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MAGAZINES FOR MANAGERS ARE OUR BALL GAME

»THE LINE-UP SUMMER 08 36 SINK OR SWIM

04 NEWS

Mark Hughes on learning on the job, fast.

09 THE STATE OF PLAY

according to Graham Taylor.

SERIOUS BUSINESS

44 FROM ANOTHER PITCH

Mental strength is vital in any sport, says Michael Vaughan.

10 STAYING POWER

Sir Alex Ferguson and Graham Turner are the exceptions. They discuss the falling survival rate of league managers.

16 NEXT IN LINE

Could the next England manager actually be English? Glenn Hoddle and Howard Wilkinson give us their predictions.

EXPERIENCE 20 THE GRADUATE

An owner’s relationship with his manager can have a huge impact on his success, as Steve Coppell and Ron Noades know.

24 MAN-TO-MAN

Need proof that mentoring works? Look no further than the winning team of Walter Smith and Ally McCoist.

28 THE ART OF MANAGEMENT Getting the best from big egos isn’t just for football managers. Meet the Royal Shakespeare Company’s Michael Boyd.

DEVELOPMENT 32 DON’T BRING YOUR BOOTS Sue Bridgewater on how Warwick Business School can raise your game.

38 COMMUNITY SPIRIT

As Aston Villa and Watford know, work in the community is a win-win situation.

40 ON SIDE

What makes a great coach? We ask Roy Hodgson and Terry Burton.

46 BANKING ON FOOTBALL Barclays’ high value relationship.

49 GRASS ROOTS

E.ON is taking The FA Cup to the people.

51 SAFETY NET

How JLT and the LMA can look after your off-field life.

52 ANATOMY OF A GOAL

Netherlands v Italy, Euro 2008.

54 FIT FOR BUSINESS?

Dorian Dugmore on why management should come with a health warning.

58 LMA NEWS 62 PRE-SEASON TIPS

& Caspian is proud to be the publishing partner of the LMA for The Manager. ;OUOhW\Sa \SeaZSbbS`a P`]QVc`Sa ]\ZW\S SdS\ba O\R Q]\TS`S\QSa T]` PcaW\Saa O\R ^`]TSaaW]\OZ [O`YSba B] ZSO`\ []`S Q]\bOQb( 8cabW\ 9VOYaO` 1][[S`QWOZ 2W`SQb]` %!$& % $ eee QOa^WO\^cPZWaVW\U Q] cY

from Billy Davies.

64 ENGLAND MANAGER Fabio Capello finds his feet.

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MAGAZINES FOR MANAGERS ARE OUR BALL GAME

»THE LINE-UP SUMMER 08 36 SINK OR SWIM

04 NEWS

Mark Hughes on learning on the job, fast.

09 THE STATE OF PLAY

according to Graham Taylor.

SERIOUS BUSINESS

44 FROM ANOTHER PITCH

Mental strength is vital in any sport, says Michael Vaughan.

10 STAYING POWER

Sir Alex Ferguson and Graham Turner are the exceptions. They discuss the falling survival rate of league managers.

16 NEXT IN LINE

Could the next England manager actually be English? Glenn Hoddle and Howard Wilkinson give us their predictions.

EXPERIENCE 20 THE GRADUATE

An owner’s relationship with his manager can have a huge impact on his success, as Steve Coppell and Ron Noades know.

24 MAN-TO-MAN

Need proof that mentoring works? Look no further than the winning team of Walter Smith and Ally McCoist.

28 THE ART OF MANAGEMENT Getting the best from big egos isn’t just for football managers. Meet the Royal Shakespeare Company’s Michael Boyd.

DEVELOPMENT 32 DON’T BRING YOUR BOOTS Sue Bridgewater on how Warwick Business School can raise your game.

38 COMMUNITY SPIRIT

As Aston Villa and Watford know, work in the community is a win-win situation.

40 ON SIDE

What makes a great coach? We ask Roy Hodgson and Terry Burton.

46 BANKING ON FOOTBALL Barclays’ high value relationship.

49 GRASS ROOTS

E.ON is taking The FA Cup to the people.

51 SAFETY NET

How JLT and the LMA can look after your off-field life.

52 ANATOMY OF A GOAL

Netherlands v Italy, Euro 2008.

54 FIT FOR BUSINESS?

Dorian Dugmore on why management should come with a health warning.

58 LMA NEWS 62 PRE-SEASON TIPS

from Billy Davies.

64 ENGLAND MANAGER Fabio Capello finds his feet.

»THE CHIEF EXECUTIVE

“

A FORMER CLUB CHAIRMAN ONCE SAID: IN FOOTBALL, YOU HAVE AT LEAST 40 AGMS EVERY YEAR, EACH WITH 40,000 SHAREHOLDERS

“

»WHAT DO MANAGERS DO?

POLAR ARE PROUD TO BE AN OFFICIAL PARTNER OF THE

RS400

As the exclusive supplier of heart rate monitors to the LMA, Polar’s innovative products can help bring sophisticated heart rate based training to your coaching. With the increasing demands that the modern game places on players, it is essential that you monitor and correctly understand, what your players’ bodies are telling you. Polar heart rate monitors can give you instant access to information on your player’s fitness and training, providing the precise data that you need to keep your elite squads in peak condition and fully motivated.

www.polarelectro.co.uk

Welcome to the League Managers Association’s new magazine – The Manager. I joined the LMA in January this year, with the aim of growing the association, expanding its service offering to members – managers in the top four English leagues – increasing the collective and cogent voice of those members, and developing its positive impact on the game. The LMA is unique. Its members have an unrivalled depth of knowledge, experience and expertise of football, as well as a unequalled passion for the game. When I joined the LMA, I was aware that football managers worked in a very high profile and pressured environment. What I wasn’t aware of, but am quickly learning, is the multi-faceted nature of their role. With The Manager, we have set out to achieve a number of things: to raise the profile of the LMA and its role in football; to increase the profile of our members across the leagues in their professional capacity; and to develop a deeper understanding of football management as a discipline and a career. To the LMA, a football manager is as highly skilled as a City lawyer, a corporate accountant or a company CEO.

