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la voz About Us De Anza College is located in Cupertino, CA, 12 miles outside of San Jose, in the Bay Area. One of the larger community colleges in California, De Anza enrolls over 26,000 students. La Voz is the official student newspaper of De Anza college and is largely read by the campus community. Printing 3,500 copies weekly during the school year, the paper is a highly effective medium to reach the De Anza student population. Advertising opportunities for the 2010 2011 academic year include: display advertising, color advertising, online advertising, classified advertising, insert distribution, and participation

General Information Frequency: Days Published: Circulation: Readership: School Location: Metro Area:

National Advertising Media Kit 2010-2011 School Enrollment: Format: Full Page Size: Column Widths:

Weekly Monday 3,500 10,500 Cupertino, CA San Jose, CA

Demographics

26,056 5 Column Tabloid 5 col (10.25”) W x 16.0” H 1) 1.875” 2) 4.0” 3) 6.063” 4) 8.125” 5) 10.25”

School Type: Highest Degree: 09-10 In-State Tuition: 09-10 In-State Student Expenses: Most Popular Degrees: Male/Female Ratio: On Campus Housing: Graduation Rate: Transfer Out Rate:

2-Year Public Associate’s Degree $891.00 $5,990 - $17,237 Business, Social Sciences 49% / 51% No 46% 17%

Ethnicity White: Black (Non Hispanic): Hispanic: Asian/Pacific Islander: American Indian/Alaskan Native: Race/Ethnicity Unknown: Non-Resident Alien:

Percentage 23% 6% 16% 35% 0% 13% 7%

Please Note: La Voz only accepts inserts in designated newspaper racks.

Display Advertising

in one of our many special

PCI Rate Black & White: $8.25

issues.

Modular Rates (Black & White) Description Full Page Large Half Page Vertical Small Half Page Vertical Half Page Horizontal Large Quarter Page Vertical Quarter Page Horizontal

Size 5 col (10.25”) W x 16.0” H 3 col (6.063”) W x 16.0” H 2 col (4.00“) W x 16.0” H 5 col (10.25”) W x 8.0” H 3 col ((6.063”) W x 7.0” H 5 col (10.25”) W x 4.0” H

Rate $630.00 $396.00 $264.00 $330.00 $173.25 $165.00

Size 10 col (20.5”) W x 16.0” H 5 col (10.25”) W x 16.0” H 5 col (10.25“) W x 16.0” H

Rate $1,100.00 $750.00 $1,150.00

Premium Placement

(Black & white unless otherwise noted)

Description Double Truck (Inside Spread) Page 3/Inside Cover, Full Page Ad Back Page, Full Color Ad

*All premium display subject to availability.

Color Rates 1 Spot Color: $150.00 CMYK (Process, 4-color): $450.00

Size Restrictions • Minimum size to place an ad: 10 column inches • Ads more than 14.0” in height will be billed at the full page height of 16.0”


la voz National Advertising Media Kit 2010-2011 Display Advertising Discounts Frequency Discounts* Min. Insertions Max. Insertions % Discount

2 5 5%

6 9 10%

10 13 15%

14 17 20%

18 + 25%

Bulk Contracts* Column Inches PCI Rate

1000 1500 $7.15 $6.75

*The discounts will not be applied to color costs. For color ads, the discounts will apply to the black and white portion only and the advertiser will pay the full color rate.

Online Advertising Size (In Pixels) Rectangle, 300 x 250 Skyscraper, 160 x 600 Small Horizontal Banner, 468 x 60

Rate Per Month $700.00 $650.00 $495.00

Online Discounts • Run an online ad for one month in addition to a display ad and receive 15% off the online advertising invoice. • Run 3 months or more and receive 20% off total online advertising invoice. Please Note: These discounts cannot be combined

http://www.lavozdeanza.com/ Insert Distribution Inserts are distributed in newspaper racks located in high traffic locations throughout the campus. Insert distribution is an extremely cost-effective option to achieve high levels of impressions. Insert inventory is monitored by La Voz staff and replenished as needed. Photo proof of performance also provided and included in cost. Max Size: 8.5” x 11.0” Max Insert Amount: 750 Single Sheets

Description 5 Racks: 10 Racks:

Weekly Rate $350.00 $600.00

Monthly Rate $1,050.00 $1,800.00

Classified Advertising Package 50 (qty) words

Rate $40.00

Classified Discounts • Run in all issues in a given semester and receive 10% off • Run in all issues in a given academic year and receive 15% off


la voz National Advertising Media Kit 2010-2011

Deadline and Contact Information Space and material deadline for display advertising is 7 business days prior to run date. Please note: Our deadline is 7 business days, not 7 weekdays. For example, if your ad is running on Tuesday, October 27th, your artwork and space reservation is due Friday, October 16th. La Voz has hired MediaMate to be its exclusive Ad Manager. MediaMate is not an agency. MediaMate is the direct ad manager on staff, and all rates published on this media kit are direct rates. Please be sure to update your contact information for La Voz to the below to ensure all correspondence and ad materials are received. Payments should be made out to MediaMate and mailed to: MediaMate, 52 Stiles Rd., Suite 206, Salem, NH 03079 or to pay by credit card call MediaMate at 888.897.7711 or 603.898.7711. Accepted card types are Visa, Mastercard, Discover, and Amex. All information subject to change at anytime.

Basic Creative Requirements • PDF with all fonts embedded • EPS file with all fonts embedded • All images should be 200-300dpi • Color images must be in CMYK format • Black and white images must be in grayscale

Publication Dates Fall 2010 September: 20 - Orientation Issue October: 4 - Hispanic Heritage Month Issue, 11, 18, 25 - Transfer Day Issue** November: 1, 8, 15, 22, 29

Winter 2011 January: 3, 18*, 24, 31 - Black History Month Issue February: 7, 14, 22*, 28 March: 7 - Women’s History Month Issue, 14 - Spring Break Issue, SPRING BREAK

Spring 2011 April: 18, 25 May: 2, 9 - Asian/Pacific American Month Issue, 16, 23, 31* June: 6 - Gay & Lesbian Month Issue, 13 - Graduation Issue

* Tuesday Publication ** Tentative Special Issue

Academic Calendar http://www.deanza.edu/calendar/ MediaMate 52 Stiles Rd., Suite 206 Salem, NH 03079 P 888.897.7711 or 603.898.7711 F 978.231.0300 E orders@mymediamate.com www.mymediamate.com


National Advertising Media Kit 2010-2011