRS eOa ! gSO`a 7\ $ % Wb eOa &' gSO`a :Oab aSOa]\ W\ bVS 0O`QZOga >`S[WS` :SOUcS ZSab eS T]`USb RS^O`bc`Sa W\QZcRSR 5`O\b 3`WYaa]\ ;]c`W\V] :SS 8]Z 6cbQVW\Ua 2OdWSa AO\QVSh O\R /ZZO`RgQS BVSaS ROga [O\OUS`a O`S Sf^SQbSR b] RSZWdS` W[[SRWObS O\R W[^`SaaWdS `SacZba A] Wa acQQSaa bVS `SQW^S T]` Z]\USdWbg ]` dWQS dS`aO- /\R R]Sa Wb [ObbS` bVOb ZS\UbV ]T bS\c`S W\ T]]bPOZZ [O\OUS[S\b aSS[a b] PS ]\ bVS aZWRS/QQ]`RW\U b] >`]TSaa]` 1V`Wa 0`ORg 2SO\ ]T 0]c`\S[]cbV 0caW\Saa AQV]]Z O\R O T]]bPOZZ ]PaSaaSR OQORS[WQ Z]\USdWbg W\ P]bV T]]bPOZZ O\R PcaW\Saa ^`]dWRSa [O\g PS\S¿ba µ1]\bW\cWbg O\R QZO`Wbg ]T dWaW]\ O`S Q`cQWOZ ¶ VS aOga µE]`YT]`QSa \SSR b] Y\]e eVS`S bVSg abO\R eV] bVS P]aa Wa O\R eVOb¸a Sf^SQbSR BVSg OZa] \SSR b] Y\]e V]e bVS [O\OUS`¸a OW[a QO\ PS OQVWSdSR ³ bVS ^VWZ]a]^Vg ]` ab`ObSUg WT g]c ZWYS ¶ 0`ORg VW[aSZT O C34/ ·/¸ :WQS\QS Q]OQV VOa ^ZOgSR Q]OQVSR O\R [O\OUSR T]]bPOZZ

The Manager 11

»COVER STORY

STAYING POWER

AT 66, I CAN’T BE INVOLVED IN EVERYTHING. I’VE LEARNED TO LET OUR FANTASTIC STAFF GET ON WITH IT. OBSESSION CAN BE A BIG HANDICAP

Football is cut-throat.

Such are expectations today that a team only needs to lose a handful of games before there are calls for the manager’s head. But is football so different from the corporate world? And how have some managers lasted so long?

SUE McCANN TALKS TO SIR ALEX FERGUSON AND GRAHAM TURNER The Manager

7b eOa O dS`g RWTTS`S\b e]`ZR eVS\ ]\ <]dS[PS` $ '&$ /ZSf 4S`Uca]\ b]]Y ]dS` T`][ @]\ /bYW\a]\ Oa [O\OUS` ]T ;O\QVSabS` C\WbSR O QZcP bVOb VOR\¸b e]\ O b]^ ÀWUVb bWbZS T]` ' gSO`a 1VS`\]PgZ acTTS`SR bVS e]`ZR¸a e]`ab \cQZSO` RWaOabS`) A^OQS AVcbbZS 1VOZZS\US` Sf^Z]RSR %! aSQ]\Ra OTbS` bOYS ]TT) >`W\QS /\R`Se [O``WSR AO`OV 4S`Uca]\) µ1OacOZbg¶ ¿`ab OW`SR ]\ 001 ) O\R ;O`OR]\O¸a µ6O\R ]T 5]R¶ VSZ^SR /`US\bW\O b] E]`ZR 1c^ UZ]`g >]`bcUcSaS eW\US` <O\W eOa\¸b SdS\ P]`\ bVOb VO^^S\SR ROga ZObS` AWZdS`eO`S OaWRS AW` /ZSf¸a gSO`a Oa C\WbSR P]aa VOa aSQc`SR VW[ O a^SQWOZ ^ZOQS W\ e]`ZR T]]bPOZZ BVSaS ROga TSe [O\OUS`a `S[OW\ Ob ]\S QZcP T]` O T`OQbW]\ ]T bVWa bW[S =TbS\ bVSg¸`S \]b UWdS\ bVS QVO\QS 7\ '' '! bVS OdS`OUS bS\c`S T]` O [O\OUS` ]T O\ 3\UZWaV ZSOUcS aWRS eOa ! gSO`a 7\ $ % Wb eOa &' gSO`a :Oab aSOa]\ W\ bVS 0O`QZOga >`S[WS` :SOUcS ZSab eS T]`USb RS^O`bc`Sa W\QZcRSR 5`O\b 3`WYaa]\ ;]c`W\V] :SS 8]Z 6cbQVW\Ua 2OdWSa AO\QVSh O\R /ZZO`RgQS BVSaS ROga [O\OUS`a O`S Sf^SQbSR b] RSZWdS` W[[SRWObS O\R W[^`SaaWdS `SacZba A] Wa acQQSaa bVS `SQW^S T]` Z]\USdWbg ]` dWQS dS`aO- /\R R]Sa Wb [ObbS` bVOb ZS\UbV ]T bS\c`S W\ T]]bPOZZ [O\OUS[S\b aSS[a b] PS ]\ bVS aZWRS/QQ]`RW\U b] >`]TSaa]` 1V`Wa 0`ORg 2SO\ ]T 0]c`\S[]cbV 0caW\Saa AQV]]Z O\R O T]]bPOZZ ]PaSaaSR OQORS[WQ Z]\USdWbg W\ P]bV T]]bPOZZ O\R PcaW\Saa ^`]dWRSa [O\g PS\S¿ba µ1]\bW\cWbg O\R QZO`Wbg ]T dWaW]\ O`S Q`cQWOZ ¶ VS aOga µE]`YT]`QSa \SSR b] Y\]e eVS`S bVSg abO\R eV] bVS P]aa Wa O\R eVOb¸a Sf^SQbSR BVSg OZa] \SSR b] Y\]e V]e bVS [O\OUS`¸a OW[a QO\ PS OQVWSdSR ³ bVS ^VWZ]a]^Vg ]` ab`ObSUg WT g]c ZWYS ¶ 0`ORg VW[aSZT O C34/ ·/¸ :WQS\QS Q]OQV VOa ^ZOgSR Q]OQVSR O\R [O\OUSR T]]bPOZZ

The Manager 11

»COVER STORY SOME MANAGERS LOSE THEIR FIRST FIVE GAMES AND THE PRESSURE IS ON. THE FANS AREN’T HAPPY, THE PRESS ARE RIGHT IN THERE – BECAUSE THEY’RE THAT TYPE OF ANIMAL NOWADAYS – AND YOU GET KNEE-JERK REACTIONS

ZSdSZ ]T acQQSaa bVOb bVWa QZcP Sf^SQba QVO\US Wa SaaS\bWOZ BVOb [SO\a ]PaS`dW\U V]e ^ZOgS`a¸ T]`[ QVO\USa Oa bVSg USb ]ZRS`) W\ a][S QOaSa bVSg¸dS \] []`S b] UWdS G]c QO\¸b VOdS O bSO[ U`]e ]ZR eWbV]cb PSW\U `SORg b] [OYS QVO\USa BVS`S¸a O `WaY g]c¸ZZ PS QOcUVb c\OeO`Sa [OYS ^O\WQ Pcga O\R QVO\US b]] acRRS\Zg ¶ µAcQQSaaTcZ [O\OUS`a O`S `cbVZSaa ¶ 0`ORg aOga µ7T bVSg `SQ]U\WaS bVOb O ^ZOgS` Wa\¸b R]W\U Wb O\g[]`S bVSg¸ZZ `S^ZOQS VW[ ¶

E]`Ra ]T eWaR][ aS[W ^`]TSaaW]\OZZg 6S RSZWdS`a 0]c`\S[]cbV 0caW\Saa AQV]]Z¸a PcaW\Saa []RcZS ]\ BVS 4/¸a >`] :WQS\QS [O\OUS[S\b Q]c`aS O\R VOa ^S\\SR \c[S`]ca P]]Ya /ZbV]cUV 0`ORg OR[Wba bVOb ZSORS`aVW^ QO\ a][SbW[Sa VOdS O \Obc`OZ ZWTSa^O\ VS aOga VWUV [O\OUS`WOZ bc`\]dS` QO\ ZSOR b] c\QS`bOW\bg O\R RW[W\WaVSR Q]\¿RS\QS /\R bVS\ bVS`S Wa bVS Q]ab( µG]c VOdS b] ^Og ]TT bVS ]cbU]W\U [O\OUS` O\R [OgPS ¿dS Q]OQVSa bVS\ ^Og bVS aOZO`WSa ]T bVS W\Q][W\U [O\OUS` O\R VWa Q]OQVSa ¶

/ZZ QVO\US =\ bVS ÀW^ aWRS W\S`bWO W\ ZSORS`aVW^ QO\ P`W\U abOZS\Saa eVWQV Wa eVg W\ O\g PcaW\Saa Wb Wa a] W[^]`bO\b b] [OYS QVO\USa 6]eSdS` bVSaS 0`ORg ab`SaaSa \SSR b] PS O\bWQW^ObSR QO`STcZZg O\R [O\OUSR STTSQbWdSZg 6OdW\U Xcab POUUSR O [][S\b]ca ZSOUcS O\R 3c`]^SO\

1c^ R]cPZS AW` /ZSf¸a Z]\U VWab]`g eWbV ;O\QVSabS` C\WbSR R]Sa\¸b O^^SO` b] VOdS abOU\ObSR bVS QZcP W\ O\g eOg ;O\g PSZWSdS VWa abOgW\U ^]eS` O\R c\`WdOZZSR acQQSaa Wa ZO`USZg R]e\ b] O\ c\QO\\g Y\OQY ]T Y\]eW\U eVS\ O\R V]e b] QVO\US µ;O\OUW\U QVO\US Wa bVS []ab RWT¿QcZb bVW\U W\ W\Rcab`g O\R a^]`b ¶ aOga AW` /ZSf 0cb bVS`S¸a O Tc\RO[S\bOZ RWTTS`S\QS PSbeSS\ T]]bPOZZ [O\OUS[S\b O\R PcaW\Saa VS ORRa µBVWa eWZZ OZeOga PS O\ S[]bW]\OZ UO[S >ZOgS`a acQV Oa <WQYg 0cbb O\R >VWZ <SdWZZS O`S ZWYS TO[WZg A] g]c `SU`Sb VOdW\U b] ZSb ^ZOgS`a U] ¶ 0cb eVWZS VS OR[Wba Wb QO\ PS b]cUV AW` /ZSf VOa T]c\R [OYW\U QVO\USa b] PS ]\S ]T bVS []ab `SeO`RW\U Oa^SQba ]T bVS X]P µG]c VOdS b] bVW\Y OP]cb b][]``]e \]b gSabS`ROg ¶ VS aOga µB] [OW\bOW\ bVS

:]\USab aS`dW\U [O\OUS`a Qc``S\b ;O\OUS` 1ZcP AW` /ZSf 4S`Uca]\ ;O\QVSabS` C\WbSR 5`OVO[ Bc`\S` 6S`ST]`R C\WbSR ! /`a|\S ES\US` /`aS\OZ " 8]V\ 1]ZS[O\ /QQ`W\Ub]\ AbO\ZSg # 2OdWR ;]gSa 3dS`b]\

12 The Manager

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7\ AW` /ZSf¸a QOaS PZS\RW\U g]cbV O\R Sf^S`WS\QS VOa ^`]dSR ^O`bWQcZO`Zg STTSQbWdS µ5WUUa AQV]ZSa O\R <SdWZZS O`S bVS T]c\RObW]\ ]T ]c` Qc``S\b bSO[ W\ bS`[a ]T Sf^S`WS\QS O\R a^W`Wb EVS\ eS P`]cUVb W\ @]]\Sg @]\OZR] <O\W /\RS`a]\ O\R BSdSh eS VOR bW[S BVSg eS`S g]c\U Pcb ac``]c\RSR Pg b`S[S\R]ca Sf^S`WS\QS O\R bVSg aSbbZSR W\ _cWQYZg ¶ BVS $$ gSO` ]ZR VOa T]c\R P`WRUW\U

»COVER STORY SOME MANAGERS LOSE THEIR FIRST FIVE GAMES AND THE PRESSURE IS ON. THE FANS AREN’T HAPPY, THE PRESS ARE RIGHT IN THERE – BECAUSE THEY’RE THAT TYPE OF ANIMAL NOWADAYS – AND YOU GET KNEE-JERK REACTIONS

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12 The Manager

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The Manager

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^`Saa O`S `WUVb W\ bVS`S ³ bVSg¸`S bVOb bg^S ]T O\W[OZ \]eOROga ³ O\R g]c USb Y\SS XS`Y `SOQbW]\a ¶ 3dS\ T]` AW` /ZSf Wb VOa\¸b OZZ PSS\ ^ZOW\ aOWZW\U 6S Q]c\ba ZObS '&' ³ eVS\ C\WbSR Z]ab aWf [ObQVSa O\R R`Se be] ³ Oa VWa RO`YSab ^S`W]R =\S []`S RSTSOb O\R VWa bS`[ Ob bVS QZcP Q]cZR VOdS S\RSR bVS\ Pcb ;O`bW\ 3ReO`Ra O\R bVS P]O`R aV]eSR TOWbV 7b ^OWR ]TT 7\ '' C\WbSR ZWTbSR BVS 4/ 1c^ O\R bV`SS gSO`a ZObS` bVS ¿`ab ]T bS\ >`S[WS` :SOUcS bWbZSa eOa W\ bVS POU A] eVg Wa Z]\USdWbg acQV Oa VWa a] `O`S- 7b P]WZa R]e\ b] c\`SOZWabWQ Sf^SQbObW]\a aOga 0`ORg µBVS ^`Saac`S b] acQQSSR Wa W\bS\aS ¶ 4]` AW` /ZSf Wb¸a bVS VWUV RS[O\Ra ]\ bVS QZcP bVOb ^`]dWRS bVS ab`]\USab []bWdObW]\ µ7 VOdS b] [OW\bOW\ acQQSaa \] [ObbS` eV] eS¸`S ^ZOgW\U PSQOcaS bVS Sf^SQbObW]\a O`S OZeOga dS`g VWUV 7\ bVS ZOab eSSYa ]T bVS aSOa]\ bVS ^O^S`a eS`S RSa^S`ObS T]` 1VSZaSO b] eW\ bVS >`S[WS` :SOUcS BVSg R]\¸b VObS g]c) Wb¸a Xcab bVS eOg bVS PcaW\Saa Wa BVOb YSS^a g]c ]\ g]c` b]Sa ¶ 0`ORg QO\¸b aSS bVW\Ua QVO\UW\U O\g bW[S a]]\ µBVS [O\OUS`WOZ [S``g U] `]c\R VOa PSQ][S ^O`b ]T bVS bVSOb`S ]T T]]bPOZZ ³ Wb Q][[O\Ra VSORZW\Sa EVWZS eS¸`S \] Z]\US` TSR Q]\abO\b b`O\aTS` \Sea [O\OUS`a QO\ USb aOQYSR Ob 4`SR 3dS`Waa O\g bW[S ¶

The Manager 15

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The Manager

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The Manager 15

»PLANNING AHEAD

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NEXT IN LINE WHEN THE 2018 WORLD CUP ARRIVES, HOPEFULLY ON HOME SOIL, WILL IT BE AN ALL-ENGLISH AFFAIR? GLENN HODDLE AND HOWARD WILKINSON SPEAK WITH SUE McCANN ABOUT THE LIKELIHOOD OF A HOMEGROWN ENGLAND MANAGER.

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6E

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6E

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»PLANNING AHEAD

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NEXT IN LINE WHEN THE 2018 WORLD CUP ARRIVES, HOPEFULLY ON HOME SOIL, WILL IT BE AN ALL-ENGLISH AFFAIR? GLENN HODDLE AND HOWARD WILKINSON SPEAK WITH SUE McCANN ABOUT THE LIKELIHOOD OF A HOMEGROWN ENGLAND MANAGER.

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6E

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6E

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18 The Manager

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»

THE VIEW FROM THE CITY

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The Manager 19

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18 The Manager

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»

THE VIEW FROM THE CITY

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The Manager 19

»OWNER-MANAGER When Steve Coppell took his first management job at Crystal Palace, he was young and unprepared.

“I’d frequently be flying by the seat of my pants.

It was a case of the blind leading the blind.”

Fortunately, in owner Ron Noades he had a fantastic guide.

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20 The Manager

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“

I’M SURE RON SOMETIMES STEPPED BACK AND LET ME MAKE MISTAKES, JUST SO THAT I COULD LEARN

“

THE GRADUATE

The Manager 21

»OWNER-MANAGER When Steve Coppell took his first management job at Crystal Palace, he was young and unprepared.

“I’d frequently be flying by the seat of my pants.

It was a case of the blind leading the blind.”

Fortunately, in owner Ron Noades he had a fantastic guide.

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20 The Manager

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“

I’M SURE RON SOMETIMES STEPPED BACK AND LET ME MAKE MISTAKES, JUST SO THAT I COULD LEARN

“

THE GRADUATE

The Manager 21

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“Most chairmen aren’t close enough to know who’s a good manager and who’s not. They don’t see what the manager is doing on a daily basis.”

The Manager 23

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“Most chairmen aren’t close enough to know who’s a good manager and who’s not. They don’t see what the manager is doing on a daily basis.”

The Manager 23

bObcS dcZ^cbO bc[aO\ SfS`]a Sf S`]a \cZZO]` W

»MENTORING TAKING ON AN ASSISTANT MANAGER WITH NO PREVIOUS EXPERIENCE WAS A BIG RISK FOR RANGERS. BUT, HAVING JUST BAGGED THE SCOTTISH LEAGUE AND CUP DOUBLE, AND REACHED THE UEFA CUP FINAL, IT’S ONE THAT HAS PAID OFF, FOR THE APPRENTICE, TUTOR AND CLUB.

MAN»TO«MAN

I’M JUST LIKE A SPONGE WANTING TO SOAK EVERYTHING UP Ally McCoist

SUE McCANN TALKS TO WALTER SMITH AND ALLY McCOIST PHOTOGRAPHY: MARTIN HUNTER

>SMITH ON McCOIST EVOb [ORS g]c O^^]W\b /ZZg ;Q1]Wab Oa g]c` OaaWabO\b `ObVS` bVO\ a][S]\S []`S Sf^S`WS\QSR 7¸R [O\OUSR /ZWabOW` eVS\ VS eOa Ob @O\US`a Pcb U]b b] Y\]e VW[ PSbbS` ]\QS eS VOR P]bV ZSTb EVS\ 7 eOa O^^]W\bSR b] [O\OUS AQ]bZO\R 7 eO\bSR a][S]\S b] bOYS bVS Q]OQVW\U `]ZS eWbV B][[g 0c`\a Oa [g OaaWabO\b [O\OUS` /ZWabOW` VOR Xcab abO`bSR VWa C34/ >`] :WQS\QS a] 7 Y\Se VS eOa YSS\ 0cb eVOb ab`cQY [S []`S bVO\ O\gbVW\U eOa Xcab V]e YSS\ EVS\ 7 OaYSR VW[ b] Q][S b] @O\US`a VS Xc[^SR Ob bVS QVO\QS 7 eOa `SOZZg W[^`SaaSR Pg bVS eOg VS b]]Y bVS X]P ]\ 6S¸a W\Sf^S`WS\QSR W\ T]]bPOZZ [O\OUS[S\b Pcb \]b T]]bPOZZ /a eSZZ Oa VOdW\U PSS\ O acQQSaaTcZ ^ZOgS` VS eS\b ]\ b] PS O BD ^c\RWb O\R QZSO`Zg VOR O `SOZ Y\]eZSRUS ]T bVS UO[S

24 The Manager

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The Manager 25

bObcS dcZ^cbO bc[aO\ SfS`]a Sf S`]a \cZZO]` W

»MENTORING TAKING ON AN ASSISTANT MANAGER WITH NO PREVIOUS EXPERIENCE WAS A BIG RISK FOR RANGERS. BUT, HAVING JUST BAGGED THE SCOTTISH LEAGUE AND CUP DOUBLE, AND REACHED THE UEFA CUP FINAL, IT’S ONE THAT HAS PAID OFF, FOR THE APPRENTICE, TUTOR AND CLUB.

