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Lead Generation Software for Voice Broadcasting Messages A businessman with voice transmission (automated telemarketing) to generate sales opportunities to create a pre - recorded message for contacts qualified as economically as possible. And the message has a very short period of time (45 sec. Or less) in which to do this. Every word counts. These are the three worst mistakes collide quite often. Let's use the example of a hypothetical company, Wonderful Widgets Web (WWW) - who wants to sell a web -based service for businesses that allows companies to create and communicate with a list of prospects on the web automatically. # 1 - The use of the name of the company. Almost always a big mistake. When the message says "Web Widgets wonderful” you are hearing the prospect does not know the name at all, and are not impressed or more qualified hearing. It's just a waste of time to speak. EXCEPTION - if your name is well known, or if you are calling a list of clients, including their name is very important, as is quickly identified as a known entity to the listener. # 2 - features instead of benefits. Prospects respond to far more benefits than the features of your product or service. A feature rich message could say "our auto responder system uses a pre- programmed sequence, with easy online administration with a simple Java Script code placed on your website to generate the registration form.” And a benefit rich message could say "our system produces sales for you by delivering a series of messages that is created for your prospects, completely automatically.” Most potential customers will find the message rich benefit more interesting. Discuss the characteristics of a qualified lead may be necessary for a sale, but in the short time available in their pre -recorded messages describing features is a waste of time , and could also lose the interest of the good prospects. # 3 - Not classified. Failure to include a statement classification, spend a lot of time and money talking to qualified prospects. This is obvious; however, many stations forget to include qualifiers in their messages. For example, the WWW service described above can cost just $ 99 per month, but there is a $