arconas-ceu-presentation-usa

The Evolving Transportation Terminal Maximizing Passenger Experience with the Latest Trends in Seating & Power

Subject Code: 2-3 Level / Designation: Intermediate / General

Topics: • THE FIGHT FOR SPACE: Less emphasis on the old seat count formulas, more emphasis on the seating mix.

• NON-TRADITIONAL SEATING: Playing into passenger conveniences by introducing the lounge into the hold room.

• BARRIER-FREE: Accessible furniture • COLOR: Wayfinding and operational savings through the creative use of color.

• CONCESSION INCURSION: Blurring of the hold room line.

• POWER: The new oxygen.

Learning Objectives: 1. To understand how high-performance furniture can play an integral role in high-traffic transportation terminals and the passenger experience.

2. To learn what passenger conveniences are relevant for today’s transportation terminals.

3. To expand your knowledge base on accessible furniture and trends in universal design for transportation terminals.

4. To explore how furniture can positively impact concessions revenue and third-party sponsorships for transportation terminals.

A SENSE OF PLACE IN THE FIGHT FOR SPACE •

INCREASED NUMBER OF TRAVELERS, PUT MORE DEMAND ON AGING PUBLIC TRANSPORTATION FACILITIES.

•

SHIFTING DEMOGRAPHICS MEANS PASSENGER NEEDS ARE CHANGING AND BY 2040, 18% OF THE POPULATION

WILL BE RETIRED.

•

FOUR GUIDING PRINCIPLES THAT LEAD A PUBLIC TRANSPORTATION FACILITY’S VISION TYPICALLY ARE:

MORE SPACE, SEAMLESS FLOW, MORE TIME FOR PROCESSING PASSENGERS AND MORE COMFORT.

The Fight for Space MAXIMIZING SEAT UTILIZATION

PHYSICAL (experience)

‘

Furniture Mix Accessibility

COGNITIVE (perception) Convenience

EMOTIONAL (aesthetic appeal) Mood & Ambience

THE FIGHT FOR SPACE MAXIMIZING SEAT UTILIZATION

•

ONE PASSENGER OCCUPIES AN AVERAGE OF 2.12 SEATS.

•

PASSENGERS ARE OFTEN JUGGLING FOOD, DRINKS, CHILDREN, LUGGAGE, AND ELECTRONICS.

•

OFFER SEAT UNITS THAT INCLUDE INTERMEDIATE TABLES SO PASSENGERS HAVE A PLACE TO REST ITEMS AND WORK.

TIP: PASSENGERS AND TERMINAL OPERATORS VALUE THE QUALITY OF SEATS AND NOT THE QUANTITY OF SEATS.

INTERMEDIATE TABLES PROVIDES A SURFACE FOR FOOD AND ELECTRONICS & INCREASED PERSONAL SPACE

THE FIGHT FOR SPACE MAXIMIZING SEAT UTILIZATION •

CLUSTERS PROVIDE OPTIMUM USABILITY AND PERSONAL SPACE THAT BENEFIT THE PASSENGER BY OFFERING: - ACCESS TO A TABLE & POWER SOURCE - INCREASED PERSONAL SPACE - PRIVACY FROM ADJACENT USERS

•

WITH ADDED PERSONAL SPACE AND A SURFACE FOR FOOD AND DRINK, CLUSTERS CAN HELP GENERATE REVENUE NEAR A CONCESSIONS AREA.

TIP: CLUSTERS CONSUME MORE REAL ESTATE COMPARED TO TRADITIONAL ROW-SEATING, BUT ARE WELCOMING RESPITE SEATING IN LONG CORRIDORS AND OFFERS A COHESIVE SPACE FOR FAMILIES AND GROUPS TO SIT TOGETHER.

6-SEATS AROUND A TRIANGULAR TABLE OFFERS MAXIMUM PRIVACY AND PERSONAL SPACE

THE FIGHT FOR SPACE MAXIMIZING SEAT UTILIZATION TANDEM 4-SEAT UNIT

•

IF SPACE IS AT A PREMIUM, CONSIDER USING TRADITIONAL SEATING OPTIONS THAT FIND THE BALANCE BETWEEN FUNCTIONALITY, COMFORT & ECONOMICS.

•

TABLET ARM 4-SEAT UNIT

FOR EXAMPLE, A ROW OF TANDEM SEATS WITH TABLET ARMS IS ONLY 16” LONGER THAN A TRADITIONAL ROW OF SEATS, YET OFFERS MORE PASSENGER-FRIENDLY CONVENIENCES SUCH AS POWER AND A TABLE SURFACE.

