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A GUIDE TO SELLING YOUR HOME

Direct: (503) 780.3688 | Office: (503) 546.9955 Carolyn@CarolynHotyTeam.com | www.FindhomesinPortlandMetro.com

ABOUT ME

OUR TEAM Garrett Conn, Realtor Director, Buyers Division

Carolyn Hoty, Realtor Principal Broker

With a passion for real estate, I began my career in 2012, and gained a foothold on the residential market. My true passion is helping buyers find homes, I’ve had the privilege of working with a diverse group of buyers and sellers. Focusing on the individual needs and priorities of my clients, with keen negotiating skill and thinking outside of the box for problem solving, allows me to tailor a real estate strategy with the highest possible outcome of success

I have been working full time as a Real Estate Broker since 2006. I love my career, and I am 100% dedicated to getting the job done for you, in the shortest amount of time, and to recover the highest return for your home. I am a “can do”, problem solver. I am always looking for creative ways to get your home sold! I lead an Amazing team of individuals that with our combined efforts, our focus is to provide you with the ultimate customer service experience. Becki Woody is my Director of Operations, and is in charge of operations management, administrative services and marketing. She has been in the industry for over 15 years and brings a lot of creativity to the table. Her ability to keep each transaction organized and on target, combined with her knowledge and marketing acumen, keeps our business behind the scenes running at the highest level. Gina Wood, is our closing coordinator and she plays a supportive role on the administrative side so that we can keep the rest of the team ready to respond quickly to our clients’ needs.

I grew up in the Willamette Valley and graduated from University of Oregon in 2006. I currently reside in Beaverton with my wife, Carey. When I’m not working, my wife and I are usually enjoying the outdoors somewhere in the Pacific Northwest. Depending on the season you will find us out kayaking, snowshoeing, camping, hiking, fishing, and cross country skiing just to name a few. The next time you’re poised to enter the market, I’d be honored to guide you through this important experience. I’m always available to take the very best care of anyone you refer to me. Please don’t hesitate to drop me a line with any questions.

Garrett Conn runs the Buyers Division. They work exclusively with the buyer’s side of the real estate transaction. They are great at listening and determining what the buyer’s needs/goals are, and helping them narrow down the right home for their family. They are skilled at negotiating the front and back side of the transaction, and walking the first time to the fifth time, home buyer through the entire process, helping to make it an amazing experience.

Carrie Koehler, Realtor Buyers Specialist

As an active member in the Portland community for the last fifteen years, I’m very excited to be turning my community focus toward real estate, as a buyer’s agent with the Carolyn Hoty Team. I understand buying a home is one of the biggest investments a person will make in their lifetime, and my priority will be to make the process as stress-free as possible; so clients can focus more on creating new memories. Homebuyers can feel assured their needs will be met with outstanding client-focused services. I pride myself on my excellent listening skills, attention to detail, enthusiasm, and compassion. Being a part of the Carolyn Hoty Team is important to me because we share a common goal: we like to think of our clients as family.

I have strategically aligned myself with Keller Williams Realty Professionals, which has been the number one producing office in the Portland Metro Area. This company has proved to provide the best coaching, training and mentorship, in the industry. It is important to me, to stay abreast of the latest tools, and technology available, to provide my clients with the highest level of service. Along with a great company and talented team members, I have aligned myself with an extended team of professionals, mortgage brokers, staging company, professional photographer, title company, home inspectors, property management, insurance agent, to name a few that have a proven track of success, and are dedicated to supporting an overall amazing customer experience for my clients. In the area of marketing, I focus on working with you to get the home prepared, if needed staging, to show it at its best. I use a professional photographer with a virtual tour and video package, as we only get one shot on the internet. I advertise all my properties in a premier slot on Zillow, along with several other websites, listed in this book, to maximize your home’s market exposure. I work mainly in the Portland Metro area, in residential real estate, some areas that are included, but not limited to, N, NE, SW,NW Portland, Beaverton, Tigard, Lake Oswego, Clackamas and Hillsboro.

