La Voz Weekly Advertising Media Kit 2013-2014
The De Anza College Student Newspaper E: lavozadvertising@gmail.com P:408-864-5626 M: 21250 Stevens Creek Blvd. Cupertino, CA 95014-5793
PRINT RATES 1” 1 col. B/W 1.88”
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ARTWORK ARTWORKSPECIFICATION SPECIFICATION Ads in electronic file format should be sent as a PDF, TIFF or EPS. Make sure image resolution is set to 300 dpi and color mode is set in CMYK. Send your ads to lavozadvertising@gmail.com by the copy deadline.
16”
5 col. x 8” 10.25” x 8”
3 col. x 8” 6.06” x 8”
2 col. x 3” 4” x 3” 2 col. x 5” 4” x 5”
DISCOUNTS Frequency Discounts:
Runs
4-8
9-12
13-16 17-20
Save
20%
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35%
Approved De Anza and Foothill College programs receive a discount of 50% off.
5 columns
CLASSIFIED SPecifications •• •• •• ••
Standard size = 10 point Arial Cost = $4 per column inch Placed on page 2 with campus event announcements Must be prepaid
Additional features:
•• Larger 12 point font ........ additional $1 per column inch •• CAPITALIZE .............................. +10 cents per word •• Bold ................................ +10 cents per word
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Tuesday
CAMPUS EVENTS February 10, 2014
Feb. 11
Transfer aDVIsInG: UC BerKeLeY 10 a.m. to 2 p.m. Transfer Center Drop-in advising
Wednesday
Feb. 12
States and finding her voice and comfort through writing. In addition to her novel “Across a Hundred Mountains and Dancing with Butterflies”, her moving memoir “The Distance Between Us” speaks to many of our students’ and their families’ experiences whether immigrating from Mexico or from other countries as diverse as Vietnam, Russia and Sudan. Bring your classes and yourself!
Send event notices to lavozadvertising@gmail. com by noon Wednesday preceding the publication week. Please type “Happenings” in the subject line. La Voz does not guarantee publication. All events that take place on the De Anza College campus and are free, unless stated otherwise.
announcements
De Anza
arT LeCTUre
7:30 p.m. Saratoga Foothill Club De Anza College instructor Fran Rushing will give a talk on art, titled “Fantastic Art—From Hieronymous Bosch to Salvador Dali.” Rushing’s talk is part of the Saratoga Foothill Club’s annual art lecture series. In addition to this lecture, Rushing will lecture again on Feb. 19 and 26. The cost is $25 for each lecture and proceeds will benefit the Saratoga Foothill Club. For more information, call 408-867-9048.
HAppeNiNgS
eUPHraT MUseUM Of arT eXHIBITIOn: “DeeP reaDIn”
REALIZE YOUR DREAM AT MILLS COLLEGE.
Thursday
Feb. 13
LUnar neW Year sCHOLarsHIP LUnCHeOn
11:30 a.m. to 1 p.m. Conference Room A & B Each year the De Anza College Asian Pacific American Staff Association hosts the Lunar New Year Scholarship Luncheon in February. Come attend this year, celebrating the year of the horse. The luncheon program includes recognition of the APASA Scholarship recipients, Asian cuisine, a cultural performance plus free prize drawings. All proceeds from the luncheon benefit the APASA scholarship Fund for De Anza students. For more information and to download the RSVP and payment form, please visit http://www.deanza.edu/news/apih.html
Wednesday
Feb. 19
DaY Of reMeMBranCe
1:30 p.m. to 3 p.m. Conference Rooms A & B The 12th year of remembrance, the California History Center will host guest speakers who will discuss: What can the World War II imprisonment of Japanese Americans teach us about defending our civil liberties today? FEATURED SPEAKERS Poet, editor, Brian Komei Dempster is a USF professor and who helped former internees write about their experiences in the camps. Join De Anza in remembering the date when the executive order that led to the imprisonment of more than 120,000 Japanese Americans without due process and with no regard for their constitutional rights was signed during World War II. Authors Elaine Elinson and Stan Yogi coauthored “Wherever There’s a Fight: How Runaway Slaves, Suffragists, Immigrants, Strikers, and Poets Shaped Civil Liberties in California.” Both are former staff members of the ACLU of Northern California, as well as accomplished writers and editors. Samina Faheem represents American Muslim Voice in the San José area, an organization that promotes deeper understanding of the Muslim American experience through open dialogue and discussion.
Monday
Feb. 24
nOVeLIsT reYna GranDe TO VIsIT
12:30 to 1:30 p.m. Conference Rooms A & B Please join us as award-winning novelist and memorist Reyna Grande speaks about her experiences immigrating to the United
CORRECTIONS
Any corrections in a published story? Let us know by email: lavoz@fhda.edu
ADVERTISING
Press releases and submissions can be submitted to lavozdeanza.com La Voz does not guarantee coverage of events for which it receives press releases. Contact business manager Jessica Sun by phone at (408) 864-5626 or e-mail lavozadvertising@gmail.com for rates. Rate sheets can also be found at lavozdeanza.com
REALIZE YOUR DREAM AT MILLS COLLEGE.
