Issuu

DECEMBER 2019

VARSHU KARUMURI Co-chair of AIBC, problem solver and leader in ASoB

We hire U of A Alumni! What are recent University Graduates saying about their Xerox Agent Sales Career? About Segue Systems

ERIKA SCHNESYUK Bachelor of Commerce , Marketing Major School of Business University of Alberta

(Edmonton & Calgary Locations)

When you work for Segue Systems, you’ll experience the autonomy offered by an independent business and the support and resources of a respected, global leader. From a diverse range of products and solutions to sales training and support that is acknowledged throughout the world as ‘best in class’, you will find working for an independent Xerox Sales Agency will lay the foundations for your career success.

Segue Systems is proud to be a Lazy Faire Magazine print sponsor. Join our winning team. Apply today at: http://www.findyourxfactor.ca

https://www.xeroxagentsales.ca https://www.xeroxagentsales.ca https://www.xeroxagentsales.ca https://www.xeroxagentsales.ca

I like working at a Xerox agency because there is so much support, you never feel like you’re alone with any aspects of the job. There is a team mentality as well as the opportunity to work independently and meet personal as well as company goals. They push and challenge you to meet your goals and to succeed both within the job and personally. The best part is that you’re doing something new everyday, it isn’t just a routine job where you sit behind a desk. I get to interact with customers from many different industries and get to meet a lot of different people in different roles within companies and really build personal and business relationships with them.

AMY HAYWARD Bachelor of Kinesiology University of Alberta The team atmosphere really sets this job apart from all others I’ve had. Everyone wants everyone to succeed and is willing to help out in whatever way they can. And no two days are the same which keeps things fresh and exciting. You get to be a part of every stage of a sale and can really figure out what you like and what’s crucial for your future.

MAKSYM PRYMA Bachelor of Commerce Human Resources Management MacEwan University Working in the Xerox agency program has been immense for the development of my business acumen post graduation. The variety of work in this role allowed me to leverage many concepts I learned during my undergraduate program and develop new skills and have unique experiences that are unavailable to many new graduates in the City of Edmonton. Overall, this role is ideal for anyone looking to sharpen their sales, marketing, finance and accounting skills that they developed in post secondary.

Photo by: Dylan Wee

ABOUT US

Lazy Faire is a magazine run for business students, by business students. Founded in 2009, we have grown from a small group of eight into a team of 18 writers, designers, photographers and other talented members. Our goal is to provide content that is interesting, informative, and relevant to Alberta School of Business students. We showcase current and alumni student experiences and achievements, plus their take on modern topics, both serious and light-hearted.

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Want to be on the cover of Lazy Faire Magazine? Nominate yourself or a friend under “Contact Us” on www. lazyfaire.com

We would like to thank everyone who participated in the survey! With your feedback we hope to improve each issue and our online content. Stay tuned for updates!

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Table of Contents

TABLE OF CONTENTS 08

Social Studies

LF Reviews Lazy Faire took the plunge (hehe) at Chillin’ for Charity. Read about our experience!

What to expect from the Alberta budget in 2020. Spoiler: Big OOF

Fashion

Events Enactus - the Ultimate Pitch Challenge

2010s Fashion Highs and Lows

Thought vs Thought Whats the ultimate holiday shopping experience? Online or brick and mortar? Read on to see what we think.

Student Spotlight Lazy Faire sat down to talk to Varshu Karumuri about AIBC, acting in a leadership role, and achieving balance between work, life, and school

Clubs Corner We look back on how Lazy Faire has evolved

“HONESTLY, BE THE PERSON THAT YOU’D WANT TO GRAB A BEER WITH - JUST BE A GOOD PERSON.” - VARSHU KARUMURI

Lazy Chat Meet Josh Radstits! We discussed podcasts, how he put a creative spin on a marketing interview, and the future of marketing

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Editor’s Note

Contributors VP EDITORIALS Denise Nguyen Rachita Chugh WRITERS Timiro Mohamed Samuel Hughes Steven Prysunka VP ART AND DESIGN Melania Antoszko DESIGNERS Leire Domènech Karman Kaur Jazlynn Chan Ivy Zhou Katia Wlasichuk VP MARKETING Daniela Nadeau VP EVENTS Charlotte Grisé VP OPERATIONS AND FINANCE Erica Wee PHOTOGRAPHERS Jenna Silverstone Levi Soprovich SUITS LF DIRECTOR David Dang SPONSORED BY Xerox Canada SPECIAL THANKS TO Diana Wyley Tom Uminski 06