MAN»TO«MAN

I’M JUST LIKE A SPONGE WANTING TO SOAK EVERYTHING UP Ally McCoist

SUE McCANN TALKS TO WALTER SMITH AND ALLY McCOIST PHOTOGRAPHY: MARTIN HUNTER

>SMITH ON McCOIST EVOb [ORS g]c O^^]W\b /ZZg ;Q1]Wab Oa g]c` OaaWabO\b `ObVS` bVO\ a][S]\S []`S Sf^S`WS\QSR 7¸R [O\OUSR /ZWabOW` eVS\ VS eOa Ob @O\US`a Pcb U]b b] Y\]e VW[ PSbbS` ]\QS eS VOR P]bV ZSTb EVS\ 7 eOa O^^]W\bSR b] [O\OUS AQ]bZO\R 7 eO\bSR a][S]\S b] bOYS bVS Q]OQVW\U `]ZS eWbV B][[g 0c`\a Oa [g OaaWabO\b [O\OUS` /ZWabOW` VOR Xcab abO`bSR VWa C34/ >`] :WQS\QS a] 7 Y\Se VS eOa YSS\ 0cb eVOb ab`cQY [S []`S bVO\ O\gbVW\U eOa Xcab V]e YSS\ EVS\ 7 OaYSR VW[ b] Q][S b] @O\US`a VS Xc[^SR Ob bVS QVO\QS 7 eOa `SOZZg W[^`SaaSR Pg bVS eOg VS b]]Y bVS X]P ]\ 6S¸a W\Sf^S`WS\QSR W\ T]]bPOZZ [O\OUS[S\b Pcb \]b T]]bPOZZ /a eSZZ Oa VOdW\U PSS\ O acQQSaaTcZ ^ZOgS` VS eS\b ]\ b] PS O BD ^c\RWb O\R QZSO`Zg VOR O `SOZ Y\]eZSRUS ]T bVS UO[S

24 The Manager

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The Manager 25

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26 The Manager

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HE’S A VERY INTELLIGENT LAD, HE’S TOUGH, AND THERE’S A VERY COMPETITIVE SIDE TO HIM THAT FEW PEOPLE SEE Walter Smith

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The Manager 27

»MENTORING / ZSO`\W\U Qc`dS 3dS`g QZcP Wa BVS [SRWO VOdS aOWR bVOb VS Wa µU`SOb T]` R`SaaW\U `]][ []`OZS¶ Pcb Wa bVS`S []`S b] Wb bVO\ bVObBVOb [WUVb PS bVS ]PdW]ca dWSe PSQOcaS eVOb ^S]^ZS aSS ]\ bSZSdWaW]\ Wa O ZOR eWbV O bS``W¿Q aS\aS ]T Vc[]c` 0cb bVS`S¸a TO` []`S b] VW[ bVO\ bVOb) VS¸a O dS`g W\bSZZWUS\b ZOR VS Wa b]cUV eVWQV Wa dS`g W[^]`bO\b W\ bVWa X]P O\R bVS`S¸a O dS`g Q][^SbWbWdS aWRS b] VW[ bVOb TSe ^S]^ZS aSS /TbS` $ []\bVa ]T e]`YW\U eWbV VW[ 7 bVW\Y VS VOa O\ SfQSZZS\b QVO\QS ]T PSQ][W\U O bS``W¿Q [O\OUS` /`S bVS`S O\g ^O`bWQcZO` ab`S\UbVa bVOb [OYS g]c aOg bVOb- /a eSZZ Oa VWa ]dS`OZZ W\bSZZWUS\QS VWa OPWZWbg b] ]PaS`dS O UO[S O\R OaaSaa bVS aWbcObW]\ Wa dS`g U]]R 6S OZa] VOa O\ SfQSZZS\b U`Oa^ ]T bOQbWQa O\R aSZSQbW]\ 7 bVW\Y a][S ]T bVSaS aYWZZa VOdS PSS\ UOW\SR T`][ VWa e]`Y W\ bSZSdWaW]\ 6S¸a eObQVSR O\ OeTcZ Z]b ]T T]]bPOZZ ]dS` bVS ^Oab bS\ gSO`a VOa aSS\ RWTTS`S\b b`S\Ra RSdSZ]^ V]e bSO[a ^ZOg O\R VOa VOR b] O\OZgaS bVOb Oa ^O`b ]T VWa X]P /\R VS VOa acQQSaaTcZZg b`O\aTS``SR OZZ bVWa W\b] bVS ROg b] ROg `c\\W\U ]T O T]]bPOZZ QZcP 6]e TO` ]TT R] g]c bVW\Y VS Wa T`][ TcZZ bW[S QZcP [O\OUS[S\b6S¸R PS `SORg b] bOYS O QZcP \]e WT VS eO\bSR b] BVS`S¸a \] R]cPb OP]cb bVOb 0cb VS¸a VO^^g eVS`S VS Wa Ob bVS [][S\b 7b¸a PSS\ O U`SOb abO`b T]` /ZWabOW` =TbS\ eVS\ Sf ^ZOgS`a USb O\ ]^^]`bc\Wbg b] U] ab`OWUVb W\b] T]]bPOZZ [O\OUS[S\b bVSg VOdS b] bOYS ]\ abOTT []`S Sf^S`WS\QSR bVO\ bVS[ b] VSZ^ `c\ bVW\Ua 6S¸a OZ`SORg UOW\SR bVOb Sf^S`WS\QS 6]e `SeO`RW\U Wa Wb b] eObQV a][S]\S g]c¸dS Y\]e\ T]` a] Z]\U RSdSZ]^ ZWYS bVWa:WYS SdS`g [O\OUS` 7 USb WRSOa W\ [g VSOR ³ a][SbW[Sa bVSg e]`Y O\R a][SbW[Sa bVSg R]\¸b BVWa ]\S VOa PSS\ ^O`bWQcZO`Zg ^ZSOaW\U PSQOcaS eVS\ 7 OaYSR VW[ b] Q][S O\R e]`Y eWbV [S [O\g ^S]^ZS eS`S ac`^`WaSR) ¿`ab bVOb VS e]cZR bOYS bVS X]P PSQOcaS ]T ]bVS` Q][[Wb[S\ba O\R aSQ]\R bVOb VS e]cZR aSbbZS 0cb eVS\ 7 b]]Y VW[ b] @O\US`a eWbV [S ^S]^ZS aOe O\]bVS` aWRS ]T VW[ O\R 7¸[ RSZWUVbSR bVOb Wb aSS[a b] PS e]`YW\U ]cb a] eSZZ

26 The Manager

RWTTS`S\b) g]c VOdS b] PS g]c`aSZT O\R W[^]aS g]c` ^S`a]\OZWbg ]\ Wb AYWZZa acQV Oa Q]^W\U eWbV ^`Saac`S O\R [SRWO VO\RZW\U O`S ZWYSZg b] PS c\RS`SabW[ObSR Pg \Se `SQ`cWba Pcb O`S dWbOZ 4]`[OZ _cOZW¿QObW]\a ]^S\ g]c` SgSa b] bVS TcZZ UO[cb ]T QVOZZS\USa O\R ^`]dWRS OQQSaa b] dO`WSR W\aWUVb ;S\b]`W\U VSZ^a g]c QZW[P bVS ZSO`\W\U Qc`dS TOab USb VO\Ra ]\ eWbV OZZ Oa^SQba ]T O QZcP O\R PS\S¿b T`][ a][S]\S SZaS¸a dOZcOPZS Sf^S`WS\QS

HE’S A VERY INTELLIGENT LAD, HE’S TOUGH, AND THERE’S A VERY COMPETITIVE SIDE TO HIM THAT FEW PEOPLE SEE Walter Smith

>McCOIST ON SMITH ;O\g ^ZOgS`a eV] eO\b b] U] W\b] [O\OUS[S\b U] ab`OWUVb W\b] bVS X]P EVg QV]]aS bVWa `]cbS7b eOa O ^S`TSQb ]^^]`bc\Wbg O\R W[^]aaWPZS b] bc`\ R]e\ 7¸dS PSS\ `SOZZg ZcQYg PSQOcaS eVWZS 7 eOa S\X]gW\U [g bSZSdWaW]\ e]`Y 7 `SOZZg eO\bSR b] b`g [g VO\R Ob Q]OQVW\U O\R [O\OUS[S\b B] USb O\ ]^^]`bc\Wbg b] e]`Y eWbV ]\S ]T bVS b]^ [O\OUS`a O`]c\R eOa Xcab b]] U]]R b] PS b`cS 7·dS PSS\ Ob @O\US`a T]` bVS PSab ^O`b ]T & []\bVa \]e O\R 7¸[ Xcab ZWYS O a^]\US eO\bW\U b] a]OY SdS`gbVW\U c^ 3dS`gbVW\U a] TO` VOa TOZZS\ W\b] ^ZOQS 7a [O\OUS[S\b []`S Q][^ZWQObSR bVO\ g]c bV]cUVbEWbV]cb R]cPb 6OdW\U PSS\ O ^ZOgS` T]` gSO`a 7 Y\]e bVOb [cQV ]T eVOb U]Sa ]\ Wa bOYS\ T]` U`O\bSR BVS`S¸a a] [cQV ^ZO\\W\U O\R Wb¸a [cQV VO`RS` e]`Y bVO\ 7 SdS` bV]cUVb Wb e]cZR PS ³ S\X]gOPZS VO`R e]`Y 7¸[ dS`g VO\Ra ]\) EOZbS` eO\ba b] VSO` ]^W\W]\a ]\ SdS`gbVW\U O\R ZSba [gaSZT O\R 9S\\g ;Q2]eSZZ bOYS Q]OQVW\U aSaaW]\a BVWa aSOa]\ EOZbS` ZSb [S bOYS bVS bSO[ T]` ]c` AQ]bbWaV 1c^ UO[Sa /a eSZZ Oa b`OW\W\U aSaaW]\a 7¸dS VO\RZSR bVS ^`S O\R ^]ab [ObQV ^`Saa Q]\TS`S\QSa eVWQV 7¸[ U`ObSTcZ T]`) Wb `S_cW`Sa

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The Manager 27

»LEADERSHIP

THE ART OF MANAGE MENT HE HAS BUILT A SQUAD OF TALENTED (AND NOT ALWAYS EASY) INDIVIDUALS AND HAS LED THEM TO A PINNACLE OF PROFESSIONAL ACHIEVEMENT. In a world of superstars and celebrities, he has moulded a genuine, highperformance team. They aren’t footballers, they’re actors. And the gaffer is Michael Boyd, artistic director of the Royal Shakespeare Company.

WORDS: STUART ROCK

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28 The Manager

>

PHOTOGRAPHY: CHARLIE HOPKINSON The Manager 29

»LEADERSHIP

THE ART OF MANAGE MENT HE HAS BUILT A SQUAD OF TALENTED (AND NOT ALWAYS EASY) INDIVIDUALS AND HAS LED THEM TO A PINNACLE OF PROFESSIONAL ACHIEVEMENT. In a world of superstars and celebrities, he has moulded a genuine, highperformance team. They aren’t footballers, they’re actors. And the gaffer is Michael Boyd, artistic director of the Royal Shakespeare Company.

WORDS: STUART ROCK

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28 The Manager

>

PHOTOGRAPHY: CHARLIE HOPKINSON The Manager 29

»LEADERSHIP

EVS\ ;WQVOSZ 0]gR O``WdSR Ob bVS @A1 Oa O`bWabWQ RW`SQb]` W\ VS eOa P]bV ^`OU[ObWQ O\R VWUVZg O[PWbW]ca 4W`ab ]T OZZ VS eOa ^`cRS\b W\ VWa V]caSYSS^W\U 7\ VWa ¿`ab gSO` VS RWR \] RW`SQbW\U Ob OZZ) VS Xcab U]b b] Y\]e bVS % ]` a] S[^Z]gSSa ]T bVS @A1 6Wa [S\b]` W\ bVWa `Sa^SQb Wa 5WZSa 6OdS`UOZZ bVS ZSUS\RO`g RW`SQb]` ]T bVS 5ZOaU]e 1WbWhS\¸a BVSOb`S

30 The Manager

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PEOPLE WILL STAY AS LONG AS THEY FEEL THEY ARE GROWING WITH THE COMPANY, AND THEY DON’T FEEL THAT THEIR INDIVIDUALITY IS BEING IRONED OUT

“

3\bS` abOUS ZSTb

µ6S eOa dS`g aV`SeR ¶ aOga 0]gR eWbV eO`[bV O\R O QVcQYZS µ6S OZeOga POZO\QSR VWa P]]Ya O\R bVWa P]cUVb VW[ bVS T`SSR][ b] PS Q][^ZSbSZg ]cb`OUS]ca ¶ 0cb VWa PWU O[PWbW]\ eOa b] µ`S OaaS`b bVS dOZcS ]T OQb]`a abOgW\U b]USbVS` [cQV Z]\US` bVO\ Wa cacOZ W\ 0`WbWaV bVSOb`S ¶ 6S VOa S[^VOaWaSR b`OW\W\U ³ ^VgaWQOZ d]QOZ W\bSZZSQbcOZ ³ µTO` VWUVS` bVO\ Wa Q][T]`bOPZS T]` 0`WbWaV bVSOb`S QcZbc`S ¶

7b¸a O\ O^^`]OQV bVOb `SÀSQba VWa bW[S Oa O b`OW\SS RW`SQb]` W\ ;]aQ]e W\ '%' & µ7 eOa eWbV O Q][^O\g eVS`S a][S ]T bVS OQb]`a VOR PSS\ e]`YW\U T]` bVS aO[S RW`SQb]` T]` gSO`a BVS`S eOa O b`S[S\R]ca aS\aS ]T O aVO`SR ZO\UcOUS O\R O RS^bV ]T Vc[O\ W\bS`QVO\US PSbeSS\ bVS[ ¶ VS `SQOZZa 6S eO\ba bVS @A1 S\aS[PZS b] abOg b]USbVS` T]` ¿dS gSO`a µ;g Sf^S`WS\QS W\ ;]aQ]e Wa bVOb a][S ^S]^ZS R] abOg ]\ b]] Z]\U BVS`S

VOa b] PS O Q][^`][WaS 4WdS gSO`a Wa OP]cb `WUVb BVS \Sfb be] O\R O VOZT gSO` S\aS[PZS abO`ba `SVSO`aW\U W\ 8O\cO`g 7 V]^S bVOb []ab ]T bVS Qc``S\b Q][^O\g eWZZ `]ZZ ]dS` W\b] bVS \Sfb ]\S ¶ 7b¸a ]\S bVW\U b] PcWZR acQV O\ S\aS[PZS T`][ aQ`ObQV BVS b`WQY Wa YSS^W\U Wb b]USbVS` A][S OQb]`a eWZZ eO\b b] e]`Y W\ ¿Z[ ]` bSZSdWaW]\ =bVS`a eWZZ eO\b aV]`bS` Q]\b`OQba BVS`S eWZZ PS bV]aS eV] eO\b b] PS PWUUS` ¿aV W\ O a[OZZS` ^]\R USbbW\U PWUUS` `]ZSa /\R `S[S[PS` eS O`S bOZYW\U OP]cb e]`YW\U W\ Ab`ObT]`R c^]\ /d]\ ³ O\ ]TT bVS PSObS\ b`OQY Z]QObW]\ T]` O ^`]TSaaW]\ bVOb Wa b`cZg [ORZg RSS^Zg :]\R]\ QS\b`WQ µ>S]^ZS eWZZ abOg Oa Z]\U Oa bVSg TSSZ bVOb bVSg O`S U`]eW\U eWbV bVS Q][^O\g ¶ aOga 0]gR µO\R Oa Z]\U Oa bVS e]`Y Wa U]]R O\R bVSg

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“

be] SdS\W\Ua O\R be] eV]ZS ROga SOQV abO`bW\U Ob ! W\ bVS []`\W\U O\R ¿\WaVW\U []`S bVO\ V]c`a ZObS` BVOb¸a OP]cb e]`Ra b] PS `S[S[PS`SR ³ \]b T]`USbbW\U bVOb SOQV ^O`b VOR b] PS c\RS`abcRWSR) []`S bVO\ & Q]abc[Sa b] PS e]`\ 7b `SQSWdSR OQQZOW[ Pg [O\g Q`WbWQa Oa ]\S ]T bVS U`SOb SdS\ba ]T []RS`\ bVSOb`S 4]` 0]gR Wb¸a O b`Wc[^VO\b dW\RWQObW]\ ]T VWa O^^`]OQV eVWQV S[^VOaWaSa bVS µS\aS[PZS¶ ]dS` bVS W\RWdWRcOZ O\R Z]\U bS`[ ]dS` W[[SRWOQg BVS`S O`S ZSaa]\a VS`S T]` OZZ [O\OUS`a 6]eSdS` Wb VSZ^a b] O^^`SQWObS bVS W[^]`bO\QS ]T Q]\bSfb @Sbc`\W\U b] bVS b`ORWbW]\ ]T O\ S\aS[PZS ]T OQb]`a ZSO`\W\U O\R e]`YW\U b]USbVS` ]dS` O ^S`W]R ]T bW[S eOa ]\S ]T bVS T]c\RW\U ^`W\QW^ZSa ]T bVS @]gOZ AVOYSa^SO`S 1][^O\g c\RS` bVS W\WbWOZ ZSORS`aVW^ ]T >SbS` 6OZZ /TbS` OZZ bVOb eOa V]e AVOYSa^SO`S VW[aSZT VOR ]^S`ObSR ³ e]`YW\U O\R e`WbW\U T]` O abO\RW\U U`]c^ ]T OQb]`a =dS` bVS gSO`a V]eSdS` bVSaS ^`W\QW^ZSa PSUO\ b] S`]RS ;]`S abO`a O\R O VW`S O\R ¿`S O^^`]OQV PSUO\ b] \WPPZS OeOg Ob bVS Q]\¿RS\QS ]T bVS @A1 Oa O\ S\aS[PZS Q][^O\g 7b RWR\¸b VSZ^ bVOb bVS @A1 eOa OZa] Z]aW\U []\Sg Ob bVS bW[S

THERE’LL BE SOME BRUISED EGOS, BUT WE WILL BE TEACHING EACH OTHER

TSSZ Wb UWdSa bVS[ O ^`]¿ZS O\R Oa Z]\U Oa bVSg R]\¸b TSSZ bVOb bVSW` W\RWdWRcOZWbg Wa PSW\U W`]\SR ]cb ]` V][]US\WaSR ES VOdS OQVWSdSR bVOb eWbV bVS 6Wab]`WSa S\aS[PZS O\R bVOb¸a eVg a] [O\g R] eO\b b] abOg ]\ µBVS eOg b] USb bVS PSab ]T ]cb ]T OQb]`a Wa bVS aO[S eOg 7 USb bVS PSab ]cb ]T ^S]^ZS Oa O eV]ZS ³ [OYS bVS[ TSSZ b`cabSR UWdS bVS[ O\ OeTcZ Z]b ]T T`SSR][ O\R bOZY b] bVS[ OP]cb V]e bVSg ¿b W\b] bVS eV]ZS ¶

BOZZ ÀW[ag bOZS\b A] QO\ VS aSS aW[WZO`WbWSa PSbeSS\ VWa `]ZS O\R bVOb ]T O T]]bPOZZ

[O\OUS`- 6S Wa dWaWPZg W\b`WUcSR Pg bVS bV]cUVb µ7 ac^^]aS [g `]ZS Wa ^O`bZg [O\OUW\U RW`SQb]` O\R ^O`bZg O a^]`ba bSO[ [O\OUS` 0cb Wb Wa OZa] [OgPS O PWb []`S W\RWdWRcOZWabWQ ³ []`S bVOb ]T O ^OW\bS` ]` aQcZ^b]` /\ O`QVWbSQb Wa ^`]POPZg _cWbS O U]]R O\OZ]Ug µG]c VOdS O\ W\RWdWRcOZ dWaW]\ bVOb g]c aVO`S eWbV O RWdS`aS U`]c^ ]T ^S]^ZS O\R g]c O`S W\dWbW\U bVSW` W[^`W\b POQY ]\ g]c` dWaW]\ BVS`S¸a O bS\aW]\ PSbeSS\ ]\S OSabVSbWQ O[PWbW]\ O\R bVS S\]`[]ca \c[PS` ]T ^S]^ZS bVOb g]c \SSR b] USb b] Pcg W\b] bVOb ³ O\R bVS ]\Zg eOg b] USb bVSW` Pcg W\ Wa b] OZZ]e bVS[ b] QVO\US

Wb G]c QO\\]b [W\R bVOb ³ W\RSSR g]c [cab QSZSP`ObS O\R TSSZ U]]R OP]cb Wb ¶ /a g]c [WUVb W[OUW\S VS¸a \] TO\ ]T bVS QSZSP`Wbg QcZbc`S BOZS\b VS aOga Wa PSW\U T]`QSR ³ µZWYS `VcPO`P¶ ³ ]\ `SOZWbg bSZSdWaW]\ µBVS ^S]^ZS ]\ bV]aS aV]ea Q][S bV`]cUV dS`g TOab O\R O`S bVS\ R`]^^SR 7b Wa dS`g VO`R T]` bVS[ b] acQQSSR ¶ 7\ O aW[WZO` dSW\ VS aOga bVOb bVS RO\US` ]T bVS QSZSP`Wbg QcZbc`S Wa bVOb µg]c USb bOZZ ^ZO\ba Pcb ÀW[ag ]\Sa ¶ =\ O abOUS Wb Q`SObSa O µeO`^W\U¶ STTSQb eVS`S SdS\ba O`S QV]`S]U`O^VSR O`]c\R O TSe QS\b`OZ QSZSP`ObSR W\RWdWRcOZa 0]gR Wa S\ZO`UW\U VWa ^VWZ]a]^Vg ]T bVS S\aS[PZS BVS W\RWdWRcOZ RW`SQb]`a ]T @A1 ^`]RcQbW]\a eWZZ VOdS b] e]`Y Oa O bSO[ µES eWZZ PS aVO`W\U SOQV ]bVS`¸a ^`S]QQc^ObW]\a <]P]Rg eWZZ `SOZZg PS cbbS`Zg W\ Q][[O\R ]T bVSW` ]e\ ZWbbZS PWb ES eWZZ dWaWb SOQV ]bVS`¸a `SVSO`aOZ U`]c^a ES¸ZZ UWdS SOQV ]bVS` \]bSa O\R VSZ^ b] OaaSaa SOQV ]bVS`¸a e]`Y 7b Wa \]b U]W\U b] PS SOag O\R bVS`S¸ZZ PS a][S P`cWaSR SU]a Pcb eS eWZZ PS bSOQVW\U SOQV ]bVS` ¶ /\R VS¸a YSS\ b] a^`SOR bVS S\aS[PZS SbV]a W\b] bVS `Sab ]T bVS ]`UO\WaObW]\ ³ T`][ bVS T`]\b ]T V]caS abOTT b] bVS OQQ]c\bO\ba O\R ^`]RcQbW]\ Q`Se µBVS eV]ZS Wa [cQV U`SObS` bVO\ bVS ac[ ]T Wba ^O`ba Pcb bVOb [SO\a SdS`gP]Rg [cab W\dSab W\ bVS eV]ZS BVOb [SO\a O\ SfVOcabWdS ^`]QSaa ]T aVO`W\U eWbV O\R ZWabS\W\U b] SdS`gP]Rg b] RS¿\S eVOb eS O`S OTbS` /TbS` OZZ S\aS[PZS Wa O Tc\\g T]`SWU\ e]`R ¶ 6S`S c\^`][^bSR VS `SOQVSa T]` O T]]bPOZZ O\OZ]Ug µB] O\ SfbS\b Wb Wa ZWYS bV]aS OQQ]c\ba ]T /`a|\S ES\US`¸a SO`Zg gSO`a Ob /`aS\OZ 6S P`]cUVb _cWbS OZWS\ WRSOa W\b] O aQS^bWQOZ ^`OU[ObWQ W\RWdWRcOZWabWQ 3\UZWaV QcZbc`S A] TO` VS`S Ob bVS @A1 Wb Wa e]`YW\U ¶

