PURPOSE LED
BUSINESS SCHOOL
BUILDING BUSINESS FROM THE INSIDE, OUT.
- Becky
GNIYAS ER'YEHT TAHW
"You'll learn where you're holding yourself back. Best of all - for me, I figured out what my purpose is. And after 39 years of searching, it feels damn good to know what that is and what to do about it."
ARE YOU BUILDING YOUR LEGACY? WE THOUGHT SO. Fear and doubt may be creeping in after the
and that business can be a powerful tool for
initial rush of start up fades, leaving you with the
change, you’re a courageous rebel.
question: now what? Maybe you’re even asking yourself “why am I doing this?”
If you’ve built a business on purpose and are looking for a process to guide you through the bumps in the road you’ve come to the right place!
If you’ve gone searching for help in the past and felt that the help you were getting was stale,
Have you started a business with the vision to
traditional and wrong for your business,
change the world?
you’re not alone.
As you kept growing, you may have felt that the initial excitement and connection to the purpose started to get drowned out by the demands of the business.
TUOBA
If you believe that the world needs your energy
WHAT ARE THE CHALLENGES? You may be feeling frustrated that you’re not
in multiple directions? You want to grow your
getting total buy-in from your team, customers
business but worry about overextending yourself in
and other stakeholders and can’t pinpoint why.
ways that leave you missing out on other areas of your life.
The two biggest energy sources in a purpose-led business are purpose and money. You may be feeling a pinch in one or both of these areas, and
You know that slowing down is a logical thing to
are looking to make things happen!
do in order to build the right foundation and adjust, yet you can’t seem to find the time or
How do you create ease and flow so things grow
money under the crushing weight of operational
faster with less energy?
challenges. When you invest in your future, you’re setting You get yourself out of the cycle by building
yourself up to smooth out the energy snags that
systems and structures that actually support the
are draining you mentally and emotionally.
growth of your business.
TUOBA
You feel de-energized while being tugged
"WE DOVE IN QUICKLY AND DEEPLY AND OVER THE COURSE OF THE FIRST TWO DAYS, WE REALLY UNEARTHED WHAT MAKES US TICK AS HUMANS & ENTREPRENEURS." T
- SHEENA RUSSEL Â MADE WITH LOCAL
WHAT YOU MIGHT NEED NOW Finding the next best steps can be a challenge. You may be looking for a way to fast-track your progress by creating the roadmap for your growth. You may be looking for help building the systems and structures using a proven formula that is specific to a purpose-led business.
After 15 years of helping businesses grow and scale their impact, we’ve been able to find common pain points and how to overcome them.
The Purpose Led Business School is a step-by-step process that guides you through important choices like when to invest, in what and when. It helps you create the leverage you need to scale while freeing you from the business being dependent on you and your energy.
You’ll also be connected to an ecosystem of other purpose led businesses that share your vision and can relate to your story as you build a force for good from the inside, out.
40 days to change The school is a 40-day program that teaches you step-by-step how to achieve more purpose, profit, and meaning in your business.
2 five-day in-person learning modules with weekly online group calls in between.
It includes
The program is tailored for you to scale your impact. It is designed to create integrated systems in all areas of the business rather than treating each separately. In the school, you'll create the architecture that will propel you forward quickly and will connect you with an ecosystem of other purpose led businesses.
?TI SI TAHW
WHAT IS THE PURPOSE LED BUSINESS SCHOOL?
07
?UOY ERA OHW
WHO SHOULD TAKE THE PURPOSE LED BUSINESS SCHOOL? If you want to learn how to build a highly profitable business that gives you energy with ease, the Purpose Led Business School is for you.
Our ideal students fall under three categories:
Leah Skerry & Julia Dexter
Marc St. Onge
Squiggle Park
Bend Beauty
Co-Founder
Founder and CEO
{Technology}
{Health & Wellness}
Sheena Russell Made With Local
Co-Founder {Food & Social Enterprise}
If you're growing quickly and
As a serial entrepreneur,
You're experiencing growth
are faced with the challenges
you only have limited
fast. We'll show you the
that come with doing things
energy. We'll help you find
formula for making choices
differently, you're in the right
renewable sources of
on investment and capacity
place.
energy that support you.
build.
human side and the structural side of the business to give you a holistic approach.Â
SUCOF
The school focuses on both the
You'll experience the content in a group setting with like-minded leaders. Learning from each other, you'll share information and solutions while working through case studies.