Editor’s Note This December marks, not only the end of the year, but also the end of the decade. While the beginning of the year is traditionally for looking forward to the future, the ending of the year is for looking back on all that has happened, and what you’ve learned over the year. This is especially so for looking back on the entire time period from 2010-2019. The wild swings of the political pendulum, the dominance of social media in our everyday lives and the corresponding abdication of privacy we’ve exchanged in return for it, the rise of misinformation and fake news in the media we consume, leaps and bounds in technological advancements in every field, increased recognition and acceptance of LGBTQ+ individuals and their rights, the decreasing stigma surrounding mental

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illness – the list goes on… This decade will be one to remember. Our theme this month is THE END OF THE DECADE, where we want to recap the highlights – both the highs and lows – of the 2010s. In this issue, we’re going to be taking a look at some of the developments in the field of computer science, going over Alberta’s budget and what it really means for students, comparing shopping at brick and mortar stores with the online shopping experience, and more. On behalf of Lazy Faire, thank you for reading our magazine. As always, read on; and we hope you’ll continue to read on in the 2020s onwards!

VALERIE LEOW Editor-in-Chief

MEET THE TEAM FOR BUSINESS STUDENTS, BY BUSINESS STUDENTS

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Meet the Team

Timiro Mohamed

Jenna Silverstone

Daniela Nadeau

Hey, my name is Timiro and I’m in my 3rd year Marketing student. You can usually find me listening to a podcast, laughing at nonsense on Black twitter, reading a book of poetry or just generally procrastinating. I’m excited to be able to write and create pieces for Lazy Faire and bring my perspective to the magazine!

Hello! My name is Jenna Silverstone and I am a third year Business student majoring in marketing. Although I am in the school of business, I aim to achieve a career in the fashion industry doing editorial photography. Aside from school and photos, I have also been dancing since a very young age and have trained in many styles, though have now just settled on doing hip hop and urban choreography. In joining Lazy Faire, I am able to create images for the magazine and am also able to practice, grow, and learn new things to add to my ever-growing skillset. I feel so lucky to be able to exercise both of my passions while attending school! It’s definitely not easy but it is worth it. Thanks for listening! If you ever need a photographer I’m always available :)

Hi! I’m Daniela and I’m a third-year HR student, and VP Marketing for Lazy Faire! People should know that I try to bring my enthusiasm and passion wherever I go, so I could talk for hours about some of my favourite things like corgis, astrology, makeup, and music. I’m always looking for new music I can relax to/dance to! I decided to join Lazy Faire because I truly admire the magazine that can help people navigate the craziness that is Business. I am looking forward to being part of this great team :)

Writer

Photographer

VP Marketing

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Social Studies

ALBERTA BUDGET – WHAT TO EXPECT FOR 2020 The United Conservative Party announced their provincial budget recently which left many Albertans dissatisfied and disappointed. Jason Kenny’s government aims to balance out the provincial budget through responsible fiscal management – in other words, through cuts.

If you are someone who depends on student loans to pay for tuition, you might be facing unfavorable changes as well. Student loan interest rates go up beginning on April 1, 2020. Students will be required to pay prime plus one per cent on their loans whereas the loans currently sit at a prime rate.

Many industries, particularly post-secondary education will be impacted by the new budget. Alberta’s largest cities like Edmonton and Calgary will also receive cuts to their infrastructure projects.

It doesn’t end there, unfortunately. The UCP government will also be eliminating the STEP, Student Temporary Employment Program in the next year. The STEP program was a great avenue for students to step into their careers through internships as it subsidized student wages in the summer to incentivize organizations to hire post-secondary talent.

If you are entirely unbeknownst to the world of politics and economic affairs, allow me to give you the highlights of Alberta provincial budget: · Removal of post-secondary tuition freeze, while switching to a performance-based funding formula for 202021. · Public sector workforce to be reduced by almost eight per cent over four years. · Child and adolescent mental health initiatives being deferred. · Infrastructure projects like the LRT expansion in Edmonton to receive delayed funding.

Upon reading that, the prospects definitely do not look rosy for students, however, the government promises that this is the difficult but necessary path for the entire province to come out winning in the end. Although the budget has been set for the next cycle, it is never too late to become involved and get your voice heard in the community. To get a more detailed overview of the Alberta provincial budget, you can visit the Government of Alberta website.