Transitioning from being more on the design side of the housing spectrum to real estate has been easy. Real estate, architecture, and interior design are a very important part of my life. Experience as a designer and home stager has given me added strength in utilizing my eye for streamlining and envisioning a multitude of possibilities within homes. I am able to offer guidance in creating ideas for living spaces for those who may need that little extra help in seeing the finished product. A little about me—

On a personal note, I am a native Oregonian, one of the few left! I graduated from George Fox University, with a business management degree. I have two boys, who keep me very busy, outside of real estate. I currently reside in Lake Oswego.

Originally from Northern California, I received my B.A. in Sociology from the University of California at Santa Cruz. I am passionate about spending time with family, being outdoors, brushing up on my home design skills, reading, swimming, and exploring new neighborhoods. As a strong believer of being a part of my community, I also love to give back in any way I can.

Some of my interests outside of my career are snow skiing, water skiing, concerts, plays, reading, and I am a foodie, so love to explore all the great eats Portland has to offer!

I strive to illuminate the path towards making your home ownership dreams become a reality, and I look forward to meeting you and creating lasting relationships.

The way that I look at my business, is not as a single transaction, but rather as a business relationship for life, and I treat it as such. I feel very grateful that a majority of my friends, I have had the pleasure of meeting through real estate. I look forward to extending that family of friends, as I continue to grow the business in the future!

OUR TEAM

WHAT YOU GET Becki Woody. Realtor Listing Coordinator & Client Care Manager

Since 2003 in the real estate industry, Becki joined Carolyn’s Team in 2009. She has acquired the ability to intuitively tap into the needs of the Team as well as our clients. While acting as the liaison for the Team between real estate agents, clients, vendors, escrow companies and mortgage brokers, she keeps a close eye on critical deadlines for our clients as well as updates all parties to ensure a smooth and efficient closing. Becki also handles all aspects of marketing our sellers’ homes from updating real estate websites and social media to mailing campaigns. She is an invaluable asset to our Team and to our clients. Becki is a straight shooter, and has an uncompromising level of patience and persistence when guiding a transaction through to closing. While keeping each transaction organized and on target, her extensive knowledge and background gives our client’s the edge to insure each transaction progresses seamlessly and in a timely manner. A native Oregonian, Becki has lived in the Portland-Metro area all her life. She enjoys spending time with her family, traveling and the outdoors. An avid Portland Trailblazer fan since she was a child, you’ll most likely find her at a game or watching one on television.

Gina Wood, Realtor Closing Coordinator

Having lived in the Portland area for over seven years, I have truly come to love the surroundings, people and lifestyle in exemplifies. It is unique, off-beat and beautiful! The Real Estate business became a part of my life three years ago and I have greatly enjoyed working in this Industry. My role is to assist rock-star agents from behind the scenes taking care of the paperwork aspect of transactions so that they can be out with their clients doing what they do best! In 2016, Carolyn brought me onto her Team and I have so enjoyed helping our Buyers navigate through a new chapter of their lives! I recently moved to Sherwood with my family of 6 and our sweet German shepherd. We love the quaint little town and enjoy riding our bikes on the many trails, down through old Sherwood and even to get ice cream! Transaction Coordination is my niche in this awesome field of work and I can’t wait to see what this year will bring. I will be here to ensure all paperwork is completed and timelines stay intact as we travel the road to the closing table. I look forward to working with you!

Communication

Your needs always come first! We provide the service we agree to, in the ways that work for you. Whether once a week, once a day, by phone, email or text message. That’s how we’ll do it. You’ll always be kept in the loop! From listing to closing, you’ll know the status of our marketing efforts, the offers on the table and the steps leading to a successful closing once an offer is accepted. We’ll agree on the communication method that works best for you.

Experience and Expertise

The complexities of your real estate transaction will be well-handled. We will capably remove many potential challenges before they have the opportunity to appear.

Satisfaction

We guarantee your satisfaction. Our relationship is dependent on meeting and exceeding your needs. We identify your needs together and our cancellation guarantee protects your right to end our relationship if you’re disappointed.

WHY KELLER WILLIAMS REALTY? Technology

Leading-edge tech tools and training gives us the edge in effectively marketing your property online, 24 hours a day, seven days a week! Through KW’s exclusive Keller Williams Listing System (KWLS), your property is fed to more than 350 online search engines and available on KW’s Web network of more than 76,000 sites.