You'll get access to content that is customized to you and your needs. You'll be able to track and measure the direct effects of your progress.
You'll be able to measure growth in key areas like: - Revenue - Margin growth - Operational expenses - Cultural health - Personal and business values alignment
SSERGORP ERUSAEM
HOW DO YOU MEASURE?
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MODULE ONE
When you achieve a clear understanding of alignment, you communicate your values with ease. You'll be able to unblock stuck points you may have otherwise been unaware of, creating a more productive and aligned team. Module one focuses on helping you identify this alignment in both you and your business.
ENERGY ALIGNMENT In the first part of this module you'll do a deep personal dive to develop the skills to identify barriers to success and learn how to remove key blocks. You'll be able to measurably accelerate growth through alignment of purpose and values.
Through this process, you will tap into the sustainable and renewable energy source of your purpose and values and build your business in alignment. You'll dig in to the two main energy sources: purpose and money so you create a balanced life. You'll develop a clear way of communicating the North Star and attract your ideal clients and customers. If you're feeling stuck and stagnant, there might be a misalignment in different areas. If you don't address alignment, you'll stay stuck!
In this part of the module you will: - uncover your unconscious beliefs, your soul's desire and personal purpose - review the 7 levels of consciousness and understand where you spend most of your energy - develop your personal core values, beliefs, and behaviours - develop your business purpose and core values - create your personal brand
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PERSONAL + BUSINESS ENERGY ALIGNMENT
5 DAYS
MODULE ONE
In the second part of the five-day session, you'll examine your foundational money belief system that affects every aspect of your life, including your business.
This session takes a deep dive into defining what prosperity means to you and how you can create it in yourself and your business, from the inside out. This work will help you understand your level of consciousness around money and money habits and gain insight into the beliefs that get in the way of creating and sustaining a successful, profitable business.
n this part of the module you will:
I
- review the history of money and gain an understanding of money's place and effects on our society
Enough Number and start to implement action in your business and personal life
- determine your
to make that number a reality. - learn the
6 Steps method of conducting effective meetings and conversations
- determine your business purpose and core values - determine areas of alignment in your personal and business purposes - review the concept of entitlement, develop a practice of sufficiency to address any gaps or misalignments that are holding you and your business back from success - create a
vision and prosperity map for your life and business
- determine new habits and commitments you agree to live by going forward
ENO ELUDOM
REAL PROSPERITY - BUSINESS ENERGY ALIGNMENT
O WO TW ET L EU LDUODMO M
MODULE TWO
5 DAYS
SYSTEM 1: Building Culture Inside Out (Human Dynamics) The key Systems and Structures you'll develop/learn: Purpose and Values Communications Decision Making
The challenge many people have with culture is how to make it a tangible asset. After this module, you'll experience accelerated growth, increased customer attraction, and retention.
You'll also be able to see measurable improvements in team engagement. It's key in a purpose-led business to successfully address the use of the key assets: the people who form the business and the supporting systems.
YOU'LL LEARN: To build culture as a strategic asset as the foundation for increasing value, by determining the level of cultural entropy in the business.
How to identify the gaps between the current and desired culture, create behavioural agreements and the importance of the engagement process with staff.
How to make conscious choices to directly impact revenue, the business models, and structure.
You'll build the collective capability of the leadership & management team while learning the impact of trust and where the business is on the
Trust Barometer.
OWT ELUDOM
BUSINESS MECHANICS: DESIGNING THE 4 KEY BUSINESS SYSTEMS
MODULE TWO
SYSTEM 2: Building an Asset Based Business (Strategic Growth)
The key Systems and Structures you'll develop/learn: Business Journey, Vision, Valuation Income vs. Asset Based Business Sctucture Positioning and Brand
In this part of the module you'll come to understand how assets in the business that are typically not on financial statements and are off the balance sheet. A lot of purpose-led business founders fail to recognize how they can leverage these “hidden” assets and increase the value of their business. Through this process, you'll increase profitability and business valuation with ease.