What do all of these things combined mean for students in the new year? With the new budget comes the grim fact that the government is slicing just over $117 million from the postsecondary system next year. In a nutshell, students need to be prepared for a hike in tuition fees by as much as 7 per cent per year, with a cap at 21 per cent total. This was done in hopes that post-secondary institutions across the province will begin funding their own sources of revenue and stop relying largely on provincial support. The government expects that the post-secondary sector will also lose 300 jobs either through attrition or other measures in the upcoming year alone. WRITTEN BY: Rachita Chugh DESIGNED BY: Karman Kaur

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Fashion

H I G H S A N D LO W S O F 2 0 1 0 FA S H I O N WRITTEN BY: Timiro Mohamed

As 2019 comes to an end we enter a period of transition. From one decade to the next the 2010s will surely have an impact on culture for years to come. Lazy Faire has decided to take you on a trip down memory lane: join us as we examine the highs and lows of fashion in the 2010s. From patterned leggings to flowers crowns, here are just a few of the most well-known trends from the past decade: The early 2010s still featured many trends from the 2000s. First, we celebrate the iconic multi-colored skinny jeans. This unusually bold choice was a staple of the early 2010s. But, there may be mixed reviews for this particular item with bright reds gracing One Direction concerts on stage and in Disney channel original TV shows. The shift from an oversized baggy and boot cut jeans to the structured, tight-fitting jean is one of the many things we can thank the 2010s for.

Next, prints! A discussion about the last decade’s fashion can’t take place without the unapologetic trend of print mixing. Versace shirts, floral dresses, checked scarves even galaxy-themed leggings; the 2010s saw a melee of bold prints.

Finally, we pay homage to hipster culture, a trend which took 2010s fashion by storm. This revival of the 1990’s youth culture was rooted in the need to be different. Tumblr, horn-rimmed glasses, beanies, plaid shirts, man buns, beards, and scarves- the hipster trend was an entire sub-culture where its members used fashion as an identifier.

Another iconic moment in recent fashion history which is still going strong is the ugg boot. The objectively ugly shoe reigns supreme on campus during the chilly months. Worn in rain or shine, making us look seasonally confused for most of the year, this unusual shoe is timeless, and what they lack in aesthetics, they make up for with warmth and comfort.

Moving on to 2019, fast fashion stores like Fashion Nova, Pretty Little Thing, ASOS, and Topshop dominated the market. The appreciation for a quick turn-around and access to affordable clothing has led to an upsurge in online clothing.

As we bring the decade to a close, we also see the return of grunge and skater boy fashion, characterized by striped patterns, dark clothing, heavy silver jewelry, and large denim jackets, a style commonly worn by the e-boys and e-girls of today. The end of the 2010s also saw a resurgence of streetwear which made way for the behemoth trend of the hype beast. Finally, the popularization of thrift shopping and an appreciation for 90’s flare seems a fitting way to come full circle. We look to the next decade to continue to push the needle in fashion and trends. What do you think will come next in the world of fashion?

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Thought vs Thought

Thought vs. Thought WRITTEN BY: Sam Hughes

Holiday Shopping mortar experience.

ONLINE SHOPPING

If you want to brave the physical elements and jump

into the frenzied cesspit DESIGNED BY: ny time after October 31st Katia Wlasichuk and before December 30th is Christmas. And

Christmas means it’s time to spend all of your money on your family and friends. Now,

that is West Edmonton Mall at Christmas time, then you are free to do so. I personally will not go within 100

check the back for the item which they know they don’t have. All of the staff working retail are happier when you buy online: they’re still getting paid and they don’t have to deal with Karen shouting at them for not having the right model rocket for her child.We’ve established that online shopping is faster, easier, better for the sales team, more convenient,