The Manager 31

»LEADERSHIP

EVS\ ;WQVOSZ 0]gR O``WdSR Ob bVS @A1 Oa O`bWabWQ RW`SQb]` W\ VS eOa P]bV ^`OU[ObWQ O\R VWUVZg O[PWbW]ca 4W`ab ]T OZZ VS eOa ^`cRS\b W\ VWa V]caSYSS^W\U 7\ VWa ¿`ab gSO` VS RWR \] RW`SQbW\U Ob OZZ) VS Xcab U]b b] Y\]e bVS % ]` a] S[^Z]gSSa ]T bVS @A1 6Wa [S\b]` W\ bVWa `Sa^SQb Wa 5WZSa 6OdS`UOZZ bVS ZSUS\RO`g RW`SQb]` ]T bVS 5ZOaU]e 1WbWhS\¸a BVSOb`S

30 The Manager

“

PEOPLE WILL STAY AS LONG AS THEY FEEL THEY ARE GROWING WITH THE COMPANY, AND THEY DON’T FEEL THAT THEIR INDIVIDUALITY IS BEING IRONED OUT

“

3\bS` abOUS ZSTb

µ6S eOa dS`g aV`SeR ¶ aOga 0]gR eWbV eO`[bV O\R O QVcQYZS µ6S OZeOga POZO\QSR VWa P]]Ya O\R bVWa P]cUVb VW[ bVS T`SSR][ b] PS Q][^ZSbSZg ]cb`OUS]ca ¶ 0cb VWa PWU O[PWbW]\ eOa b] µ`S OaaS`b bVS dOZcS ]T OQb]`a abOgW\U b]USbVS` [cQV Z]\US` bVO\ Wa cacOZ W\ 0`WbWaV bVSOb`S ¶ 6S VOa S[^VOaWaSR b`OW\W\U ³ ^VgaWQOZ d]QOZ W\bSZZSQbcOZ ³ µTO` VWUVS` bVO\ Wa Q][T]`bOPZS T]` 0`WbWaV bVSOb`S QcZbc`S ¶

7b¸a O\ O^^`]OQV bVOb `SÀSQba VWa bW[S Oa O b`OW\SS RW`SQb]` W\ ;]aQ]e W\ '%' & µ7 eOa eWbV O Q][^O\g eVS`S a][S ]T bVS OQb]`a VOR PSS\ e]`YW\U T]` bVS aO[S RW`SQb]` T]` gSO`a BVS`S eOa O b`S[S\R]ca aS\aS ]T O aVO`SR ZO\UcOUS O\R O RS^bV ]T Vc[O\ W\bS`QVO\US PSbeSS\ bVS[ ¶ VS `SQOZZa 6S eO\ba bVS @A1 S\aS[PZS b] abOg b]USbVS` T]` ¿dS gSO`a µ;g Sf^S`WS\QS W\ ;]aQ]e Wa bVOb a][S ^S]^ZS R] abOg ]\ b]] Z]\U BVS`S

VOa b] PS O Q][^`][WaS 4WdS gSO`a Wa OP]cb `WUVb BVS \Sfb be] O\R O VOZT gSO` S\aS[PZS abO`ba `SVSO`aW\U W\ 8O\cO`g 7 V]^S bVOb []ab ]T bVS Qc``S\b Q][^O\g eWZZ `]ZZ ]dS` W\b] bVS \Sfb ]\S ¶ 7b¸a ]\S bVW\U b] PcWZR acQV O\ S\aS[PZS T`][ aQ`ObQV BVS b`WQY Wa YSS^W\U Wb b]USbVS` A][S OQb]`a eWZZ eO\b b] e]`Y W\ ¿Z[ ]` bSZSdWaW]\ =bVS`a eWZZ eO\b aV]`bS` Q]\b`OQba BVS`S eWZZ PS bV]aS eV] eO\b b] PS PWUUS` ¿aV W\ O a[OZZS` ^]\R USbbW\U PWUUS` `]ZSa /\R `S[S[PS` eS O`S bOZYW\U OP]cb e]`YW\U W\ Ab`ObT]`R c^]\ /d]\ ³ O\ ]TT bVS PSObS\ b`OQY Z]QObW]\ T]` O ^`]TSaaW]\ bVOb Wa b`cZg [ORZg RSS^Zg :]\R]\ QS\b`WQ µ>S]^ZS eWZZ abOg Oa Z]\U Oa bVSg TSSZ bVOb bVSg O`S U`]eW\U eWbV bVS Q][^O\g ¶ aOga 0]gR µO\R Oa Z]\U Oa bVS e]`Y Wa U]]R O\R bVSg

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be] SdS\W\Ua O\R be] eV]ZS ROga SOQV abO`bW\U Ob ! W\ bVS []`\W\U O\R ¿\WaVW\U []`S bVO\ V]c`a ZObS` BVOb¸a OP]cb e]`Ra b] PS `S[S[PS`SR ³ \]b T]`USbbW\U bVOb SOQV ^O`b VOR b] PS c\RS`abcRWSR) []`S bVO\ & Q]abc[Sa b] PS e]`\ 7b `SQSWdSR OQQZOW[ Pg [O\g Q`WbWQa Oa ]\S ]T bVS U`SOb SdS\ba ]T []RS`\ bVSOb`S 4]` 0]gR Wb¸a O b`Wc[^VO\b dW\RWQObW]\ ]T VWa O^^`]OQV eVWQV S[^VOaWaSa bVS µS\aS[PZS¶ ]dS` bVS W\RWdWRcOZ O\R Z]\U bS`[ ]dS` W[[SRWOQg BVS`S O`S ZSaa]\a VS`S T]` OZZ [O\OUS`a 6]eSdS` Wb VSZ^a b] O^^`SQWObS bVS W[^]`bO\QS ]T Q]\bSfb @Sbc`\W\U b] bVS b`ORWbW]\ ]T O\ S\aS[PZS ]T OQb]`a ZSO`\W\U O\R e]`YW\U b]USbVS` ]dS` O ^S`W]R ]T bW[S eOa ]\S ]T bVS T]c\RW\U ^`W\QW^ZSa ]T bVS @]gOZ AVOYSa^SO`S 1][^O\g c\RS` bVS W\WbWOZ ZSORS`aVW^ ]T >SbS` 6OZZ /TbS` OZZ bVOb eOa V]e AVOYSa^SO`S VW[aSZT VOR ]^S`ObSR ³ e]`YW\U O\R e`WbW\U T]` O abO\RW\U U`]c^ ]T OQb]`a =dS` bVS gSO`a V]eSdS` bVSaS ^`W\QW^ZSa PSUO\ b] S`]RS ;]`S abO`a O\R O VW`S O\R ¿`S O^^`]OQV PSUO\ b] \WPPZS OeOg Ob bVS Q]\¿RS\QS ]T bVS @A1 Oa O\ S\aS[PZS Q][^O\g 7b RWR\¸b VSZ^ bVOb bVS @A1 eOa OZa] Z]aW\U []\Sg Ob bVS bW[S

THERE’LL BE SOME BRUISED EGOS, BUT WE WILL BE TEACHING EACH OTHER

TSSZ Wb UWdSa bVS[ O ^`]¿ZS O\R Oa Z]\U Oa bVSg R]\¸b TSSZ bVOb bVSW` W\RWdWRcOZWbg Wa PSW\U W`]\SR ]cb ]` V][]US\WaSR ES VOdS OQVWSdSR bVOb eWbV bVS 6Wab]`WSa S\aS[PZS O\R bVOb¸a eVg a] [O\g R] eO\b b] abOg ]\ µBVS eOg b] USb bVS PSab ]T ]cb ]T OQb]`a Wa bVS aO[S eOg 7 USb bVS PSab ]cb ]T ^S]^ZS Oa O eV]ZS ³ [OYS bVS[ TSSZ b`cabSR UWdS bVS[ O\ OeTcZ Z]b ]T T`SSR][ O\R bOZY b] bVS[ OP]cb V]e bVSg ¿b W\b] bVS eV]ZS ¶

BOZZ ÀW[ag bOZS\b A] QO\ VS aSS aW[WZO`WbWSa PSbeSS\ VWa `]ZS O\R bVOb ]T O T]]bPOZZ

[O\OUS`- 6S Wa dWaWPZg W\b`WUcSR Pg bVS bV]cUVb µ7 ac^^]aS [g `]ZS Wa ^O`bZg [O\OUW\U RW`SQb]` O\R ^O`bZg O a^]`ba bSO[ [O\OUS` 0cb Wb Wa OZa] [OgPS O PWb []`S W\RWdWRcOZWabWQ ³ []`S bVOb ]T O ^OW\bS` ]` aQcZ^b]` /\ O`QVWbSQb Wa ^`]POPZg _cWbS O U]]R O\OZ]Ug µG]c VOdS O\ W\RWdWRcOZ dWaW]\ bVOb g]c aVO`S eWbV O RWdS`aS U`]c^ ]T ^S]^ZS O\R g]c O`S W\dWbW\U bVSW` W[^`W\b POQY ]\ g]c` dWaW]\ BVS`S¸a O bS\aW]\ PSbeSS\ ]\S OSabVSbWQ O[PWbW]\ O\R bVS S\]`[]ca \c[PS` ]T ^S]^ZS bVOb g]c \SSR b] USb b] Pcg W\b] bVOb ³ O\R bVS ]\Zg eOg b] USb bVSW` Pcg W\ Wa b] OZZ]e bVS[ b] QVO\US

Wb G]c QO\\]b [W\R bVOb ³ W\RSSR g]c [cab QSZSP`ObS O\R TSSZ U]]R OP]cb Wb ¶ /a g]c [WUVb W[OUW\S VS¸a \] TO\ ]T bVS QSZSP`Wbg QcZbc`S BOZS\b VS aOga Wa PSW\U T]`QSR ³ µZWYS `VcPO`P¶ ³ ]\ `SOZWbg bSZSdWaW]\ µBVS ^S]^ZS ]\ bV]aS aV]ea Q][S bV`]cUV dS`g TOab O\R O`S bVS\ R`]^^SR 7b Wa dS`g VO`R T]` bVS[ b] acQQSSR ¶ 7\ O aW[WZO` dSW\ VS aOga bVOb bVS RO\US` ]T bVS QSZSP`Wbg QcZbc`S Wa bVOb µg]c USb bOZZ ^ZO\ba Pcb ÀW[ag ]\Sa ¶ =\ O abOUS Wb Q`SObSa O µeO`^W\U¶ STTSQb eVS`S SdS\ba O`S QV]`S]U`O^VSR O`]c\R O TSe QS\b`OZ QSZSP`ObSR W\RWdWRcOZa 0]gR Wa S\ZO`UW\U VWa ^VWZ]a]^Vg ]T bVS S\aS[PZS BVS W\RWdWRcOZ RW`SQb]`a ]T @A1 ^`]RcQbW]\a eWZZ VOdS b] e]`Y Oa O bSO[ µES eWZZ PS aVO`W\U SOQV ]bVS`¸a ^`S]QQc^ObW]\a <]P]Rg eWZZ `SOZZg PS cbbS`Zg W\ Q][[O\R ]T bVSW` ]e\ ZWbbZS PWb ES eWZZ dWaWb SOQV ]bVS`¸a `SVSO`aOZ U`]c^a ES¸ZZ UWdS SOQV ]bVS` \]bSa O\R VSZ^ b] OaaSaa SOQV ]bVS`¸a e]`Y 7b Wa \]b U]W\U b] PS SOag O\R bVS`S¸ZZ PS a][S P`cWaSR SU]a Pcb eS eWZZ PS bSOQVW\U SOQV ]bVS` ¶ /\R VS¸a YSS\ b] a^`SOR bVS S\aS[PZS SbV]a W\b] bVS `Sab ]T bVS ]`UO\WaObW]\ ³ T`][ bVS T`]\b ]T V]caS abOTT b] bVS OQQ]c\bO\ba O\R ^`]RcQbW]\ Q`Se µBVS eV]ZS Wa [cQV U`SObS` bVO\ bVS ac[ ]T Wba ^O`ba Pcb bVOb [SO\a SdS`gP]Rg [cab W\dSab W\ bVS eV]ZS BVOb [SO\a O\ SfVOcabWdS ^`]QSaa ]T aVO`W\U eWbV O\R ZWabS\W\U b] SdS`gP]Rg b] RS¿\S eVOb eS O`S OTbS` /TbS` OZZ S\aS[PZS Wa O Tc\\g T]`SWU\ e]`R ¶ 6S`S c\^`][^bSR VS `SOQVSa T]` O T]]bPOZZ O\OZ]Ug µB] O\ SfbS\b Wb Wa ZWYS bV]aS OQQ]c\ba ]T /`a|\S ES\US`¸a SO`Zg gSO`a Ob /`aS\OZ 6S P`]cUVb _cWbS OZWS\ WRSOa W\b] O aQS^bWQOZ ^`OU[ObWQ W\RWdWRcOZWabWQ 3\UZWaV QcZbc`S A] TO` VS`S Ob bVS @A1 Wb Wa e]`YW\U ¶

The Manager 31

»APPLIED MANAGEMENT

DON’T BRING YOUR BOOTS Football is an unforgiving world in which to learn the art of management. It’s not just match day decision-making that’s tough – it’s everything else that comes with the job. In the first of a series of insights from Warwick Business School, we find out why more football professionals are taking time out to go to management school.

ILLUSTRATION: PAUL BLOW 3dS`g gSO` Ob ZSOab ]\S O^^ZWQO\b OaYa 2` AcS 0`WRUSeObS`( µR] 7 \SSR b] P`W\U [g P]]ba-¶ 6S` abO\RO`R O\aeS` Wa( µGSa WT Wb [OYSa g]c TSSZ VO^^g ¶ BVSg Xcab O`S\¸b bS``WPZg caSTcZ T]` O eSSY W\ bVS QZOaa`]][ 4]` T]]bPOZZ ^`]TSaaW]\OZa a^S\RW\U bW[S ]\ O c\WdS`aWbg QO[^ca Wa \]b O\ SdS`gROg Sf^S`WS\QS 6]eSdS` bVS 1S`bW¿QObS W\ /^^ZWSR ;O\OUS[S\b T]` 4]]bPOZZ ZSR Pg 0`WRUSeObS` O\ Oaa]QWObS ^`]TSaa]` ]T [O`YSbW\U Ob EO`eWQY 0caW\Saa AQV]]Z Wa S\OPZW\U O U`]eW\U \c[PS` b] ¿\R ]cb bVOb Wb QO\ PS O `WQVZg `SeO`RW\U ]\S µ<Se [S[PS`a ]\ bVS Q]c`aS OZeOga Q][[S\b bVOb Wb TSSZa ab`O\US b] PS W\ O QZOaa`]][ ¶ ]PaS`dSa 0`WRUSeObS` µEVWZS Wb¸a \]b OZZ QVOZY O\R bOZY ³ bVS`S Wa ^ZS\bg ]T bSO[e]`Y `]ZS ^ZOgW\U O\R U`]c^ RWaQcaaW]\a ³ bVSg O`S \SdS`bVSZSaa W\R]]`a T]` ¿dS ROga ]T VO`R e]`Y 7b bS\Ra b] PS `STS``SR b] Oa bVS 0WU 0`]bVS` V]caS ¶

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32 The Manager

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»APPLIED MANAGEMENT

DON’T BRING YOUR BOOTS Football is an unforgiving world in which to learn the art of management. It’s not just match day decision-making that’s tough – it’s everything else that comes with the job. In the first of a series of insights from Warwick Business School, we find out why more football professionals are taking time out to go to management school.

ILLUSTRATION: PAUL BLOW 3dS`g gSO` Ob ZSOab ]\S O^^ZWQO\b OaYa 2` AcS 0`WRUSeObS`( µR] 7 \SSR b] P`W\U [g P]]ba-¶ 6S` abO\RO`R O\aeS` Wa( µGSa WT Wb [OYSa g]c TSSZ VO^^g ¶ BVSg Xcab O`S\¸b bS``WPZg caSTcZ T]` O eSSY W\ bVS QZOaa`]][ 4]` T]]bPOZZ ^`]TSaaW]\OZa a^S\RW\U bW[S ]\ O c\WdS`aWbg QO[^ca Wa \]b O\ SdS`gROg Sf^S`WS\QS 6]eSdS` bVS 1S`bW¿QObS W\ /^^ZWSR ;O\OUS[S\b T]` 4]]bPOZZ ZSR Pg 0`WRUSeObS` O\ Oaa]QWObS ^`]TSaa]` ]T [O`YSbW\U Ob EO`eWQY 0caW\Saa AQV]]Z Wa S\OPZW\U O U`]eW\U \c[PS` b] ¿\R ]cb bVOb Wb QO\ PS O `WQVZg `SeO`RW\U ]\S µ<Se [S[PS`a ]\ bVS Q]c`aS OZeOga Q][[S\b bVOb Wb TSSZa ab`O\US b] PS W\ O QZOaa`]][ ¶ ]PaS`dSa 0`WRUSeObS` µEVWZS Wb¸a \]b OZZ QVOZY O\R bOZY ³ bVS`S Wa ^ZS\bg ]T bSO[e]`Y `]ZS ^ZOgW\U O\R U`]c^ RWaQcaaW]\a ³ bVSg O`S \SdS`bVSZSaa W\R]]`a T]` ¿dS ROga ]T VO`R e]`Y 7b bS\Ra b] PS `STS``SR b] Oa bVS 0WU 0`]bVS` V]caS ¶

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32 The Manager

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Hotline: 0870 8500 424

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The Manager 35

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Hotline: 0870 8500 424

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=^S\ c^ 3f^S`WS\QSR [O\OUS`a eWbV RSU`SSa T`][ bVS C\WdS`aWbg ]T :WTS QO\ ¿\R Wb µ_cWbS QObVO`bWQ ¶ aVS \]bSa µ7b VSZ^a g]c b] `SQ]U\WaS eVOb g]c `SOZZg eO\b O\R bVS YW\R ]T [O\OUS` g]c O`S G]c¸`S bVS\ PSbbS` ^ZOQSR b] Y\]e eV] g]c \SSR O`]c\R g]c ¶ =TbS\ a][S]\S eWZZ USb ]` Z]aS O X]P eVWZS bVSg¸`S ]\ bVS Q]c`aS EVS\ bVOb VO^^S\a O ac^^]`b \Sbe]`Y bS\Ra b] T]`[ µ7¸[ OZeOga W[^`SaaSR Pg bVS ac^^]`b PSbeSS\ Q]c`aS [S[PS`a ¶ aOga 0`WRUSeObS` µBVSg¸`S O PO\R ]T P`]bVS`a BVWa Wa bVS ORcZb e]`ZR ]T T]]bPOZZ O\R bVS [O\OUS`¸a `]ZS Wa Wa]ZObSR 7b Wa\¸b OZeOga SOag b] bc`\ b] a][SP]Rg W\ bVS QZcP ¶ ;OgPS aVS [caSa Wb¸a PSQOcaS bVSaS abcRS\ba O`S\¸b abOZS ]` PZOa{ OP]cb R]W\U bVWa bg^S ]T e]`Y µA][S VOdS VO\U c^a OP]cb T]`[OZ SRcQObW]\) [OgPS OZZ bVSg SdS` Sf^S`WS\QSR eOa PSW\U QZ]aSR R]e\ Pg SfO[a Ob aQV]]Z 0cb bVWa Wa OP]cb ]^S\W\U g]c c^) Wb¸a OP]cb UWdW\U g]c bVS YSga b] bVS R]]` ¶

The Manager 35

SINK OR SWIM

»EXPERIENCE

When Mark Hughes was offered the chance to manage Wales he was still playing and had no coaching experience. Sue McCann finds out what it’s like to be thrown in at the deep end, and what has shaped his career development.