The Manager should appeal to anyone who works in, is connected to, or is interested in football. Managers, coaches, players and administrators at any level will learn from the guys at the top. And football fans will find an intelligent alternative to the usual football media content. It will go in deeper and cover the areas traditional magazines might not find sexy enough. And, significantly, it can and will appeal to managers in any position, in any industry. It’s a cliché, but football is a universal language. The challenges that face football managers are common across many businesses, day in, day out. They can learn from football’s managers, and vice versa. Over time, we’ll cover everything from tactics to transfers, man-management to mentoring. We’ll feature interviews with managers, coaches, legends from football and other sports, and from industry leaders. We’ll also bring you regular features with LMA partners, such as Warwick Business School, the adidas Wellness Centre, ProZone and Barclays. I hope The Manager provides a distinctive perspective into top level management and an engaging and valuable read. Let me know what you think.

RICHARD BEVAN THE LEAGUE MANAGERS ASSOCIATION Keep up-to-date with the latest news and events about the League Managers Association at www.leaguemanagers.com

»THE CHIEF EXECUTIVE

“

A FORMER CLUB CHAIRMAN ONCE SAID: IN FOOTBALL, YOU HAVE AT LEAST 40 AGMS EVERY YEAR, EACH WITH 40,000 SHAREHOLDERS

“

»WHAT DO MANAGERS DO?

POLAR ARE PROUD TO BE AN OFFICIAL PARTNER OF THE

RS400

www.polarelectro.co.uk

RICHARD BEVAN THE LEAGUE MANAGERS ASSOCIATION Keep up-to-date with the latest news and events about the League Managers Association at www.leaguemanagers.com

KICKINGOFF

»CARLSBERG PLEDGES ALLEGIANCE

<Sea O\R dWSea T`][ A]QQS` 7\dSab]`

VILLA BREAK GROUND WITH CHARITY SHIRT DEAL

»BURNLEY HEAD STATESIDE

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»A PROFITABLE

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Keep up-to-date with the latest football news at www.soccerinvestor.com, or email admin@soccerinvestor.com 4

The Manager

KICKINGOFF

»CARLSBERG PLEDGES ALLEGIANCE

<Sea O\R dWSea T`][ A]QQS` 7\dSab]`

VILLA BREAK GROUND WITH CHARITY SHIRT DEAL

»BURNLEY HEAD STATESIDE

»A PROFITABLE

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Keep up-to-date with the latest football news at www.soccerinvestor.com, or email admin@soccerinvestor.com 4

The Manager

»KICKING OFF JOINT BID FOR EURO 2016

»EURO 2008 SET TO REAP

RECORD HARVEST

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Keep up-to-date with the latest football news at www.soccerinvestor.com, or email admin@soccerinvestor.com 6

The Manager

»KICKING OFF JOINT BID FOR EURO 2016

»EURO 2008 SET TO REAP

RECORD HARVEST

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The Manager

»T H E S TAT E O F P L AY

72 Clubs 72 Managers 72 Communities 5 years of sharing our passion for football with you.

...ACCORDING TO

GRAHAM TAYLOR BVS c\`SOZWabWQ Sf^SQbObW]\a ]T O µ\Se P`SSR¶ ]T QZcP ]e\Sà BVWa Wa O [OaaWdS ^`]PZS[ 4]` bVS PS\S¿b ]T bVS UO[S ]e\Sà \SSR b] c\RSàbO\R bVOb eVObSdS` bVSg R] ]\Zg ]\S bSO[ QO\ ¿\WaV b]^ ]T bVS bOPZS BVSaS PWZZW]\OW`S ]e\Sà O`S caSR b] PSW\U bVS PSab O\R eVS\ bVOb R]Sa\¸b VO^^S\ a][S Xcab QO\¸b VO\RZS Wb A][S]\S VOa b] Ôg bVS ^`WQS eVS\ bVOb VO^^S\a O\R Wb¸a \]`[OZZg bVS [O\OUS` RSa^WbS \SdS` YWQYW\U O POZZ aQ]`W\U ]` UWdW\U OeOg O U]OZ BVS`S Wa O\ ]ZR aOgW\U bVOb µ^ZOgSà eW\ UO[Sa O\R [O\OUSà Z]aS bVS[¶ ³ ]e\Sà aSS[ b] OU`SS eWbV bVOb 3\Q]cÒUW\U 0`WbWaV [O\OUSà 2OdWR ;]gSa ¿\WaVSR VWUVSab ]T bVS g]c\U 0`WbWaV [O\OUSà bVWa aSOa]\ W\ ¿TbV ^]aWbW]\ ES \SSR b] RSdSZ]^ []`S ^S]^ZS ZWYS VW[ O\R bVS ]\Zg eOg eS QO\ R] bVOb Wa Pg abWQYW\U eWbV bVS[ ;]gSa VOa PSS\ R]e\ \SO` bVS P]bb][ ]T bVS bOPZS O\R VOa PSS\ OZZ]eSR b] ZSO`\ T`][ bVOb

Sf^S`WS\QS O\R RSdSZ]^ ;]ab QZcPa e]cZR VOdS aOQYSR VW[ Ob bVOb ^]W\b Pcb 3dS`b]\ RWR\¸b C\RS` ;]gSa¸ UcWRO\QS 3dS`b]\ ¿\WaVSR T]c`bV W\ bVS >`S[WS` :SOUcS T]c` gSOà OU] O\R OUOW\ QVOZZS\USR :WdS`^]]Z T]` T]c`bV ^]aWbW]\ bV`]cUV]cb ZOab aSOa]\ EVOb ^S]^ZS R]\¸b c\RSàbO\R Wa bVOb a][SbW[Sa Wb¸a eVS\ O QZcP Wa \]b R]W\U a] eSZZ bVOb bVS [O\OUS` Wa OQbcOZZg ZSO`\W\U bVS []ab BVSg¸`S UOW\W\U bVS Sf^S`WS\QS bVSg \SSR b] U] b] bVS \Sfb ZSdSZ 1O^SZZ]¸a QVO\QSa ]T [SSbW\U BVS 4/¸a abÒbSUWQ dWaW]\ O\R bOYW\U 3\UZO\R W\b] aS[W ¿\OZa Pg 7 bVW\Y eS \SSR b] PS `SOZWabWQ O\R bVS bOÙSba bVOb eS aSb ]càSZdSa aV]cZR PS ObbOW\OPZS 7b¸a `SOa]\OPZS T]` ca b] Sf^SQb bVOb 3\UZO\R [OYS Wb W\b] bVS ZOab T]c` W\ O\g b]c`\O[S\b O\R eS aV]cZR OW[ b] eW\ a][S ]T bVS[ 1S`bOW\Zg WT eS