“ There is not a single requirement of human interaction”

and, most importantly, it’s cheaper. Retail stores are losing the commerce battle to eCommerce. If you

fortunately for me, I don’t have any friends, so I only have to buy

miles of the place, because I no longer

a couple of gifts for my family mem-

need to. I don’t have to wait for 20

bers. And the best way to find all of

minutes in line to pay for goods that

the items I need for my three family

typically cost $20 but because it’s Christ-

members is on Amazon. Being a man, I

mas cost $200. I don’t have to fight

don’t plan well for Christmas. Before

through hordes of people to get that last

online shopping, I used to do all of my

medium sized shirt, emerging bruised

Christmas shopping on Christmas Eve

and battered from the crowd only to

at a petrol station. Now I can wake up

find out that the shirt you picked out is

at 3 pm on December 23rd, spend five

a female shirt, instead of a male shirt. By

minutes on my phone, and have all of my

going online, I have access to all of the

gifts gift-wrapped and delivered to my

goods of the world from the comfort of

parent’s house by Christmas Day. Online

my home. There is not a single require-

shopping offers a level of convenience

ment of human interaction. I don’t have

that cannot be matched by the brick and

to ask the exhausted store clerks to

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want to buy a book now, you can go to Chapters or Indigo and pay $45 for a paperback book. Why would you do that when you can buy the same book online for half of that price? Online distributors have to pay for a warehouse. Retail stores have to pay $15/hour for labour, floor space, manager salaries, and a whole other host of overhead costs. Retail is a dying industry. It’s expensive, inconvenient, uncomfortable, and in every measurable way worse than online shopping.

eCommerce is the future. Retail is the past.

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Thought vs Thought

BRICK AND MORTAR STORES

Edition

WRITTEN BY: Karman Kaur DESIGNED BY: Katia Wlasichuk

ith all the holiday festiv-

a few soaps on my left hand. The water

U.S population is not willing to miss

ities around the corner

was lukewarm, the lavender fragrance

out on, according to an Annual Holiday

and the Christmas

smelt great, the lather was forming and

Shopping survey by Accenture. The par-

spirit setting in, I entered the Lush

her smile was intact. To sum it all, I had

ticipants plan to do half of their shopping

store on Whyte Ave to have a look

a spa day for my left-hand, followed by a

in stores and malls. The results debunk

at their gift packages and the new gift

purchase of an overpriced soap bar.

the myth of the retail stores going out of

season features that my student bean

Do you think I would have been tempt-

business. However, e-commerce indeed

could not afford. No, I did not go in to

ed to ruin my plan of window-shopping

provides the luxury to shop online,

buy gifts for my family and friends. My

by an algorithm, designed to again, find

while sitting on the couch with a laptop

intentions were clear from the begin-

the one for me? Maybe. Maybe not.

heating up on your lap.Yet, there is still

ning: I only wanted to window shop

The traditional in-store experience

a reasonable amount of population out

with all sincerity and exit the store as soon as I could reach the point where the experience would turn into a melodramatic phase of self-pity. When I entered the store, I was greeted warmly by a petite sales

“It offers some important human elements ... whether it’s the touch of the soft cushions, the taste of macaroons, or the smell of new aroma candles”

there that still considers shopping as not just an act of buying things, but an essential part of the holiday experience. So this season, gather

associate who seemed to take a lot

offers some important human elements

of interest in my preferences in soaps.

that e-commerce has yet to hack, wheth-

She was positive that she was going

er it’s the touch of the soft cushions,

your family or friends to go out and shop in-person. You might end up making some

to find the right one for me. After

the taste of macaroons, or the smell of

new holiday memories and hopefully,

a few picks, we sat down around a

new aroma candles. There are still some

you too might just get a spa day for your

bowl of clean water and she tested

things about holiday shopping that the

left and right hand as well!

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1111

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V A R S H U

K A R U M U R I

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Student Spotlight

This month Lazy Faire sat down with Varshu Karumuri, a third year business student in Operations Management. Varshu is extremely active on campus, and he gave us some insight to his journey as a student at ASoB. WRITTEN BY: Timiro Mohamed

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PHOTOGRAPH BY: Levi Soprovich

STUDENT SPOTLIGHT

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Tell me a little bit about yourself, what major are you pursuing? Why did you choose it?

I was in four courses and doing cases but I wasn’t overextended. In my second year, the summer job I worked at asked me to come on I chose OM because I wanted to part-time, working 20 hours a week. learn hard skills while I was in I was also a part of JDC West and school. OM is kind of a watered- the MIS club. I thought, “I can sleep down version of data science. I don’t eight hours a night, I can still hang entirely know the stats and math out with friends, and I can still eat behind it but it’s cool to have a basic healthy,” but I quickly learned about understanding of its limitations and the rule of three. It goes as follows: when it can be used. I was an MIS you can only commit to three things major before; it was a good program at once. I didn’t really consider that in but I wasn’t learning as many skills my second year but I’ve since learned as I wanted to, so I switched to OM. my lesson. This year I decided to focus on school, JDC, and AIBC, and I’m still trying to figure it out as I go. What extracurriculars are you

involved with?