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G]c` []dS T`][ ^ZOgS` b] [O\OUS` eOa O acQQSaaTcZ ]\S 0cb O`S bVS`S ^]bS\bWOZ ^`]PZS[a W\ acQV O _cWQY QVO\US]dS`EVS\ bVS ]^^]`bc\Wbg QO[S c^ b] [O\OUS EOZSa 7 eOa abWZZ ^ZOgW\U O\R Wb eOa c\Sf^SQbSR 7 RWR\¸b VOdS O\g Q]OQVW\U Sf^S`WS\QS Ob bVS bW[S Pcb bV]cUVb( µ7T bVSg bVW\Y 7 QO\ R] Wb ¶ BVS `SOZWbg bVOb 7 eOa W\ QVO`US VWb V][S eVS\ ]\S ]T [g Q]OQVSa Y\]QYSR ]\ [g V]bSZ R]]` ]\ bVS ¿`ab []`\W\U O\R OaYSR( µEVOb O`S eS e]`YW\U ]\ b]ROg-¶ EVS\ g]c Xc[^ ab`OWUVb T`][ PSW\U O ^ZOgS` b] O [O\OUS` W\ bVS aO[S QZcP bVS`S QO\ PS `SaWabO\QS 7T ^ZOgS`a R]\¸b eO\b g]c b] acQQSSR Wb QO\ [OYS Wb []`S RWT¿QcZb EVS\ O ^ZOgS` USba O [O\OUS[S\b X]P VS¸ZZ PS b]eO`Ra bVS S\R ]T VWa ^ZOgW\U QO`SS` a] bVS`S¸a ZWYSZg b] PS O US\S`ObW]\ UO^ BVOb QO\ VSZ^ PSQOcaS bVS`S¸a a][S RWabO\QS PSbeSS\ g]c`aSZT O\R bVS ^ZOgS`a

36 The Manager

7 Y\Se bVOb eOa bVS QOaS PSbeSS\ [gaSZT O\R [g bSO[ [ObSa W\ bVS ESZaV bSO[ 7b¸a W[^]`bO\b V]eSdS` \]b b] b`g b] Q`SObS bVOb RWabO\QS O`bW¿QWOZZg BVS ^ZOgS`a O`S dS`g OabcbS O\R WT g]c ^`SbS\R b] PS a][SbVW\U g]c¸`S \]b bVSg¸ZZ a\WTT g]c ]cb 6]e RWR bVS `SOZWbg ]T PSW\U O [O\OUS` RWTTS` T`][ g]c` ^S`QS^bW]\ ]T Wb Oa O ^ZOgS`/a O ^ZOgS` g]c VOdS \] `SOZ WRSO eVOb bVS [O\OUS` R]Sa 7b¸a SOag b] bVW\Y VS bc`\a c^ Ob bVS b`OW\W\U U`]c\R O\R bVOb¸a Wb >ZOgS`a R]\¸b c\RS`abO\R bVS V]c`a bVOb eS ^cb W\) b`OW\W\U [WUVb PS Ob O[ Pcb []`S ]TbS\ bVO\ \]b eS¸ZZ VOdS VOR O Q]OQVSa¸ [SSbW\U Pg &O[ ES¸`S OZeOga bVW\YW\U ]T bVS ROg OVSOR 7 \]`[OZZg USb V][S Ob %^[ ]` &^[ ZObS` WT bVS`S¸a O UO[S b] U] b] 0cb b] R] bVS X]P ^`]^S`Zg g]c VOdS b] ^cb bVS V]c`a W\

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INTERNATIONAL MANAGEMENT EXPOSES YOU STARKLY; IT HAS CERTAINLY SHAPED MY ROLE AS A CLUB MANAGER ]\ O ROg b] ROg POaWa O\R Q`SObS bVS `WUVb [SaaOUS BVS _cOZWbg ]T ]c` ^WbQVSa O\R TOQWZWbWSa eOa YSg b] Obb`OQbW\U b]^ ^ZOgS`a E]`R ]T []cbV OZa] VSZ^SR PSQOcaS bVS T]]bPOZZ U`O^SdW\S Wa VcUS O\R SfbS\Ra W\b] 3c`]^S 7 bVW\Y bVS e]`R U]b ]cb bVOb ]c` b`OW\W\U eOa U]]R bVOb eS Y\Se eVOb eS eS`S R]W\U O\R eS`S ^caVW\U W\ bVS `WUVb RW`SQbW]\ 7T bVOb eOa\¸b bVS QOaS eS e]cZR\¸b VOdS VOR bVS ZWYSa ]T @]_cS AO\bO 1`ch 1`OWU 0SZZO[g O\R 0S\\W ;Q1O`bVg Q][W\U b] VOdS O Z]]Y O`]c\R

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O`WaS O\R 7¸ZZ `S[S[PS` V]e O [O\OUS` 7 ]\QS e]`YSR c\RS` VOR RSOZb eWbV a][SbVW\U aW[WZO` G]c VOdS \]e Q][^ZSbSR SdS`g T]]bPOZZ [O\OUS[S\b _cOZW¿QObW]\ g]c QO\ /`S g]c O\ ORd]QObS ]T _cOZW¿QObW]\aDS`g [cQV a] BVS :;/¸a 1S`bW¿QObS W\ /^^ZWSR ;O\OUS[S\b Q]c`aS Wa ^O`bWQcZO`Zg caSTcZ Oa Wb UWdSa g]c` e]`Y []`S ab`cQbc`S O\R VSZ^a g]c PSQ][S []`S ]`UO\WaSR O\R [SbV]RWQOZ 7b OZa] ^`]dWRSa O dOZcOPZS W\aWUVb W\b] Oa^SQba ]T bVS X]P g]c [WUVb \]b VOdS PSS\ OeO`S ]T acQV Oa c\RS`abO\RW\U P]O`R`]][ bS`[W\]Z]Ug O\R `SORW\U O\R c\RS`abO\RW\U ¿\O\QWOZ `S^]`ba 0SQOcaS Wb¸a dS`g W[^]`bO\b b] PS OPZS b] RSOZ eWbV ^S]^ZS bVS Q]c`aS OZa] VSZ^a g]c b] c\RS`abO\R ^S]^ZS O\R bVS W[^]`bO\QS ]T Z]]YW\U OTbS` O\R []bWdObW\U g]c` S[^Z]gSSa 7b VSZ^a b] RSdSZ]^ ZSORS`aVW^ aYWZZa

The Manager 37

SINK OR SWIM

»EXPERIENCE

When Mark Hughes was offered the chance to manage Wales he was still playing and had no coaching experience. Sue McCann finds out what it’s like to be thrown in at the deep end, and what has shaped his career development.

/TbS` ¿dS aSOa]\a eWbV EOZSa O\R T]c` Ob 0ZOQYPc`\ @]dS`a ;O`Y 6cUVSa Wa \]e [O\OUS` ]T ;O\QVSabS` 1Wbg

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36 The Manager

7 Y\Se bVOb eOa bVS QOaS PSbeSS\ [gaSZT O\R [g bSO[ [ObSa W\ bVS ESZaV bSO[ 7b¸a W[^]`bO\b V]eSdS` \]b b] b`g b] Q`SObS bVOb RWabO\QS O`bW¿QWOZZg BVS ^ZOgS`a O`S dS`g OabcbS O\R WT g]c ^`SbS\R b] PS a][SbVW\U g]c¸`S \]b bVSg¸ZZ a\WTT g]c ]cb 6]e RWR bVS `SOZWbg ]T PSW\U O [O\OUS` RWTTS` T`][ g]c` ^S`QS^bW]\ ]T Wb Oa O ^ZOgS`/a O ^ZOgS` g]c VOdS \] `SOZ WRSO eVOb bVS [O\OUS` R]Sa 7b¸a SOag b] bVW\Y VS bc`\a c^ Ob bVS b`OW\W\U U`]c\R O\R bVOb¸a Wb >ZOgS`a R]\¸b c\RS`abO\R bVS V]c`a bVOb eS ^cb W\) b`OW\W\U [WUVb PS Ob O[ Pcb []`S ]TbS\ bVO\ \]b eS¸ZZ VOdS VOR O Q]OQVSa¸ [SSbW\U Pg &O[ ES¸`S OZeOga bVW\YW\U ]T bVS ROg OVSOR 7 \]`[OZZg USb V][S Ob %^[ ]` &^[ ZObS` WT bVS`S¸a O UO[S b] U] b] 0cb b] R] bVS X]P ^`]^S`Zg g]c VOdS b] ^cb bVS V]c`a W\

6]e YSg eOa Wb b] RS[]\ab`ObS `WUVb T`][ bVS abO`b bVOb g]c eS`S bOQbWQOZZg OeO`S ]\ O\ W\bS`\ObW]\OZ abOUS7b eOa dWbOZ /b W\bS`\ObW]\OZ ZSdSZ g]c QO\ PS ! R]e\ dS`g _cWQYZg 7T g]c R]\¸b VOdS O UO[S ^ZO\ ]` O\ c\RS`abO\RW\U ]T bVS ]^^]\S\b¸a ab`S\UbVa O\R bVS eSOY\SaaSa bVOb g]c QO\ Sf^Z]Wb Wb¸a UO[S ]dS` 7b¸a O U`SOb U`]c\RW\U T]` QZcP [O\OUS[S\b 7 abWZZ ^`S^O`S T]` QZcP UO[Sa W\ SfOQbZg bVS aO[S eOg O\R bVS aO[S ^`W\QW^ZSa O^^Zg 7\bS`\ObW]\OZ [O\OUS[S\b Sf^]aSa g]c abO`YZg) Wb VOa QS`bOW\Zg aVO^SR [g `]ZS Oa O QZcP [O\OUS` EVS\ g]c []dSR b] QZcP [O\OUS[S\b V]e W[^]`bO\b eOa Wb bVOb bVS QZcP eOa bVS `WUVb ¿b7¸R ^ZOgSR T]` 0ZOQYPc`\ @]dS`a W\ `SQS\b gSO`a a] 7 Y\Se bVS QZcP 7[^]`bO\bZg 7 OZa] Y\Se Wb VOR bVS `WUVb TOQWZWbWSa T]` [S b] R] [g X]P

INTERNATIONAL MANAGEMENT EXPOSES YOU STARKLY; IT HAS CERTAINLY SHAPED MY ROLE AS A CLUB MANAGER ]\ O ROg b] ROg POaWa O\R Q`SObS bVS `WUVb [SaaOUS BVS _cOZWbg ]T ]c` ^WbQVSa O\R TOQWZWbWSa eOa YSg b] Obb`OQbW\U b]^ ^ZOgS`a E]`R ]T []cbV OZa] VSZ^SR PSQOcaS bVS T]]bPOZZ U`O^SdW\S Wa VcUS O\R SfbS\Ra W\b] 3c`]^S 7 bVW\Y bVS e]`R U]b ]cb bVOb ]c` b`OW\W\U eOa U]]R bVOb eS Y\Se eVOb eS eS`S R]W\U O\R eS`S ^caVW\U W\ bVS `WUVb RW`SQbW]\ 7T bVOb eOa\¸b bVS QOaS eS e]cZR\¸b VOdS VOR bVS ZWYSa ]T @]_cS AO\bO 1`ch 1`OWU 0SZZO[g O\R 0S\\W ;Q1O`bVg Q][W\U b] VOdS O Z]]Y O`]c\R

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The Manager 37

»BEYOND THE PITCH WE’RE MAKING A VALID CONTRIBUTION TO THE WELLBEING OF LOCAL PEOPLE AND THAT’S IMPORTANT. WE CAN’T CURE ALL OF THE WORLD’S ILLS, BUT WE CAN CERTAINLY PLAY OUR PART

Corporate social responsibility has risen up the business agenda in recent years. As clubs such as Aston Villa and Watford have discovered, community-based work can be a win-win situation for everyone concerned.

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COMMUNITY SPIRIT µ;O\g ^S]^ZS abWZZ bVW\Y QZcPa O`S ZW[WbSR b] bVS OTTOW`a ]T bVS ¿`ab bSO[ 0cb bVS`S¸a [cQV []`S b] /ab]\ DWZZO bVO\ b`gW\U b] eW\ >`S [WS` :SOUcS [ObQVSa ¶ aOga ;O`bW\ =¸<SWZZ eV] Wa QZSO`Zg ^`]cR ]T VWa QZcP¸a Q][[c\Wbg e]`Y µES VOdS Q]OQVSa bSOQVW\U QVWZR`S\ OP]cb T]]bPOZZ OW[W\U b] USb bVS[ W\bS`SabSR W\ ^ZOgW\U O\R W[^`]dS bVSW` aYWZZa BVS W\bS`OQ bW]\ eWbV ]bVS` g]c\UabS`a [WUVb W\ bc`\ VSZ^ eWbV bVSW` a]QWOZ aYWZZa 7b¸a U`SOb b] aSS Z]QOZ YWRa ^ZOgW\U []`S T]]bPOZZ O\R VOdW\U Tc\ ¶ 2c\QO\ @WRRZS Wa VSOR ]T /ab]\ DWZZO¸a Q][[c\Wbg RS^O`b[S\b( µ3WUVbSS\ ]T ]c` T]]bPOZZ Q]OQVSa dWaWb aQV]]Za W\ O QObQV[S\b O`SO bVOb ab`SbQVSa T`][ BO[e]`bV

38 The Manager

R]e\ b] @SRRWbQV O\R OQ`]aa 0W` [W\UVO[ ES ^`]dWRS Qc``WQcZc[ bW[S O\R OTbS` aQV]]Z Q]OQVW\U Oa eSZZ Oa a]QQS` aQV]]Za ¶ 6S ORRa bVOb bVS QZcP¸a e]`Y U]Sa PSg]\R T]]bPOZZ) Wb ^ZOga O\ W[^]`bO\b SRcQObW]\OZ `]ZS µES `c\ O VSOZbVg ZWdW\U ^`]XSQb DWZZO DWbOZWbg W\ ^O`b\S`aVW^ eWbV bVS Z]QOZ ^`W[O`g QO`S b`cab ¶ @WRRZS Sf^ZOW\a µ7b bSOQVSa YWRa OP]cb VSOZbVg ZWdW\U RWSb O\R SfS`QWaS DWZZO¸a Q][[c\Wbg W\bS`Sab Q][ ^O\g OZa] ^`]dWRSa BD O\R `ORW] b`OW\W\U b] g]c\U ^S]^ZS VSZ^W\U bVS[ b] W[^`]dS bVSW` Q][[c\W QObW]\ aYWZZa BV`]cUV OZZ ]T ]c` OQbWdWbWSa eS¸ZZ S\UOUS OP]cb ! QVWZR`S\ bVWa gSO` ¶ 4]ZZ]eW\U DWZZO¸a QVO\US ]T

]e\S`aVW^ bVS QZcP [ORS O P]ZR RSQWaW]\ b] UWdS []`S POQY b] bVS TO\a O\R ^ZOQS O U`SObS` S[^VO aWa ]\ Q][[c\Wbg POaSR e]`Y BVS QZcP¸a \][W\ObSR QVO`Wbg bVS /Q]`\a 1VWZR`S\¸a 6]a^WQS Wa \]e aSb b] PS\S¿b SdS\ []`S µES VOdS T]`SU]\S bVS \]`[OZ Q][ [S`QWOZ a^]\a]`aVW^ ]T ]c` aVW`ba O\R UWdS\ Wb T`SS ]T QVO`US b] /Q]`\a ¶ aOga @WRRZS µBVWa eWZZ PS dS`g W[^]`bO\b W\ `OWaW\U bVS ^`] ¿ZS ]T bVS QVO`Wbg /a eSZZ Oa ]c` ]e\ OQbWdWbWSa eVWQV W\QZcRS UWd W\U []\Sg T`][ O `O\US ]T [S` QVO\RWaS W\ ]c` QZcP aV]^ eS¸`S OZa] S\Q]c`OUW\U Z]QOZ PcaW\SaaSa b] USb W\d]ZdSR eWbV /Q]`\a 0g R]W\U a] eS V]^S bVSg¸ZZ OZa] USb S\UOUSR []`S W\ /ab]\ DWZZO ¶

<Sb PS\S¿ba BVS QZcP ]`UO\WaSa ^ZOgS` dWaWba b] Z]QOZ V]a^WbOZa W\QZcRW\U ASZZg =OY 6]a^WbOZ eVWQV b`SOba W\Xc`SR 0`WbWaV aS`dWQS ^S]^ZS O\R ac^ ^]`ba O \c[PS` ]T Z]QOZ QVO`WbWSa Pg ^`]dWRW\U aWU\SR [S`QVO\RWaS O\R [ObQV bWQYSba T]` `OTÀSa O\R OcQbW]\a µBVS bWQYSba eS¸dS UWdS\ OeOg bVWa gSO` VOdS `OWaSR []`S bVO\ # T]` U]]R QOcaSa ¶ @WRRZS `SdSOZa BVS QZcP¸a OQbWdS `]ZS W\ bVS Q][[c\Wbg Wa W\ ^O`b O `SQ]U\W bW]\ ]T bVS W[^OQb Wb VOa ]\ bVS Z]QOZ O`SO ;]`S bVO\ " ac^^]`bS`a RSaQS\R ]\ DWZZO >O`Y T]` SOQV V][S UO[S 7\ `Sa^]\aS DWZZO `SQS\bZg ^O`b Tc\RSR O \Se [SQVO\WaSR `]OR aeSS^S` b] YSS^ bVS O`SOa O`]c\R bVS abO RWc[ ZWbbS` T`SS µES¸`S [OYW\U O dOZWR Q]\b`WPcbW]\ b] bVS eSZZ PS W\U ]T Z]QOZ ^S]^ZS 7b¸a W[^]`bO\b b] UWdS a][SbVW\U POQY ¶ aOga @WRRZS c\S_cWd]QOZZg

EObT]`R 41 TOQSa aW[WZO` Q][^SbW bW]\ T`][ a][S ]T :]\R]\¸a []`S µUZO[]`]ca¶ O\R acQQSaaTcZ QZcPa ³ 1VSZaSO /`aS\OZ O\R B]bbS\VO[ 8cZWO\ EW\bS` EObT]`R¸a Q][ [c\Wbg RW`SQb]` aOga bVS QZcP VOa ^ZOQSR Q][[c\Wbg e]`Y Ob bVS VSO`b ]T Wba PcaW\Saa ab`ObSUg µES¸dS aSb ]cb O bV`SS gSO` ^ZO\ W\ YSg P]`]cUVa ¶ VS aOga µ7T g]c b`g b] Q][^SbS eWbV VWUVS` P`O\R QZcPa ]\ P`O\R OeO`S\Saa O\R QO^OPWZWbg g]c¸ZZ Z]aS ES Q][^SbS ]\ ]c` ^ZObT]`[ ³ Oa O\ OQQSaaWPZS Q][[c\Wbg POaSR TO[WZg QZcP 7b Wa\¸b ]T Q]c`aS bVS ]\Zg `SOa]\ bVOb EObT]`R Wa a] OQbWdS W\ bVS Q][[c\Wbg Pcb Pg S\UOUW\U Z]QOZ ^S]^ZS STTSQbWdSZg bVSg [Og ac^^]`b EObT]`R a][S bW[S W\ bVS Tcbc`S G]c VOdS b] bOYS O [SRWc[ b] Z]\U bS`[ dWSe ¶ BVS QZcP VOa SabOPZWaVSR O aS^O`ObS PcaW\Saa S\bWbg QOZZSR EObT]`R 41 1][[c\Wbg A^]`ba

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The Manager 39

»BEYOND THE PITCH WE’RE MAKING A VALID CONTRIBUTION TO THE WELLBEING OF LOCAL PEOPLE AND THAT’S IMPORTANT. WE CAN’T CURE ALL OF THE WORLD’S ILLS, BUT WE CAN CERTAINLY PLAY OUR PART

Corporate social responsibility has risen up the business agenda in recent years. As clubs such as Aston Villa and Watford have discovered, community-based work can be a win-win situation for everyone concerned.