Through March 20 Euphrat Museum De Anza College Museum Hours: Monday through Thursday 10 a.m. to 3 p.m. Group tours available by appointment “Deep Reading” looks at the intersection of humanity and technology and traditional practices in the digital age. Artworks explore banned books, the book as an experience, and the global life of a cell phone or tablet. New technology is used along with ancient art practices–computer woven tapestries and textbased AR (augmented reality). One-of-a-kind and small edition artists’ books explore history, memory, and philosophy. An installation of recycled book sculptures rise above in flight speaking to freedom of information.
Sample Ad This is an exact size for a 1 column inch (width) x 1 inch (height) classified ad with a 10 point Arial font. Bolding fonts or capitalizing fonts are features that can be included in your ad at additional cost.
“Deep Reading” is offered in conjunction with Silicon Valley Reads 2014. The program features two books that look at books versus technology, “Mr. Penumbra’s 24 Hour Book Store” by Robin Sloan and “The Shallows: What the Internet is Doing to Our Brains” by Nicholas Carr. The Silicon Valley Reads program encourages everyone in Santa Clara County to read the same book, at the same time, and talk about it. Presented by the Santa Clara County Office of Education, Santa Clara County Library District and the San Jose Public Library Foundation.
sports
Mills offers talented women who want an exceptional and personal education the ability to:
De Anza
• Transfer in spring or fall. • Get the classes you need to graduate on time. • Earn merit scholarships totaling up to $20,000. • Transfer with no minimum number of credits. • Transfer without completing your GE requirements.
Men’s BasketBall
Friday, Feb. 14 vs. Monterey Peninsula at 7 p.m.
WOMen’s BasketBall
Friday, Feb. 14 vs. Monterey Peninsula at 5 p.m.
MAKING THE WORLD MORE . . .
Oakland, CA admission@mills.edu www.mills.edu/transfer
VISIT PROGRAM: February 20 • 11:00 am–2:15 pm Learn about our programs, meet our students, and tour our campus.
announcements
Foothill
RESERVE YOUR SPACE AT WWW.MILLS.EDU/VISITPROGRAMS.
free asTrOnOMY LeCTUre: eXPLODInG sTars, neW PLaneTs, BLaCK HOLes & THe CrIsIs aT LICK OBserVaTOrY
7 p.m. Wednesday, Feb. 26 Smithwick Theatre As part of the 14th annual Silicon Valley Astronomy Lecture Series, astronomer Alex Filippenko of UC Berkeley, will discuss Exploding Stars, New Planets, Black Holes and the Crisis at Lick Observatory, an illustrated, non-technical lecture. Admission is free and the public is invited. Seating is on a first-come, first-served basis. Arrive early to locate parking.
Southwest style Mexican food Fresh, wholesome, delicious Affordable prices
Southwest Cafe
No reservations required
10525 S. De Anza Blvd. (Corner of McClellan and S. De Anza)
Delivery Driver Wanted
Deliver La Voz newspapers around campus early Monday mornings, replenish on Wednesdays. Five hours per week, $12 per hour. Requirements: De Anza student enrolled in 12 or more units; total FHDA units no more than 150; CA driver’s license; clean record. To apply, contact Cecilia Deck deckcecilia@gmail.com. Include resume or employment history and references.
Take-out available Online and catering menus available at www. rioadobe.com
De Anza College Dining Services
Study Abroad Program Learn Spanish and earn college credit while discovering the beautiful country of Guatemala. This program offers a unique family-stay opportunity while studying Spanish intensively. You will visit the countryside, wonderful hand-craft markets, a volcano, a beautiful lake and the city tour of Antigua. There is an opportunity to gain internship credit in a non-profit environment. (Multiple professional fields are offered) Immersing yourself through culture, family and a school atmosphere is the most effective way to learn Spanish. Round trip airfare, family stay for 4 weeks, and excursions trip price $2,975.00. Call Paul Bardwil 916-225-8207 or email pbardwil@aol.com.
Rio Adobe
TUESDAY
MONDAY • • •
soup: Chicken • wild rice Pizza: Hawaiian • ham, pineapple & green peppers Pasta: Chef’s • pasta
soup: Italian wedding meatball Pizza: Roast chicken and Ranch Pasta: Southwestern
Menu: Feb. 3 - Feb. 7
• •
soup: Cream of mushroom Vegetarian combo Comfort station: Coq Au Vin
FRIDAY
THURSDAY
WEDNESDAY •
For all of your on-campus dining needs, visit the FOOD COURT in the upper level of the Hinson Campus Center
• • •
soup: Mexican Tortilla Pizza: BBQ chicken w/ green onions Pasta: Broccoli bow tie pasta
• •
soup: New England clam chowder Pizza: Chef’s choice
BURGER OF THE WEEK (Sliders): Beef, cheese, pickle, mayo, carmelized onion & mustard SAlAD DAzE MAKE YOUR OWN SAlAD: Chef specialty salads everyday: Chicken Caesar, Spring greens, apple, candied walnuts, cranberries, blue cheese and oil & balsamic dressing, southwest Chicken, Vietnamese Chicken or Shrimp, Chinese Chicken salad
Online classified advertising is also available at www.lavozdeanza.com. To place one, select the link to “classifieds” for more information and instructions on how to create an account with CampusAve program.