THERE’S A SAYING THAT PLAYERS WIN GAMES AND MANAGERS LOSE THEM – OWNERS SEEM TO AGREE

USb b] V]ab bVS & E]`ZR 1c^ ]c` ]PXSQb [cab PS b] eW\ Ob V][S 6]eSdS` b] aOg eS aV]cZR eW\ ]\ O `SUcZO` POaWa Wa abc^WR ES ZOab e]\ bVS E]`ZR 1c^ W\ '$$ O\R 7 PSZWSdS eS UOW\SR \Sfb b] \]bVW\U T`][ bVS Sf^S`WS\QS 1][Ô`S bVOb eWbV 5S`[O\g¸a OQVWSdS[S\ba aW\QS bVS ¿\OZ BVSg ZSO`\SR T`][ bVOb RSTSOb O\R bVS`S VOdS PSS\ TSe b]c`\O[S\ba aW\QS W\ eVWQV bVSg¸dS \]b [ORS bVS ZOab T]c` >S`VOâ eWbV bVS RWTTS`S\b O^^`]OQV bVOb 1O^SZZ] VOa VS QO\ OQVWSdS eVOb [O\g ]T VWa ^`SRSQSaa]à VOdS TOWZSR b] R] O\R USb 3\UZO\R W\b] bVS aS[W ¿\OZa ;OgPS VS VOa a][SbVW\U W\ VW[) eS¸ZZ VOdS b] eOWb O\R aSS 7b¸a e]`bV `S[S[PS`W\U bVOb W``Sa^SQbWdS ]T VWa OQVWSdS[S\ba Ob QZcP ZSdSZ bVWa Wa VWa ¿àb abW\b Oa W\bS`\ObW]\OZ [O\OUS` 1O^SZZ] Wa ^`]POPZg ¿\RW\U bVOb W\bS`\ObW]\OZ T]]bPOZZ Wa O dS`g RWTTS`S\b POZZUO[S PSQOcaS g]c ]\Zg VOdS bS\ UO[Sa W\ bVS aSOa]\ b] ZSO`\ T`][

The Manager ‘Coca-Cola’, ‘Coke’ and the Dynamic Ribbon device are registered trade marks of The Coca-Cola Company.

»T H E S TAT E O F P L AY

72 Clubs 72 Managers 72 Communities 5 years of sharing our passion for football with you.

...ACCORDING TO

THERE’S A SAYING THAT PLAYERS WIN GAMES AND MANAGERS LOSE THEM – OWNERS SEEM TO AGREE

The Manager ‘Coca-Cola’, ‘Coke’ and the Dynamic Ribbon device are registered trade marks of The Coca-Cola Company.

»COVER STORY

STAYING POWER

AT 66, I CAN’T BE INVOLVED IN EVERYTHING. I’VE LEARNED TO LET OUR FANTASTIC STAFF GET ON WITH IT. OBSESSION CAN BE A BIG HANDICAP

Football is cut-throat. Such are expectations today that a team only needs to lose a handful of games before there are calls for the manager’s head. But is football so different from the corporate world? And how have some managers lasted so long?

SUE McCANN TALKS TO SIR ALEX FERGUSON AND GRAHAM TURNER The Manager

7b eOa O dS`g RWTTS`S\b e]`ZR eVS\ ]\ <]dS[PS` $ '&$ /ZSf 4SÙca]\ b]]Y ]dS` T`][ @]\ /bYW\a]\ Oa [O\OUS` ]T ;O\QVSabS` C\WbSR O QZcP bVOb VOR\¸b e]\ O b]^ ÀWUVb bWbZS T]` ' gSOà 1VS`\]PgZ acTTS`SR bVS e]`ZR¸a e]àb \cQZSO` RWaOabS`) AÔQS AVcbbZS 1VOZZS\US` Sf^Z]RSR %! aSQ]\Ra OTbS` bOYS ]TT) >`W\QS /\R`Se [O``WSR AOÒV 4SÙca]\) µ1OacOZbg¶ ¿àb OW`SR ]\ 001 ) O\R ;OÒR]\O¸a µ6O\R ]T 5]R¶ VSZ^SR /ÙS\bW\O b] E]`ZR 1c^ UZ]`g >]`bcUcSaS eW\US` <O\W eOa\¸b SdS\ P]`\ bVOb VO^^S\SR ROga ZObS` AWZdSèO`S OaWRS AW` /ZSf¸a gSOà Oa C\WbSR P]aa VOa aSQc`SR VW[ O a^SQWOZ ^ZOQS W\ e]`ZR T]]bPOZZ BVSaS ROga TSe [O\OUSà `S[OW\ Ob ]\S QZcP T]` O TÒQbW]\ ]T bVWa bW[S =TbS\ bVSg¸`S \]b UWdS\ bVS QVO\QS 7\ '' '! bVS OdSÒUS bS\c`S T]` O [O\OUS` ]T O\ 3\UZWaV ZSOUcS aWRS eOa ! gSOà 7\ $ % Wb eOa &' gSOà :Oab aSOa]\ W\ bVS 0O`QZOga >`S[WS` :SOUcS ZSab eS T]ÙSb RSÔ`bc`Sa W\QZcRSR 5Ò\b 3`WYaa]\ ;]c`W\V] :SS 8]Z 6cbQVW\Ua 2OdWSa AO\QVSh O\R /ZZO`RgQS BVSaS ROga [O\OUSà O`S Sf^SQbSR b] RSZWdS` W[[SRWObS O\R W[^`SaaWdS `SacZba A] Wa acQQSaa bVS `SQW^S T]` Z]\USdWbg ]` dWQS dSàO- /\R R]Sa Wb [ObbS` bVOb ZS\UbV ]T bS\c`S W\ T]]bPOZZ [O\OUS[S\b aSS[a b] PS ]\ bVS aZWRS/QQ]`RW\U b] >`]TSaa]` 1V`Wa 0ÒRg 2SO\ ]T 0]c`\S[]cbV 0caW\Saa AQV]]Z O\R O T]]bPOZZ ]PaSaaSR OQORS[WQ Z]\USdWbg W\ P]bV T]]bPOZZ O\R PcaW\Saa ^`]dWRSa [O\g PS\S¿ba µ1]\bW\cWbg O\R QZO`Wbg ]T dWaW]\ O`S Q`cQWOZ ¶ VS aOga µE]`YT]`QSa \SSR b] Y\]e eVS`S bVSg abO\R eV] bVS P]aa Wa O\R eVOb¸a Sf^SQbSR BVSg OZa] \SSR b] Y\]e V]e bVS [O\OUS`¸a OW[a QO\ PS OQVWSdSR ³ bVS ^VWZ]a]^Vg ]` abÒbSUg WT g]c ZWYS ¶ 0ÒRg VW[aSZT O C34/ ·/¸ :WQS\QS Q]OQV VOa ^ZOgSR Q]OQVSR O\R [O\OUSR T]]bPOZZ