YOU'LL LEARN: The difference between income and equity in your business, the factors that discount value and the concept and phases of building assets. You'll learn to overcome the typical behaviours that stop business owners from growing and investing.
You'll understand
The Journey: the seven stages of business growth and evaluate
where you are currently to help you foresee challenges and plan for them before they happen.
Core Asset that provides the leverage for growing an asset and
You'll crack your
equity-based business rather than the traditional income based business and why this provides more leverage.
OWT ELUDOM
BUSINESS MECHANICS: DESIGNING THE 4 KEY BUSINESS SYSTEMS
MODULE TWO SYSTEM 3: Revenue Systems
Brand culture is one of the most important elements in ensuring the sustainable growth of purpose led businesses. When brand is clear and integrated in the business, you realize that your employees are the first customer. When the culture is taken out into to the world, you create authentic brands that are proven by marketers globally.
Using the foundation of building an
Asset-Based business, this module explores how to create
revenue systems built on the foundation of the purpose, values and core asset. There are three major components to this module: positioning, brand and product architecture.
YOU'LL LEARN: How to develop the position for the business and how to embed the brand values of the business in the positioning.
You'll learn to align the core values and the brand values through positioning. Understand what your brand is and what it is not.
Map the future trends of their industry to see where the gaps are in the market. You'll become clear about the problem you're solving for your clients.
Discover how to create awareness, leverage and scale products.
OWT ELUDOM
BUSINESS MECHANICS: DESIGNING THE 4 KEY BUSINESS SYSTEMS
MODULE TWO
SYSTEM 3: Getting Ready for Growth (Infrastructure) The key Systems and Structures you'll develop/learn: Functionality Capacity Measurement Capability
Do you find growth can be exciting yet scary? There are so many choices: setting the pace, how to not implode under fast growth, and how to keep the business team aligned with the company mission and strategy during growth periods.
In this part of the module you'll get the formula for the choosing the growth path that works for you and your business.
YOU'LL LEARN: You'll learn how to build the right business infrastructure system for your business that includes:
- understanding where and when to allocate resources, saving you from the guesswork and eliminating inefficiencies. - evaluating your capacity and understanding the difference between platform and growth stages of the business.
Filling the Cup and Building a Bigger Cup using the capacity model. - creating a commercial map for the business using the Capacity Framework. - learning to focus on Platform or Growth Phases of the business. - understanding the Run Rate and Capacity Planning and how to choose the run rate depending on the
- learning the difference between
desired feelings in the business. - you'll identify the right person for the right job based on functionality and the concept of multiple functions for a single role. - learning the difference between being functionally responsible for an area of the business and "doing" the function. - learning to embed self-responsibility into the functionality and culture of the business.
OWT ELUDOM
BUSINESS MECHANICS: DESIGNING THE 4 KEY BUSINESS SYSTEMS
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System 4: Business Energy (Revenue)
One of the two key energy sources in a business is money, and many businesses focus only on increasing revenue as a growth measure. In this module we'll show you systems and structures to help you widen your focus from only building revenue (while not discounting that) to properly managing and creating effective monitoring and energy pattern systems around the inflow.
YOU'LL LEARN - the
Profit First cash flow management system to help you manage your business from smaller plates.
- the principles behind push vs. pull energy and the effect of each so you can choose the approach that aligns best with your business purpose and goals. - systems and structures to attract and build relationships in an ongoing way with clients that are aligned with you.
REDNUOF EHT TUOBA Dorothy Spence is a serial entrepreneur, published writer and speaker. She helps visionary leaders stay connected to their purpose while building highly profitable organizations that are a force for good in the world.
She founded the world class training program, the Purpose Led Business School, as a way to help leaders grow and scale their impact. The program is the flow, formula and structure Dorothy created as the culmination of years of observing that leaders face similar challenges along the entrepreneurial journey.Â
As the recipient of the Top CEO Award, Dorothy has long been recognized as a catalyst for innovation.Â
FOUNDER, IMAGINAL VENTURES DOROTHY SPENCE