Romance

These people don’t need to cannonball through a place on a mountain bike to fully appreciate it. To them, being outdoors with a wonderful view, great food and a bottle of wine is as close to heaven as you can get. They consider the open road and all the beautiful places it can take them as a uniquely romantic notion. While they aren’t fueled by adrenaline sports, their hobbies–like antiquing, woodworking or collecting vinyl–can take them far and wide. They love how traveling by land allows them to more intimately experience a place and are always in search of something that reaches beyond the guide book. They are constantly exploring, heading down more roads and chatting up locals and fellow travelers in an effort to make their experiences more unique and genuine. They especially love that their Airstream allows them to do all these things in absolute comfort and privacy.

“Traveling in a less ‘destinationoriented’ way.”

Romance – Airstream provides access to A DREAM

Marketing Guidelines

“Boondocking, I love that magic feeling, ‘Nowhere to go’ and pulling off in Bishop or Mammoth or the Mojave is something not everyone gets to do or likes to do. We are going to Yosemite then on to Cody, WY….after that who cares, we will see it all.”

Sense of Adventure:

Communing with nature Unearthing the unique Cultural pursuits Life-changing experiences Not knowing where the day will take you Liberation from status quo

Visual Direction:

Intimate moments Roadside specials People relaxing Picturesque destinations Scenic backroads Images that engage the senses

Key Messages:

Airstream enables discovery Just you, your family, the four directions and 4 million miles of open road History / Wally’s story Built by hand (humans), Americana

Tone:

Soft/Subtle Soulful Interested