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Student Spotlight

I improved over the year and I’m really proud of that. I can look back at myself now and recognize that I’m better than where I was before - and that is what keeps me motivated.

What’s one of your proudest achievements as an ASOB student? That would easily be AIBC. This is my first time being in a leadership position where myself and Kim were not only responsible but accountable. I’ve learned and grown over the past year. I’ve talked to a lot of my old managers about leadership and how they found their leadership journey. I’ve worked for some great leaders and some not so great leaders and I’m taking cues from both. The reason I’m proud of AIBC is that it somewhat kickstarted my leadership journey. I’m not saying that I know I’m going to be a leader, but now I have an appetite for it. I am very proud of AIBC not to mention all the people that I’ve met along the way. I’ve got friends in Rotterdam, South Carolina and all over the world now.

“BE THE PERSON THAT YOU’D WANT TO GRAB A BEER WITH”

In terms of extracurriculars, my biggest would definitely be the Alberta International Business Competition (AIBC). I became one of the co-chairs last year, and the past year has been a journey. It has involved everything from building a team to finding corporate sponsors, organizing, and inviting case competitors from all over the world. It was a lot of work and just seeing everything come together was very validating, emotional and rewarding. At the gala speech, I stated that this is a bittersweet time because I love university but it’s coming to an end. I have a lot of friends here and hopefully they all stay in my life. AIBC has been a part of my journey all the way to the end it’s something I’ll always remember.

What makes you so passionate about the things you do?

In terms of AIBC, what really motivated me was the team. The one thing I’m extremely proud of is the way the other co-chair and I selected the team. Each and every member is unique; each person is motivated, cares a lot, and is highly passionate. Every now and then I question why I’m doing something, but seeing how passionate my team is about AIBC as an organization, each other, and How have you been able to their own learning motivates me. balance work and school? I think I also learned that I’m kind Well, in my first year of business I was of selfish- I want to learn things for pretty gung-ho about getting involved; myself. I saw my progression and how

What would you tell your first-year self? The biggest piece of advice I would give myself is to not take things too seriously. I was someone who was serious about most things and would over-prepare. Make sure that you don’t undermine others; don’t be too serious about things because in the end, things work out the way they’re supposed too. Honestly, be the person that you’d want to grab a beer with - just be a good person.

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Lazy Faire has been a staple of the School of Business since its first publication emerged on stands in 2009. Currently headed by Editor-in-Chief Valerie Leow, Lazy Faire and the team behind it has striven since then to provide engaging content that supports and celebrates the community at the School of Business. Many types of articles have been developed to exemplify the breadth and diversity of the student body it works for.At Lazy Faire, weâ€™ve featured students and entrepreneurs, fashion and tech trends, and every club in the business building. The team of designers, writers, photographers, and editors has grown from a team of eight to a team of over 30 students. As Lazy Faire is reaching a decade in print, now would be a good time to sit back and take note of how Lazy Faire has evolved over the last 10 years. Lazy Faire is the business clubs that serves as the face of business journalists in the school of business. Lazy Faire members work together to print a monthly magazine that is created for business students by business students. The first issues of Lazy Faire hit the stands in 2009 and have been sole source of good student journalism and design on the UofA campus ever since.

With issues covering every topic from the best business courses to take, to the emergence of local start-ups, and featuring the achievements of business students, Lazy-Faire serves to represent the school of business to itâ€™s members, and has done successfully for the last decade. When Lazy Faire first started, it was very much an amalgamation of fluffy miscellaneous content meant to appeal to a broad range of the student body. While Lazy Faire has recently trended towards more business-centric articles, there were historically more focussed on the trends within the school of business itself. During the early years, Lazy Faire had many articles discussing business fashion, school advice, and even the best place to drink. More recently, the theme has evolved from creating a magazine for students in school to creating a magazine connecting our great students with the real world. Recent issues have featured real world entrepreneurs who have achieved success, organizations who are major grad employers, and articles about how the school of business is active in the business strata. As Lazy Faire has developed over the years, it has developed away from fluffy miscellaneous content in order to provide a magazine that enables business students to be connected to their business community, both within the school and without.