TIP: CONSIDER USING SEATS THAT “HAVE IT ALL.” TABLET ARMS, DRINK HOLDERS, AND POWER OUTLETS WITHOUT SACRIFICING SPACE. SOLUTIONS THAT PROVIDES EXTRA PERSONAL SPACE WITHOUT SACRIFICING PUBLIC SPACE

THE SEATING MIX – THEN VS NOW

TRADITIONAL ROWS OF SEATING…

LOUNGE INFUSION OFFERS A VARIETY OF SEATING AND MORE PERSONAL CHOICE

Non-Traditional Seating LOUNGE INSPIRED CONCOURSE SEATING

NON-TRADITIONAL SEATING LOUNGE INSPIRED CONCOURSE SEATING

WHIMSY & FUN

COLOR & EXCITEMENT

POWER ACCESS

ART AS A STATEMENT

CORPORATE FEEL

ACCENT PIECES

NON-TRADITIONAL SEATING LOUNGE INSPIRED CONCOURSE SEATING

•

CORPORATE SPONSORSHIP LOUNGE AREAS ARE GEARED TOWARD GENERATING THIRD-PARTY REVENUE.

•

A CONVENIENT AND COMFORTABLE WAY FOR CORPORATIONS TO GENERATE BUSINESS AWAY FROM TRADITIONAL RETAIL SPACES.

•

CONNECTS RETAILERS TO A WIDER AUDIENCE.

CORPORATE SPONSORSHIPS DRIVES THIRD-PARTY REVENUE FOR TERMINAL OPERATORS

NON-TRADITIONAL SEATING LOUNGE INSPIRED CONCOURSE SEATING

•

CONCOURSE LOUNGE AREAS ARE AN IMPORTANT

FEATURE FOR IMPROVING THE PASSENGER EXPERIENCE.

•

A MIX OF CONCOURSE SEATING OFFERS A PLACE TO

NAP, RESPITE ZONES FOR PERSONS USING A MOBILITY DEVICE, AND CAN ALSO DIRECT THE FLOW OF TRAFFIC.

•

LIGHT-WEIGHT FURNITURE IS EASIER TO MOVE AROUND AND MAINTAIN, COMPARED TO MORE PERMANENT, HIGH CONSIDER LOUNGE SEATING THAT IS EASY TO MOVE AND MAINTAIN.

MAINTENANCE NAP PODS. NAP PODS

Accessibility BARRIER-FREE FURNITURE

ACCESSIBILITY BARRIER-FREE FURNITURE

CONSIDERATIONS WHEN PLANNING SEATING AREAS FOR TRANSPORTATION TERMINALS:

1. SELECT TRADITIONAL SEATING THAT CAN BE INSTALLED WITH OR WITHOUT ARMS AND OFFERS A RAISED SEAT POSITION.

2. SOURCE FURNITURE SUCH AS BAR COUNTERS AND TABLES THAT ARE WHEELCHAIR ACCESSIBLE.

3. 5% OF OVERALL SEAT COUNT SHOULD BE BARRIER-

FREE – INCLUDING AISLE SEATING WITHOUT ARMS, WHEELCHAIR SPOTS AND COMPANION SEATING.

5% OF OVERALL SEAT COUNT SHOULD BE BARRIER-FREE

ACCESSIBILITY BARRIER-FREE FURNITURE

•

FOR TRADITIONAL ROW SEATING, REMOVE THE ARM FROM THE AISLE SEAT POSITION TO ALLOW A PERSON TO TRANSFER FROM A WHEELCHAIR.

•

WHEELCHAIR LOGO ON BACKREST IDENTIFIES A SEAT POSITION IS RESERVED FOR A PERSON IN A WHEELCHAIR OR IS RESERVED AS A COMPANION SEAT.

•

POWER MODULES FOR CHARGING ELECTRONICS ARE AVAILABLE ON BACK-TO-BACK SEATING UNITS, ALLOWING A PERSON IN A WHEELCHAIR TO ACCESS THE OUTLETS AT ARM HEIGHT.

BARRIER-FREE SEATING OPTIONS

ACCESSIBILITY BARRIER-FREE FURNITURE

•

THE RECOMMENDED ERGONOMIC SEAT HEIGHT FOR PERSONS WITH REDUCED MOBILITY IS AT 19 INCHES / 480MM ABOVE THE FLOOR.