HOW DOES SOMEONE WIN OR LOSE WITH YOU? WIN

LOSE

1. _____________________________________________

2. _____________________________________________

3. _____________________________________________

4. _____________________________________________

Keller Williams Realty helps us stay ahead of trends in the real estate industry through its comprehensive, industry-leading training curriculum and research resources. It’s what prepares us to provide you with unparalleled service.

5. _____________________________________________

Reliability

What do you feel you have the right to expect from me as your real estate consultant?

Best of all, because of Keller Williams Realty’s “My Listings, My Leads” philosophy, every single Internet inquiry on your property will come directly to us so that we can follow up quickly on potential buyers for your property.

Teamwork

Keller Williams Realty was designed to reward agents for working together. Based on the belief that we are all more successful if we strive toward a common goal rather than our individual interests, We are confident that every Keller Williams professional shares the common goal of serving you, our client, in the best way possible.

Knowledge

Founded on the principles of trust and honesty, Keller Williams Realty emphasizes the importance of having the integrity to do the right thing, always putting your needs first. It reinforces our belief that our success is ultimately determined by the legacy we leave with each client we serve.

Track Record

Our team takes pride in working for the fastest -growing real estate company in North America and the third largest real estate company in the United States. It’s proof that when you offer a superior level of service, the word spreads fast. What do you feel we have the right to expect from you as our client?

MARKETING PLAN Initial Consult:

Review comparables, determine market value, and suggest action plan for the best market presentation of the home.

Professional Photography:

We are aligned with top photographers in the community. We’ll post up to 32 photos, a virtual tour, and include 3-D Matterport and aerials if needed.

Signs:

For Sale sign on the front of the home with permanent flyer attached. Directional street signs leading to property, as needed.

Marketing to our Database:

We will email our database your home after your home is listed in the RMLS, and feature it in our monthly e-newsletter. We will also market your home on our social media platforms.

Online Marketing:

We work with Keller Williams Listing System which will broadcast your home on over 350 of the most popular search websites assuring your home will get optimum online exposure.

Open House:

We will hold either a virtual or physical open house the first weekend your home is live and on the market.

EXTENDED MARKETING REACH When you list your home with us, we’ll have access to the Keller Williams Listing System, or KWLS. This proprietary, exclusive system ensures your property is marketed online 24/7 through more than 350 of the most popular search Websites.

PREPARING YOUR HOME FOR SALE

PRICING YOUR PROPERTY

Did you know well-placed furniture can open up rooms and make them seem larger than they are? Or that opening drapes and blinds and turning on all lights make a room seem bright and cheery?

This is about strategy.

It’s a fact: acquiring the highest market value and elevating your home above others in the same price range often comes down to first impressions.

We have based your recommended price on: • A detailed, custom market analysis • The unique characteristics of your home and its setting • Our expertise in the real estate market

Here are some inexpensive ways to maximize your home’s appeal: Exterior • Keep the grass freshly cut. • Remove all yard clutter. • Apply fresh paint to wooden fences. • Paint the front door. • Weed and apply fresh mulch to garden beds. • Clean windows inside and out. • Wash or paint home’s exterior. • Tighten and clean all door handles. • Ensure gutters and downspouts are firmly attached. Interior • Remove excessive wall hangings, furniture and knickknacks (consider a temporary self-storage unit). • Clean or paint walls and ceilings. • Shampoo carpets. • Clean and organize cabinets and closets. • Repair all plumbing leaks, including faucets and drain traps. • Clean all light fixtures. For Showings • Turn on all the lights. • Open drapes in the daytime. • Keep pets secured outdoors. • Play quiet background music. • Light the fireplace (if seasonally appropriate). • Infuse home with a comforting scent like apple spice or vanilla. • Vacate the property while it is being shown.

Our primary goal is to net you the most money possible. We believe this pricing plan, matched with our 14-step marketing plan, will draw agents and buyers to your home and position it as a highly appealing, highly competitive property. Average Sales Price: $ ____________________________________ Average Sales Price ($ / sq ft): $ ___________________________ Recommended List Price: $ ________________________________ Recommended Sales Price ($ / sq ft): $ _____________________

PRICE AHEAD OF THE MARKET – SELLER’S MARKET

PRICE RIGHT - TIME ON MARKET WORKS AGAINST YOU

In a market with rising home values, if a seller wants a price that’s ahead of the market, the market may go up enough to make that price attractive for buyers. Time can cure some mistakes and make people look smart.

