Carnival Grooves Media Pack (2016)

The official magazine for Notting Hill Carnival 2016 in association with

rate card

2016

carnivalgrooves.com

about carnival grooves

Carnival Grooves is a media brand dedicated to promoting carnivals around the world. Initially started as a magazine in 1998, there is also an online presence at carnivalgrooves. com.

Carnival Grooves: the Notting Hill Carnival edition is a magazine that promotes Notting Hill Carnival, Europe’s largest open air event. In 2016, Carnival Grooves will work in conjunction with the London Notting Hill Carnival Enterprise Trust (LNHCET) to produce the official guide to Carnival 2016.

This year’s magazine is a 64 page, full-colour edition to commemorate the 50th anniversary of Notting Hill Carnival.

The magazine will celebrate the culture, roots and traditions of the carnival over the past 50 years.

There will be a wealth of up-to-date, essential information about pre-carnival events and preparation, competitions, costumes, personalities, music, sound systems and the parade route - in fact, anything and everything pertaining to Europe’s largest street festival.

Our editorial team consists of specialist writers who are themselves embedded within the carnival culture, thus offering the readers of Carnival Grooves a truly unique insight into, and understanding of the sensational ‘world’ of Carnival.

MASQUERADER AT THE COMMONWEALTH INSTITUTE

Established Brand With Wide Readership This is our (eleventh) publication, and will carry a print run of 75,000 copies to be distributed across London and surrounding cities, and on-site during Notting Hill Carnival 2016.

We are proposing a partnership with London Calling, which will ensure distribution to approximately 300 outlets across London, including arts and cultural centres. In addition, the magazine will be distributed at tube stations and precarnival events.

Strong Online Media Presence A digitalised version will be available at carnivalgrooves. com, with links to our sister site socanews.com and other selected websites.

Ultimate Take Home Guide

why should you advertise with CARnival Grooves MASQUERADER AT NOTTHING HILL CARNIVAL

Carnival Grooves magazine is free, and a handy A5 size, making it the ‘go to’ guide for every carnival goer’s pocket. This year, we will have a pull out route map which readers can use to access information about carnival activities, including the location of steel bands, mas bands and sound systems.

the demographics demographics the

The Carnival Grooves core readership is made up of individuals who have a keen interest in the culture and lifestyle of the Caribbean, including carnival. Readers range from teenagers to grandparents, but the central demographic is those aged between 18 and 45, who attend events at least twice a month and have strong family and/or business links with the Caribbean. Distribution on the streets during Carnival itself broadens this readership to any attendee at the event.

OUR READERS GE N D ER

60% 40%

FEMALE MALE

18 TO 45

AG E

55%

AV ERAGE AGE

18 TO 45

FACTS/FIGURES COPI ES -

75,000

FREE

ESTI MATED READERS -

250,000 D I GI TAL VERSI ON -

150,000 STOCKI STS - OVER

400

our distribution General Stockists Carnival Grooves will be distributed and stocked in up to 300 outlets throughout UK cities, including London, Leeds, Reading, Birmingham, Milton Keynes, Luton, Huddersfield and the Isle of Wight.

Carnival Grooves will utilise the distribution network of sister publication, Soca News.

Specialists Distribution Runs We also intend to utilise specialist distribution companies to ensure London-wide distribution. This includes London Calling, which covers around 200 outlets.

Direct Handouts A team of individuals will be hired to provide hand to hand distribution at key events and strategic locations in the run up to and on the days of Carnival. We intend to target on.

Magazine available from Friday 12th August.

Sponsorship Opportunities TITLE SPONSORSHIP £10,000 • Title sponsors branding appears above the Carnival Grooves logo on the front cover • 4 pages of advertising in Carnival Grooves magazine • 2 pages of advertising in Soca News magazine • Branding on the Notting Hill Carnival pull-out Route Map • Branding on all social media pages: twitter, facebook, google+ • Banner advertising online at carnivalgrooves.com and socanews.com • Banners at the Soca News pre Notting Hill Carnival UK Soca Monarch event • Banner advertising on the Cocoyea mas band carnival music truck

ASSOCIATE SPONSORSHIP £4,500 • Associate sponsors branding appears to the bottom of the front cover • 2 pages of advertising in Carnival Grooves magazine • 1 page of advertising in Carnival Grooves magazine • Branding on the Notting Hill Carnival Route Map • Branding on all social media pages: twitter, facebook, google+ • Banner advertising online at carnivalgrooves.com and socanews.com

The official magazine for Notting Hill Carnival 2016 in association with

print

advertising rates PRICES

mechanical data

Back Cover

£1500

Inside Back Cover

£1000

Inside Front Cover

£1000

Double Page Spread

£2000

Full Page

£1000

Half Page

£650

sizes in mm FULL PAGE type: 131 x 192 trim: 148.5 x 210 bleed: 152 x 216

Quarter Page £325

DATES Booking deadline: Artwork deadline:

HALF PAGE (LANDSCAPE)

22nd July 2016 29th July 2016

131 x 94

ARTWORK All advertisements must be supplied to Carnival Grooves specifications. Advertisers supplying material which does not comply with these specifications will be liable for production and/or design charges incurred. All documents must be saved at 300 dpi, CMYK colour as a JPEG(.jpg), or high-resolution PDF files. If sending an InDesign file, please ensure that all images and fonts are also included. Artwork must be supplied by email.

For further information please contact us via

Email: info@carnivalgrooves.com or Phone: +44 (0) 333 012 4643

HALF PAGE (PORTRAIT)

63 x 192

QUARTER PAGE (PORTRAIT ONLY)

63 x 94

Tel + 44 (0) 333 012 4643 info@carnivalgrooves.com www.carnivalgrooves.com Carnival Grooves Joseph Charles Publishing 86-90 Paul Street London EC2A 4NE