Sinch vs. Traditional Telecom: The Future of Communication
Sinch earlier known as CLX Communications is a CPaaS (communication platform as a service) platform that provides telecommunications and cloud communications services.
It was founded in 2008 with headquarters in Stockholm, Sweden. It has a local presence in more than 30 countries.
It is designed to help businesses in healthcare, retail, travel, customer care, financial services, and media industries.
Its purpose is to engage with the target audience via video and voice. With this, you can connect with audiences via messaging APIs. it supports communication in all forms like text messages, WhatsApp, Viber, MMS, etc.
It helps you manage secure sign-ups and logins. It also verifies user credentials by delivering one-time passwords through text messages, voice, and flash calls.
You can also create and run marketing campaigns with its personalization features.
The features offered by it are activity dashboard and tracking, alerts and notifications, content management, IVR, inbox management, interactive content, live chat, multi-channel and on-demand communication, SMS, and integrations with other applications.
It has emerged as one of the best Twilio alternative.
Traditional telecommunication is costly to maintain and upgrade. They do offer SMS and voice services but their but their transition to modern IP-based technologies is slow. They have more cost of their infrastructure which can lead to their high prices.
It enables businesses to send text messages to large numbers of customers and to make video and voice calls. Unlike platforms like WhatsApp, Facebook Messenger, or WeChat, which are made for communication between individuals.
Just like Twilio it provides Application Programme Interfaces (APIs) which you have to integrate into your applications. This is called A2P (application-to-person) messaging.
Many developers around the world are using Sinch’s API. Apps are quite expensive to develop and maintain. Hence integrating API into your existing application is a much more easy and convenient option.
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