Concept words: Tradition&Identity

The conceptual approach for this project is inspired by the Olive Tree.

This factory is well known for the production of soap made with olive oil which comes from the olive tree. Olive tree is not just a tree, it is a tradition, agriculture, and the engine of a sustainable economy in Palestine. Therefore, the concept is inspired by the olive tree looking to encourage our design in preserving and celebrating their tradition and identity. This inspires to add new contemporary layers to the factory to embrace the contemporary design while preserving the architectural heritage. Design seeks to depict each essential part of the tree as an organization and function in space planning.