If you want to compete, be competitive. • The buying market has a short attention span. • Pricing your home right the first time is key. • Proper pricing attracts buyers. • An overpriced house will not sell. • We want to generate offers before the market moves on to newer listings.

PRICE AHEAD OF MARKET- BUYERS MARKET If sellers fall behind a market with falling home values, they can end up chasing the market down, because home values are always falling faster than their price reductions.

WHAT SELLS—RIGHT PRICE, GREAT CONDITION To get your home sold for the most money in the least amount of time, we have to price it “in the market.”

PRICE COMPETITIVELY THE FIRST 30 DAYS ARE CRITICAL

PRICING MISCONCEPTIONS

It is very important to price your property at competitive market value when we finalize the listing agreement. The right price is important. • A property generates the most interest when it first hits the market. • The number of showings is greatest during this time if it is priced at a realistic market value. • Starting too high and dropping the price later misses the excitement and fails to generate strong activity. • Many homes that start high end up selling below market value.

WHAT YOU NEED

WHAT YOU PAID

WHAT YOU WANT

WHAT YOUR NEIGHBOR SAYS

WHAT OTHER AGENTS SAY

COST TO REBUILD TODAY

Buyers and Sellers Determine Value The value of your property is determined by what a buyer is willing to pay and a seller is willing to accept in today’s market. Buyers make their pricing decision based on comparing your property to other properties SOLD in your area. Historically, your first offer is usually your best.

MOVING CHECKLIST

PRICE RIGHT - ATTRACT BUYERS

New Telephone Number: __________________________________________________________________________ New Address: ____________________________________________________________________________________ Pricing your property competitively will generate the most activity from agents and buyers.

________________________________________________________________________________________________

Pricing your property too high may make it necessary to drop the price below market value to compete with new, well-priced listings.

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Before you move, you should contact the following companies and service providers Utilities: ______Electric ______Telephone ______Water ______Cable ______Gas Professional Services: ______Broker ______Accountant ______Doctor ______Dentist ______Lawyer Government: ______Internal Revenue Service ______Post Office ______Schools ______State Licensing ______Library ______Veterans Administration Clubs: ______Health and Fitness ______Country Club

Insurance Companies: ______Accidental ______Auto ______Health ______Home ______Life ______Renters Business Accounts: ______Banks ______Cellular Phones ______Department Stores ______Finance Companies/Credit Cards Subscriptions: ______Magazines ______Newspapers Miscellaneous: ______Business Associates ______House of Worship ______Drugstore ______Dry Cleaner ______Hairstylist

CLOSING 101 The closing process finalizes the sale of your home and makes everything official. Also known as settlement, the closing is when you get paid and the buyer receives the deed to your home.

Here are a few things to bring to the closing: • House keys • Mail box keys, numbers and locations • Garage door opener(s) • A picture ID

What can you expect? The closing agent will look over the purchase contract and identify what payments are owed and by whom; prepare documents for the closing; conduct the closing; make sure taxes, title searches, real estate commissions and other closing costs are paid; ensure that the buyer’s title is recorded; and ensure that you receive any monies due to you.

What are your costs? Sellers commonly pay the following at closing: • Mortgage balance and prepayment penalties, if applicable • Other claims against your property, such as unpaid property taxes • Unpaid special assessments on your property • Document stamps (or taxes) on the deed • Real estate commission • Legal fee or title insurance premium After the closing, make sure you keep the following for tax purposes: • Copies of all closing documents • All home improvement receipts on the home you sold