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COMMUNITY SPIRIT µ;O\g ^S]^ZS abWZZ bVW\Y QZcPa O`S ZW[WbSR b] bVS OTTOW`a ]T bVS ¿`ab bSO[ 0cb bVS`S¸a [cQV []`S b] /ab]\ DWZZO bVO\ b`gW\U b] eW\ >`S [WS` :SOUcS [ObQVSa ¶ aOga ;O`bW\ =¸<SWZZ eV] Wa QZSO`Zg ^`]cR ]T VWa QZcP¸a Q][[c\Wbg e]`Y µES VOdS Q]OQVSa bSOQVW\U QVWZR`S\ OP]cb T]]bPOZZ OW[W\U b] USb bVS[ W\bS`SabSR W\ ^ZOgW\U O\R W[^`]dS bVSW` aYWZZa BVS W\bS`OQ bW]\ eWbV ]bVS` g]c\UabS`a [WUVb W\ bc`\ VSZ^ eWbV bVSW` a]QWOZ aYWZZa 7b¸a U`SOb b] aSS Z]QOZ YWRa ^ZOgW\U []`S T]]bPOZZ O\R VOdW\U Tc\ ¶ 2c\QO\ @WRRZS Wa VSOR ]T /ab]\ DWZZO¸a Q][[c\Wbg RS^O`b[S\b( µ3WUVbSS\ ]T ]c` T]]bPOZZ Q]OQVSa dWaWb aQV]]Za W\ O QObQV[S\b O`SO bVOb ab`SbQVSa T`][ BO[e]`bV

38 The Manager

R]e\ b] @SRRWbQV O\R OQ`]aa 0W` [W\UVO[ ES ^`]dWRS Qc``WQcZc[ bW[S O\R OTbS` aQV]]Z Q]OQVW\U Oa eSZZ Oa a]QQS` aQV]]Za ¶ 6S ORRa bVOb bVS QZcP¸a e]`Y U]Sa PSg]\R T]]bPOZZ) Wb ^ZOga O\ W[^]`bO\b SRcQObW]\OZ `]ZS µES `c\ O VSOZbVg ZWdW\U ^`]XSQb DWZZO DWbOZWbg W\ ^O`b\S`aVW^ eWbV bVS Z]QOZ ^`W[O`g QO`S b`cab ¶ @WRRZS Sf^ZOW\a µ7b bSOQVSa YWRa OP]cb VSOZbVg ZWdW\U RWSb O\R SfS`QWaS DWZZO¸a Q][[c\Wbg W\bS`Sab Q][ ^O\g OZa] ^`]dWRSa BD O\R `ORW] b`OW\W\U b] g]c\U ^S]^ZS VSZ^W\U bVS[ b] W[^`]dS bVSW` Q][[c\W QObW]\ aYWZZa BV`]cUV OZZ ]T ]c` OQbWdWbWSa eS¸ZZ S\UOUS OP]cb ! QVWZR`S\ bVWa gSO` ¶ 4]ZZ]eW\U DWZZO¸a QVO\US ]T

]e\S`aVW^ bVS QZcP [ORS O P]ZR RSQWaW]\ b] UWdS []`S POQY b] bVS TO\a O\R ^ZOQS O U`SObS` S[^VO aWa ]\ Q][[c\Wbg POaSR e]`Y BVS QZcP¸a \][W\ObSR QVO`Wbg bVS /Q]`\a 1VWZR`S\¸a 6]a^WQS Wa \]e aSb b] PS\S¿b SdS\ []`S µES VOdS T]`SU]\S bVS \]`[OZ Q][ [S`QWOZ a^]\a]`aVW^ ]T ]c` aVW`ba O\R UWdS\ Wb T`SS ]T QVO`US b] /Q]`\a ¶ aOga @WRRZS µBVWa eWZZ PS dS`g W[^]`bO\b W\ `OWaW\U bVS ^`] ¿ZS ]T bVS QVO`Wbg /a eSZZ Oa ]c` ]e\ OQbWdWbWSa eVWQV W\QZcRS UWd W\U []\Sg T`][ O `O\US ]T [S` QVO\RWaS W\ ]c` QZcP aV]^ eS¸`S OZa] S\Q]c`OUW\U Z]QOZ PcaW\SaaSa b] USb W\d]ZdSR eWbV /Q]`\a 0g R]W\U a] eS V]^S bVSg¸ZZ OZa] USb S\UOUSR []`S W\ /ab]\ DWZZO ¶

<Sb PS\S¿ba BVS QZcP ]`UO\WaSa ^ZOgS` dWaWba b] Z]QOZ V]a^WbOZa W\QZcRW\U ASZZg =OY 6]a^WbOZ eVWQV b`SOba W\Xc`SR 0`WbWaV aS`dWQS ^S]^ZS O\R ac^ ^]`ba O \c[PS` ]T Z]QOZ QVO`WbWSa Pg ^`]dWRW\U aWU\SR [S`QVO\RWaS O\R [ObQV bWQYSba T]` `OTÀSa O\R OcQbW]\a µBVS bWQYSba eS¸dS UWdS\ OeOg bVWa gSO` VOdS `OWaSR []`S bVO\ # T]` U]]R QOcaSa ¶ @WRRZS `SdSOZa BVS QZcP¸a OQbWdS `]ZS W\ bVS Q][[c\Wbg Wa W\ ^O`b O `SQ]U\W bW]\ ]T bVS W[^OQb Wb VOa ]\ bVS Z]QOZ O`SO ;]`S bVO\ " ac^^]`bS`a RSaQS\R ]\ DWZZO >O`Y T]` SOQV V][S UO[S 7\ `Sa^]\aS DWZZO `SQS\bZg ^O`b Tc\RSR O \Se [SQVO\WaSR `]OR aeSS^S` b] YSS^ bVS O`SOa O`]c\R bVS abO RWc[ ZWbbS` T`SS µES¸`S [OYW\U O dOZWR Q]\b`WPcbW]\ b] bVS eSZZ PS W\U ]T Z]QOZ ^S]^ZS 7b¸a W[^]`bO\b b] UWdS a][SbVW\U POQY ¶ aOga @WRRZS c\S_cWd]QOZZg

EObT]`R 41 TOQSa aW[WZO` Q][^SbW bW]\ T`][ a][S ]T :]\R]\¸a []`S µUZO[]`]ca¶ O\R acQQSaaTcZ QZcPa ³ 1VSZaSO /`aS\OZ O\R B]bbS\VO[ 8cZWO\ EW\bS` EObT]`R¸a Q][ [c\Wbg RW`SQb]` aOga bVS QZcP VOa ^ZOQSR Q][[c\Wbg e]`Y Ob bVS VSO`b ]T Wba PcaW\Saa ab`ObSUg µES¸dS aSb ]cb O bV`SS gSO` ^ZO\ W\ YSg P]`]cUVa ¶ VS aOga µ7T g]c b`g b] Q][^SbS eWbV VWUVS` P`O\R QZcPa ]\ P`O\R OeO`S\Saa O\R QO^OPWZWbg g]c¸ZZ Z]aS ES Q][^SbS ]\ ]c` ^ZObT]`[ ³ Oa O\ OQQSaaWPZS Q][[c\Wbg POaSR TO[WZg QZcP 7b Wa\¸b ]T Q]c`aS bVS ]\Zg `SOa]\ bVOb EObT]`R Wa a] OQbWdS W\ bVS Q][[c\Wbg Pcb Pg S\UOUW\U Z]QOZ ^S]^ZS STTSQbWdSZg bVSg [Og ac^^]`b EObT]`R a][S bW[S W\ bVS Tcbc`S G]c VOdS b] bOYS O [SRWc[ b] Z]\U bS`[ dWSe ¶ BVS QZcP VOa SabOPZWaVSR O aS^O`ObS PcaW\Saa S\bWbg QOZZSR EObT]`R 41 1][[c\Wbg A^]`ba

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The Manager 39

»TEAMWORK

ON SIDE

BESIDE EVERY GOOD MANAGER IS A GREAT COACH

WORDS: MARK WILLIAMS

1]OQVSa O`S bVS c\ac\U VS`]Sa ]T T]]bPOZZ EVWZS [O\OUS`a O\R ^ZOgS`a `SO^ bVS TO[S T]`bc\S O\R ^ZOcRWba bVOb Q][S eWbV acQQSaa Q]OQVSa O`S c\ZWYSZg b] `O\Y O[]\U bVS T]]bPOZZW\U VS`]Sa ]T TO\a ]` bVS [SRWO 5]]R [O\OUS`a V]eSdS` `SQ]U\WaS O U]]R Q]OQV 0]P >OWaZSg 3\UZWaV T]]bPOZZ¸a []ab ^`]ZW¿Q [O\ OUS` e]\ bV`SS 3c`]^SO\ 1c^a O\R aWf ZSOUcS bWbZSa W\ O \W\S gSO` `SWU\ Oa :WdS`^]]Z P]aa GSb VS `SZWSR VSOdWZg ]\ VWa b`cabg µP]]b `]][¶ Q]OQVSa 8]S 4O UO\ @]\\WS ;]`O\ O\R @]g 3dO\a 3dO\a aOWR ]T 4OUO\ µ6S eOa RSS^Zg W\d]ZdSR W\ bVS `c\\W\U ]T OZZ bVS U`SOb :WdS`^]]Z bSO[a 6S eOa O b]^ Q]OQV T]` ! gSO`a ¶ 9SdW\ 9SSUO\¸a ]^W\W]\ ]T

40 The Manager

YOUR APPROACH TO COACHING SHOULD BE A NATURAL EXTENSION OF YOUR OWN PERSONALITY AND FOOTBALL PHILOSOPHY

;]`O\ Wa aW[WZO`Zg UZ]eW\U ^O`bWQcZO`Zg VWa OPWZWbg b] []bWdObS( µ>S]^ZS aV]cZR\¸b c\RS`SabW[ObS @]\\WS¸a Q]\b`WPcbW]\ b] :WdS`^]]Z 6S e]cZR W\dO`WOPZg ¿\R a][S eOg ]T USbbW\U a][SbVW\U Sfb`O ]cb ]T O ^ZOgS` ¶ /Z]\U bVS ;$ W\ ;O\QVSabS` 1O`Z]a ?cSW`]h PSQO[S AW` /ZSf 4S`Uca]\¸a \c[PS` be] W\ =\ bVS O^^]W\b[S\b bVS C\WbSR P]aa aOWR µ7 a^]YS b] :cWa 4WU] O\R be] ]` bV`SS ]bVS` >]`bcUcSaS ^ZOgS`a O\R bVSg OPa]ZcbSZg `OdSR OP]cb 1O`Z]a 6W`W\U VW[ Wa ]\S ]T bVS PSab RSQWaW]\a 7 SdS` [ORS ¶ 7\ TOQb ?cSW`]h Wa a] U]]R bVSg VW`SR VW[ beWQS /TbS` bVW\Ua RWR\¸b e]`Y ]cb Rc`W\U VWa aW\UZS aSOa]\ Oa @SOZ ;OR`WR [O\OUS` AW` /ZSf eSZQ][SR bVS >]` bcUcSaS Q]OQV POQY b] =ZR B`OTT]`R W\ 8cZg "

0]`] >`W[]`OQ VOa PSS\ /`a|\S ES\US`¸a `WUVb VO\R [O\ T]` ]dS` bS\ gSO`a

/`aS\OZ ¿`ab bSO[ Q]OQV 0]`] >`W[]`OQ VOa e]`YSR eWbV /`a|\S ES\US` T]` []`S bVO\ O RSQ ORS ¿`ab ZW\YW\U c^ eWbV bVS 4`S\QV[O\ Ob 8O^O\¸a 5`O[^ca 3WUVb <OU]gO ;cQV Q`SRWb T]` /`aS\OZ¸a Obb`OQbWdS T`SS À]eW\U T]]bPOZZ QO\ PS UWdS\ b] bVS #" gSO` ]ZR T]`[S` GcU]aZOdWO\ W\bS`\ObW]\OZ

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Terry Burton

]\S ]T e]`ZR T]]bPOZZ¸a []ab Sf^S`WS\QSR O\R VWUVZg `Sa^SQbSR Q]OQVSa 6OdW\U Q]OQVSR Ob QZcP O\R W\bS`\ObW]\OZ ZSdSZ W\ a] [O\g Q]c\b`WSa O\R PSW\U a] eWRSZg `Sa^SQbSR T]` VWa Y\]eZSRUS eVOb R]Sa 6]RUa]\ PSZWSdS O`S bVS YSg aYWZZa ]T O ^`]TSaaW]\OZ Q]OQV- µBSQV\WQOZ Y\]e V]e Wa dWbOZ ¶ VS `Sa^]\Ra µBVOb Q][Sa T`][ c\RS`abO\RW\U bVS UO[S O\R VOdW\U O U]]R ·T]]bPOZZ SRcQObW]\¸ µG]c OZa] \SSR U]]R ]PaS`dObW]\ aYWZZa G]c VOdS b] PS OPZS b] `SQ]U\WaS eVWQV ^O`b ]T bVS bSO[¸a ^S`T]`[O\QS ]` O ^ZOgS`¸a UO[S \SSRa e]`Y Oa eSZZ Oa V]e b] USb bVS PSab ]cb ]T bVS[ 7b¸a \]b Xcab OP]cb ^VgaWQOZ Q]\RWbW]\ SWbVS`) Wb¸a OZa] OP]cb ObbWbcRS O\R [S\bOZ ab`S\UbV ¶

The Manager 41

»TEAMWORK

ON SIDE

BESIDE EVERY GOOD MANAGER IS A GREAT COACH

WORDS: MARK WILLIAMS

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40 The Manager

YOUR APPROACH TO COACHING SHOULD BE A NATURAL EXTENSION OF YOUR OWN PERSONALITY AND FOOTBALL PHILOSOPHY

;]`O\ Wa aW[WZO`Zg UZ]eW\U ^O`bWQcZO`Zg VWa OPWZWbg b] []bWdObS( µ>S]^ZS aV]cZR\¸b c\RS`SabW[ObS @]\\WS¸a Q]\b`WPcbW]\ b] :WdS`^]]Z 6S e]cZR W\dO`WOPZg ¿\R a][S eOg ]T USbbW\U a][SbVW\U Sfb`O ]cb ]T O ^ZOgS` ¶ /Z]\U bVS ;$ W\ ;O\QVSabS` 1O`Z]a ?cSW`]h PSQO[S AW` /ZSf 4S`Uca]\¸a \c[PS` be] W\ =\ bVS O^^]W\b[S\b bVS C\WbSR P]aa aOWR µ7 a^]YS b] :cWa 4WU] O\R be] ]` bV`SS ]bVS` >]`bcUcSaS ^ZOgS`a O\R bVSg OPa]ZcbSZg `OdSR OP]cb 1O`Z]a 6W`W\U VW[ Wa ]\S ]T bVS PSab RSQWaW]\a 7 SdS` [ORS ¶ 7\ TOQb ?cSW`]h Wa a] U]]R bVSg VW`SR VW[ beWQS /TbS` bVW\Ua RWR\¸b e]`Y ]cb Rc`W\U VWa aW\UZS aSOa]\ Oa @SOZ ;OR`WR [O\OUS` AW` /ZSf eSZQ][SR bVS >]` bcUcSaS Q]OQV POQY b] =ZR B`OTT]`R W\ 8cZg "

0]`] >`W[]`OQ VOa PSS\ /`a|\S ES\US`¸a `WUVb VO\R [O\ T]` ]dS` bS\ gSO`a

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Terry Burton

]\S ]T e]`ZR T]]bPOZZ¸a []ab Sf^S`WS\QSR O\R VWUVZg `Sa^SQbSR Q]OQVSa 6OdW\U Q]OQVSR Ob QZcP O\R W\bS`\ObW]\OZ ZSdSZ W\ a] [O\g Q]c\b`WSa O\R PSW\U a] eWRSZg `Sa^SQbSR T]` VWa Y\]eZSRUS eVOb R]Sa 6]RUa]\ PSZWSdS O`S bVS YSg aYWZZa ]T O ^`]TSaaW]\OZ Q]OQV- µBSQV\WQOZ Y\]e V]e Wa dWbOZ ¶ VS `Sa^]\Ra µBVOb Q][Sa T`][ c\RS`abO\RW\U bVS UO[S O\R VOdW\U O U]]R ·T]]bPOZZ SRcQObW]\¸ µG]c OZa] \SSR U]]R ]PaS`dObW]\ aYWZZa G]c VOdS b] PS OPZS b] `SQ]U\WaS eVWQV ^O`b ]T bVS bSO[¸a ^S`T]`[O\QS ]` O ^ZOgS`¸a UO[S \SSRa e]`Y Oa eSZZ Oa V]e b] USb bVS PSab ]cb ]T bVS[ 7b¸a \]b Xcab OP]cb ^VgaWQOZ Q]\RWbW]\ SWbVS`) Wb¸a OZa] OP]cb ObbWbcRS O\R [S\bOZ ab`S\UbV ¶

The Manager 41

A COACH HAS TO BE ABLE TO INSPIRE HIS PLAYERS TO GET THE BEST OUT OF THEM Roy Hodgson 2SdSZ]^W\U STTSQbWdS ZSORS`aVW^ aYWZZa Wa OZa] YSg VS ORRa µ7b bOYSa bW[S Pcb SdS`g acQQSaaTcZ Q]OQV [cab PS OPZS b] ZSOR 7b Q][Sa []`S \Obc`OZZg b] a][S bVO\ ]bV S`a 0SW\U O U]]R Q][[c\WQOb]` U]Sa VO\R W\ VO\R eWbV ZSORS`aVW^ PSQOcaS g]c \SSR b] PS OPZS b] Q]\dSg g]c` WRSOa ³ g]c` ^VWZ]a]^Vg WT g]c ZWYS ¶ 4cZVO[¸a a^]`ba aQWS\QS abOTT [OYS 6]RUa]\¸a ZWTS Oa O Q]OQV SOaWS` µES VOdS SfQSZZS\b ^S]^ZS VS`S eV] ORdWaS [g Q]OQVW\U Q]ZZSOUcSa O\R [gaSZT OP]cb bVS ^VgaWQOZ Q]\RWbW]\ ]T bVS ^ZOgS`a O\R eVSbVS` T]` SfO[^ZS O ^ZOgS` Wa R]W\U bVS `WUVb `c\ \W\U ]` eSWUVb b`OW\W\U BVS b]^ QZcPa OZZ VOdS bVS aO[S bg^S ]T `Sa]c`QSa \]e ¶ VS `SdSOZa 3TTSQbWdS ^`]TSaaW]\OZ T]]bPOZZ Q]OQVW\U Wa O bSO[ UO[S VS O`UcSa µ7b¸a W[^]`bO\b b] ¿\R bVS `WUVb PZS\R ]T Q]OQVW\U abOTT W\ bS`[a ]T Y\]eZSRUS Sf ^S`WS\QS O\R ^S`a]\OZWbg 7¸[ dS`g T]`bc\ObS b] e]`Y eWbV ;WYS 9SZZg O\R @Og :SeW\Ub]\ Ob 4cZVO[ ES SOQV VOdS O\ W[^]`bO\b `]ZS b] ^ZOg ¶ ;W\]` QcZbc`OZ RWTTS`S\QSa OaWRS 6]RUa]\ R]Sa\¸b aSS O\g RWTTS`S\QS PSbeSS\ bVS RS[O\Ra ]T Q]OQVW\U W\ 3\UZO\R O\R SZaSeVS`S /\R OZbV]cUV ^`]TSaaW]\OZ T]]bPOZZ VOa QVO\USR [OaaWdSZg Rc`W\U VWa " ]RR gSO`a Oa O Q]OQV VS `SQY]\a bVS POaWQa ]T Q]OQVW\U `S[OW\ ZO`USZg bVS aO[S µ7b¸a OZZ OP]cb e]`YW\U QZ]aSZg eWbV bVS ^ZOgS`a) USbbW\U bVS[ b] RSTS\R ObbOQY O\R ^ZOg bVS abgZS ]T T]]bPOZZ g]c eO\b bVS[ b]) Oa eSZZ Oa VSZ^W\U bVS[ b] W[^`]dS ]T Q]c`aS / Q]OQV VOa b] PS OPZS b] W\a^W`S VWa ^ZOgS`a b] USb bVS PSab ]cb ]T bVS[ ¶

Ab]YS bVS ¿`S /\]bVS` U`SOb PSZWSdS` W\ ^VWZ]a]^Vg Wa BS``g 0c`b]\ OaaWabO\b [O\OUS` b] 2OdS 8]\Sa Ob 1O`RWTT 1Wbg BVS T]`[S` /`aS\OZ O^^`S\bWQS TOWZSR b] [OYS bVS U`ORS Ob 6WUVPc`g W\ bVS SO`Zg '% a O\R S\RSR c^ ^ZOg W\U \]\ ZSOUcS µ7 RWR [g ·^`SZW[¸ Q]OQVW\U PORUS eVS\ 7 eOa ' U]b [g TcZZ PORUS Ob O\R eOa POQY Ob /`aS\OZ Q]OQVW\U eVS\ 7 eOa " ¶ 0c`b]\ `SQOZZa /TbS` Q]OQVW\U bVS g]cbV bSO[ 0c`b]\ U`ORcObSR b] ¿`ab bSO[ Q]OQV c\RS` 2]\ 6]eS 6S eOa RS[]bSR

42 The Manager

b] `SaS`dS bSO[ Q]OQV c\RS` 5S]`US 5`OVO[ PST]`S ZSOdW\U W\ '&% U]W\U ]\ b] PSQ][S `SaS`dS bSO[ Q]OQV Ob EW[PZSR]\ OUOW\ e]`YW\U eWbV 6]eS µE]`YW\U eWbV 2]\ eOa O U`SOb SRcQObW]\ T]` [S ¶ 0c`b]\ `SdSOZa µEVS\SdS` VS R]Sa O Q]OQVW\U aSaaW]\ VS¸a b]bOZZg ^`S^O`SR /ZZ U]]R Q]OQVSa O`S ]`UO\WaSR 6Wa Y\]eZSRUS ]T bVS UO[S O\R bOQbWQOZ OeO`S\Saa O`S OZa] ¿`ab QZOaa 6S QO\ Z]]Y Ob O ^ZOgS` O\R WRS\bWTg V]e bVSg \SSR b] W[^`]dS ³ bOQbWQOZZg bSQV\WQOZZg ^VgaWQOZZg ]` [S\bOZZg 6S¸a O U`SOb bSOQVS` ]T bVS UO[S O\R abWZZ VOa bVS S\bVcaWOa[ O\R RSbS`[W\ObW]\ bVOb O`S SaaS\bWOZ b] Q]OQVW\U Ob bVS VWUVSab ZSdSZa ¶ 0c`b]\ aOga []ab U`SOb Q]OQVSa bVW\Y dS`g RSS^Zg OP]cb bVS UO[S µBVSg OZa] VOdS O ^VWZ]a]^Vg OP]cb V]e bVS UO[S aV]cZR PS ^ZOgSR O\R bVS RSbS`[W\O bW]\ b] [OYS ac`S bVOb ^VWZ]a]^Vg Wa b`O\aZObSR W\b] eVOb VO^^S\a ]cb ]\ bVS ^WbQV ¶ BVS OPWZWbg b] []bWdObS ^ZOgS`a aOga 0c`b]\ Wa dWbOZ µ7T g]c QO\¸b g]c¸ZZ TOWZ eWbV]cb R]cPb BVS`S O`S RWTTS`S\b abgZSa ]T []bWdObW]\ ³ a][S Q]OQVSa O`S OcbV]`WbO`WO\ ]bVS`a bOYS O RWTTS`S\b O^^`]OQV G]c [WUVb PS b`gW\U b] R] bVS `WUVb bVW\U Pcb WT g]c QO\¸b USb bVS ^ZOgS`a b] R] Wb g]c¸`S eOabW\U g]c` bW[S ¶ /ZbV]cUV VS `SORWZg OR[Wba bVS W\ÀcS\QS ]T 6]eS O\R ]bVS`a bVOb VS¸a e]`YSR eWbV 0c`b]\ VOa OZeOga `SaWabSR W[WbObW]\ µG]c` O^^`]OQV b] Q]OQVW\U aV]cZR PS O \Obc`OZ SfbS\aW]\ ]T g]c` ]e\ ^S`a]\OZWbg O\R T]]bPOZZ ^VWZ]a]^Vg =dS` bW[S g]c RSdSZ]^ g]c` ]e\ WRSOa O\R g]c` ]e\ eOga ]T USbbW\U bVS[ OQ`]aa G]c QO\¸b Q]^g ]bVS` Q]OQVSa ¶ VS Q]\QZcRSa µ7T g]c b`g b] PS a][SbVW\U bVOb g]c¸`S \]b bVS ^ZOgS`a eWZZ ¿\R g]c ]cb ¶ BS``g 0c`b]\ OaaWabO\b [O\OUS` 1O`RWTT 1Wbg( µG]c QO\¸b Q]^g ]bVS` Q]OQVSa ¶

