THE MAIL CENTER
Monthly Report: April 2020
Lauren Watkins, Social media management
MARKETING STATS
Tot11I fol I owers
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Mail Center KC
Your company
Number of updates
New followers
23
12
5
Visitor highlights® Data for the last 30 day, 3/30/ 020 - ..i/29/ 020
18
.A.12%
Page views
10
.A.150%
Unique visitors
Analytics La
:io day ace
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HJ
.. 150%
Uniq e visitors
12
O"o
New foll01uers .. 37%
59 Pos . 1
pr,ess10 n:s
2 THE
M AIL
C E N T E A
. is. om bu on licks
Job Posts 16 Sales Account Exe posted about a monlh ago
P1enformance for Your Post. 1 , 0,28
59 Admt · tra ive oe A ·ista11 posted about a monlh ago
22 1.5
People Reached
Reaciioos. Comments & St
14
Like
n Pos
On ShMeS
n Pos
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n Pos
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0 On s,
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0 On ShMeS
On Post
On Shares
Lm (;fici(s
116 Other Grrcks
11
Love
2
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Shares
12 7'
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Post Cficts
11
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THE
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CENTER
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Top Sear ch Ph r ases 1. where to buy stamps 2. mail & shipping 3. the mail center 4050 pennsylvania ave ste 115 kansas city 4. where can i buy stamps 5. mailbox 6. po boxes near me 7. postage stamps 8. printing center 9. where can i get a paper notarized 10. mail center
The Mail Center KC
Analytics All Web Site Data
Go to report
Audience Overview Apr 20, 2020 - Apr 26, 2020
All Users
Compare to: Apr 10, 2020 - Apr 17, 2020
+0.00% Users
Overview
Apr 20, 2020 - Apr 26, 2020:
Users
Apr 10, 2020 - Apr 17, 2020:
Users
30
20
10
…
Apr 21
Apr 22
Apr 23
Apr 24
Apr 25
Apr 26
New Visitor Users
New Users
Sessions
66.07%
62.50%
64.18%
Number of Sessions per User
Pageviews
Pages / Session
-1.14%
-2.55%
-40.64%
93 vs 56
1.18 vs 1.20
91 vs 56
191 vs 196
110 vs 67
Apr 27
Returning Visitor
Apr 20, 2020 - Apr 26, 2020 9.9%
1.74 vs 2.93
90.1%
Avg. Session Duration
Bounce Rate
-59.48%
10.74%
00:01:09 vs 00:02:51
72.73% vs 65.67%
Apr 10, 2020 - Apr 17, 2020 12.5%
87.5%
Language
Users
% Users
1. en-us
Apr 20, 2020 - Apr 26, 2020
88
94.62%
Apr 10, 2020 - Apr 17, 2020
52
92.86%
% Change
69.23%
1.90%
2. en
Apr 20, 2020 - Apr 26, 2020
3
3.23%
Apr 10, 2020 - Apr 17, 2020
1
1.79%
% Change
200.00%
80.65%
3. en-gb
Apr 20, 2020 - Apr 26, 2020
1
1.08%
Apr 10, 2020 - Apr 17, 2020
1
1.79%
% Change
0.00%
-39.78%
1
1.08%
4. es-es
Apr 20, 2020 - Apr 26, 2020
The Mail Center KC
Analytics All Web Site Data
Go to report
Acquisition Overview Apr 20, 2020 - Apr 26, 2020
All Users
Compare to: Apr 10, 2020 - Apr 17, 2020
+0.00% Users
Primary Dimension: Top Channels
Conversion: All Goals
Edit Channel Grouping
Top Channels
Users
Conversions
Apr 20, 2020 - Apr 26, 2020
Organic Search
Users
Direct
9.7%
Goal Conversion Rate 100.00%
30
Referral Social
17.2%
20 0.00% 69.9%
10
…
Apr 22
Apr 24
Apr 26
…
Apr 22
Apr 24
Apr 26
Apr 10, 2020 - Apr 17, 2020
Organic Search
Users
Direct
7%
Referral
Goal Conversion Rate
20
100.00%
10
0.00%
Social 36.8%
54.4%
…
Apr 12
Apr 14
Apr 16
…
Apr 12
Apr 14
Apr 16
Conversions Acquisition Users
66.07%
Behavior New Users
62.50%
Sessions
64.18%
Bounce Rate
10.74%
1
Organic Search 109.68%
5.77%
2
Direct
23.81%
62.50%
3
Referral
Pages / Session
40.64%
Avg. Session Duration
59.48%
Set up a goal. To see outcome metrics, define one or more goals.