The Manager 11

»COVER STORY

STAYING POWER

AT 66, I CAN’T BE INVOLVED IN EVERYTHING. I’VE LEARNED TO LET OUR FANTASTIC STAFF GET ON WITH IT. OBSESSION CAN BE A BIG HANDICAP

SUE McCANN TALKS TO SIR ALEX FERGUSON AND GRAHAM TURNER The Manager

The Manager 11

»COVER STORY SOME MANAGERS LOSE THEIR FIRST FIVE GAMES AND THE PRESSURE IS ON. THE FANS AREN’T HAPPY, THE PRESS ARE RIGHT IN THERE – BECAUSE THEY’RE THAT TYPE OF ANIMAL NOWADAYS – AND YOU GET KNEE-JERK REACTIONS

ZSdSZ ]T acQQSaa bVOb bVWa QZcP Sf^SQba QVO\US Wa SaaS\bWOZ BVOb [SO\a ]PaS`dW\U V]e ^ZOgSà¸ T]`[ QVO\USa Oa bVSg USb ]ZRS`) W\ a][S QOaSa bVSg¸dS \] []`S b] UWdS G]c QO\¸b VOdS O bSO[ U`]e ]ZR eWbV]cb PSW\U `SORg b] [OYS QVO\USa BVS`S¸a O `WaY g]çZZ PS QOcUVb c\OeO`Sa [OYS Ô\WQ Pcga O\R QVO\US b]] acRRS\Zg ¶ µAcQQSaaTcZ [O\OUSà O`S `cbVZSaa ¶ 0ÒRg aOga µ7T bVSg `SQ]U\WaS bVOb O ^ZOgS` Wa\¸b R]W\U Wb O\g[]`S bVSg¸ZZ `S^ZOQS VW[ ¶

E]`Ra ]T eWaR][ aS[W ^`]TSaaW]\OZZg 6S RSZWdSà 0]c`\S[]cbV 0caW\Saa AQV]]Z¸a PcaW\Saa []RcZS ]\ BVS 4/¸a >`] :WQS\QS [O\OUS[S\b Q]càS O\R VOa ^S\\SR \c[S`]ca P]]Ya /ZbV]cUV 0ÒRg OR[Wba bVOb ZSORSàVW^ QO\ a][SbW[Sa VOdS O \ObcÒZ ZWTSaÔ\ VS aOga VWUV [O\OUS`WOZ bc`\]dS` QO\ ZSOR b] c\QS`bOW\bg O\R RW[W\WaVSR Q]\¿RS\QS /\R bVS\ bVS`S Wa bVS Q]ab( µG]c VOdS b] Ôg ]TT bVS ]cbU]W\U [O\OUS` O\R [OgPS ¿dS Q]OQVSa bVS\ Ôg bVS aOZO`WSa ]T bVS W\Q][W\U [O\OUS` O\R VWa Q]OQVSa ¶

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1c^ R]cPZS AW` /ZSf¸a Z]\U VWab]`g eWbV ;O\QVSabS` C\WbSR R]Sa\¸b O^^SO` b] VOdS abOU\ObSR bVS QZcP W\ O\g eOg ;O\g PSZWSdS VWa abOgW\U ^]eS` O\R c\`WdOZZSR acQQSaa Wa ZOÙSZg R]e\ b] O\ c\QO\\g Y\OQY ]T Y\]eW\U eVS\ O\R V]e b] QVO\US µ;O\OUW\U QVO\US Wa bVS []ab RWT¿QcZb bVW\U W\ W\Rcab`g O\R a^]`b ¶ aOga AW` /ZSf 0cb bVS`S¸a O Tc\RO[S\bOZ RWTTS`S\QS PSbeSS\ T]]bPOZZ [O\OUS[S\b O\R PcaW\Saa VS ORRa µBVWa eWZZ OZeOga PS O\ S[]bW]\OZ UO[S >ZOgSà acQV Oa <WQYg 0cbb O\R >VWZ <SdWZZS O`S ZWYS TO[WZg A] g]c `SU`Sb VOdW\U b] ZSb ^ZOgSà U] ¶ 0cb eVWZS VS OR[Wba Wb QO\ PS b]cUV AW` /ZSf VOa T]c\R [OYW\U QVO\USa b] PS ]\S ]T bVS []ab `SeO`RW\U Oa^SQba ]T bVS X]P µG]c VOdS b] bVW\Y OP]cb b][]``]e \]b gSabS`ROg ¶ VS aOga µB] [OW\bOW\ bVS

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12 The Manager

/^^]W\bSR <]d '&$ /cU ''# AS^ ''$ /cU ''' ;O`

ASOa]\a ! ' $

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12 The Manager

/^^]W\bSR <]d '&$ /cU ''# AS^ ''$ /cU ''' ;O`

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The Manager

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The Manager 15

The Manager

The Manager 15

»PLANNING AHEAD

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NEXT IN LINE WHEN THE 2018 WORLD CUP ARRIVES, HOPEFULLY ON HOME SOIL, WILL IT BE AN ALL-ENGLISH AFFAIR? GLENN HODDLE AND HOWARD WILKINSON SPEAK WITH SUE McCANN ABOUT THE LIKELIHOOD OF A HOMEGROWN ENGLAND MANAGER.

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»PLANNING AHEAD

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18 The Manager

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THE VIEW FROM THE CITY

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The Manager 19

18 The Manager

THE VIEW FROM THE CITY

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The Manager 19

»OWNER-MANAGER When Steve Coppell took his first management job at Crystal Palace, he was young and unprepared. “I’d frequently be flying by the seat of my pants. It was a case of the blind leading the blind.” Fortunately, in owner Ron Noades he had a fantastic guide.

