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Start with something you have already published Bring your latest AI-assisted post, image, video or recording to mind. Keep that one asset in mind as we work through the session.
Today is general training information, not legal advice.
Make three checks before you publish By the end of today you will know what to do before you publish AI content:
01
Check which plan you were on when you made the content, because that plan's terms decide what you can do with it.
02
Add a visible label yourself, because a watermark can be lost or stripped and its absence proves nothing.
03
Get clear consent before you use anyone else's voice or face, keep a record, and tell your audience when a realistic clone, even your own, is AI.
Sources: Suno (2026); C2PA (n.d.); ElevenLabs (n.d.b); European Commission (2026a); high.
Do not use a missing watermark as your test Separate the file's mark from the audience's notice.
C2PA credentials can become separated from a file.
Sources: C2PA (n.d.); European Commission (2026a); high.
An invisible provider mark does not replace an applicable EU audience disclosure.
Check the plan used to create the asset Suno free songs are non-commercial; upgrading does not license earlier songs. ElevenLabs and HeyGen restrict free commercial use; retrospective rights remain unclear. ChatGPT permits commercial output use on free and paid plans.
Sources: Suno (2026) and Suno (n.d.a), high; ElevenLabs (2026) and HeyGen (2026), high for restrictions and medium for retroactivity; OpenAI (2026c), high.
Check consent and disclosure separately from ownership
ElevenLabs Professional Voice Cloning requires your own verified voice.
HeyGen documents consent requirements for digital twins; check the consumer-app flow.
A realistic clone, including your own, needs EU disclosure if it meets the deepfake test.
Sources: ElevenLabs (n.d.b), high; HeyGen (n.d.), high for API documentation with consumer-app applicability unresolved; European Commission (2026a), high.
Case one: a label cannot fix the Suno licence A founder uses a free Suno song in a LinkedIn business video. Free personal and non-commercial terms do not permit that business promotion.
Create a new appropriately licensed track; upgrading does not clear the old one.
Sources: Suno (2026); Suno (n.d.a); high.
Case two: your own clone still needs an audience check A coach uses their ElevenLabs voice and HeyGen avatar in a paid course. Paid commercial use is permitted; earlier free-plan assets remain an unresolved upgrade issue.
Keep verification and consent evidence, and disclose a realistic self-clone if it meets the EU deepfake test. Sources: ElevenLabs (2026); HeyGen (2026), high for commercial permission, medium for retroactivity; ElevenLabs (n.d.b); HeyGen (n.d.); European Commission (2026a), high, subject to the consumer-app gap.
Case three: an advert needs more than an ownership check Canva permits legal AI-output use but includes disclosure wording.
Gemini's researched consumer commercial conditions remain unresolved.
Assess misleading impressions and the EU deepfake test separately. Sources: Canva (n.d.a), high; Google (2026), medium for unresolved conditions; Advertising Standards Authority (n.d.) and Federal Trade Commission (2023), medium; European Commission (2026a), high.
Take the three checks into your next post 01
Check the plan that created the content.
02
Add a clear audience label rather than relying on a watermark.
03
Record consent, and identify realistic AI clones.
What one thing will you check before your next post?
Sources: Suno (2026); C2PA (n.d.); ElevenLabs (n.d.b); European Commission (2026a); high.
Keep the evidence with the decision Prepared by Leaderize from published sources checked on 23 October 2026. Full references and confidence ratings are in the guide. Research gathered with Perplexity and checked by Leaderize before publication. General training information, not legal advice.
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