LA VOZ NEWS Media Kit
RATES 1” 1 col. B/W 1.88”
C
$6 $10
2 col. B/W $12 4”
C
$20
3 col. B/W $18 6.06”
C
$30
4 col. B/W $24 8.13”
C
$40
5 col. B/W $30
10.25” C
{ Rates are $6 per column inch; Color is $10 per column inch. { 2”
3”
4”
5”
6”
7”
8”
9”
10”
11”
12” 13”
$72
14”
15”
16”
$12
$18
$24
$30
$36
$42
$48
$54
$20
$30
$40
$50
$80
$70
$80
$90 $100 $110 $120 $130 $140 $150 $160
$24
$38
$48
$60
$72
$84
$40
$60
$80 $100 $120 $140 $160 $240 $200 $220 $240 $260 $280 $300 $320
$36
$54
$72
$90 $108 $126 $144 $162 $180 $198 $216 $234 $252 $270 $288
$60
$90 $120 $150 $180 $210 $240 $270 $300 $330 $380 $390 $420 $450 $480
$48
$72
$96 $120 $144 $168 $192 $216 $240 $264 $288 $312 $336 $360 $384
$60
$90 $120 $150 $180 $210 $240 $270 $300 $330 $360 $390 $420 $450 $480
$60
$66
$78
$84
$90
$96
$96 $108 $120 $132 $144 $158 $168 $180 $192
$80 $120 $160 $200 $240 $280 $320 $360 $400 $440 $480 $520 $560 $600 $640
$50 $100 $150 $200 $250 $300 $350 $400 $450 $500 $550 $800 $605 $700 $750 $800
ARTWORK SPECIFICATION
Sample Ad Sizes
Make sure the image is set to 300 dpi and the color mode is set to CMYK. Send your ads to lavozadvertising@gmail.com by the ad deadline.
5 col. x 8” 10.25” x 8”
16” 3 col. x 8” 6.06” x 8”
2 col. x 3” 4” x 3”
DISCOUNTS Frequency Discounts
2 col. x 5” 4” x 5”
Runs
4-8
Save
15%
9 - 12 13 - 16 20%
25%
New advertisers:
5 columns
Approved De Anza and Foothill College programs receive a discount of 50 percent o
La Voz News is the student media of De Anza College lavozadvertising@gmail.com | (408) 864-5626 21250 Stevens Creek Blvd. Cupertino, CA 95014-5793
POLICIES PAYMENT TERMS All advertisements are payable by check or cash. Established clients will be invoiced; new clients must pay in advance. Payment is due within 30 days of the invoice date.
CANCELLATION Cancellation requests must be in writing, signed and dated. Ads cancelled after the advertiser has reserved ad space will be billed at 50 percent of the cost; ads cancelled after the copy deadline will be billed at 100 percent of the cost.
CREATIVE SERVICES La Voz can provide basic ad layout and design for non-camera ready ads at no extra cost. In cases where advertisements require elaborate work, client may be billed for additional production cost. For best production results, please provide us with high-quality logos, photos or other types of graphics with at least 300 dpi resolution.
AD POLICIES La Voz reserves the right to edit, alter or omit any advertisement submitted for publication. La Voz will advertise only that which is legal to sell, and will not advertise the following: tobacco, alcohol, term paper or research assistance, drug paraphernalia or sexually suggestive ads. Printing the ad does not imply endorsement or acceptance of the person, service, event, product, or idea advertised. All advertisements are accepted and published upon representation that the agency and/or advertiser is authorized to publish the entire contents and the subject matter of its advertisement. La Voz reserves the right to revise its advertising rates at any time, or to change its publishing schedule. Announcement of an increase shall be made 30 days in advance to contract advertisers. No verbal agreement altering the rates and/or terms of these rate sheets shall be recognized. requests will not constitute cause for adjustment, refund, or rerun. La Voz is not liable for delays in delivery in the event of unforeseeable actions by any condition ry of any manner. In the event of an beyond the control of the publisher a error , La Voz liability is limited to credit for one insertion on multiple insertions.
PUBLICATION DATES FALL QUARTER 2017 No.
Pub. Day
Pub. Date
Ad Deadline
Theme
1
Mon.
09/25
Fri 9/15
Fall Orientation
2
Mon.
10/9
Fri 9/29
3
Mon.
10/23
Fri 10/13
4
Mon.
11/06
Fri 10/27
5
Mon.
11/20
Fri 11/10
Thanksgiving
6
Mon.
12/04
Fri 11/24
Winter Break
Theme
Halloween
WINTER QUARTER 2018 No.
Pub. Day
Pub. Date
Ad Deadline
7
Mon.
1/22
Fri 1/12
8
Mon.
2/05
Fri 1/26
9
Tues.
2/20
Fri 2/9
10
Mon.
3/05
Fri 2/23
11
Mon.
3/19
Fri 3/9
Black History Month (Feb.) Women’s History Month (March)
SPRING QUARTER 2018 No.
