la voz About Us De Anza College is located in Cupertino, CA, 12 miles outside of San Jose, in the Bay Area. One of the larger community colleges in California, De Anza enrolls over 25,000 students. La Voz is the official student newspaper of De Anza college and is largely read by the campus community. Printing 3,500 copies weekly during the school year, the paper is a highly effective medium to reach the De Anza student population. Advertising opportunities for the 20112012 academic year include: display advertising, color advertising, online advertising, classified advertising, insert distribution, and participation in one of our many special issues.
General Information Frequency: Days Published: Circulation: Readership: School Location: Metro Area:
National Advertising Media Kit 2011-2012 School Enrollment: Format: Full Page Size: Column Widths:
Weekly Monday 3,500 10,500 Cupertino, CA San Jose, CA
Demographics
25,191 5 Column Tabloid 5 col (10.25”) W x 16.0” H 1) 1.875” 2) 4.0” 3) 6.063” 4) 8.125” 5) 10.25”
School Type: Highest Degree: 10-11 In-State Tuition: 10-11 In-State Student Expenses: Most Popular Degrees: Male/Female Ratio: On Campus Housing: Graduation Rate: Transfer Out Rate:
2-Year Public Associate’s Degree $878.00 $6,233 - $18,068 Business, Social Sciences 50% / 50% No 56% 15%
Ethnicity White: Black (Non Hispanic): Hispanic: Asian/Pacific Islander: American Indian/Alaskan Native: Race/Ethnicity Unknown: Non-Resident Alien:
Percentage 22% 3% 15% 37% 1% 12% 7%
Please Note: La Voz only accepts inserts in designated newspaper racks.
Display Advertising PCI Rate Black & White: $8.25
Modular Rates (Black & White) Description Full Page Large Half Page Vertical Small Half Page Vertical Half Page Horizontal Large Quarter Page Vertical Quarter Page Horizontal
Size 5 col (10.25”) W x 16.0” H 3 col (6.063”) W x 16.0” H 2 col (4.00“) W x 16.0” H 5 col (10.25”) W x 8.0” H 3 col ((6.063”) W x 7.0” H 5 col (10.25”) W x 4.0” H
Rate $630.00 $396.00 $264.00 $330.00 $173.25 $165.00
Size 10 col (20.5”) W x 16.0” H 5 col (10.25”) W x 16.0” H 5 col (10.25“) W x 16.0” H
Rate $1,100.00 $750.00 $1,150.00
Premium Placement
(Black & white unless otherwise noted)
Description Double Truck (Inside Spread) Page 3/Inside Cover, Full Page Ad Back Page, Full Color Ad
*All premium display subject to availability.
Color Rates 1 Spot Color: $150.00 CMYK (Process, 4-color): $450.00
Size Restrictions • Minimum size to place an ad: 10 column inches • Ads more than 14.0” in height will be billed at the full page height of 16.0”