A COACH HAS TO BE ABLE TO INSPIRE HIS PLAYERS TO GET THE BEST OUT OF THEM Roy Hodgson 2SdSZ]^W\U STTSQbWdS ZSORS`aVW^ aYWZZa Wa OZa] YSg VS ORRa µ7b bOYSa bW[S Pcb SdS`g acQQSaaTcZ Q]OQV [cab PS OPZS b] ZSOR 7b Q][Sa []`S \Obc`OZZg b] a][S bVO\ ]bV S`a 0SW\U O U]]R Q][[c\WQOb]` U]Sa VO\R W\ VO\R eWbV ZSORS`aVW^ PSQOcaS g]c \SSR b] PS OPZS b] Q]\dSg g]c` WRSOa ³ g]c` ^VWZ]a]^Vg WT g]c ZWYS ¶ 4cZVO[¸a a^]`ba aQWS\QS abOTT [OYS 6]RUa]\¸a ZWTS Oa O Q]OQV SOaWS` µES VOdS SfQSZZS\b ^S]^ZS VS`S eV] ORdWaS [g Q]OQVW\U Q]ZZSOUcSa O\R [gaSZT OP]cb bVS ^VgaWQOZ Q]\RWbW]\ ]T bVS ^ZOgS`a O\R eVSbVS` T]` SfO[^ZS O ^ZOgS` Wa R]W\U bVS `WUVb `c\ \W\U ]` eSWUVb b`OW\W\U BVS b]^ QZcPa OZZ VOdS bVS aO[S bg^S ]T `Sa]c`QSa \]e ¶ VS `SdSOZa 3TTSQbWdS ^`]TSaaW]\OZ T]]bPOZZ Q]OQVW\U Wa O bSO[ UO[S VS O`UcSa µ7b¸a W[^]`bO\b b] ¿\R bVS `WUVb PZS\R ]T Q]OQVW\U abOTT W\ bS`[a ]T Y\]eZSRUS Sf ^S`WS\QS O\R ^S`a]\OZWbg 7¸[ dS`g T]`bc\ObS b] e]`Y eWbV ;WYS 9SZZg O\R @Og :SeW\Ub]\ Ob 4cZVO[ ES SOQV VOdS O\ W[^]`bO\b `]ZS b] ^ZOg ¶ ;W\]` QcZbc`OZ RWTTS`S\QSa OaWRS 6]RUa]\ R]Sa\¸b aSS O\g RWTTS`S\QS PSbeSS\ bVS RS[O\Ra ]T Q]OQVW\U W\ 3\UZO\R O\R SZaSeVS`S /\R OZbV]cUV ^`]TSaaW]\OZ T]]bPOZZ VOa QVO\USR [OaaWdSZg Rc`W\U VWa " ]RR gSO`a Oa O Q]OQV VS `SQY]\a bVS POaWQa ]T Q]OQVW\U `S[OW\ ZO`USZg bVS aO[S µ7b¸a OZZ OP]cb e]`YW\U QZ]aSZg eWbV bVS ^ZOgS`a) USbbW\U bVS[ b] RSTS\R ObbOQY O\R ^ZOg bVS abgZS ]T T]]bPOZZ g]c eO\b bVS[ b]) Oa eSZZ Oa VSZ^W\U bVS[ b] W[^`]dS ]T Q]c`aS / Q]OQV VOa b] PS OPZS b] W\a^W`S VWa ^ZOgS`a b] USb bVS PSab ]cb ]T bVS[ ¶

Ab]YS bVS ¿`S /\]bVS` U`SOb PSZWSdS` W\ ^VWZ]a]^Vg Wa BS``g 0c`b]\ OaaWabO\b [O\OUS` b] 2OdS 8]\Sa Ob 1O`RWTT 1Wbg BVS T]`[S` /`aS\OZ O^^`S\bWQS TOWZSR b] [OYS bVS U`ORS Ob 6WUVPc`g W\ bVS SO`Zg '% a O\R S\RSR c^ ^ZOg W\U \]\ ZSOUcS µ7 RWR [g ·^`SZW[¸ Q]OQVW\U PORUS eVS\ 7 eOa ' U]b [g TcZZ PORUS Ob O\R eOa POQY Ob /`aS\OZ Q]OQVW\U eVS\ 7 eOa " ¶ 0c`b]\ `SQOZZa /TbS` Q]OQVW\U bVS g]cbV bSO[ 0c`b]\ U`ORcObSR b] ¿`ab bSO[ Q]OQV c\RS` 2]\ 6]eS 6S eOa RS[]bSR

42 The Manager

b] `SaS`dS bSO[ Q]OQV c\RS` 5S]`US 5`OVO[ PST]`S ZSOdW\U W\ '&% U]W\U ]\ b] PSQ][S `SaS`dS bSO[ Q]OQV Ob EW[PZSR]\ OUOW\ e]`YW\U eWbV 6]eS µE]`YW\U eWbV 2]\ eOa O U`SOb SRcQObW]\ T]` [S ¶ 0c`b]\ `SdSOZa µEVS\SdS` VS R]Sa O Q]OQVW\U aSaaW]\ VS¸a b]bOZZg ^`S^O`SR /ZZ U]]R Q]OQVSa O`S ]`UO\WaSR 6Wa Y\]eZSRUS ]T bVS UO[S O\R bOQbWQOZ OeO`S\Saa O`S OZa] ¿`ab QZOaa 6S QO\ Z]]Y Ob O ^ZOgS` O\R WRS\bWTg V]e bVSg \SSR b] W[^`]dS ³ bOQbWQOZZg bSQV\WQOZZg ^VgaWQOZZg ]` [S\bOZZg 6S¸a O U`SOb bSOQVS` ]T bVS UO[S O\R abWZZ VOa bVS S\bVcaWOa[ O\R RSbS`[W\ObW]\ bVOb O`S SaaS\bWOZ b] Q]OQVW\U Ob bVS VWUVSab ZSdSZa ¶ 0c`b]\ aOga []ab U`SOb Q]OQVSa bVW\Y dS`g RSS^Zg OP]cb bVS UO[S µBVSg OZa] VOdS O ^VWZ]a]^Vg OP]cb V]e bVS UO[S aV]cZR PS ^ZOgSR O\R bVS RSbS`[W\O bW]\ b] [OYS ac`S bVOb ^VWZ]a]^Vg Wa b`O\aZObSR W\b] eVOb VO^^S\a ]cb ]\ bVS ^WbQV ¶ BVS OPWZWbg b] []bWdObS ^ZOgS`a aOga 0c`b]\ Wa dWbOZ µ7T g]c QO\¸b g]c¸ZZ TOWZ eWbV]cb R]cPb BVS`S O`S RWTTS`S\b abgZSa ]T []bWdObW]\ ³ a][S Q]OQVSa O`S OcbV]`WbO`WO\ ]bVS`a bOYS O RWTTS`S\b O^^`]OQV G]c [WUVb PS b`gW\U b] R] bVS `WUVb bVW\U Pcb WT g]c QO\¸b USb bVS ^ZOgS`a b] R] Wb g]c¸`S eOabW\U g]c` bW[S ¶ /ZbV]cUV VS `SORWZg OR[Wba bVS W\ÀcS\QS ]T 6]eS O\R ]bVS`a bVOb VS¸a e]`YSR eWbV 0c`b]\ VOa OZeOga `SaWabSR W[WbObW]\ µG]c` O^^`]OQV b] Q]OQVW\U aV]cZR PS O \Obc`OZ SfbS\aW]\ ]T g]c` ]e\ ^S`a]\OZWbg O\R T]]bPOZZ ^VWZ]a]^Vg =dS` bW[S g]c RSdSZ]^ g]c` ]e\ WRSOa O\R g]c` ]e\ eOga ]T USbbW\U bVS[ OQ`]aa G]c QO\¸b Q]^g ]bVS` Q]OQVSa ¶ VS Q]\QZcRSa µ7T g]c b`g b] PS a][SbVW\U bVOb g]c¸`S \]b bVS ^ZOgS`a eWZZ ¿\R g]c ]cb ¶ BS``g 0c`b]\ OaaWabO\b [O\OUS` 1O`RWTT 1Wbg( µG]c QO\¸b Q]^g ]bVS` Q]OQVSa ¶

»MIND GAMES

FROM ANOTHER

PITCH IF YOUR ATTITUDE ISN’T RIGHT AND YOU DON’T HAVE THE MENTAL STRENGTH, YOU’RE UNLIKELY TO SUCCEED.

YORKSHIRE AND ENGLAND CRICKET CAPTAIN MICHAEL VAUGHAN SPEAKS TO MARK WILLIAMS

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44 The Manager

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;WQVOSZ DOcUVO\( µBVS cZbW[ObS bSab Wa ORdS`aWbg ¶

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YSg =dS` bW[S bVO\Ya b] Sf^S`W S\QS O\R SRcQObW]\ eWbVW\ bVS UO[S Wb PSQ][Sa W\abW\QbWdS BVS U`SOb [O\OUS`a O\R ^ZOgS`a [OYS Wb Z]]Y STT]`bZSaa ]T Q]c`aS >ZOgW\U Q`WQYSb Ob bVS VWUVSab ZSdSZ Wa OZZ OP]cb ^`S^O`ObW]\ 5Sb bVOb `WUVb O\R g]c T`SS ^ZOgS`a c^ b] Xcab U] ]cb bVS`S ^ZOg bVS UO[S O\R Sf^`Saa bVS[aSZdSa 7T g]c¸`S bOZYW\U bV`]cUV bSQV\WQOZ WaacSa b]] [cQV Rc`W\U O [ObQV g]c VOdS\¸b R]\S g]c` ^`S^O`ObW]\ ^`]^S`Zg 7b¸a S_cOZZg W[^]`bO\b bVOb ^ZOgS`a S\X]g ^ZOgW\U ]\ bVS PWU abOUS 7b¸a eVOb SdS`gbVW\U ZSORW\U c^ b] bVOb ^]W\b VOa PSS\ OP]cb BVSg \SSR b] PS SfQWbSR O\R TcZZg T]QcaSR BVS cZbW[ObS bSab T]` O\g [O\OUS` QO^bOW\ ]` ^ZOgS` Q][Sa eVS\ bVW\Ua O`S\¸b U]W\U eSZZ

>S]^ZS XcRUS g]c ]\ V]e g]c `SOQb b] ORdS`aWbg 1O\ g]c ]dS` Q][S bVS ]RRa- 1O\ g]c abOg QOZ[ O\R [OYS bVS `WUVb RSQWaW]\a- =\QS g]c¸dS PSS\ bV`]cUV ]\S RWT ¿QcZb aWbcObW]\ g]c¸`S PSbbS` ^`S ^O`SR b] RSOZ eWbV bVS \Sfb ]\S ;O\g ^S]^ZS W\ a^]`b OQbcOZZg bV`WdS ]\ Q`WbWQWa[ 7b UWdSa g]c bVOb ORRSR []bWdObW]\ b] ^`]dS bVS Q`WbWQa e`]\U 0]c\QW\U POQY _cWQYZg Wa dWbOZ BVS [S\bOZ aWRS ]T a^]`b Wa bOYS\ T]` U`O\bSR b]] [cQV Pcb Wb \SSRa e]`Y /a O QO^bOW\ Wb¸a O R`SO[ b] e]`Y eWbV ^ZOgS`a eWbV bVOb \Obc`OZ [S\bOZ ab`S\UbV ³ bVS ObbWbcRS bVOb bVSg¸ZZ U] ]cb O\R ¿UVb \] [ObbS` eVOb G]c ]\Zg SdS` TOWZ WT g]c VOdS\¸b R]\S SdS`gbVW\U g]c QO\ b] USb bVS dS`g PSab ]cb ]T g]c`aSZT O\R g]c` ^ZOgS`a

“

MANY PEOPLE IN SPORT ACTUALLY THRIVE ON CRITICISM. IT GIVES YOU THAT ADDED MOTIVATION TO PROVE THE CRITICS WRONG

“

7T 7¸[ V]\Sab 7 e]cZR VOdS ^`STS``SR b] VOdS PSS\ O ^`]TSa aW]\OZ T]]bPOZZS` Pcb 7 eOa\¸b U]]R S\]cUV 7 eOa P]`\ W\ 3QQZSa W\ '%" O\R Oa O ZOR ac^^]`bSR ;O\ QVSabS` C\WbSR EVS\ 7 eOa \W\S [g TO[WZg []dSR b] AVST¿SZR O\R bVS Q][^O\g [g ROR e]`YSR T]` a^]\a]`SR AVST¿SZR ESR\SaROg 7 caSR b] U] b] bVSW` UO[Sa O\R bVSg PSQO[S [g bSO[ 7¸dS T]Z Z]eSR bVS[ SdS` aW\QS OZbV]cUV 7 abWZZ YSS^ O\ SgS ]\ C\WbSR¸a `SacZba

The Manager 45

»MIND GAMES

FROM ANOTHER

PITCH IF YOUR ATTITUDE ISN’T RIGHT AND YOU DON’T HAVE THE MENTAL STRENGTH, YOU’RE UNLIKELY TO SUCCEED.

YORKSHIRE AND ENGLAND CRICKET CAPTAIN MICHAEL VAUGHAN SPEAKS TO MARK WILLIAMS

ASQ`Sba ]T acQQSaa G]c\U ^ZOgS`a [cab ZSO`\ bVS W[^]`bO\QS ]T RWaQW^ZW\S

G]c VOdS b] ZSb bOZS\b Sf^`Saa WbaSZT

>ZOgW\U Ob bVS VWUVSab ZSdSZ Wa OZZ OP]cb ^`S^O`ObW]\

7b¸a W[^]`bO\b bVOb ^ZOgS`a S\X]g ^ZOgW\U ]\ bVS PWU abOUS BVS W[^]`bO\QS ]T [S\bOZ ab`S\UbV Wa c\RS`SabW[ObSR 7b Wa dWbOZ b] acQQSaa

44 The Manager

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;WQVOSZ DOcUVO\( µBVS cZbW[ObS bSab Wa ORdS`aWbg ¶

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>S]^ZS XcRUS g]c ]\ V]e g]c `SOQb b] ORdS`aWbg 1O\ g]c ]dS` Q][S bVS ]RRa- 1O\ g]c abOg QOZ[ O\R [OYS bVS `WUVb RSQWaW]\a- =\QS g]c¸dS PSS\ bV`]cUV ]\S RWT ¿QcZb aWbcObW]\ g]c¸`S PSbbS` ^`S ^O`SR b] RSOZ eWbV bVS \Sfb ]\S ;O\g ^S]^ZS W\ a^]`b OQbcOZZg bV`WdS ]\ Q`WbWQWa[ 7b UWdSa g]c bVOb ORRSR []bWdObW]\ b] ^`]dS bVS Q`WbWQa e`]\U 0]c\QW\U POQY _cWQYZg Wa dWbOZ BVS [S\bOZ aWRS ]T a^]`b Wa bOYS\ T]` U`O\bSR b]] [cQV Pcb Wb \SSRa e]`Y /a O QO^bOW\ Wb¸a O R`SO[ b] e]`Y eWbV ^ZOgS`a eWbV bVOb \Obc`OZ [S\bOZ ab`S\UbV ³ bVS ObbWbcRS bVOb bVSg¸ZZ U] ]cb O\R ¿UVb \] [ObbS` eVOb G]c ]\Zg SdS` TOWZ WT g]c VOdS\¸b R]\S SdS`gbVW\U g]c QO\ b] USb bVS dS`g PSab ]cb ]T g]c`aSZT O\R g]c` ^ZOgS`a

“

MANY PEOPLE IN SPORT ACTUALLY THRIVE ON CRITICISM. IT GIVES YOU THAT ADDED MOTIVATION TO PROVE THE CRITICS WRONG

“

7T 7¸[ V]\Sab 7 e]cZR VOdS ^`STS``SR b] VOdS PSS\ O ^`]TSa aW]\OZ T]]bPOZZS` Pcb 7 eOa\¸b U]]R S\]cUV 7 eOa P]`\ W\ 3QQZSa W\ '%" O\R Oa O ZOR ac^^]`bSR ;O\ QVSabS` C\WbSR EVS\ 7 eOa \W\S [g TO[WZg []dSR b] AVST¿SZR O\R bVS Q][^O\g [g ROR e]`YSR T]` a^]\a]`SR AVST¿SZR ESR\SaROg 7 caSR b] U] b] bVSW` UO[Sa O\R bVSg PSQO[S [g bSO[ 7¸dS T]Z Z]eSR bVS[ SdS` aW\QS OZbV]cUV 7 abWZZ YSS^ O\ SgS ]\ C\WbSR¸a `SacZba

The Manager 45

;O\QVSabS` C\WbSR¸a @gO\ 5WUUa `OWaSa bVS b`]^Vg OTbS` eW\\W\U bVS % & 0O`QZOga >`S[WS` :SOUcS

With a heritage in the sport dating back more than 100 years, and commitments ranging from grass roots community programmes to the official sponsorship of the Premier League and the LMA, Barclays has become synonymous with football.

But what does the bank get in return for this commitment? The Manager talks to Matt Appleby, Barclays’ Sponsorship Director.

BANKING ON FOOTBALL 6Oa bVS a^]\a]`aVW^ QVO\USR ^S]^ZS¸a ^S`QS^bW]\ ]T 0O`QZOga- =c` a^]\a]`aVW^ ]T bVS 0O`QZOga >`S[WS` :SOUcS UWdSa ca bVS QVO\QS b] Oaa]QWObS ]c`aSZdSa OQ`]aa bVS e]`ZR eWbV bVS SfQWbS[S\b ]T b]^ ÀWUVb T]]bPOZZ =c` `SaSO`QV aV]ea bVOb bVWa ^]eS`TcZ S[]bW]\OZ Oaa]QWObW]\ QO\ VSZ^ [OYS Qcab][S`a O\R T]]bPOZZ TO\a TSSZ eO`[S` OP]cb ]c` PcaW\Saa 7\ bS`[a ]T ^c`S [SRWO Sf^]ac`S bVS a^]\a]`aVW^ [cab RSZWdS` 0cb V]e SZaS R] g]c SdOZcObS bVS [SRWO Q]dS`OUSEVS\ g]c bOYS ]\ O UZ]POZ a^]\a]`aVW^ ZWYS ]c`a g]c \SSR O `WU]`]ca aQWS\bW¿Q O^^`]OQV b] SdOZcObS Wb ES caS be] SfbS`\OZ OUS\QWSa b] []\Wb]` ]c` a^]\a]`aVW^ =\S b`OQYa dWacOZ O\R dS`POZ `STS`S\QSa b] bVS 0O`QZOga >`S[WS` :SOUcS OQ`]aa UZ]POZ

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WE RECOGNISE THAT ALL SPORTS CAN PLAY A KEY ROLE IN REVITALISING COMMUNITIES 46 The Manager

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The Manager 47

;O\QVSabS` C\WbSR¸a @gO\ 5WUUa `OWaSa bVS b`]^Vg OTbS` eW\\W\U bVS % & 0O`QZOga >`S[WS` :SOUcS

With a heritage in the sport dating back more than 100 years, and commitments ranging from grass roots community programmes to the official sponsorship of the Premier League and the LMA, Barclays has become synonymous with football.

But what does the bank get in return for this commitment? The Manager talks to Matt Appleby, Barclays’ Sponsorship Director.

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WE RECOGNISE THAT ALL SPORTS CAN PLAY A KEY ROLE IN REVITALISING COMMUNITIES 46 The Manager

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The Manager 47

»THE BUSINESS

&+)' , "& '& ' & 2* *+ # (+ * ) +*

E.ON’S SPONSORSHIP MANAGER, CHARLOTTE MEEKHAM, ON TAKING FOOTBALL TO THE FANS.

GRASS ROOTS

Except, this secret is meant to be shared. % ) ½ !',) ") + 4 " !+ )'% '& '& +." # $" * % " $ ($ $$ ,% ) $$ 0 "+! % &"3 &+ ! $ +* . ) ."&&"& ! %("'&*!"( '$ ',)* $ ** * $%'& 3 *!"& & - '& (+ *( 1 +! ) *')+ $"- )* +! "& ) " &+* +! + ) + & $$ * *'& $,/,)0 ) +) + ,% ) $$ 0 *')+2* . #$0 *,%% ) 4 " !+* '& '& ) ! ")$"& * '%% & ,& $" !+* & '%%' +"'& %,*+ ''# ") +$0 +!)', ! ,% ) $$ 0 *')+ Visit www.humbervalley.com, call 0800 404 9251 or email reservations@humbervalley.com for more details. ''# 0',) *,%% ) !'$" 0 + ,% ) $$ 0 *')+ +' 0

humbervalley.com

0800 404 9251 ,% ) $$ 0 *')+ "* . ',& *')+

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3 =< VOa PSS\ bVS ]T¿QWOZ a^]\a]` ]T BVS 4/ 1c^ 4/ E][S\¸a 1c^ O\R 4/ G]cbV 1c^ aW\QS /cUcab $

Best New International Course 2007

by Golf Magazine

Worldwide Resort of the Year 2007

by Golf Punk Magazine

Best New Golf Course 2007

by ScoreGolf Magazine

Best New Canadian Course 2007 3rd place by Golf Digest

The Manager 49

»THE BUSINESS

&+)' , "& '& ' & 2* *+ # (+ * ) +*

E.ON’S SPONSORSHIP MANAGER, CHARLOTTE MEEKHAM, ON TAKING FOOTBALL TO THE FANS.

