THE LMA
CORPORATE PARTNERSHIPS.
WE EXIST FOR OUR MEMBERS.
WE DELIVER FOR OUR PARTNERS.
THE LMA.
The LMA is an established and respected stakeholder in the game and from our home at St George’s Park, the LMA team has built an association that is true to the simple objectives set over 100 years ago: to serve its members and influence the game.
Every single member of the LMA knows that they have an association that understands them and their profession, and have access to world-class support, services and experts across their personal and professional lives.
WHAT WE DO .
VOICE, TECHNICAL & INSIGHTS. LEGAL & EMPLOYMENT SERVICES.
The LMA is the collective voice of our members. We professionally represent their views, insights and knowledge to the game and its stakeholders and are committed to making a positive and lasting contribution to football. The LMA technical team continues to operate a number of ways of obtaining, collating and presenting our members’ views.
Football management can be a challenging and complex profession and the LMA Legal Team is available to assist members 24/7. The LMA Legal Team, led by Legal Director Lindsay Gordon, comprises specialist solicitors, barristers and QCs who have unrivalled experience of working in football and professional sport enabling the Team to offer industry-specific advice and know-how.
HEALTH & WELLBEING.
THE LMA INSTITUTE OF LEADERSHIP & HIGH PERFORMANCE. CORPORATE PARTNERSHIPS. CHARITY & COMMUNITY.
LMA Wellness delivers the LMA’s health and wellbeing offering to its members. Our team of expert clinicians and consultants delivers the highest quality bespoke physical and mental health programmes, designed to be tailored for the individual needs of every LMA member and their families.
The LMA Institute of Leadership and High Performance provides CPDaccredited vocational incareer learning and personal development for the managers, coaches and performance support teams across English football.
In order to keep developing and improving the services we provide our members, we build partnerships with brands and businesses, adding value, framed through unique access to elite football management and some of the most recognisable personalities in world sport.
The charity is an integral part of the LMA’s commitment to helping former, current and future members and their families who have fallen on difficult times or find themselves in need of specialist care, advice or assistance. In addition, the LMA’s charity works with a number of selected charity partners, linking the LMA members directly with important community and grassroots programmes.
WHAT WE STAND FOR.
The LMA stands for equal opportunities and against all forms of discrimination and prejudice.
We represent a diverse collective of professional practitioners in football and we take pride in partnering with like-minded organisations that share the progressive ethos of the LMA and our members.
We believe in and promote equality, diversity, transparency, kindness and professional values across all LMA activity and services.
OUR CORE VALUES.
UNIFIED
PRIME RESPECT
PASSION
FORWARD-THINKING EXPERTISE
HOME OF THE LMA.
The LMA is an established and respected stakeholder in the game and from our home at St George’s Park, the LMA team has built an association that is true to the simple objectives set over 100 years ago: to serve its members and influence the game.
Built in 2012 for £105m, St. George’s Park is the proud home to all 23 of England’s national football teams. Set within 330 acres of outdoor pitches, including an exact replica of the Wembley surface, a full-sized Indoor 3G and a futsal arena.
Physical preparation and sport science are integral to the National Football Centre with state-of-the-art performance and recovery facilities providing the ultimate training and rehabilitation hub.
Visitors to St. George’s Park can enjoy impressive accommodation with a 228bedroom Hilton hotel on-site.
OUR POINT OF DIFFERENCE: LMA MEMBERS.
The LMA is the collective, representative association for professional managers in the top 4 men’s leagues and the top 2 women’s leagues in England, past and present.
The LMA provides valuable services to its 700+ members which include legal, health and wellbeing, learning and development and career support. The LMA works closely with it’s coaching body, the League Coaches Association (LCA) supporting their 1000+ members. Through the affinity that has been built with our members, we are able to call on their services to support our hugely valuable corporate partnerships.
LMA members provide LMA partners with:
§ Globally visible talent
§ Enhanced visibility and recognition
§ A wealth of experience and expertise
§ Unique client experiences
THE ACCESS THAT THE LMA PROVIDES IS UNRIVALLED AND UNIQUE, THEY HAVE SUPPORTED US WITH GLOBALLY RECOGNSIED TALENT FOR MARKETING CAMPAIGNS, KIT SHOOTS AND CLIENT LED EVENTS WHILST ALSO SUPPORTING WITH INDUSTRY LEADING EXPERTS THAT HAVE SUPPLEMENTED OUR LEADERSHIP AND WELLBEING PROGRAMMES.