125.00%
6.67% GET STARTED
4
Social
200.00%
To see all 4 Channels click here.
50.00%
The Mail Center KC
Analytics All Web Site Data
Go to report
Acquisition Overview Apr 20, 2020 - Apr 26, 2020
All Users
+0.00% Users
Primary Dimension: Top Channels
Conversion: All Goals
Compare to: Apr 10, 2020 - Apr 17, 2020
The blue organic means they found you via a search term like "mail" or something similar. The green direct means the website was found after searching for "mail center kc" or were directed from a social media or google homepage Edit Channel Grouping
The orange referral means that one of my google ad campaigns directed them to the website via a photo or other post and yellow comes from instagram or linkedin posts Users Conversions
Top Channels Apr 20, 2020 - Apr 26, 2020
Organic Search
Users
Direct
9.7%
Goal Conversion Rate 100.00%
30
Referral Social
17.2%
20 0.00% 69.9%
10
…
Apr 22
Apr 24
Apr 26
…
Apr 22
Apr 24
Apr 26
Apr 10, 2020 - Apr 17, 2020
Organic Search
Users
Direct
7%
Referral
Goal Conversion Rate
20
100.00%
10
0.00%
Social 36.8%
54.4%
…
Apr 12
Apr 14
Apr 16
…
Apr 12
Apr 14
Apr 16
Conversions Acquisition Users
66.07%
Behavior New Users
62.50%
Sessions
64.18%
Bounce Rate
10.74%
1
Organic Search 109.68%
5.77%
2
Direct
23.81%
62.50%
3
Referral
Pages / Session
40.64%
Avg. Session Duration
59.48%
Set up a goal. To see outcome metrics, define one or more goals.
125.00%
6.67% GET STARTED
4
Social
200.00%
50.00%
This is comparing the source of visitors to the website this month vs. last month. organic, referral and social media traffic is up, while direct links from a google ad or To see all So 4 Channels click here. something of that nature is down
The Mail Center KC
Analytics All Web Site Data
Go to report
Audience Overview Apr 20, 2020 - Apr 26, 2020
All Users
Compare to: Apr 10, 2020 - Apr 17, 2020
+0.00% Users
Overview
Apr 20, 2020 - Apr 26, 2020:
Users
Apr 10, 2020 - Apr 17, 2020:
Users
This is displaying an increase in visitors from week to week.
30
20
10
…
Apr 21
Apr 22
Apr 23
Apr 24
Apr 25
Apr 26
New Visitor Users
New Users
Sessions
66.07%
62.50%
64.18%
Number of Sessions per User
Pageviews
Pages / Session
-1.14%
-2.55%
-40.64%
93 vs 56
1.18 vs 1.20
91 vs 56
191 vs 196
Avg. Session Duration
Bounce Rate
-59.48%
10.74%
00:01:09 vs 00:02:51
72.73% vs 65.67%
9.9%
These pie charts to the right are displaying how many of your website visitors are repeat customers vs. new visitors
90.1%
Apr 10, 2020 - Apr 17, 2020 12.5%
These percentages are showing that your website is receiving 60% more people online than in previous weeks. This is a good measure of increased traffic to your website. Language 1. en-us Apr 20, 2020 - Apr 26, 2020 Apr 10, 2020 - Apr 17, 2020 % Change
Returning Visitor
Apr 20, 2020 - Apr 26, 2020
110 vs 67
1.74 vs 2.93
87.5%
Users
This is telling you how many of your online visitors speak english vs some other language
% Users
88
94.62%
52
92.86%
69.23%
1.90%
2. en Apr 20, 2020 - Apr 26, 2020
3
3.23%
Apr 10, 2020 - Apr 17, 2020
1
1.79%
200.00%
80.65%
Apr 20, 2020 - Apr 26, 2020
1
1.08%
Apr 10, 2020 - Apr 17, 2020
1
1.79%
0.00%
-39.78%
1
1.08%
% Change 3. en-gb
% Change 4. es-es Apr 20, 2020 - Apr 26, 2020
Apr 27