•

PRM SEATING HAS BEEN A DIRECTIVE FOR TRANSPORTATION TERMINALS IN EUROPE SINCE 2007 AND IN NORTH AMERICAN ACTS

PRM SEAT HEIGHT 19IN / 48CM

AS A TECHNICAL PROVISION FOR INDOOR AND OUTDOOR PUBLIC SEATING AREAS WHERE SPECIFIED.

•

A VARIATION OF LOGOS ARE AVAILABLE TO IDENTIFY RESERVED SEATING FOR PERSONS THAT USE A MOBILITY DEVICE, PREGNANT WOMEN AND THOSE WHO ARE HEARING IMPAIRED.

IDENTIFY RESERVED SEATING

ACCESSIBILITY BARRIER-FREE FURNITURE

•

BAR COUNTERS ARE MADE SPECIFICALLY TO ACCOMMODATE A WHEELCHAIR.

•

OFFERS DIRECT ACCESS TO POWER AND A TABLE SURFACE

STANDARD COUNTER

FOR WORKING AND/OR EATING.

•

COUNTERS ARE ACCESSIBLE FROM BOTH SIDES AND CAN BE IDENTIFIED WITH WHEELCHAIR LOGO GRAPHICS OR OTHER.

BARRIER-FREE COUNTERS

WHEELCHAIR COUNTER

ACCESSIBILITY BARRIER-FREE FURNITURE

•

AFTER RESEARCHING THE DEMOGRAPHIC OF PASSENGERS THROUGH ONE OF THE LARGEST AIRPORTS IN NORTH AMERICA, HARTSFIELD-JACKSON ATLANTA DESIGNED A MULTISENSORY ROOM FOR AUTISTIC TRAVELERS.

•

TRANSPORTATION TERMINALS ARE OFFERING SIGNIFICANT SOLUTIONS TO ASSIST PASSENGERS. BARRIER-FREE SEATING, IMPROVED STAFF TRAINING, STAXICHAIRS (SPECIALIZED WHEELCHAIRS), MEDICAL HOISTS AMONGST OTHER RESOURCES ARE WIDELY AVAILABLE AT MOST AIRPORTS ACROSS NORTH AMERICA.

MULTISENSORY ROOM AT HARTSFIELDJACKSON ATLANTA INT’L AIRPORT

Color CREATING MOOD & AMBIENCE

COLOR CREATING MOOD & AMBIENCE

COLOR ZONES •

STRATEGICALLY USING COLOR THROUGH A ZONE APPROACH EVOKES A SENSE OF WAYFINDING FOR PASSENGERS.

•

PASSENGERS CAN IDENTIFY A DEPARTURE AREA SIMILAR TO REMEMBERING COLOR ZONES IN A PARKING LOT.

COLOR ZONES CAN BE USED FOR WAYFINDING AND HELP PASSENGER’S IDENTIFY GATE AREAS

COLOR CREATING MOOD & AMBIENCE

COLOR BLOCKING •

UPHOLSTER BRIGHTER, MOOD-SETTING TONES ON BACKRESTS – THAT TYPICALLY DON’T WEAR AS FAST – WHILE USING PRACTICAL COLORS ON THE SEATS.

•

USING COLOR STRATEGICALLY ON CHAIRS WILL LOWER

MAINTENANCE COSTS FOR LIFESPAN OF FURNITURE.

TIP: UPHOLSTER BRIGHTER TONES ON A SMALL PERCENTAGE OF BACKRESTS RATHER THAN ALL OVER TO LOWER THE

REPLACEMENT COST IF DAMAGED. COLOR BLOCKING ADDS VISUAL EXCITEMENT & CREATES MOOD WITHOUT THE ADDED EXPENSE

COLOR CREATING MOOD & AMBIENCE

COLOR PUNCTUATION •

COLOR IS OFTEN USED IN FURNITURE UPHOLSTERY AND INJECTED ON OTHER FIXTURES TO COMPLEMENT INTERIOR DÉCOR WITHOUT BEING PERMANENT OR OVERBEARING.

•

HELPS TO VISUALLY SEPARATE ONE SEATING AREA FROM ANOTHER THAT MAY BE USED FOR SPECIFIC NEEDS SUCH AS A BUSINESS CENTRE OR RETAIL SEATING.

•

CAN BE USED STRATEGICALLY TO TIE IN CULTURAL AND GEOGRAPHICAL INFLUENCES AND/OR BRANDING.