GRASS ROOTS

Except, this secret is meant to be shared. % ) ½ !',) ") + 4 " !+ )'% '& '& +." # $" * % " $ ($ $$ ,% ) $$ 0 "+! % &"3 &+ ! $ +* . ) ."&&"& ! %("'&*!"( '$ ',)* $ ** * $%'& 3 *!"& & - '& (+ *( 1 +! ) *')+ $"- )* +! "& ) " &+* +! + ) + & $$ * *'& $,/,)0 ) +) + ,% ) $$ 0 *')+2* . #$0 *,%% ) 4 " !+* '& '& ) ! ")$"& * '%% & ,& $" !+* & '%%' +"'& %,*+ ''# ") +$0 +!)', ! ,% ) $$ 0 *')+ Visit www.humbervalley.com, call 0800 404 9251 or email reservations@humbervalley.com for more details. ''# 0',) *,%% ) !'$" 0 + ,% ) $$ 0 *')+ +' 0

humbervalley.com

0800 404 9251 ,% ) $$ 0 *')+ "* . ',& *')+

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BV`]cUV ]c` Q][[c\Wbg e]`Y eS QO\ OZa] [OYS ^]aWbWdS QVO\USa b]eO`Ra PWUUS` U]OZa BVS T]Qca bVWa gSO` VOa PSS\ ]c` µ1O`P]\ 4]]b g^`W\b¶ QO[^OWU\ OW[SR Ob `OWaW\U OeO`S\Saa ]T QZW[ObS QVO\US O[]\U T]]bPOZZ TO\a BVS QO[^OWU\ T]ZZ]eSR bVS acQQSaa ]T O aW[WZO` W\W bWObWdS eWbV 7^aeWQV B]e\ 4]]bPOZZ 1ZcP eVWQV aOe bVS 0ZcSa PSQ][S bVS Q]c\b`g¸a ¿`ab SdS` QO`P]\ \Scb`OZ T]]bPOZZ QZcP BV`]cUV 1O`P]\ 4]]bg^`W\b eS S\Q]c`OUSR TO\a b] [OYS a[OZZ QVO\USa b] bVSW` ROWZg `]cbW\Sa ZWYS QO` aVO` W\U b] USb b] [ObQVSa bc`\W\U ]TT BDa O\R ¿bbW\U Z]e S\S`Ug ZWUVbPcZPa ES ^O`b\S`SR eWbV <ObW]\OZ 3f^`Saa b] ]TTS` T`SS Q]OQVSa b] [ObQVSa O\R VSZR ^cP SdS\ba eWbV 1O`ZaPS`U b] USb TO\a b]USbVS` b] eObQV bVS UO[Sa ES Y\Se Wb e]cZR PS O QVOZZS\US b] USb TO\a bVW\YW\U OP]cb S\S`Ug O\R ZW\YW\U Wb b] T]]bPOZZ Pcb Wb eOa O VcUS acQQSaa =dS` $ ^ZSRUSa eS`S [ORS aOdW\U bVS S_cWdOZS\b ]T b]\\Sa ]T QO`P]\ S\]cUV b] ¿ZZ ES[PZSg AbORWc[ bW[Sa ]dS` A^]\a]`W\U BVS 4/ 1c^ OZa] VOa [O\g PS\S¿ba T]` ca W\bS`\OZZg 0SW\U OPZS b] `SeO`R SfWabW\U Qcab][ S`a O\R S[^Z]gSSa eWbV bWQYSba O\R T]]bPOZZ `SZObSR ^S`Ya Wa O U`SOb []bWdOb]` :]]YW\U T]`eO`R eS¸ZZ Q]\bW\cS b] T]Qca VSOdWZg ]\ ]c` e]`Y W\ aQV]]Za O\R ]\ P`W\UW\U T]]bPOZZ b] bVS Q][[c\Wbg ES¸`S Sfb`S[SZg ^`]cR b] PS bVS a^]\a]`a ]T BVS 4/ 1c^ O\R `SUO`R Wb Oa µbVS ^S]^ZS¸a Qc^¶ a] eS eWZZ Q]\bW\cS b] ^`][]bS ]c` a^]\a]`aVW^ bV`]cUV Q][[c\Wbg POaSR W\WbWObWdSa bVWa Q][W\U aSOa]\

3 =< VOa PSS\ bVS ]T¿QWOZ a^]\a]` ]T BVS 4/ 1c^ 4/ E][S\¸a 1c^ O\R 4/ G]cbV 1c^ aW\QS /cUcab $

Best New International Course 2007

by Golf Magazine

Worldwide Resort of the Year 2007

by Golf Punk Magazine

Best New Golf Course 2007

by ScoreGolf Magazine

Best New Canadian Course 2007 3rd place by Golf Digest

The Manager 49

»PARTNERSHIP With the well-being of its members so integral to the LMA, provision of consistent, high quality insurance cover is key.

A partnership with sport Jardine Lloyd Thompson provides Insurance and Employee Benefits services to a wide range of companies and sectors across the UK and worldwide, and we are pleased to become one of the LMA’s first new commercial partners.

JLT has a history of working in partnership with sport and caters for the individual insurance needs of sportsmen and women.

Jardine Lloyd Thompson’s core services include: M

Risk Management and Commercial Insurance Solutions

M

Personal Insurance Solutions for Executives

M

Employee Benefits Consultancy and Administration

M

Employee Healthcare and Protection

M

Private Clients Solutions

Visit www.jltgroup.com for further information.

Jardine Lloyd Thompson UK Holdings Limited.

Company no. 03956316.

Registered in England. Registered office: 6 Crutched Friars, London, EC3N 2PH.

THE SAFETY NET 7\ bVWa UO[S g]c QO\¸b bOYS g]c` SgS ]TT bVS POZZ 0cb Oa AW` /ZSf 4S`Uca]\ ^]W\ba ]cb W\ ]c` Q]dS` ab]`g µ]PaSaaW]\ QO\ PS O VO\RWQO^¶ EVWZS T]]b POZZ [O\OUS`a [Og T]Qca ]\ RSdSZ]^W\U bVS QZcP¸a ^]bS\bWOZ bVSg QO\ \SUZSQb b] UWdS acT¿QWS\b bV]cUVb O\R ^ZO\\W\U b] bVSW` ]TT ¿SZR ZWdSa ³ bVS VSOZbV O\R ¿\O\QWOZ aSQc`Wbg ]T bVS[aSZdSa O\R bVSW` TO[WZWSa µ;O\OUS`a O`S dS`g Pcag ^S]^ZS a] \SSR ^`]TSa aW]\OZ O\R ST¿QWS\b ORdWaS`a eV] QO\ OaaSaa bVSW` W\ac`O\QS \SSRa _cWQYZg O\R ]`UO\WaS bVS ^]ZWQg ]\ bVSW` PSVOZT ¶ aOga 2c\QO\ 6]e]`bV ;O\OUW\U 2W`SQ b]` ]T 8O`RW\S :Z]gR BV][^a]\¸a PS\S¿ba RWdWaW]\ AW\QS Wb T]`[SR O e]`YW\U `SZObW]\aVW^ eWbV bVS :;/ O`]c\R SWUVb []\bVa OU] 8:B VOa ^`]dWRSR b`OdSZ O\R VSOZbV Q]dS` b] bVS Oaa]QWObW]\ ]\ PSVOZT ]T Wba [S[PS`a µA^]`ba^S]^ZS bS\R b] PS ^`Sbbg acQ QSaaTcZ O\R eSZZ ^OWR a] eVSbVS` Wb Wa ^S`a]\OZ ^`]^ S`bg ]` b`OdSZ W\ac`O\QS Wb¸a W[^]`bO\b bVOb eS S\ac`S ORS_cObS ZSdSZa ]T Q]dS` O`S W\ ^ZOQS ¶ VS ORRa 3\ac`W\U bVOb ^ZOgS`a O\R [O\OUS`a O`S Q]dS`SR eVS\ bVSg b`OdSZ Wa ^O`bWQcZO`Zg W[^]`bO\b Sa^SQWOZZg Q]\aWRS`W\U bVS `WaYa bVOb O VWUV ^`]¿ZS QO\ P`W\U W\ QS`bOW\ ^O`ba ]T bVS e]`ZR BSO[a QO\ b`OdSZ T`S_cS\b Zg bV`]cUV]cb bVS gSO` ]\ PcaW\Saa O\R ^ZSOac`S O\R [Og bOYS ^O`b W\ VOhO`R]ca ORdS\bc`S a^]`ba 7\ `Sa^]\aS 8:B¸a b`OdSZ Q]dS` Wa Q][^`SVS\aWdS O\R VOa dS`g TSe `Sab`WQbW]\a W\ bS`[a ]T RSabW\ObW]\

6OdW\U W\ac`O\QS bV`]cUV bVS :;/ VOa O \c[PS` ]T PS\S¿ba ]dS` [S[PS`a bOYW\U ]cb Q]dS` W\RS^S\R S\bZg 4]` ]\S bVW\U Oa O aWhSOPZS ]`UO\WaObW]\ bVS :;/ VOa Q]\aWRS`OPZg []`S ^c`QVOaW\U ^]eS` bVO\ O\ W\RWdWRcOZ ^]ZWQgV]ZRS` 7b QO\ USb O PSbbS` ^`]RcQb Ob O PSbbS` ^`WQS ]\ PSVOZT ]T Wba [S[PS`a µ=\S ]T bVS PWUUSab ^`]PZS[a T]` [O\OUS`a O\R ^ZOgS`a eVS\ Wb Q][Sa b] O\g YW\R ]T W\ac`O\QS Wa bVOb bVSg QO\ PS []dW\U PSbeSS\ QZcPa `SZObWdSZg ]TbS\ ¶ ORRa B`Sd]` 6]^YW\a 8:B¸a @SUW]\OZ 2W`SQb]` ]T 1]` ^]`ObS @WaY µ1ZcPa bS\R b] VOdS bVSW` ]e\ W\ac`O\QS ^]ZWQWSa Pcb eVS\ O ^ZOgS` ]` [O\OUS` []dSa O\R bVS QZcP \] Z]\US` VOa O dSabSR W\bS`Sab W\ bVSW` eSZZ PSW\U Wb QO\ ZSOdS bVS W\RWdWRcOZ c\ac`S OP]cb eVOb Q]dS` bVSg VOdS ¶ /RRWbW]\OZ Q][^ZSfWbWSa O`S Oaa]QWObSR eWbV VSOZbV W\ac`O\QS ^OQYOUSa aOga 6]e]`bV( µ7T g]c¸`S QVO\U W\U T`][ ]\S X]P b] O\]bVS` _cWbS ]TbS\ g]c [Og eSZZ PS ^WQYW\U c^ W\Xc`WSa ]` VSOZbV Q]\RWbW]\a OZ]\U bVS eOg BVOb [SO\a bVS SfQZcaW]\a ]\ g]c` ^]ZWQg Q]cZR PS ORRW\U c^ ¶ 0g bOYW\U ]cb W\ac`O\QS bV`]cUV bVS :;/ [S[ PS`a O`S OZeOga Q]dS`SR `SUO`RZSaa ]T eV] bVSg e]`Y T]` ]` W\RSSR WT bVSg O`S e]`YW\U Ob OZZ 6OdW\U Q]\aWabS\b VWUV _cOZWbg Q]dS` ^`]dWRSa ^S`a]\OZ O\R ¿\O\QWOZ aSQc`Wbg \]b b] [S\bW]\ ^SOQS ]T [W\R /\R bVOb [SO\a bVSg QO\ T]Qca PSbbS` ]\ bVS X]P W\ VO\R

8O`RW\S :Z]gR BV][^a]\ Wa O\ ]T¿QWOZ PcaW\Saa ^O`b\S` ]T bVS :;/

The Manager 51

»PARTNERSHIP With the well-being of its members so integral to the LMA, provision of consistent, high quality insurance cover is key.

A partnership with sport Jardine Lloyd Thompson provides Insurance and Employee Benefits services to a wide range of companies and sectors across the UK and worldwide, and we are pleased to become one of the LMA’s first new commercial partners.

JLT has a history of working in partnership with sport and caters for the individual insurance needs of sportsmen and women.

Jardine Lloyd Thompson’s core services include: M

Risk Management and Commercial Insurance Solutions

M

Personal Insurance Solutions for Executives

M

Employee Benefits Consultancy and Administration

M

Employee Healthcare and Protection

M

Private Clients Solutions

Visit www.jltgroup.com for further information.

Jardine Lloyd Thompson UK Holdings Limited.

Company no. 03956316.

Registered in England. Registered office: 6 Crutched Friars, London, EC3N 2PH.

THE SAFETY NET 7\ bVWa UO[S g]c QO\¸b bOYS g]c` SgS ]TT bVS POZZ 0cb Oa AW` /ZSf 4S`Uca]\ ^]W\ba ]cb W\ ]c` Q]dS` ab]`g µ]PaSaaW]\ QO\ PS O VO\RWQO^¶ EVWZS T]]b POZZ [O\OUS`a [Og T]Qca ]\ RSdSZ]^W\U bVS QZcP¸a ^]bS\bWOZ bVSg QO\ \SUZSQb b] UWdS acT¿QWS\b bV]cUVb O\R ^ZO\\W\U b] bVSW` ]TT ¿SZR ZWdSa ³ bVS VSOZbV O\R ¿\O\QWOZ aSQc`Wbg ]T bVS[aSZdSa O\R bVSW` TO[WZWSa µ;O\OUS`a O`S dS`g Pcag ^S]^ZS a] \SSR ^`]TSa aW]\OZ O\R ST¿QWS\b ORdWaS`a eV] QO\ OaaSaa bVSW` W\ac`O\QS \SSRa _cWQYZg O\R ]`UO\WaS bVS ^]ZWQg ]\ bVSW` PSVOZT ¶ aOga 2c\QO\ 6]e]`bV ;O\OUW\U 2W`SQ b]` ]T 8O`RW\S :Z]gR BV][^a]\¸a PS\S¿ba RWdWaW]\ AW\QS Wb T]`[SR O e]`YW\U `SZObW]\aVW^ eWbV bVS :;/ O`]c\R SWUVb []\bVa OU] 8:B VOa ^`]dWRSR b`OdSZ O\R VSOZbV Q]dS` b] bVS Oaa]QWObW]\ ]\ PSVOZT ]T Wba [S[PS`a µA^]`ba^S]^ZS bS\R b] PS ^`Sbbg acQ QSaaTcZ O\R eSZZ ^OWR a] eVSbVS` Wb Wa ^S`a]\OZ ^`]^ S`bg ]` b`OdSZ W\ac`O\QS Wb¸a W[^]`bO\b bVOb eS S\ac`S ORS_cObS ZSdSZa ]T Q]dS` O`S W\ ^ZOQS ¶ VS ORRa 3\ac`W\U bVOb ^ZOgS`a O\R [O\OUS`a O`S Q]dS`SR eVS\ bVSg b`OdSZ Wa ^O`bWQcZO`Zg W[^]`bO\b Sa^SQWOZZg Q]\aWRS`W\U bVS `WaYa bVOb O VWUV ^`]¿ZS QO\ P`W\U W\ QS`bOW\ ^O`ba ]T bVS e]`ZR BSO[a QO\ b`OdSZ T`S_cS\b Zg bV`]cUV]cb bVS gSO` ]\ PcaW\Saa O\R ^ZSOac`S O\R [Og bOYS ^O`b W\ VOhO`R]ca ORdS\bc`S a^]`ba 7\ `Sa^]\aS 8:B¸a b`OdSZ Q]dS` Wa Q][^`SVS\aWdS O\R VOa dS`g TSe `Sab`WQbW]\a W\ bS`[a ]T RSabW\ObW]\

6OdW\U W\ac`O\QS bV`]cUV bVS :;/ VOa O \c[PS` ]T PS\S¿ba ]dS` [S[PS`a bOYW\U ]cb Q]dS` W\RS^S\R S\bZg 4]` ]\S bVW\U Oa O aWhSOPZS ]`UO\WaObW]\ bVS :;/ VOa Q]\aWRS`OPZg []`S ^c`QVOaW\U ^]eS` bVO\ O\ W\RWdWRcOZ ^]ZWQgV]ZRS` 7b QO\ USb O PSbbS` ^`]RcQb Ob O PSbbS` ^`WQS ]\ PSVOZT ]T Wba [S[PS`a µ=\S ]T bVS PWUUSab ^`]PZS[a T]` [O\OUS`a O\R ^ZOgS`a eVS\ Wb Q][Sa b] O\g YW\R ]T W\ac`O\QS Wa bVOb bVSg QO\ PS []dW\U PSbeSS\ QZcPa `SZObWdSZg ]TbS\ ¶ ORRa B`Sd]` 6]^YW\a 8:B¸a @SUW]\OZ 2W`SQb]` ]T 1]` ^]`ObS @WaY µ1ZcPa bS\R b] VOdS bVSW` ]e\ W\ac`O\QS ^]ZWQWSa Pcb eVS\ O ^ZOgS` ]` [O\OUS` []dSa O\R bVS QZcP \] Z]\US` VOa O dSabSR W\bS`Sab W\ bVSW` eSZZ PSW\U Wb QO\ ZSOdS bVS W\RWdWRcOZ c\ac`S OP]cb eVOb Q]dS` bVSg VOdS ¶ /RRWbW]\OZ Q][^ZSfWbWSa O`S Oaa]QWObSR eWbV VSOZbV W\ac`O\QS ^OQYOUSa aOga 6]e]`bV( µ7T g]c¸`S QVO\U W\U T`][ ]\S X]P b] O\]bVS` _cWbS ]TbS\ g]c [Og eSZZ PS ^WQYW\U c^ W\Xc`WSa ]` VSOZbV Q]\RWbW]\a OZ]\U bVS eOg BVOb [SO\a bVS SfQZcaW]\a ]\ g]c` ^]ZWQg Q]cZR PS ORRW\U c^ ¶ 0g bOYW\U ]cb W\ac`O\QS bV`]cUV bVS :;/ [S[ PS`a O`S OZeOga Q]dS`SR `SUO`RZSaa ]T eV] bVSg e]`Y T]` ]` W\RSSR WT bVSg O`S e]`YW\U Ob OZZ 6OdW\U Q]\aWabS\b VWUV _cOZWbg Q]dS` ^`]dWRSa ^S`a]\OZ O\R ¿\O\QWOZ aSQc`Wbg \]b b] [S\bW]\ ^SOQS ]T [W\R /\R bVOb [SO\a bVSg QO\ T]Qca PSbbS` ]\ bVS X]P W\ VO\R

8O`RW\S :Z]gR BV][^a]\ Wa O\ ]T¿QWOZ PcaW\Saa ^O`b\S` ]T bVS :;/

The Manager 51

»TECHNICAL

ANATOMY OF A GOAL

IT WAS ONE OF THE GREATEST COUNTER-ATTACK GOALS IN RECENT MEMORY. HERE’S HOW WESLEY SNEIJDER’S DEVASTATING STRIKE WAS EXECUTED.

A\SWXRS` aQ]`Sa ! [W\cbSa W\b] bVS 3c`] & U`]c^ _cOZW¿S` OUOW\ab 7bOZg

THE PLAYERS =]WXS` # DO\ 0`]\QYV]`ab & 9cgb ! DO\ RS` DOO`b A\SWXRS`

" /TbS` VWa W\WbWOZ QZSO`O\QS DO\ 0`]\QYV]`ab `c\a %'[ c^ bVS ^WbQV b] Q`]aa bVS POZZ

# DO\ 0`]\QYV]`ab Q`]aaSa bVS POZZ "%[ b] 9cgb

5 5

4`][ O\ 7bOZg Q]`\S` DO\ 0`]\QYV]`ab QZSO`a bVS POZZ T`][ bVS U]OZ ZW\S

% % aSQ]\Ra OTbS` bVS POZZ Wa QZSO`SR T`][ VWa U]OZ[]cbV A\SWXRS` aQ]`Sa

BVS U]OZ VWUVZWUVba Xcab V]e STTSQbWdS O Q]c\bS` ObbOQY []dS QO\ PS 0cb RSa^WbS UWdW\U bVS <SbVS`ZO\Ra be] ]T bVSW` bV`SS U]OZa bVS abOba Q]\¿`[ bVOb bVS aWRS eS`S\¸b ]\ bVS Q]c\bS` ObbOQY bV`]cUV]cb bVS UO[S

»0]bV U]OZYSS^S`a eS`S 10 5 23 2

! DO\ RS` DOO`b ^OaaSa bVS POZZ eWRS b] DO\ 0`]\QYV]`ab # [ OeOg

23

10

»6]ZZO\R VOR bS\ []dSa ]T bS\

/TbS` ^OaaW\U b] DO\ RS` DOO`b \SO` bVS SRUS ]T bVS P]f A\SWXRS` Q]dS`a % [ b] bVS ^S\OZbg O`SO

NETHERLANDS v ITALY EURO 2008 52 The Manager

W\ ^]aaSaaW]\ ]T bVS POZZ T]` bVS aO[S O[]c\b ]T bW[S / Z]e OdS`OUS bW[S Q]cZR VOdS acUUSabSR O Q]c\bS` ObbOQYW\U bSO[ eWbV bVS U]OZYSS^S` Z]]YW\U T]` O _cWQY `SZSOaS

18

$ 4`][ VWa ^]aWbW]\ RSTS\RW\U bVS T`]\b ^]ab Rc`W\U bVS Q]`\S` 9cgb `c\a ''[ b] VSOR bVS POZZ b] A\SWXRS`

]` []`S ^OaaSa eVWZS 7bOZg VOR ¿dS BVSg VOR # []dSa ]T aWf ]` []`S ^OaaSa b] 7bOZg¸a $ TOTAL SHOTS BVS <SbVS`ZO\Ra % 7bOZg $ SHOTS ON TARGET BVS <SbVS`ZO\Ra 7bOZg $ The Manager 53

»TECHNICAL

ANATOMY OF A GOAL

IT WAS ONE OF THE GREATEST COUNTER-ATTACK GOALS IN RECENT MEMORY. HERE’S HOW WESLEY SNEIJDER’S DEVASTATING STRIKE WAS EXECUTED.