PUBLICATION DATES FALL QUARTER 2013 No.
Pub. Day
Pub. Date
Ad Deadline
Copy Deadline
Theme
1
Mon.
9/23
Fri 9/13
Mon 9/16
Fall Orientation
3 4 5 6 7 8 9 10
Mon. Mon. Mon. Mon. Tues. Mon Mon. Mon.
10/14 10/21 10/28 11/4 11/12 11/18 11/25 11/22
Fri 10/4 Fri 10/11 Fri 10/18 Fri 10/25 Fri 11/1 Fri 11/8 Fri 11/15 Fri 11/22
Mon 10/7 Mon 10/14 Mon 10/21 Mon 10/28 Mon 11/4 Mon 11/11 Mon 11/18 Mon 11/25
2
Mon.
10/7
Fri 9/27
Mon 9/30
Hispanic Heritage Month (Oct.)
Halloween Issue
Thanksgiving Winter Break
WINTER QUARTER 2014 No.
Pub. Day
Pub. Date
Ad Deadline
Copy Deadline
Theme
11
Mon.
1/6
Fri 12/27
Mon 12/30
Winter Orientation
13 14 15 16 17 18 19 20
Mon. Mon. Mon. Tues. Mon. Mon Mon. Mon.
1/27 2/3 2/10 2/18 2/24 3/3 3/10 3/17
Fri 1/17 Fri 1/24 Fri 1/31 Fri 2/7 Fri 2/14 Fri 2/21 Fri 2/28 Fri 3/7
Mon 1/20 Mon 1/27 Mon 2/3 Mon 2/10 Mon 2/17 Mon 2/24 Mon 3/3 Mon 3/10
12
Tues.
1/21
Fri 1/10
Mon 1/13
Black History Month (Feb.) Valentine’s Day
Women’s History Month (Mar.) Spring Break
SPRING QUARTER 2014 No.
Pub. Day
Pub. Date
Ad Deadline
Copy Deadline
21
Mon.
4/21
Fri 4/11
Mon 4/14
23 24 25 26 27 28 29
Mon. Mon. Mon. Mon. Tues Mon Mon.
5/5 5/12 5/19 5/27 6/2 6/9 6/16
Fri 4/25 Fri 5/2 Fri 5/9 Fri 5/16 Fri 5/23 Fri 5/30 Fri 6/6
Mon 4/28 Mon 5/5 Mon 5/12 Mon 5/19 Mon 5/26 Mon 6/2 Mon 6/9
22
Mon.
4/28
Fri 4/18
Theme
Mon 4/21 Cinco de Mayo
Asian/Pacific Amer. Month (May)
LGBT Pride Month (June) Summer Break
ONLINE
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ARTWORK SPECIFICATION Art work must be sent in PNG, JPEG, GIF or PDF format and must not exceed 1024 KB and the specified dimensions. Ads that exceed the specified file size and dimension will be compressed, and quality may be compromised.
COST PER WEEK 1
Top Rectangle (300px x 250px) - $100
2
2nd Rectangle (300px x 250px) - $70
3
Banner (590px x 90px) - $150
POLICIES PAYMENT TERMS All advertisement is payable by checks and cash. Established clients will be invoiced; new clients must pay in advance. Payment is due within 30 days of the invoice date.
CANCELLATION Cancellation requests must be in writing, signed and dated. Ads cancelled after the advertiser has reserved ad space will be billed at 50 percent of the cost; ads cancelled after the copy deadline will be billed at 100 percent of the cost.
CREATIVE SERVICES La Voz can provide basic ad layout and design for non-camera ready ads at no extra cost. In cases where advertisement requires elaborate work, client may be billed for additional production cost. For best production results, please provide us with high-quality logos, photos, or other types of graphics with at least 300 dpi resolution.
AD POLICIES La Voz reserves the right to edit, alter or omit any advertisement submitted for publication. La Voz will advertise only that which is legal to sell, and will not advertise the following: tobacco, alcohol, term paper or research assistance, drug paraphernalia or sexually suggestive ads. Printing the ad does not imply endorsement or acceptance of the person, service, event, product, or idea advertised. All advertisements are accepted and published upon representation that the agency and/or advertiser is authorized to publish the entire contents and the subject matter of its advertisement. La Voz reserves the right to revise its advertising rates at any time, or to change its publishing schedule. Announcement of an increase shall be made 30 days in advance to contract advertisers. No verbal agreement altering the rates and/or terms of these rate sheets shall be recognized. Specific placement may neither be sold nor guaranteed, but can be requested. Failure to meet position requests will not constitute cause for adjustment, refund, or rerun. La Voz is not liable for delays in delivery in the event of unforeseeable actions by any condition beyond the control of the publisher affecting production or delivery of any manner. In the event of an error, La Voz liability is limited to credit for one insertion on multiple insertions.