1 minute read
Room for Imagination
Next Article
SWAN™ by Arne Jacobsen
Our furniture, lighting and interior accessories of exceptional quality are curated in a series of immersive environments inspired by moments in life — from the final minutes getting ready before guests arrive for dinner to the contemplative calm of late nights alone with a good book. The result is imaginative spaces created to give room for imagination. We invite you to step out of the ordinary and enter our world of unique beauty.
Home office space featuring the new Planner shelving units and the Seven series chair
Fritz Hansen reveals a new masterbrand strategy, anchoring furniture, lighting and interior accessories under one cohesive brand.
2019 marks the end of The Republic of Fritz Hansen and Lightyears and the beginning of a new direction for the Danish design brand, under the simpler brand name Fritz Hansen.
Committed to bringing exceptional design to a global audience of design passionate people, Fritz Hansen is a luxury lifestyle brand that creates extraordinary collections of high-end furniture, lighting and interior accessories. Products are meaningful additions to spaces, inspiring creativity and underpinning our 150-year history of design tradition and craftsmanship excellence, while looking firmly to the future.
By removing the prefix, The Republic of, Fritz Hansen redefines its image, branching out with a wider ranging product portfolio in more markets than ever before. Uniting all our designs under the Fritz Hansen umbrella, we put the spotlight on our roots, our traditions and—not least—our future with a new and distinctive identity that showcases our full product portfolio to maximum effect.
We have also introduced a new trade fair concept and image campaigns under the subtitle Room for Imagination. Bolder, more colourful and enhancing the everyday, the concept profiles our human approach to extraordinary and lasting design, connecting to our consumers and the spaces they create—whether current and casual or classic and conservative. In short, Fritz Hansen improves life and the spaces we live in through great design.