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20 The Manager

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“

I’M SURE RON SOMETIMES STEPPED BACK AND LET ME MAKE MISTAKES, JUST SO THAT I COULD LEARN

“

THE GRADUATE

The Manager 21

20 The Manager

b] bOYS eVS\ R`WdW\U O`]c\R :]\R]\ ¶ `SQOZZa 1]^^SZZ µ7b eOa OZZ O [OhS b] [S ¶

“

I’M SURE RON SOMETIMES STEPPED BACK AND LET ME MAKE MISTAKES, JUST SO THAT I COULD LEARN

“

THE GRADUATE

The Manager 21

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“Most chairmen aren’t close enough to know who’s a good manager and who’s not. They don’t see what the manager is doing on a daily basis.” The Manager 23

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bObcS dcZ^cbO bc[aO\ SfS`]a Sf S`]a \cZZO]` W

»MENTORING TAKING ON AN ASSISTANT MANAGER WITH NO PREVIOUS EXPERIENCE WAS A BIG RISK FOR RANGERS. BUT, HAVING JUST BAGGED THE SCOTTISH LEAGUE AND CUP DOUBLE, AND REACHED THE UEFA CUP FINAL, IT’S ONE THAT HAS PAID OFF, FOR THE APPRENTICE, TUTOR AND CLUB.

MAN»TO«MAN

I’M JUST LIKE A SPONGE WANTING TO SOAK EVERYTHING UP Ally McCoist

SUE McCANN TALKS TO WALTER SMITH AND ALLY McCOIST PHOTOGRAPHY: MARTIN HUNTER

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24 The Manager

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The Manager 25

bObcS dcZ^cbO bc[aO\ SfS`]a Sf S`]a \cZZO]` W

MAN»TO«MAN

I’M JUST LIKE A SPONGE WANTING TO SOAK EVERYTHING UP Ally McCoist

SUE McCANN TALKS TO WALTER SMITH AND ALLY McCOIST PHOTOGRAPHY: MARTIN HUNTER

24 The Manager

The Manager 25

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26 The Manager

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HE’S A VERY INTELLIGENT LAD, HE’S TOUGH, AND THERE’S A VERY COMPETITIVE SIDE TO HIM THAT FEW PEOPLE SEE Walter Smith

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The Manager 27

26 The Manager

HE’S A VERY INTELLIGENT LAD, HE’S TOUGH, AND THERE’S A VERY COMPETITIVE SIDE TO HIM THAT FEW PEOPLE SEE Walter Smith

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The Manager 27

»LEADERSHIP

THE ART OF MANAGE MENT HE HAS BUILT A SQUAD OF TALENTED (AND NOT ALWAYS EASY) INDIVIDUALS AND HAS LED THEM TO A PINNACLE OF PROFESSIONAL ACHIEVEMENT. In a world of superstars and celebrities, he has moulded a genuine, highperformance team. They aren’t footballers, they’re actors. And the gaffer is Michael Boyd, artistic director of the Royal Shakespeare Company. WORDS: STUART ROCK

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28 The Manager

PHOTOGRAPHY: CHARLIE HOPKINSON The Manager 29

»LEADERSHIP

28 The Manager

PHOTOGRAPHY: CHARLIE HOPKINSON The Manager 29

»LEADERSHIP

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30 The Manager

“

PEOPLE WILL STAY AS LONG AS THEY FEEL THEY ARE GROWING WITH THE COMPANY, AND THEY DON’T FEEL THAT THEIR INDIVIDUALITY IS BEING IRONED OUT

“

3\bS` abOUS ZSTb

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“

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THERE’LL BE SOME BRUISED EGOS, BUT WE WILL BE TEACHING EACH OTHER

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The Manager 31

»LEADERSHIP

30 The Manager

“

PEOPLE WILL STAY AS LONG AS THEY FEEL THEY ARE GROWING WITH THE COMPANY, AND THEY DON’T FEEL THAT THEIR INDIVIDUALITY IS BEING IRONED OUT

“

3\bS` abOUS ZSTb

“

THERE’LL BE SOME BRUISED EGOS, BUT WE WILL BE TEACHING EACH OTHER

BOZZ ÀW[ag bOZS\b A] QO\ VS aSS aW[WZO`WbWSa PSbeSS\ VWa `]ZS O\R bVOb ]T O T]]bPOZZ

The Manager 31

»APPLIED MANAGEMENT

DON’T BRING YOUR BOOTS Football is an unforgiving world in which to learn the art of management. It’s not just match day decision-making that’s tough – it’s everything else that comes with the job. In the first of a series of insights from Warwick Business School, we find out why more football professionals are taking time out to go to management school. ILLUSTRATION: PAUL BLOW 3dS`g gSO` Ob ZSOab ]\S O^^ZWQO\b OaYa 2` AcS 0`WRUSeObS`( µR] 7 \SSR b] P`W\U [g P]]ba-¶ 6S` abO\RO`R O\aeS` Wa( µGSa WT Wb [OYSa g]c TSSZ VO^^g ¶ BVSg Xcab O`S\¸b bS``WPZg caSTcZ T]` O eSSY W\ bVS QZOaa`]][ 4]` T]]bPOZZ ^`]TSaaW]\OZa a^S\RW\U bW[S ]\ O c\WdSàWbg QO[^ca Wa \]b O\ SdS`gROg Sf^S`WS\QS 6]eSdS` bVS 1S`bW¿QObS W\ /^^ZWSR ;O\OUS[S\b T]` 4]]bPOZZ ZSR Pg 0`WRUSeObS` O\ Oaa]QWObS ^`]TSaa]` ]T [O`YSbW\U Ob EOèWQY 0caW\Saa AQV]]Z Wa S\OPZW\U O U`]eW\U \c[PS` b] ¿\R ]cb bVOb Wb QO\ PS O `WQVZg `SeO`RW\U ]\S µ<Se [S[PSà ]\ bVS Q]càS OZeOga Q][[S\b bVOb Wb TSSZa abÒ\US b] PS W\ O QZOaa`]][ ¶ ]PaS`dSa 0`WRUSeObS` µEVWZS Wb¸a \]b OZZ QVOZY O\R bOZY ³ bVS`S Wa ^ZS\bg ]T bSO[e]`Y `]ZS ^ZOgW\U O\R U`]c^ RWaQcaaW]\a ³ bVSg O`S \SdS`bVSZSaa W\R]]à T]` ¿dS ROga ]T VO`R e]`Y 7b bS\Ra b] PS `STS``SR b] Oa bVS 0WU 0`]bVS` V]caS ¶

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32 The Manager

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»APPLIED MANAGEMENT

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32 The Manager

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Hotline: 0870 8500 424

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The Manager 35

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Hotline: 0870 8500 424

The Manager 35

SINK OR SWIM

»EXPERIENCE

When Mark Hughes was offered the chance to manage Wales he was still playing and had no coaching experience. Sue McCann finds out what it’s like to be thrown in at the deep end, and what has shaped his career development.

