Corporate Typography

Airstream has defined Adobe® Helvetica Neue Open Type Face as its typeface for design applications. Consistent use is key in creating the Airstream visual architecture and building brand equity for Airstream.

Applications:

• In cases where Helvetica Neue Open Type Face is not available, such as in PowerPoint® and Microsoft®

Word documents, Helvetica and Arial may be used as substitute typefaces.

• Flush left alignment is preferred for text.

• Bullets reside within the text column.

• Make certain typography is legible (especially when combined with other design components).

• While many more fonts are available within this type family, the examples shown at right should be primarily used.

NOTE: When printing text in black smaller than 16 pt., the color build should be c:0, m:0, y:0, k:100 for maximum legibility.

Adobe Helvetica Neue Lt Std OTF

45 Helvetica Neue Light 46 Helvetica Neue Light Italic 55 Helvetica Neue Roman 56 Helvetica Neue Roman Italic 65 Helvetica Neue Medium 66 Helvetica Neue Medium Italic

75 Helvetica Neue Bold 76 Helvetica Neue Bold Italic

85 Helvetica Neue Heavy 86 Helvetica Neue Heavy Italic

95 Helvetica Neue Black 96 Helvetica Neue Black Italic