Pub. Day
Pub. Date
Ad Deadline
12
Mon.
4/23
Fri 4/13
13
Mon.
5/07
Fri 4/27
14
Mon.
5/21
Fri 5/11
15
Mon.
6/04
Fri 5/25
16
Mon.
6/18
Fri 6/08
Theme
LGBT Pride Month Graduation
CLASSIFIED SPECIFICATIONS • • • •
Standard size = 10 point Arial font Cost = $4 per column inch Placed on page 2 with campus event announcements Must be prepaid
Additional features: • Larger 12 point font ............... additional $1 per column inch • CAPITALIZE .............................. +10 cents per word • Bold ........................................... +10 cents per word
2
Tuesday
CAMPUS EVENTS
February 10, 2014
Feb. 11
TRANSFER ADVISING: UC BERKELEY 10 a.m. to 2 p.m. Transfer Center Drop-in advising
Wednesday
Feb. 12
Send event notices to lavozadvertising@gmail. com by noon Wednesday preceding the publication week. Please type “Happenings” in the subject line. La Voz does not guarantee publication. All events that take place on the De Anza College campus and are free, unless stated otherwise.
“The Distance Between Us” speaks to many of our students’ and their families’ experiences whether immigrating from Mexico or from other countries as diverse as Vietnam, Russia and Sudan. Bring your classes and yourself!
Announcements
De Anza
ART LECTURE
7:30 p.m. Saratoga Foothill Club De Anza College instructor Fran Rushing will give a talk on art, titled “Fantastic Art—From Hieronymous Bosch to Salvador Dali.” Rushing’s talk is part of the Saratoga Foothill Club’s annual art lecture series. In addition to this lecture, Rushing will lecture again on Feb. 19 and 26. The cost is $25 for
HAPPENINGS
through writing. In addition to her novel “Across a Hundred Mountains and Dancing
CORRECTIONS
Any corrections in a published story? Let us know by email:
ADVERTISING
Press releases and submissions can be submitted to lavozdeanza.com La Voz does not guarantee coverage of events for which it receives press releases. Contact business manager Jessica Sun by phone at (408) 864-5626 or e-mail lavozadvertising@gmail.com for rates. Rate sheets can also be found at lavozdeanza.com
EUPHRAT MUSEUM OF ART EXHIBITION: “DEEP READIN”
REALIZE YOUR DREAM AT MILLS COLLEGE. REALIZE YOUR DREAM AT MILLS COLLEGE. Saratoga Foothill Club. For more information, call 408-867-9048.
Thursday
Feb. 13
LUNAR NEW YEAR SCHOLARSHIP LUNCHEON
11:30 a.m. to 1 p.m. Conference Room A & B Each year the De Anza College Asian Pacific American Staff Association hosts the Lunar New Year Scholarship Luncheon in February. Come attend this year, celebrating the year of the horse. The luncheon program includes recognition of the APASA Scholarship recipients, Asian cuisine, a cultural performance plus free prize drawings. All proceeds from the luncheon benefit the APASA scholarship Fund for De Anza students. For more information and to download the RSVP and payment form, please visit http://www.deanza.edu/news/apih.html
Through March 20 Euphrat Museum De Anza College Museum Hours: Monday through Thursday 10 a.m. to 3 p.m. Group tours available by appointment “Deep Reading” looks at the intersection of humanity and technology and traditional practices in the digital age. Artworks explore banned books, the book as an experience, and the global life of a cell phone or tablet. New technology is used along with ancient art practices–computer woven tapestries and textbased AR (augmented reality). One-of-a-kind and small edition artists’ books explore history, memory, and philosophy. An installation of speaking to freedom of information.
De Anza
DAY OF REMEMBRANCE
WOMenʼs Basket Ball
FEATURED SPEAKERS Poet, editor, Brian Komei Dempster is a USF professor and who helped former internees write about their experiences in the camps. Join De Anza in remembering the date when the executive order that led to the imprisonment of more than 120,000 Japanese Americans without due process and with no regard for their constitutional rights was signed during World War II. Authors Elaine Elinson and Stan Yogi coauthored “Wherever There’s a Fight: How Runaway Slaves, Suffragists, Immigrants, Strikers, and Poets Shaped Civil Liberties in California.” Both are former staff members of the ACLU of Northern California, as well as accomplished writers and editors. Samina Faheem represents American Muslim Voice in the San José area, an organization that promotes deeper understanding of the Muslim American experience through open dialogue and discussion.
Monday
Feb. 24
NOVELIST REYNA GRANDE TO VISIT
12:30 to 1:30 p.m. Conference Rooms A & B Please join us as award-winning novelist and memorist Reyna Grande speaks about her experiences immigrating to the United
1”
Library District and the San Jose Public Library Foundation.
Sports
Menʼs Basket Ball
1:30 p.m. to 3 p.m. Conference Rooms A & B The 12th year of remembrance, the California History Center will host guest speakers who will discuss: What can the World War II imprisonment of Japanese Americans teach us about defending our civil liberties today?