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36 The Manager

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The Manager 37

SINK OR SWIM

»EXPERIENCE

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36 The Manager

The Manager 37

»BEYOND THE PITCH WE’RE MAKING A VALID CONTRIBUTION TO THE WELLBEING OF LOCAL PEOPLE AND THAT’S IMPORTANT. WE CAN’T CURE ALL OF THE WORLD’S ILLS, BUT WE CAN CERTAINLY PLAY OUR PART

Corporate social responsibility has risen up the business agenda in recent years. As clubs such as Aston Villa and Watford have discovered, community-based work can be a win-win situation for everyone concerned.

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38 The Manager

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The Manager 39

»BEYOND THE PITCH WE’RE MAKING A VALID CONTRIBUTION TO THE WELLBEING OF LOCAL PEOPLE AND THAT’S IMPORTANT. WE CAN’T CURE ALL OF THE WORLD’S ILLS, BUT WE CAN CERTAINLY PLAY OUR PART

38 The Manager

The Manager 39

»TEAMWORK

ON SIDE

BESIDE EVERY GOOD MANAGER IS A GREAT COACH

WORDS: MARK WILLIAMS

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40 The Manager

YOUR APPROACH TO COACHING SHOULD BE A NATURAL EXTENSION OF YOUR OWN PERSONALITY AND FOOTBALL PHILOSOPHY

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Terry Burton

]\S ]T e]`ZR T]]bPOZZ¸a []ab Sf^S`WS\QSR O\R VWUVZg `Sa^SQbSR Q]OQVSa 6OdW\U Q]OQVSR Ob QZcP O\R W\bS`\ObW]\OZ ZSdSZ W\ a] [O\g Q]c\b`WSa O\R PSW\U a] eWRSZg `Sa^SQbSR T]` VWa Y\]eZSRUS eVOb R]Sa 6]RUa]\ PSZWSdS O`S bVS YSg aYWZZa ]T O ^`]TSaaW]\OZ Q]OQV- µBSQV\WQOZ Y\]e V]e Wa dWbOZ ¶ VS `Sa^]\Ra µBVOb Q][Sa T`][ c\RS`abO\RW\U bVS UO[S O\R VOdW\U O U]]R ·T]]bPOZZ SRcQObW]\¸ µG]c OZa] \SSR U]]R ]PaS`dObW]\ aYWZZa G]c VOdS b] PS OPZS b] `SQ]U\WaS eVWQV ^O`b ]T bVS bSO[¸a ^S`T]`[O\QS ]` O ^ZOgS`¸a UO[S \SSRa e]`Y Oa eSZZ Oa V]e b] USb bVS PSab ]cb ]T bVS[ 7b¸a \]b Xcab OP]cb ^VgaWQOZ Q]\RWbW]\ SWbVS`) Wb¸a OZa] OP]cb ObbWbcRS O\R [S\bOZ ab`S\UbV ¶

The Manager 41

»TEAMWORK

ON SIDE

BESIDE EVERY GOOD MANAGER IS A GREAT COACH

WORDS: MARK WILLIAMS

40 The Manager

YOUR APPROACH TO COACHING SHOULD BE A NATURAL EXTENSION OF YOUR OWN PERSONALITY AND FOOTBALL PHILOSOPHY

0]`] >`W[]ÒQ VOa PSS\ /à|\S ES\US`¸a `WUVb VO\R [O\ T]` ]dS` bS\ gSOà

Terry Burton

The Manager 41

A COACH HAS TO BE ABLE TO INSPIRE HIS PLAYERS TO GET THE BEST OUT OF THEM Roy Hodgson 2SdSZ]^W\U STTSQbWdS ZSORSàVW^ aYWZZa Wa OZa] YSg VS ORRa µ7b bOYSa bW[S Pcb SdS`g acQQSaaTcZ Q]OQV [cab PS OPZS b] ZSOR 7b Q][Sa []`S \ObcÒZZg b] a][S bVO\ ]bV Sà 0SW\U O U]]R Q][[c\WQOb]` U]Sa VO\R W\ VO\R eWbV ZSORSàVW^ PSQOcaS g]c \SSR b] PS OPZS b] Q]\dSg g]c` WRSOa ³ g]c` ^VWZ]a]^Vg WT g]c ZWYS ¶ 4cZVO[¸a a^]`ba aQWS\QS abOTT [OYS 6]RUa]\¸a ZWTS Oa O Q]OQV SOaWS` µES VOdS SfQSZZS\b ^S]^ZS VS`S eV] ORdWaS [g Q]OQVW\U Q]ZZSOUcSa O\R [gaSZT OP]cb bVS ^VgaWQOZ Q]\RWbW]\ ]T bVS ^ZOgSà O\R eVSbVS` T]` SfO[^ZS O ^ZOgS` Wa R]W\U bVS `WUVb `c\ \W\U ]` eSWUVb bÒW\W\U BVS b]^ QZcPa OZZ VOdS bVS aO[S bg^S ]T `Sa]c`QSa \]e ¶ VS `SdSOZa 3TTSQbWdS ^`]TSaaW]\OZ T]]bPOZZ Q]OQVW\U Wa O bSO[ UO[S VS OÙcSa µ7b¸a W[^]`bO\b b] ¿\R bVS `WUVb PZS\R ]T Q]OQVW\U abOTT W\ bS`[a ]T Y\]eZSRUS Sf ^S`WS\QS O\R ^Sà]\OZWbg 7¸[ dS`g T]`bc\ObS b] e]`Y eWbV ;WYS 9SZZg O\R @Og :SeW\Ub]\ Ob 4cZVO[ ES SOQV VOdS O\ W[^]`bO\b `]ZS b] ^ZOg ¶ ;W\]` QcZbcÒZ RWTTS`S\QSa OaWRS 6]RUa]\ R]Sa\¸b aSS O\g RWTTS`S\QS PSbeSS\ bVS RS[O\Ra ]T Q]OQVW\U W\ 3\UZO\R O\R SZaSeVS`S /\R OZbV]cUV ^`]TSaaW]\OZ T]]bPOZZ VOa QVO\USR [OaaWdSZg Rc`W\U VWa " ]RR gSOà Oa O Q]OQV VS `SQY]\a bVS POaWQa ]T Q]OQVW\U `S[OW\ ZOÙSZg bVS aO[S µ7b¸a OZZ OP]cb e]`YW\U QZ]aSZg eWbV bVS ^ZOgSà) USbbW\U bVS[ b] RSTS\R ObbOQY O\R ^ZOg bVS abgZS ]T T]]bPOZZ g]c eO\b bVS[ b]) Oa eSZZ Oa VSZ^W\U bVS[ b] W[^`]dS ]T Q]càS / Q]OQV VOa b] PS OPZS b] W\a^W`S VWa ^ZOgSà b] USb bVS PSab ]cb ]T bVS[ ¶

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42 The Manager

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42 The Manager

»MIND GAMES

FROM ANOTHER

PITCH IF YOUR ATTITUDE ISN’T RIGHT AND YOU DON’T HAVE THE MENTAL STRENGTH, YOU’RE UNLIKELY TO SUCCEED.