COLOR PUNCTUATION CAN COMPLEMENT A BRAND’S IDENTITY OR TIE INTO CULTURAL & GEOGRAPHICAL INFLUENCES

Concessions INFLUENCING RETAIL SALES WITH FURNITURE

CONCESSIONS INFLUENCING RETAIL SALES WITH FURNITURE •

PASSENGER CONVENIENCES TRANSLATES INTO HIGHER REVENUES FOR TRANSPORTATION TERMINALS. DKMA AIRPORT MARKET RESEARCH FIRM NOTICED THAT SATISFIED PASSENGERS ARE TWICE AS LIKELY TO SPEND MONEY ON RETAIL.

•

BUT, CONCESSIONS THAT TAKE OVER ENTIRE GATE AREAS ARE NOT ALWAYS PASSENGER-FRIENDLY. IF PEOPLE CHOOSE NOT TO SPEND MONEY ON FOOD, THEY WON’T SIT THERE AND FEEL LEFT OUT FROM BEING CLOSE TO THEIR DEPARTURE ZONE.

•

THIS TYPE OF CONCESSIONS UTILIZES VALUABLE REAL ESTATE, OFTEN INTERFERING WITH QUEUING AND SIGHTLINES TO THE GATE, LEAVING PASSENGERS FEELING INTIMIDATED AND CONFUSED. OVERFLOW OF CONCESSIONS CAN ALTER THE PASSENGER EXPERIENCE

CONCESSIONS INFLUENCING RETAIL SALES WITH FURNITURE •

BALANCING CONCESSIONS WITH GATE AREA SEATING ALLOWS PASSENGERS TO SIT DOWN AND RELAX AT OR NEARBY THE GATE WITHOUT FEELING PRESSURE TO SPEND.

•

CONCESSIONS THAT BLEED INTO GATE AREAS (WITH CLEAR DELINEATION) ENHANCES THE PASSENGER EXPERIENCE.

•

RETAIL SALES ARE BETTER WHEN SEATING, QUEUING, AND EGRESS AREAS ARE UNOBSTRUCTED.

CONVENIENT AND UNOBTRUSIVE CONCESSIONS CAN ENHANCE THE PASSENGER EXPERIENCE

Power THE NEW OXYGEN

POWER THE NEW OXYGEN HOW DO TRANSPORTATION TERMINALS PROVIDE THIS VALUABLE RESOURCE FOR TRAVELERS?

•

ONE OF THE MOST COST EFFECTIVE WAYS TO IMPROVED CUSTOMER SATISFACTION AND PERCEIVED VALUE IS THE INTRODUCTION OF EASY TO ACCESS POWER OUTLETS FOR PASSENGERS.

•

ACCORDING TO A SURVEY DONE AT PORTLAND OREGON INTERNATIONAL AIRPORT, 25% OF PASSENGERS ARE MORE SATISFIED WITH THIS AIRPORT THEN THEY WERE PRIOR TO INSTALLING SEAT-SIDE POWER OUTLETS.

•

BUSINESS TRAVELERS VALUE AT-SEAT CHARGING AND WIFI IN ORDER TO STAY CONNECTED AND PRODUCTIVE RIGHT UP UNTIL THEY DEPART. CAN WE LIVE WITHOUT POWER?

POWER THE NEW OXYGEN

CONSIDERATIONS FOR THE STRATEGIC PLACEMENT OF POWER AT THE PLANNING STAGE:

1. ADD POWER TO THE CORE BUILDING PLAN. PLANNING FROM THE BEGINNING STAGES WILL SAVE TIME AND MONEY NEEDED AFTER TO RETROFIT THE SPACE.

2. CONSIDER MODULAR POWER OPTIONS THAT ARE “PLUG & PLAY” SYSTEMS RATHER THAN INSTALLING UNITS THAT NEED TO BE HARD WIRED AND ARE PERMANENT.

3. CONSIDER INSTALLING POWER MODULES THAT CAN BE DAISY CHAINED TO MINIMIZE CONSTRUCTION AND INSTALLATION COSTS.

4. INCREASE NON-AERONAUTICAL REVENUE WITH POWER BY INSTALLING FURNITURE WITH OUTLETS IN SPECIFIC AREAS. FOR EXAMPLE, NEAR CONCESSIONS OR DUTY FREE WHERE PEOPLE ARE MORE LIKELY TO SPEND MONEY AS OPPOSED TO A CHILD’S PLAY AREA.

