Difference Between Text Message and Rich Text Message Service By LeadsRain Home for Direct Marketing Ventures
By Definition Rider Content is Universal Profile supported embedded features that ride along as to complement the text message.
Examples ● ● ● ●
Media files (images, videos, gifs, audio recordings) Location sharing QR code for A2P messaging Stickers
Common Misconceptions â—? It is commonly believed that the Rider Content is every additional feature to a simple text message. â—? Features that are not classified as Rider Content are, read receipts, prompt actions, custom colours and rich cards.
Possibilities The Rider Content has the potential to change the outlook towards text message marketing. Giving it the true identity of rich text messaging, Rider Content will make this platform a must, for direct marketing.
Possibilities contd. ● Images highlight the product you’re trying to sell ● QR codes can help redirect the leads to desired location with a tap, making instant payment possible through rich text messaging services. ● Stickers heighten the emotion you are trying to portray in the message.
Possibilities contd. â—? One could provide location for marketing purpose to be recognized, along with a message circled around the location. â—? Businesses can change their approach towards text message marketing.
Businesses With Rich Text Message in our lives, a number of businesses can use text message platform for marketing. â—? Hotel management and tourism industry can now use RTM efficiently due to quality Rider Content. â—? Real Estate industry can use media files to strengthen their message.
Businesses contd. ● Airline industry has already put RTM to a smart use by providing tickets and booking facility over text. ● Retail stores can now provide instant payment options, making purchasing process quicker. ● Delivery services can show tracking options over text with location embedded message.
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