YORKSHIRE AND ENGLAND CRICKET CAPTAIN MICHAEL VAUGHAN SPEAKS TO MARK WILLIAMS

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44 The Manager

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;WQVOSZ DOcUVO\( µBVS cZbW[ObS bSab Wa ORdS`aWbg ¶

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“

MANY PEOPLE IN SPORT ACTUALLY THRIVE ON CRITICISM. IT GIVES YOU THAT ADDED MOTIVATION TO PROVE THE CRITICS WRONG

“

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The Manager 45

»MIND GAMES

FROM ANOTHER

PITCH IF YOUR ATTITUDE ISN’T RIGHT AND YOU DON’T HAVE THE MENTAL STRENGTH, YOU’RE UNLIKELY TO SUCCEED.

YORKSHIRE AND ENGLAND CRICKET CAPTAIN MICHAEL VAUGHAN SPEAKS TO MARK WILLIAMS

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G]c VOdS b] ZSb bOZS\b Sf^`Saa WbaSZT

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44 The Manager

;WQVOSZ DOcUVO\( µBVS cZbW[ObS bSab Wa ORdS`aWbg ¶

“

MANY PEOPLE IN SPORT ACTUALLY THRIVE ON CRITICISM. IT GIVES YOU THAT ADDED MOTIVATION TO PROVE THE CRITICS WRONG

“

The Manager 45

;O\QVSabS` C\WbSR¸a @gO\ 5WUUa `OWaSa bVS b`]^Vg OTbS` eW\\W\U bVS % & 0O`QZOga >`S[WS` :SOUcS

With a heritage in the sport dating back more than 100 years, and commitments ranging from grass roots community programmes to the official sponsorship of the Premier League and the LMA, Barclays has become synonymous with football. But what does the bank get in return for this commitment? The Manager talks to Matt Appleby, Barclays’ Sponsorship Director.

BANKING ON FOOTBALL 6Oa bVS a^]\a]àVW^ QVO\USR ^S]^ZS¸a ^S`QS^bW]\ ]T 0O`QZOga- =c` a^]\a]àVW^ ]T bVS 0O`QZOga >`S[WS` :SOUcS UWdSa ca bVS QVO\QS b] Oaa]QWObS ]càSZdSa OQ`]aa bVS e]`ZR eWbV bVS SfQWbS[S\b ]T b]^ ÀWUVb T]]bPOZZ =c` `SaSO`QV aV]ea bVOb bVWa ^]eS`TcZ S[]bW]\OZ Oaa]QWObW]\ QO\ VSZ^ [OYS Qcab][Sà O\R T]]bPOZZ TO\a TSSZ eO`[S` OP]cb ]c` PcaW\Saa 7\ bS`[a ]T ^c`S [SRWO Sf^]ac`S bVS a^]\a]àVW^ [cab RSZWdS` 0cb V]e SZaS R] g]c SdOZcObS bVS [SRWO Q]dSÒUSEVS\ g]c bOYS ]\ O UZ]POZ a^]\a]àVW^ ZWYS ]cà g]c \SSR O `WU]`]ca aQWS\bW¿Q O^^`]OQV b] SdOZcObS Wb ES caS be] SfbS`\OZ OUS\QWSa b] []\Wb]` ]c` a^]\a]àVW^ =\S bÒQYa dWacOZ O\R dS`POZ `STS`S\QSa b] bVS 0O`QZOga >`S[WS` :SOUcS OQ`]aa UZ]POZ

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WE RECOGNISE THAT ALL SPORTS CAN PLAY A KEY ROLE IN REVITALISING COMMUNITIES 46 The Manager

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The Manager 47

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WE RECOGNISE THAT ALL SPORTS CAN PLAY A KEY ROLE IN REVITALISING COMMUNITIES 46 The Manager

The Manager 47

»THE BUSINESS

&+)' , "& '& ' & 2* *+ # (+ * ) +*

E.ON’S SPONSORSHIP MANAGER, CHARLOTTE MEEKHAM, ON TAKING FOOTBALL TO THE FANS.

GRASS ROOTS

Except, this secret is meant to be shared. % ) ½ !',) ") + 4 " !+ )'% '& '& +." # $" * % " $ ($ $$ ,% ) $$ 0 "+! % &"3 &+ ! $ +* . ) ."&&"& ! %("'&*!"( '$ ',)* $ ** * $%'& 3 *!"& & - '& (+ *( 1 +! ) *')+ $"- )* +! "& ) " &+* +! + ) + & $$ * *'& $,/,)0 ) +) + ,% ) $$ 0 *')+2* . #$0 *,%% ) 4 " !+* '& '& ) ! ")$"& * '%% & ,& $" !+* & '%%' +"'& %,*+ ''# ") +$0 +!)', ! ,% ) $$ 0 *')+ Visit www.humbervalley.com, call 0800 404 9251 or email reservations@humbervalley.com for more details. ''# 0',) *,%% ) !'$" 0 + ,% ) $$ 0 *')+ +' 0

humbervalley.com

0800 404 9251 ,% ) $$ 0 *')+ "* . ',& *')+

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Best New International Course 2007 by Golf Magazine

Worldwide Resort of the Year 2007 by Golf Punk Magazine

Best New Golf Course 2007 by ScoreGolf Magazine

Best New Canadian Course 2007 3rd place by Golf Digest

The Manager 49

»THE BUSINESS

&+)' , "& '& ' & 2* *+ # (+ * ) +*

E.ON’S SPONSORSHIP MANAGER, CHARLOTTE MEEKHAM, ON TAKING FOOTBALL TO THE FANS.

GRASS ROOTS

humbervalley.com

0800 404 9251 ,% ) $$ 0 *')+ "* . ',& *')+

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Best New International Course 2007 by Golf Magazine

Worldwide Resort of the Year 2007 by Golf Punk Magazine

Best New Golf Course 2007 by ScoreGolf Magazine

Best New Canadian Course 2007 3rd place by Golf Digest

The Manager 49

»PARTNERSHIP With the well-being of its members so integral to the LMA, provision of consistent, high quality insurance cover is key.