WHAT OUR CLIENTS SAY We are so grateful to Garrett and the Carolyn Hoty team for helping us find and buy our dream home. We have nothing but positive things to say about Garrett. We appreciated his thoughtfulness, excellent communication, and advice during the whole process. We always felt he had our best interests at heart. It was also wonderful to work with Gina, who kept all the paperwork and procedural items organized and on-time. We would highly recommend Garrett (and, in fact, have already recommended him to friends). All our best to him and the team, looking forward to staying in touch. Betty J Garrett listened to my needs and persistently looked for the property that met my needs. He was thoroughly professional throughout the entire process of searching for the property, assisting in the process of making an offer, assisting on inspection and due diligence items, and then finally following through to closing and post-closing items. Dan F Carolyn and her team were consistently on the ball with communication, notifying us and meeting with us, seemingly at all hours, to make sure we wasted no time in selling and buying simultaneously. In addition to that, the advice and resources provided for preparing our house for sale was a huge help. John S We would like to highly recommend Carolyn Hoty as one of Portland’s finest Realtors. We found Carolyn through a local “on-line” Realtor finder service. Carolyn contacted us within minutes after we submitted our request. We interviewed several other Realtors before making our final selection and Carolyn was clearly superior to all of them. Carolyn really supported us throughout the selling process. She has a wealth of knowledge about the market and guided us with many ideas for how to prepare our home for sale. Choosing Carolyn as our Realtor was the best decision we could have made in selling our home. She sold our house within two days after listing it and her expert team closed the sale quickly and efficiently. We can’t thank Carolyn and her team enough. Many thanks from Milwaukie, Oregon Pat E Garrett Conn is hands-down the best buyer’s agent we could have asked for! In June 2020, my husband and I made the daunting decision to move out-of-state from California to Oregon AND buy our very first home! Fortunately, some friends in Portland recommended Carolyn Hoty’s team and we are SO GLAD they did! We are very grateful to Garrett for his hard work, diligence, patience and dedication to help us buy our dream home in Portland in just 4 weeks! Garrett was wonderful to work with! He and the rest of Carolyn’s team did everything possible to make our out-of-state home purchase as streamlined and stress-free as possible, which is no easy feat! He did a great job negotiating with the Sellers on our behalf to keep the purchase price and closing costs within our budget, and expertly navigated some other curveballs the Sellers threw our way, making sure they did not derail the purchase of our dream home! Molly F We were introduced to Garrett and his team via recommendation from a co-worker when we were entering the market as first-time buyers and our very first meeting went extremely well. Right from understanding our needs to patiently answering questions about anything related to the buying process, Garrett was with us every step of the way. We were impressed with his attention-to-detail, patience and expert-level communication. You know you’re in safe hands when you have an agent with these qualities. We were able to find a home we love in good time thanks to Garrett’s hard work and we absolutely recommend him and his team to anyone looking to buy or sell. Thank you and we look forward to working with you again! Sandeep K

WHAT OUR CLIENTS SAY

We met Carolyn at an open house before we were ready to sell and buy. I was immediately drawn to her: she was kind, she was personable, she showed my children kindness and she told me I had a nice smile. We admired the giant closet in the house. She reached out to us and though we *thought* we weren’t ready to sell she came over, assessed our home, gave us advice and we were listed our home! She and her awesome team staged our home, marketed the heck out of it and helped us sell it for more than our asking price in JUST FOUR DAYS! This made it possible for us to buy a home I never thought I’d own and pay off our other debts. Carolyn used her expertise to make our home look it’s best and her years of knowledge to help us make an offer that a seller would be interested in. She checked in often, she kept us updated, and she was always available when we had questions or concerns. We feel as if we’ve gained a new friend. Rob and Kelsey L Carolyn is an exceptional Realtor. She recently helped us with a home sale and she was professional and courteous throughout the experience. Carolyn treats every client as if they are her top priority; she provides expert guidance and regularly shares valuable updates. I rarely provide 5 stars on every category, but Carolyn epitomizes exceptional service . Likewise, the office team is professional, friendly, and timely. We heartily recommend Carolyn and her team to future buyers and sellers. Jen C As a Business owner & operator, I can say with qualification that It is not very often one can say ... I was “101% Fully satisfied” with any type customer service, let alone one delivered across the Globe to an overseas investor in Australia, like me. Despite all the imposed difficulties and complications.. Ms Carolyn Hoty and her amazing team of helpers navigated high mountains through the thickest of fog and weathered the storms and took me to a smooth landing repeatedly during the recent sale of My Condo. What else? had also sold my condo at a record price for the area. Thank you Carolyn Hoty again, when the words “thank you” are never enough. I highly recommend this most honest and professional Realtor for anyone selling their property or doing any real estate business albeit for investment or simply domestic. Taleb T I highly recommend Carolyn. I gave her five stars in every category because not only was it an absolute pleasure to work with her due to her professionalism and knowledge, she also did a stellar job on both the sale and purchase of our homes. Our house sold immediately for well over the asking price. Our offer on our new home was accepted and all of our requests were agreed upon. The home we sold was in North Portland and the home we bought was in Forest Heights. She had knowledge of both areas, and I suspect she does well in any neighborhood due to her amazing ability to think outside of the box to accomplish goals. She exceeded our expectations in multiple respects. I will recommend Carolyn to anyone I know who needs a Realtor Gretchen She is a tenacious, knowledgeable, caring, and energetic Realtor! The process was seamless and painless; even when the first offer failed. She got us back on point, troubleshot issues, made complications transparent, and drove home a sensational win! Carolyn is a values driven businessperson, and relentlessly strives for her clients. Thank you, Carolyn! Truong D Carolyn did an excellent job from start to finish. Her meetings, phone calls, emails, communication, planning, execution, counsel, negotiation support, delivery and closing were timely, prompt and perfect. I had a contract on the Monday after the Friday the house went on the market. There were two negotiating moments during the deal. Carolyn supported me with clear unbiased information that empowered me to negotiate with confidence, knowing the risks and get the result I wanted. I closed the deal with no doubts whatsoever that it was the best deal possible with every option explored. It was the smoothest sailing in a deal, without a single worrisome moment, while being logical, reasoned, prompt and fair to all parties. It was winning the right way, it was magic and it was just great!!! Oh did I mention .... the house sold above list price?! John N