This is the exact size of a 1 column (width) X 1 inch (height) classified ad with a 10point Arial font. Bolding fonts or CAPITALIZING FONTS is a feature that can be included in your ad at additional cost.
with Silicon Valley Reads 2014. The program features two books that look at books versus technology, “Mr. Penumbra’s 24 Hour Book Store” by Robin Sloan and “The Shallows: What the Internet is Doing to Our Brains” by Nicholas Carr. The Silicon Valley Reads program encourages everyone in Santa Clara County to read the same book, at the same time, and talk about it. Presented by the Santa Clara
Wednesday
Feb. 19
Sample Ad
and personal education the ability to: • Transfer in spring or fall. • Get the classes you need to graduate on time. • Earn merit scholarships totaling up to $20,000. • Transfer with no minimum number of credits. • Transfer without completing your GE requirements.
Friday, Feb. 14 vs. Monterey Peninsula at 7 p.m. Friday, Feb. 14 vs. Monterey Peninsula at 5 p.m.
MAKING THE WORLD MORE . . .
Oakland, CA admission@mills.edu www.mills.edu/transfer
• 11:00 am–2:15 pm VISIT PROGRAM: February 20 Learn about our programs, meet our students, and tour our campus.
Announcements
Foothill
1 column (1.88”)
RESERVE YOUR SPACE AT WWW.MILLS.EDU/VISITPROGRAMS.
FREE ASTRONOMY LECTURE: EXPLODING STARS, NEW PLANETS, BLACK HOLES & THE CRISIS AT LICK OBSERVATORY
7 p.m. Wednesday, Feb. 26 Smithwick Theatre As part of the 14th annual Silicon Valley Astronomy Lecture Series, astronomer Alex Filippenko of UC Berkeley, will discuss Exploding Stars, New Planets, Black Holes and the Crisis at Lick Observatory, an illustrated, non-technical lecture. Admission is free and the public is
Southwest style Mexican food Fresh, wholesome, delicious
basis. Arrive early to locate parking.
Southwest Cafe
Delivery Driver Wanted
Take-out available Online and catering menus available at www. rioadobe.com
De Anza College Dining Services
Study Abroad Program
elds are offered) Immersing yourself through culture, family and a school atmosphere is the most effective way to learn Spanish. Round trip airfare, family stay for 4 weeks, and excursions trip price $2,975.00. Call Paul Bardwil 916-225-8207 or email pbardwil@aol.com.
10525 S. De Anza Blvd. (Corner of McClellan and S. De Anza)
No reservations required
Deliver La Voz newspapers around campus early Monday mornings, replenish on Wednesdays. Five hours per week, $12 per hour. Requirements: De Anza student enrolled in 12 or more units; total FHDA units no more than 150; CA driver’s license; clean record. To apply, contact Cecilia Deck deckcecilia@gmail.com. Include resume or employment history and references.
Learn Spanish and earn college credit while discovering the beautiful country of Guatemala. This program offers a unique family-stay opportunity while studying Spanish intensively. You will visit the countryside, wonderful hand-craft markets, a volcano, a beautiful lake and the city tour of Antigua. There is an
Rio Adobe
TUESDAY
MONDAY • • •
Soup: Chicken • wild rice Pizza: Hawaiian • ham, pineapple & green peppers Pasta: Chef’s • pasta
Soup: Italian wedding meatball Pizza: Roast chicken and Ranch Pasta: Southwestern
Menu: Feb. 3 - Feb. 7
• •
Soup: Cream of mushroom Vegetarian combo Comfort Station: Coq Au Vin
FRIDAY
THURSDAY
WEDNESDAY •
For all of your on-campus dining needs, visit the FOOD COURT in the upper level of the Hinson Campus Center
• • •
Soup: Mexican Tortilla Pizza: BBQ chicken w/ green onions Pasta: Broccoli bow tie pasta
• •
Soup: New England clam chowder Pizza: Chefʼs choice
BURGER OF THE WEEK (Sliders): Beef, cheese, pickle, mayo, carmelized onion & mustard SALAD DAZE MAKE YOUR OWN SALAD: Chef specialty salads everyday: Chicken Caesar, Spring greens, apple, candied walnuts, cranberries, blue cheese and oil & balsamic dressing, Southwest Chicken, Vietnamese Chicken or Shrimp, Chinese Chicken Salad
available at www.lavozdeanza.com. To place an ad, select the link to and instructions on how to create an account with the CampusAve program.
ONLINE 11
22
3 4
COST PER WEEK
ARTWORK SPECIFICATION Artwork must be sent in PNG, JPEG or GIF format and must not exceed 1024KB and the specified dimensions. Ads that exceed the specified file size and dimensions will be compressed, and quality may be compromised.
1
Leaderboard (590px X 90px) -
$130
2
Small Banner (590px X 90px) -
$110
3
Top Rectangle (300px X 250px) -
$90
4
2nd Rectangle (300px X 250px) -
$60