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Go Closer with your Customers with Voice Broadcasting and Telemarketing Often organizations segment their marketing channels and assess their effectiveness separately. Marketing of phone, for example, is a completely different campaign compared to the online world. While it is true that these two mediums are very different, also can work together. VoIP is a perfect example of an Internet-based technology that not only replicates the actual functionality of the phone system but also can be the bridge between these two worlds. How often when you visit a website, you see a button "contact"? Clicking this will simply lead to another channel online either asking to enter your email id and contact details or sometimes open a chat window that allows you to contact a representative. But there is no doubt that the actual phone conversations are more effective once the call is already established. In the world of traditional telephony, the hard part is getting a customer interested in the first place. Very rarely, someone picks up the phone and ask about the service on their own. On the other hand, people send email inquiries to a company all the time. So while they may be interested at the time, waiting for a response can be frustrating. What I do is build on that initial interest and contact with them at the same time! With a few simple tools of VoIP, the application of this functionality is easy on your website. All you have to do is put some JavaScript code in the page that presents users with a dialog box in which you can enter your phone number. Depending on the configuration of your service, then this call is directed at a specific person, a group , or even an entire department and you can pick up immediately where the initial interest and turn it into a concrete advantage in that very moment. Chat systems are a great way to increase interactivity but are still somewhat impersonal and do not know exactly who is on the other end. A telephone service on the other hand is much more tangible and has the ability to convert an online visitor on a solid track without any technological obstacles. This type of close interaction between different media is only possible with a product like VoIP straddling both smoothly. With its wealth of features and flexibility, can adapt to the style of any organization of its operation. Contact your service provider to find out how you can start today.