A\SWXRS` aQ]`Sa ! [W\cbSa W\b] bVS 3c`] & U`]c^ _cOZW¿S` OUOW\ab 7bOZg

THE PLAYERS =]WXS` # DO\ 0`]\QYV]`ab & 9cgb ! DO\ RS` DOO`b A\SWXRS`

" /TbS` VWa W\WbWOZ QZSO`O\QS DO\ 0`]\QYV]`ab `c\a %'[ c^ bVS ^WbQV b] Q`]aa bVS POZZ

# DO\ 0`]\QYV]`ab Q`]aaSa bVS POZZ "%[ b] 9cgb

5 5

4`][ O\ 7bOZg Q]`\S` DO\ 0`]\QYV]`ab QZSO`a bVS POZZ T`][ bVS U]OZ ZW\S

% % aSQ]\Ra OTbS` bVS POZZ Wa QZSO`SR T`][ VWa U]OZ[]cbV A\SWXRS` aQ]`Sa

BVS U]OZ VWUVZWUVba Xcab V]e STTSQbWdS O Q]c\bS` ObbOQY []dS QO\ PS 0cb RSa^WbS UWdW\U bVS <SbVS`ZO\Ra be] ]T bVSW` bV`SS U]OZa bVS abOba Q]\¿`[ bVOb bVS aWRS eS`S\¸b ]\ bVS Q]c\bS` ObbOQY bV`]cUV]cb bVS UO[S

»0]bV U]OZYSS^S`a eS`S 10 5 23 2

! DO\ RS` DOO`b ^OaaSa bVS POZZ eWRS b] DO\ 0`]\QYV]`ab # [ OeOg

23

10

»6]ZZO\R VOR bS\ []dSa ]T bS\

/TbS` ^OaaW\U b] DO\ RS` DOO`b \SO` bVS SRUS ]T bVS P]f A\SWXRS` Q]dS`a % [ b] bVS ^S\OZbg O`SO

NETHERLANDS v ITALY EURO 2008 52 The Manager

W\ ^]aaSaaW]\ ]T bVS POZZ T]` bVS aO[S O[]c\b ]T bW[S / Z]e OdS`OUS bW[S Q]cZR VOdS acUUSabSR O Q]c\bS` ObbOQYW\U bSO[ eWbV bVS U]OZYSS^S` Z]]YW\U T]` O _cWQY `SZSOaS

18

$ 4`][ VWa ^]aWbW]\ RSTS\RW\U bVS T`]\b ^]ab Rc`W\U bVS Q]`\S` 9cgb `c\a ''[ b] VSOR bVS POZZ b] A\SWXRS`

]` []`S ^OaaSa eVWZS 7bOZg VOR ¿dS BVSg VOR # []dSa ]T aWf ]` []`S ^OaaSa b] 7bOZg¸a $ TOTAL SHOTS BVS <SbVS`ZO\Ra % 7bOZg $ SHOTS ON TARGET BVS <SbVS`ZO\Ra 7bOZg $ The Manager 53

»H E A LT H

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N CR

A »JOH

SS UNE

E SO

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114

football league managers have been tested by the Fit to Manage Programme

60% have raised levels of blood cholesterol 50% have raised blood sugar levels 40% have dangerously high blood pressure 54 The Manager

WHAT DO THESE MEN HAVE IN COMMON? They have all had serious heart problems while managing in football. The rewards have never been greater, but success comes at a price. Football can be heart-stopping – literally.

WORDS: ALICE HOEY

µBVS ZOaV ]T O[PWbW]\ O[]\U T]]bPOZZ [O\OUS`a Wa ab`]\US` bVO\ SdS` ¶ aOga 2]`WO\ 2cU[]`S RW`SQb]` ]T bVS ORWROa ESZZ\Saa 1S\b`S O\R O\ Sf^S`b eWbV a][S ! gSO`a ]T Sf^S`WS\QS W\ QO`RW]dOaQcZO` [SRWQW\S µBVWa Wa ZO`USZg PSQOcaS bVS ^`WQS ]T acQQSaa Wa a] dS`g VWUV 0SW\U W\ bVS >`S[WS` :SOUcS OZ]\S Wa e]`bV [WZZW]\a ORRSR b] eVWQV bVS`S O`S bVS ^]bS\bWOZ ^Og ]TTa ]T [OYW\U Wb W\b] bVS b]^ T]c` O\R bVS 3c`]^SO\ 1VO[^W]\a :SOUcS O\R C34/ 1c^ ;O\OUS`a W\ Z]eS` RWdWaW]\a TOQS RWTTS`S\b ^`Saac`Sa Pcb bVSg O`S Xcab Oa ab`]\U µBVS ZSdSZ ]T Sf^SQbObW]\ Wa c\`SOa]\OPZS ¶ VS Q]\bW\cSa µ/ [O\OUS` QO\ bOYS VWa bSO[ T`][ bVS P]bb][ ]T bVS ZSOUcS b] ¿TbV ^ZOQS Pcb WT bVSg R]\¸b [OYS bVS ^ZOg ]TTa ]` bVS b]^ T]c` Wb¸a \]b U]]R S\]cUV ¶ 7b¸a bVWa YW\R ]T ^`Saac`S bVOb Wa R`WdW\U [O\OUS`a b] e]`Y & b] V]c` eSSYa XcUUZW\U VSQbWQ b`OdSZ aQVSRcZSa O\R ZSORW\U bVS bg^S ]T e]`YOV]ZWQ ZWTSabgZS ³ ^]]` RWSb O\R ZWbbZS SfS`QWaS ³ Y\]e\ b] PS Q]\RcQWdS b] OZZ YW\Ra ]T VSOZbV ^`]PZS[

BOYS ab]QY =T Q]c`aS W\ O\g VWUV ^`Saac`S PcaW\Saa S\dW`]\[S\b ab`Saa Wa ^`Sbbg [cQV ^O` T]` bVS Q]c`aS 7b¸a a][SbVW\U bVOb 2cU[]`S O\ OQbWdS [S[PS` ]T bVS 3fSQcbWdS 1][[WbbSS O\ W\bS`\ObW]\OZ ]`UO\WaObW]\ T]` QVWST SfSQcbWdSa Wa eSZZ OeO`S ]T 6OdW\U Q]\RcQbSR SfbS\aWdS `SaSO`QV W\b] bVS QO`RW]dOaQcZO` VSOZbV ]T aS\W]` SfSQcbWdSa VS aSSa [O\g ^`Saac`Sa O\R ab`SaaSa bVOb O`S Q][[]\ b] PcaW\Saa ZSORS`a OQ`]aa bVS P]O`R 7\ PcaW\Saa `SdS\cS RS^S\Ra ]\ Qcab][S`a W\ T]]bPOZZ ]\ a^SQbOb]`a BVS`S O`S V]eSdS` OZa] PWU RWTTS`S\QSa O\R O Qc[cZObWdS SZS[S\b bVOb [OYSa O T]]bPOZZ [O\OUS`¸a aWbcObW]\ a][SeVOb c\W_cS µEVS\ O QVWST SfSQcbWdS T]`[cZObSa O PcaW\Saa ab`ObSUg Wb eWZZ ¿ZbS` R]e\ bV`]cUV acP [O\OUS`a O\R bSO[a eV] O`S bVS\ UWdS\ bW[S b] USb `SacZba 4]` O T]]bPOZZ [O\OUS` acQQSaa `Saba

The Manager 55

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114

football league managers have been tested by the Fit to Manage Programme

60% have raised levels of blood cholesterol 50% have raised blood sugar levels 40% have dangerously high blood pressure 54 The Manager

WHAT DO THESE MEN HAVE IN COMMON? They have all had serious heart problems while managing in football. The rewards have never been greater, but success comes at a price. Football can be heart-stopping – literally.

WORDS: ALICE HOEY

µBVS ZOaV ]T O[PWbW]\ O[]\U T]]bPOZZ [O\OUS`a Wa ab`]\US` bVO\ SdS` ¶ aOga 2]`WO\ 2cU[]`S RW`SQb]` ]T bVS ORWROa ESZZ\Saa 1S\b`S O\R O\ Sf^S`b eWbV a][S ! gSO`a ]T Sf^S`WS\QS W\ QO`RW]dOaQcZO` [SRWQW\S µBVWa Wa ZO`USZg PSQOcaS bVS ^`WQS ]T acQQSaa Wa a] dS`g VWUV 0SW\U W\ bVS >`S[WS` :SOUcS OZ]\S Wa e]`bV [WZZW]\a ORRSR b] eVWQV bVS`S O`S bVS ^]bS\bWOZ ^Og ]TTa ]T [OYW\U Wb W\b] bVS b]^ T]c` O\R bVS 3c`]^SO\ 1VO[^W]\a :SOUcS O\R C34/ 1c^ ;O\OUS`a W\ Z]eS` RWdWaW]\a TOQS RWTTS`S\b ^`Saac`Sa Pcb bVSg O`S Xcab Oa ab`]\U µBVS ZSdSZ ]T Sf^SQbObW]\ Wa c\`SOa]\OPZS ¶ VS Q]\bW\cSa µ/ [O\OUS` QO\ bOYS VWa bSO[ T`][ bVS P]bb][ ]T bVS ZSOUcS b] ¿TbV ^ZOQS Pcb WT bVSg R]\¸b [OYS bVS ^ZOg ]TTa ]` bVS b]^ T]c` Wb¸a \]b U]]R S\]cUV ¶ 7b¸a bVWa YW\R ]T ^`Saac`S bVOb Wa R`WdW\U [O\OUS`a b] e]`Y & b] V]c` eSSYa XcUUZW\U VSQbWQ b`OdSZ aQVSRcZSa O\R ZSORW\U bVS bg^S ]T e]`YOV]ZWQ ZWTSabgZS ³ ^]]` RWSb O\R ZWbbZS SfS`QWaS ³ Y\]e\ b] PS Q]\RcQWdS b] OZZ YW\Ra ]T VSOZbV ^`]PZS[

BOYS ab]QY =T Q]c`aS W\ O\g VWUV ^`Saac`S PcaW\Saa S\dW`]\[S\b ab`Saa Wa ^`Sbbg [cQV ^O` T]` bVS Q]c`aS 7b¸a a][SbVW\U bVOb 2cU[]`S O\ OQbWdS [S[PS` ]T bVS 3fSQcbWdS 1][[WbbSS O\ W\bS`\ObW]\OZ ]`UO\WaObW]\ T]` QVWST SfSQcbWdSa Wa eSZZ OeO`S ]T 6OdW\U Q]\RcQbSR SfbS\aWdS `SaSO`QV W\b] bVS QO`RW]dOaQcZO` VSOZbV ]T aS\W]` SfSQcbWdSa VS aSSa [O\g ^`Saac`Sa O\R ab`SaaSa bVOb O`S Q][[]\ b] PcaW\Saa ZSORS`a OQ`]aa bVS P]O`R 7\ PcaW\Saa `SdS\cS RS^S\Ra ]\ Qcab][S`a W\ T]]bPOZZ ]\ a^SQbOb]`a BVS`S O`S V]eSdS` OZa] PWU RWTTS`S\QSa O\R O Qc[cZObWdS SZS[S\b bVOb [OYSa O T]]bPOZZ [O\OUS`¸a aWbcObW]\ a][SeVOb c\W_cS µEVS\ O QVWST SfSQcbWdS T]`[cZObSa O PcaW\Saa ab`ObSUg Wb eWZZ ¿ZbS` R]e\ bV`]cUV acP [O\OUS`a O\R bSO[a eV] O`S bVS\ UWdS\ bW[S b] USb `SacZba 4]` O T]]bPOZZ [O\OUS` acQQSaa `Saba

The Manager 55

BIRMINGHAM CITY

Investments are proud to sponsor the Blues.

»H E A LT H ]\ bVS ^S`T]`[O\QS ]T ^ZOgS`a O\R QO\ PS RSQWRSR W\ ' [W\cbSa 8cab Z]]Y Ob bVS TObS ]T /d`O[ 5`O\b OTbS` 1VSZaSO O\R ;O\QVSabS` C\WbSR¸a PObbZS bVWa aSOa]\ µBVS`S¸a ]TbS\ O\ ObbWbcRS O[]\U [O\OUS`a ³ T]]bPOZZ O\R ]bVS`eWaS ³ ]T ·WT g]c QO\¸b bOYS bVS VSOb USb ]cb ]T bVS YWbQVS\¸ 0cb acQQSaa Wa ZWYS O R`cU ³ bVS []`S g]c VOdS bVS []`S g]c Q`OdS ¶

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2]`WO\¸a ac`dWdOZ UcWRS

!

" #

F&C Investments were founded in 1868.

F&C Investments looks after over £100 billion for more than 3 million customers.

F&C Investments is Europe’s leading ethical investor.

To find out more speak to your Financial Adviser or contact F&C on 0800 136 420 or visit www.fandc.com Expect excellence Issued and approved by F&C Fund Management Limited. Authorised and regulated by the Financial Services Authority (FSA). Head Office: Exchange House, Primrose Street, London EC2A 2NY. Registered in England No. 2170242. A registered company limited by shares.

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The Manager 57

BIRMINGHAM CITY

Investments are proud to sponsor the Blues.

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F&C Investments were founded in 1868.

F&C Investments looks after over £100 billion for more than 3 million customers.

F&C Investments is Europe’s leading ethical investor.

To find out more speak to your Financial Adviser or contact F&C on 0800 136 420 or visit www.fandc.com Expect excellence Issued and approved by F&C Fund Management Limited. Authorised and regulated by the Financial Services Authority (FSA). Head Office: Exchange House, Primrose Street, London EC2A 2NY. Registered in England No. 2170242. A registered company limited by shares.

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The Manager 57

»LMA NEWS & EVENTS

England manager and LMA president Fabio Capello attended his first ever LMA Annual Awards Dinner.

LEAGUE MANAGERS ASSOCIATION ANNUAL AWARDS DINNER SPONSORED BY

3\UZO\R [O\OUS` O\R :;/ ^`SaWRS\b 4OPW] 1O^SZZ] ObbS\RSR bVWa gSO`¸a :SOUcS ;O\OUS`a /a a]QWObW]\ /\\cOZ /eO`Ra 2W\\S` a^]\a]`SR Pg 0O`QZOga /a eSZZ Oa W[^`SaaW\U UcSaba eWbV VWa 3\UZWaV 1O^SZZ] ^`SaS\bSR bVS []ab ^`SabWUW]ca OeO`Ra ]T bVS SdS\W\U BVSaS W\QZcRSR :;/ ;O\OUS` ]T bVS GSO` a^]\a]`SR Pg 0O`QZOga eVWQV eOa OQQS^bSR Pg 2O``S\ 4S`Uca]\ ]\ PSVOZT ]T VWa TObVS` AW` /ZSf 4S`Uca]\ BVS ;O\ QVSabS` C\WbSR [O\OUS` aQ]]^SR

58 The Manager

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LMA Chairman Howard Wilkinson addresses the guests.

Guests enjoyed a fantastic atmosphere at the event, which was hosted by Sky Sports’ George Gavin. Among the highlights was an eloquent speech by former England rugby international Martin Bayfield (above right).

The Manager 59

»LMA NEWS & EVENTS

England manager and LMA president Fabio Capello attended his first ever LMA Annual Awards Dinner.

LEAGUE MANAGERS ASSOCIATION ANNUAL AWARDS DINNER SPONSORED BY

3\UZO\R [O\OUS` O\R :;/ ^`SaWRS\b 4OPW] 1O^SZZ] ObbS\RSR bVWa gSO`¸a :SOUcS ;O\OUS`a /a a]QWObW]\ /\\cOZ /eO`Ra 2W\\S` a^]\a]`SR Pg 0O`QZOga /a eSZZ Oa W[^`SaaW\U UcSaba eWbV VWa 3\UZWaV 1O^SZZ] ^`SaS\bSR bVS []ab ^`SabWUW]ca OeO`Ra ]T bVS SdS\W\U BVSaS W\QZcRSR :;/ ;O\OUS` ]T bVS GSO` a^]\a]`SR Pg 0O`QZOga eVWQV eOa OQQS^bSR Pg 2O``S\ 4S`Uca]\ ]\ PSVOZT ]T VWa TObVS` AW` /ZSf 4S`Uca]\ BVS ;O\ QVSabS` C\WbSR [O\OUS` aQ]]^SR

58 The Manager

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LMA Chairman Howard Wilkinson addresses the guests.

Guests enjoyed a fantastic atmosphere at the event, which was hosted by Sky Sports’ George Gavin. Among the highlights was an eloquent speech by former England rugby international Martin Bayfield (above right).

The Manager 59

»LMA NEWS & EVENTS

SEASON STATISTICS

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The Manager 61

»LMA NEWS & EVENTS

SEASON STATISTICS

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The Manager 61

»PRE-SEASON TIPS

FROM THE DUGOUT Last season is yesterday’s news.

It’s time to call an end to the holidays, because what happens between now and the first match of next season can separate the winners from the losers.

Former Derby County manager Billy Davies shares his wisdom and advice on the pre-season period.

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»PRE-SEASON TIPS

FROM THE DUGOUT Last season is yesterday’s news.

It’s time to call an end to the holidays, because what happens between now and the first match of next season can separate the winners from the losers.

Former Derby County manager Billy Davies shares his wisdom and advice on the pre-season period.

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62 The Manager

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»THE ENGLAND MANAGER

Management Gurus?

Starting any new job can be daunting, but when you’re faced with a foreign language and culture, the challenges are even greater. LMA president and England manager Fabio Capello tells us how he’s finding his feet.

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64 The Manager

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Sir Alex Ferguson Ð Manchester United F.C.

The League Managers Association represents the professional football managers from the top four leagues in England.

The LMA is the collective voice of our members, the managers, ensuring that their knowledge and experience has a positive impact on the game. We also protect their interests, providing world class legal and contractual advice as well as support in areas such as healthcare, insurance and Þnancial services.

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We believe that football management is a skill, a complex one that must be developed and grown over time. The LMA invests in the training, education and personal development of our members. We aim to help develop world class managers with the skills to deal with the pressures and challenges of football at the highest level.

But football management is more than team-talks and tactics.

It is leadership, motivation, Þnance, PR, recruitment and manmanagement. Football managers face an AGM every weekend, in front of up to 70,000 passionate shareholders, desperate for success.

What can you learn from football management?

For more information visit www.leaguemanagers.com or call the LMA on 01926 831 556

Aidy Boothroyd Ð Watford F.C.

»THE ENGLAND MANAGER

Management Gurus?

Starting any new job can be daunting, but when you’re faced with a foreign language and culture, the challenges are even greater. LMA president and England manager Fabio Capello tells us how he’s finding his feet.

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64 The Manager

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bVS QOaS eVS\ g]c bOYS bVS X]P 0cb Wb [SO\a Wb¸a dWbOZ b] [OYS bVS []ab ]T bVS bW[S g]c VOdS G]c VOdS b] PS QZSO` OP]cb eVOb g]c eO\b b] OQVWSdS O\R S\ac`S bVS ^ZOgS`a c\RS`abO\R bVWa EVS\ g]c¸`S b]USbVS` T]` O Z]\US` ^S`W]R Wb¸a W[^]`bO\b b] RSdSZ]^ `SZObW]\aVW^a O\R PcWZR bSO[ a^W`Wb 5`]c^ [S\bOZWbg Wa SdS\ []`S W[^]`bO\b Ob W\bS`\ObW]\OZ ZSdSZ

Sir Alex Ferguson Ð Manchester United F.C.

The League Managers Association represents the professional football managers from the top four leagues in England.

The LMA is the collective voice of our members, the managers, ensuring that their knowledge and experience has a positive impact on the game. We also protect their interests, providing world class legal and contractual advice as well as support in areas such as healthcare, insurance and Þnancial services.

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We believe that football management is a skill, a complex one that must be developed and grown over time. The LMA invests in the training, education and personal development of our members. We aim to help develop world class managers with the skills to deal with the pressures and challenges of football at the highest level.

But football management is more than team-talks and tactics.

It is leadership, motivation, Þnance, PR, recruitment and manmanagement. Football managers face an AGM every weekend, in front of up to 70,000 passionate shareholders, desperate for success.

What can you learn from football management?

For more information visit www.leaguemanagers.com or call the LMA on 01926 831 556

Aidy Boothroyd Ð Watford F.C.

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