Carolyn and Team did a super job with selling my home. They were on top of the project from day 1. From market analysis of comparable houses, recommending the right listing price, preparing and staging the house, marketing with fabulous pictures and holding open houses. They kept me informed of progress, every step of the way, suggested changes in strategy and moved with speed and accuracy. When the offers came in Carolyn helped me negotiate strongly to get what I wanted. She assisted me with negotiating on the post inspection repair items, finding the right person to do the repairs and to bring the sale to a smooth and speedy close. The entire paper work was handled electronically and communications via a few clear and concise emails and phone calls. We had just one meeting at the start of the project and we next met at closing. Carolyn and team are the masters of coordinating everything and I mean everything from start to finish, putting in the required effort to meet and exceed expectations and this is the second home she has sold for me. I work for a fortune 500 company where Quality, Efficiency and “Winning the right way” is a motto. Carolyn and team are the perfect example of it. Mike and Kris L Carolyn did an excellent job from start to finish. Her meetings, phone calls, emails, communication, planning, execution, counsel, negotiation support, Carolyn did a very professional job. She did her homework and as a result we priced our property $50,000 higher than I thought it was going to sell for and we got a full price offer and closed at that price. We asked for a short close period and Carolyn was able to make that happen and kept it on track when it looked like it was going to take longer. She worked hard, kept track of details and pushed us to prepare the property for showing. Her input for staging the property proved to be right on and it was a key to getting full price. I would highly recommend Carolyn to anyone wanting to list their property and get top dollar. Bill V When I decided to interview agents to sell my condo, I was not surprised to find them either ill-prepared when we met or not even willing to meet in person and see my place. But when Carolyn showed up at my condo, she was professional, prepared with her laptop and comps to review, candid, and eager to get started selling my home. That alone should be enough to win a client over (and it was), but then once we hammered out a contract and Carolyn went straight to work on selling my place, I noticed how hard she worked and how she was always involved and putting forth an effort. I was amazed. In a sea of real estate agents where a person can sometimes feel they have been set adrift, Carolyn navigated me calmly through the process of selling my home. She is great to work with, great at what she does, and she is a professional through and through. I cannot recommend her highly enough. Thank you Carolyn! Paul G

NOTES

CAROLYN HOTY

Principal Broker, BA • Multi Million Dollar Producer • PMAR Masters Circle Diamond-Platinum Member

Cell: (503) 780.3688 Office: (503) 546.9955 Fax: (503) 336.6225 carolyn@carolynhotyteam.com

www.findhomesinportlandmetro.com

9755 SW Barnes Rd, Ste 560 Portland, OR 97225 (503) 546.9955

Each office is independently owned and operated