A partnership with sport Jardine Lloyd Thompson provides Insurance and Employee Benefits services to a wide range of companies and sectors across the UK and worldwide, and we are pleased to become one of the LMA’s first new commercial partners. JLT has a history of working in partnership with sport and caters for the individual insurance needs of sportsmen and women. Jardine Lloyd Thompson’s core services include: M

Risk Management and Commercial Insurance Solutions

Personal Insurance Solutions for Executives

Employee Benefits Consultancy and Administration

Employee Healthcare and Protection

Private Clients Solutions

Visit www.jltgroup.com for further information.

Jardine Lloyd Thompson UK Holdings Limited. Company no. 03956316. Registered in England. Registered office: 6 Crutched Friars, London, EC3N 2PH.

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The Manager 51

»PARTNERSHIP With the well-being of its members so integral to the LMA, provision of consistent, high quality insurance cover is key.

Risk Management and Commercial Insurance Solutions

Personal Insurance Solutions for Executives

Employee Benefits Consultancy and Administration

Employee Healthcare and Protection

Private Clients Solutions

Visit www.jltgroup.com for further information.

Jardine Lloyd Thompson UK Holdings Limited. Company no. 03956316. Registered in England. Registered office: 6 Crutched Friars, London, EC3N 2PH.

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The Manager 51

»TECHNICAL

ANATOMY OF A GOAL

IT WAS ONE OF THE GREATEST COUNTER-ATTACK GOALS IN RECENT MEMORY. HERE’S HOW WESLEY SNEIJDER’S DEVASTATING STRIKE WAS EXECUTED.

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NETHERLANDS v ITALY EURO 2008 52 The Manager

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»TECHNICAL

ANATOMY OF A GOAL

IT WAS ONE OF THE GREATEST COUNTER-ATTACK GOALS IN RECENT MEMORY. HERE’S HOW WESLEY SNEIJDER’S DEVASTATING STRIKE WAS EXECUTED.

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NETHERLANDS v ITALY EURO 2008 52 The Manager

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football league managers have been tested by the Fit to Manage Programme

60% have raised levels of blood cholesterol 50% have raised blood sugar levels 40% have dangerously high blood pressure 54 The Manager

WHAT DO THESE MEN HAVE IN COMMON? They have all had serious heart problems while managing in football. The rewards have never been greater, but success comes at a price. Football can be heart-stopping – literally. WORDS: ALICE HOEY

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The Manager 55

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football league managers have been tested by the Fit to Manage Programme

60% have raised levels of blood cholesterol 50% have raised blood sugar levels 40% have dangerously high blood pressure 54 The Manager

The Manager 55

BIRMINGHAM CITY

Investments are proud to sponsor the Blues.

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2]`WO\¸a ac`dWdOZ UcWRS

" #

F&C Investments were founded in 1868. F&C Investments looks after over £100 billion for more than 3 million customers. F&C Investments is Europe’s leading ethical investor.

To find out more speak to your Financial Adviser or contact F&C on 0800 136 420 or visit www.fandc.com Expect excellence Issued and approved by F&C Fund Management Limited. Authorised and regulated by the Financial Services Authority (FSA). Head Office: Exchange House, Primrose Street, London EC2A 2NY. Registered in England No. 2170242. A registered company limited by shares.

The Manager 57

BIRMINGHAM CITY

Investments are proud to sponsor the Blues.

2]`WO\¸a ac`dWdOZ UcWRS

" #

F&C Investments were founded in 1868. F&C Investments looks after over £100 billion for more than 3 million customers. F&C Investments is Europe’s leading ethical investor.

The Manager 57

»LMA NEWS & EVENTS

England manager and LMA president Fabio Capello attended his first ever LMA Annual Awards Dinner.

LEAGUE MANAGERS ASSOCIATION ANNUAL AWARDS DINNER SPONSORED BY

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58 The Manager

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LMA Chairman Howard Wilkinson addresses the guests.

Guests enjoyed a fantastic atmosphere at the event, which was hosted by Sky Sports’ George Gavin. Among the highlights was an eloquent speech by former England rugby international Martin Bayfield (above right).

The Manager 59

»LMA NEWS & EVENTS

England manager and LMA president Fabio Capello attended his first ever LMA Annual Awards Dinner.

LEAGUE MANAGERS ASSOCIATION ANNUAL AWARDS DINNER SPONSORED BY

58 The Manager

LMA Chairman Howard Wilkinson addresses the guests.

The Manager 59

»LMA NEWS & EVENTS

SEASON STATISTICS

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The Manager 61

»LMA NEWS & EVENTS

SEASON STATISTICS

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60 The Manager

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The Manager 61

»PRE-SEASON TIPS

FROM THE DUGOUT Last season is yesterday’s news. It’s time to call an end to the holidays, because what happens between now and the first match of next season can separate the winners from the losers. Former Derby County manager Billy Davies shares his wisdom and advice on the pre-season period.

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62 The Manager

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»PRE-SEASON TIPS

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62 The Manager

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»THE ENGLAND MANAGER

Management Gurus?

Starting any new job can be daunting, but when you’re faced with a foreign language and culture, the challenges are even greater. LMA president and England manager Fabio Capello tells us how he’s finding his feet.

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64 The Manager

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Sir Alex Ferguson Ð Manchester United F.C.

The League Managers Association represents the professional football managers from the top four leagues in England. The LMA is the collective voice of our members, the managers, ensuring that their knowledge and experience has a positive impact on the game. We also protect their interests, providing world class legal and contractual advice as well as support in areas such as healthcare, insurance and Þnancial services.

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We believe that football management is a skill, a complex one that must be developed and grown over time. The LMA invests in the training, education and personal development of our members. We aim to help develop world class managers with the skills to deal with the pressures and challenges of football at the highest level. But football management is more than team-talks and tactics. It is leadership, motivation, Þnance, PR, recruitment and manmanagement. Football managers face an AGM every weekend, in front of up to 70,000 passionate shareholders, desperate for success. What can you learn from football management? For more information visit www.leaguemanagers.com or call the LMA on 01926 831 556

Aidy Boothroyd Ð Watford F.C.

»THE ENGLAND MANAGER

Management Gurus?

64 The Manager

Sir Alex Ferguson Ð Manchester United F.C.

Aidy Boothroyd Ð Watford F.C.

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