Editorial Tone

Airstream messaging celebrates the joys of travel on the road. Our messages may also evoke a sense of camaraderie, heritage, family, wisdom, warmth, and shared experience.

Since the brand suggests a distinctly Americana character, our tone should also reflect this where appropriate.

• Our tone is down to earth, authentic and humble—with a confident swagger.

• Copy should be smart—but not pretentious.

• Our messaging is happy and young-at-heart—but not naïve.

• Our tone can be witty, warm, personal, friendly and evokes a generous spirit.

Above all, the Airstream brand always speaks with a smile.