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2009

2019

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Clubs Corner From 2009 to 2019

WRITTEN BY: Sam Hughes DESIGNED BY: Leire DomĂ¨nech

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Clubs Corner

The lifeblood of any magazine is the content of the articles. Lazy Faire content creators use their platform to depict a wide range of facets of the school and world of business. Among the most popular articles are the Student Spotlight article. There have been, and will continue to be, many great students in the school of business. The Student Spotlight section gives these individuals some time in the spotlight. Recognizing the talent of our students goes a long way to inspiring more students to have great achievements and get on the front cover of the magazine. Lazy Faire also consistently showcases the business clubs, ranging from RMBS to Lazy Faire itself. There are so many opportunities for business students to get involved with clubs, but without the proper marketing, in part through Clubs Corner, the opportunities can be missed. Another popular article is the Thought vs Thought article series. Through this article series, the writing team can stage the great debates including such topics as whether to travel or study during reading week, or how much better online shopping is than brick and mortar shopping.

Recently, Lazy Faire has also consistently presented the Social Studies article series, which seeks to portray current political and economic events in a business light. This business centric approach differs from previous articles such as the fashion week feature. Over the last 10 years, Lazy Faire has improved content markedly, and will continue to improve in order to best serve the business student body. All of this lends itself to the importance of journalism is society. While it is a small print business magazine that may seem trivial in the big scheme of the world, it is important to remember that the point of higher education is to learn. Learning is made easiest by doing, and learning journalism requires practice on the small scale first. The students who participate in Lazy Faire may well end up writing for major news organizations, designing celebrity magazines, or editing full length novels. The art of journalism is dying, and it is both useful and important to provide a stage for any aspiring print artists o learn and grow.As such, Lazy Faire will continue to offer opportunities to business students to learn and improve their writing and designing skills in a manner that is beneficial to the entire business student body.

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LF Reviews

CHILLIN’ FOR CHARITY WRITTEN BY: Steven Prysunka DESIGNED BY: Jazlynn Chan

Chillin for Charity, hosted by JDC West, is one of the most iconic fundraisers we have on campus. Every November, the “coolest” event on campus raises money for the United Way to create pathways out of poverty in our local community. The brave souls participating give money from their own pocket, along with donations they raise from their best friends (and most likely worst enemies) to don their wackiest costume, head to the quad, and take the polar plunge: a jump into a freezing pool outside in our already famously inhospitable November Edmonton weather. Thankfully the brave souls who emerge from the pool are greeted with a warm BBQ and a post jump Hot Tub, and the always heartwarming sight of the Dean of Education and Associate Dean of Business jumping in too. This year, one of Lazy Faire’s finest designers, Ivy Zhou, was brave enough to participate for the first time in -17 weather. We got her impression on the experience.

Steven: Who did you take the jump with, and why did you do it? Ivy: I did it with my cohort for cohort points.

Steven: Would you ever do this again and why? Ivy: I would do it again for fun, because I think it was a good bonding experience.

Steven: Did you notice any techniques being implemented by the jumpers (Cannonballs, belly flops etc.)? Ivy: One of the guys in my group did the best belly flop ever! I also saw other people doing flips and turns.

Steven: Do you have any advice for those doing it next year? Ivy: Don’t forget to bring sandals! Or jump in with your socks on.

Steven: What do you think is the best way to raise funds for your jump? Ivy: Posting about it on Facebook and Instagram is the best.

Steven: Any other highlights? Ivy: The hot tub was super nice to chill in afterwards, and it was fun to watch Andras jump too!

If you want to support a great cause, become closer with your cohort through shared misery, watch your colleagues attempt their best reverse somersault with 2½ twists into a below zero above ground pool, or just love sitting in a hot tub while watching authority figures freeze...you’ll love Chillin for Charity.

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Events

ENACTUS

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THE ULTIMATE PITCH CHALLENGE

Got an idea for a new business? Pitch it to win in our new start-up competition.

Enactus’ pitch competition will bring together undergraduate students across all faculties to showcase an innovative idea to a judging panel of industry professionals (and maybe even some potential investors). Each team (composed of one or two participants) will get the opportunity to present their idea, compete against other highly motivated teams, and have the opportunity to win a portion of up to $5,000 through the inaugural Bradford | Tharakan Prize in Entrepreneurship. The Ultimate Pitch Competition will be held at the University of Alberta North Campus on Saturday, January 18, 2020, from 10 AM to 4 PM. The cost for each team is $10. - Enactus University of Alberta

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JOSH RADOSTITS 18

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Lazy Chat

FOR BUSINESS STUDENTS, BY BUSINESS STUDENTS

CAN YOU TELL US ABOUT YOURSELF? Josh: I’m a fourth year business student in marketing. I’m also part of the University of Alberta Marketing Association (UAMA) as VP Public Relations and am a Branding and Marketing Consultant with the School of Retail.