Richard Callaway, Nike Sports Marketing Director
PARTNERING WITH THE LMA PROVIDES A BRIDGE BETWEEN FOOTBALL MANAGEMENT AND CORPORATE LEADERSHIP. BUSINESSES CAN GAIN ACCESS TO THE COLLECTIVE INSIGHTS OF WORLD-CLASS MANAGERS ALONG WITH TECHNICAL EXPERTS TO INTEGRATE MODERN CORPORATE CHALLENGES. RECENTLY I HAVE BEEN FORTUNATE TO SHARE MY EXPERIENCES WITH LMA PARTNERS - VITALITY AND NIKE, ALONG WITH GUESTS AT THE SGP RESIDENTIAL.
Stuart Pearce MBE
LMA Member
PARTNERING WITH THE LMA.
The LMA is immensely proud of its long-standing relationships with some of the biggest brands working within the world of sport, helping them to achieve their brand and marketing objectives.
Every partnership has been built on a foundation of collaboration and innovation. This dynamic and flexible approach allows us to grow partnerships across multiple teams within organisations and delivers significant variety throughout the term.
With the support of our members, we have built a proven track-record of adding value and expertise to some of the biggest brands in business and sport.
Through marketing campaigns, bespoke events, ambassador appearances and unique dining environments, we’re working with your brand to engage with customers and clients in a way you haven’t before.
100+ brands worked with.
225 Commercial appearances in 2025.
3,500 people attended LMA events in 2025.
OUR PARTNERSHIP WITH THE LMA HAS BEEN OUTSTANDING, GIVING US THE OPPORTUNITY TO DELIVER WORLD-CLASS EXPERIENCES TO BOTH CLIENTS AND COLLEAGUES, FROM HAVING ROY KEANE JOIN US IN ITALY, TO POWERFUL LEADERSHIP INSIGHT DINNERS WITH SOME OF BIGGEST NAMES TO MANAGE IN ENGLISH FOOTBALL. IT’S BEEN A PARTNERSHIP DEFINED BY AMBITION, ACCESS AND REAL IMPACT.
Rob McKendrick
Customer Services Director at Toyota Lexus
WORKING WITH YOUR BRAND, CUSTOMERS & CLIENTS.
LMA AMBASSADOR APPEARANCES.
LMA Ambassador Appearances include LMA Members, elite athletes from other sports, facilitators, and the LMA’s team of expert consultants and facilitators. Through their unique experiences, our ambassadors are able to add insight and profile to a wide range of activities on behalf of LMA partners.
BESPOKE EVENTS.
Through our access to LMA Members, Ambassadors, and world class venues and facilities, we can design and manage unique experiences specific to the needs and preferences of LMA partners.
LMA ANNUAL EVENTS.
The LMA is proud to host the world renowned LMA Annual Awards Dinner, which takes place in London each season to recognise the achievements of LMA Members. The LMA is equally proud to deliver the LMA Annual Leadership and Wellbeing Conference which provides a full day of lectures and insights from industry experts and sporting icons.
FOOTBALL COACHING & COMMUNITY.
The LMA is committed to supporting grassroots coaching programmes and community projects linked to partner initiatives. The LMA can create a bespoke programme of coaching sessions that can be delivered locally or nationally by LMA Ambassadors.
WORKING WITH YOUR ORGANISATION, TEAMS & PEOPLE.
LEARNING PROGRAMMES.
The LMA can design tailored learning programmes for LMA partners thanks to our access to industry leading experts within various areas of leadership and wellbeing. These programmes are a flexible and modular approach towards corporate and team development..
MASTERCLASSES.
LMA personal and professional development workshops, incorporating LMA Ambassadors, facilitators, and experts to deliver lectures and interactive sessions..
BESPOKE PERFORMANCE EXPERIENCES.
Through the LMA’s unique position within professional sports, we can provide access to elite sporting venues with a focus on high performance, leadership, health, and wellbeing.
CONTENT & PODCASTS.
The LMA can provide a number of exclusive resources through our growing online platform, including lectures and webinars tailored for our LMA partners. Through our unique access with industry-leading experts, we can also design podcasts that provide an alternative medium for learning and development.
Santander Bespoke Conference
Castrol
Appearance
