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Logo Color
The Airstream Corporate Logo has been designed to accommodate certain print reproduction limitations. In all cases, the logo must use the established Corporate Color Palette.
The preferred color choice has been designated as “Standard.” Whenever possible, the “Standard” color scheme should be used on a bright white background.
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• Each of the four logo configurations may be used as 2-color, 1-color or reversed.
• When four-color printing is not available, Black is the acceptable one-color option.
• In situations where a dark background is dictated, legibility becomes the key concern and the entire logo should be reversed out in White.
• On light backgrounds, other than White, the Airstream logo should print in one-color, Black.
• When spot colors are not available, the four-color process equivalent (CMYK) may be substituted.
Logo Palette
Full Logo
Two-color "Standard"
Full Logo
One-color Options
Full Logo
Reverse Options
Black*
HEX: 000000
C: 0 M: 0 Y: 0 K: 100 R: 0 G: 0 B: 0
White
HEX: FFFFFF
C: 0 M: 0 Y: 0 K: 0 R: 255 G: 255 B: 255
Horizon
PMS: 307 HEX: 006BA6
C: 100 M: 22 Y: 2 K: 18 R: 0 G: 107 B: 166
Roadway PMS:
Cool Gray 7 HEX: 97999B
C: 20 M: 14 Y: 12 K: 40
*This color build should only be applied to one-color logo options. When using black in four-color layouts, use Rich Black (page 29).
Logo Applications
The Airstream logo should always be placed on a white background or, if reversed, on PMS 307 or PMS Cool Gray 10. It should not be placed on a photo, nor altered in any way. These and other unacceptable uses are shown at right.