ONE OF YOUR CLAIMS TO FAME IS STARTING THE MARKETING MAJORS PODCAST FOR THE UAMA. ARE YOU A FAN OF PODCASTS TO BEGIN WITH? J: Definitely. I like podcasts because it’s a way to learn on the go or if you’re doing a monotonous task. I like to cook as well, so it’s nice to be able to cook while I listen to something.

WHAT DO YOU RECOMMEND FOR PODCASTS? J: It depends on what you like. I used to listen to “The Daily” a lot. “The Office Ladies”, “Under the Influence” with Terry O’ Reilly, “Yeah, That’s Probably an Ad”, and there’s this one called “Business Casual”. Those are some good business-y ones. I also listen to “The Good Place” sometimes. They just talk about the episode, and it’s cool because you learn about all the different perspectives that go into writing a script, editing, and content.

Lazy Chat

doing half the time.You have to constantly be learning. I always thought that once you got a marketing degree, there was some point in time when you would become a marketing expert and somehow know everything..but when you talk to people in the industry, you find out that they still go to classes and conferences. They have a constant knack for learning.

DO YOU THINK EDMONTON IS WHERE IT’S AT?

YOU’VE ACCOMPLISHED A LOT SINCE COMING TO ASOB. HOW DO YOU THINK YOU GOT THIS FAR?

IF YOU COULD TELL 2010 JOSH SOMETHING, WHAT WOULD IT BE?

J: The first thing I did was apply to UAMA as a Director. I remember thinking I butchered the interview and then applied to be VP later that summer. The night before, I knew I needed to showcase myself in a quick and engaging way at the interview. I was sitting there and thought, “what if I interview myself?” The president of UAMA thought that my video showed her everything I had in a creative way. I’m not the best public speaker, but I always strive to push myself out of my comfort zone. In terms of being involved, networking is a very big deal! I attended a student networking event with the Advertising Club of Edmonton and met so many people I still talk to. Industry people are so eager to help you if they see your commitment to the work. It’s good to meet people and show them your passion towards the work. From there, they’ll take you the rest of the way.

THE THEME FOR LAZY FAIRE IS SAYING GOODBYE TO A DECADE. WHAT ARE YOU LOOKING FORWARD TO J: I think the most interesting is how IN THE NEXT DECADE? WHAT’S THE MOST INTERESTING THING YOU’VE LEARNED FROM THE PODCAST?

tight-knit the Edmonton marketing community is. It seems like everybody knows each other. It’s cool to see how fast some careers have taken off from talking to others doing cool stuff. Another interesting thing is that people in the community don’t know what they’re

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J: I look forward to having a career that I love. I want to wake up to [a job] that gets me excited to work and be alongside my coworkers. I also see myself as married maybe? I’m just excited to have career to look back on.

J: I struggle with that question. I don’t know if I could live somewhere like Vancouver or Toronto forever. Edmonton is a great place to start, and it’ll propel your career really fast.I think I want to stay here for a bit.

J: Looking back on myself and my Facebook posts, I would tell that guy a lot. I would tell him to be himself, because in Junior High, I tried to become like those around me. There was this “collective” identity around me. I wish I was able to embrace my differences and celebrate them. In Junior High, every difference gets made fun of. As you get older though, those differences become your strengths.

WHERE DO YOU THINK MARKETING IS GOING TO GO IN THE NEXT 2-5 YEARS? J: It seems to be all about experiences, whether it’s online or in-person. Not everyone can make off a good client experience since it seems it’s a lot of work. Regardless of whether or not it’s the next big thing, you’re always going to try to make the experience better. Additionally, marketing that builds community [will grow] too.Our generation has so much on our phones that it’s easy to go home and be alone. If you can create a company around not necessarily the product, but the brand (much like Lululemon does), it could lead to success. WRITTEN BY: Denise Nguyen DESIGNED BY: Melania Antoszko PHOTOGRAPH BY: David Dang

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