POWER THE NEW OXYGEN

HOW MANY POWER OUTLETS DO I NEED?

1. THE POWER EVERYWHERE APPROACH PROVIDES PASSENGERS A CONVENIENCE AND STIFLES THE FEAR OF LOSING TIME, MAKING IT COMFORTABLE TO WAIT IN THE HOLD ROOM.

2. A STANDARD FOR LARGE TERMINALS IS TO ENSURE THAT AT LEAST 1/3 OF ALL FURNITURE AT GATE AREAS PROVIDES PASSENGERS ACCESS TO POWER FOR CHARGING ELECTRONICS.

3. IF IT’S NOT FEASIBLE, ANY AMOUNT OF POWER WILL HELP PASSENGERS GET BY AND KEEP THEM SATISFIED.

POWER POWER SOLUTIONS AND CONNECTIVITY

MODULAR UNDER-SEAT POWER

POWER BARS

MEDIA TOWERS

POWER TOWERS

POWER POLES

COLUMN OUTLETS

POWER POWER BARS

•

POWER BARS WITH BUILT-IN AC/USB PORTS PROVIDES BUSINESS TRAVELERS WITH A PLACE TO WORK AND ALLOWS PEOPLE TO SIT SOMEWHERE DIFFERENT, OFFERING MORE PERSONAL CHOICE AND CONVENIENCE.

•

COMPARED TO CUSTOM MILLWORK, PLUG & PLAY POWER BAR OPTIONS ARE LESS COSTLY TO PURCHASE, INSTALL AND CAN BE EASILY MOVED.

•

COUNTERS ARE A QUICK SOLUTION FOR ADDING EXTRA SEATS WITHOUT TAKING UP TOO MUCH SPACE.

•

COUNTER TOPS CAN PROVIDE A RESOURCE FOR WIRELESS CHARGING.

PLUG & PLAY POWER BARS

POWER POWER BARS AS DIVIDERS

•

POWER BARS CAN BE USED TO DELINEATE A SPACE WITHOUT HAVING TO ERECT WALLS OR PERMANENT STRUCTURE, LEAVING THE ARCHITECTURE UNADORNED, OPEN AND BRIGHT.

•

BARS CAN ACT TO CONTROL PASSENGER FLOW THROUGH GATE AREAS.

•

MOVEABLE FURNITURE PROVIDES TERMINAL OPERATORS A GREAT DEAL OF FLEXIBILITY FOR FUTURE RENOVATIONS.

POWER BARS ARE CONVENIENT WORK ZONES

POWER MEDIA TOWERS AS CHARGING STATIONS

•

MEDIA TOWERS OFFER A CONVENIENT AND COMFORTABLE WAY TO SIT, RELAX AND RECHARGE ELECTRONIC DEVICES.

•

TOWERS OFFER A CONVENIENT PLACE TO DISPLAY DEPARTURE TIMES, LIVE TELEVISION OR THIRD-PARTY ADVERTISING.

•

MEDIA TOWER OFFERS MORE AC OUTLETS & USB PORTS THAN TRADITIONAL POWER OUTLETS AND CAN CHARGE UP TO 9 DEVICES AT THE SAME TIME.

PLUG & PLAY MEDIA TOWERS

POWER POWER INTEGRATION

•

INTEGRATING POWER FURNITURE AND SEATING IS A DIRECT RESOURCE FOR PERSONAL POWER AND PASSENGER CONVENIENCES.

•

PASSENGERS WANT CREATURE COMFORTS AND ACCESSIBLE POWER OUTLETS, AND PROVIDING BOTH MAKES PEOPLE FEEL AT HOME. IT MAKES A STRESSFUL TRAVEL EXPERIENCE LESS SO.

•

SEAMLESS POWER IS MORE ELEGANT WITH FEWER VISIBLE CORDS.

SEAMLESS, PERSONAL POWER

Conclusion: • THE FIGHT FOR SPACE: How to maximize with space constraints.

• NON-TRADITIONAL SEATING: Acknowledging the passenger mix.

• ACCESSIBLE FURNITURE: Variations in seating and power resources available.

• COLOR: Creating excitement.

• CONCESSION INCURSION: A balancing act.

• POWER: Sustaining livelihoods.

Thank You

Arconas recognizes that happy passengers are satisfied customers.

Subject Code: 2-3 Level / Designation: Intermediate / General