PURPOSE LED BUSINESS SCHOOL
BUILDING BUSINESS FROM THE INSIDE, OUT.
- Becky
GNIYAS ER'YEHT TAHW
"You'll learn where you're holding yourself back. Best of all - for me, I figured out what my purpose is. And after 39 years of searching, it feels damn good to know what that is and what to do about it."
ARE YOU BUILDING YOUR LEGACY? WE THOUGHT SO. As you kept growing, you may have felt that the
If you believe that the world needs your energy
started to get drowned out by the demands of
and that business can be a powerful tool for
the business.
change, you’re a courageous rebel. Fear and doubt may be creeping in after the If you’ve built a business on purpose and are
initial rush of start up fades, leaving you with the
looking for a process to guide you through the
question: now what? Maybe you’re even asking
tricky bumps in the road you’ve come to the right
yourself “why am I doing this?”
place!
Have you started a business with the vision to
If you’ve gone searching for help in the past and
change the world?
felt that the help you were getting was stale, traditional and wrong for your business, you’re not alone.
TUOBA
initial excitement and connection to the purpose
WHAT ARE THE CHALLENGES? Do you feel de-energized while being tugged in so many directions? If you’re wanting to grow your
ways that leave you missing out on other areas of
systems and structures that actually support the growth of your business.
your life. You may be feeling frustrated that you’re not getting total buy-in from your team, customers You know that slowing down is a logical thing to do in order to build the right foundation and adjust, yet you can’t seem to find the time or money under the crushing weight of operational challenges. When you invest in your future, you’re setting yourself up to smooth out the energy snags that are draining you mentally and emotionally.
and other stakeholders and can’t pinpoint why. How do you create ease and flow so things grow faster with less energy? The two biggest energy sources in a purpose-led business are purpose and money. You may be feeling a pinch in one or both of these areas, and are looking to make things happen!
TUOBA
business but worry about overextending yourself in
You get yourself out of the cycle by building
"WE DOVE IN QUICKLY AND DEEPLY AND OVER THE COURSE OF THE FIRST TWO DAYS, WE REALLY UNEARTHED WHAT MAKES US TICK AS HUMANS & ENTREPRENEURS." T
- SHEENA RUSSEL Â MADE WITH LOCAL
WHAT YOU MIGHT NEED NOW Finding the next best steps can be tricky. You may be looking for a way to fast-track your progress by creating the blueprint for your growth. You may be looking for help building the systems and structures using a proven formula that is specific to a purpose-led business.
After 15 years of helping other businesses grow and scale their impact, we’ve been able to find common pain points and how to overcome them. The Purpose Led Business School is a step-by-step process that guides you through important choices like when to invest, in what and when. It helps you create the leverage you need to scale while freeing you from the business being dependent on you and your energy.
You’ll also be connected to an ecosystem of other purpose led businesses that share your vision and can relate to your story as you build a force for change from the inside, out.
?TI SI TAHW
WHAT IS THE PURPOSE LED BUSINESS SCHOOL? The school is a 90-day program that teaches you step-by-step how to achieve more purpose, profit, and meaning in your business. During 2 five-day, in-person learning modules, the school builds you a roadmap to answer some of your hardest questions and choices as you grow.
You'll get weekly online calls to support you during your growth spurt and to answer any questions that may come up during the process.
The program is tailored for you to scale your impact in an integrated way. It is designed to account for all areas of the business rather than treating each area separately. You'll create the architecture that will propel you forward fast and will synch you up with an ecosystem of other purpose led businesses.
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WHO SHOULD TAKE THE PURPOSE LED BUSINESS SCHOOL? If you want to learn how to build a highly profitable business that gives you energy with ease, the Purpose Led Business School is for you.
Our idea students fall under these categories:
Leah Skerry
Marc St. Onge
Squiggle Park
Bend Beauty
Co-Founder
Founder and CEO
{Technology}
{Health & Wellness}
Sheena Russell Made With Local
Co-Founder {Food & Social Enterprise}
If you're quickly growing
As a serial entrepreneur,
You're experiencing growth
quickly and are faced with the
you only have limited
fast. We'll show you the
challenges that come with
energy. We'll help you find
formula for making choices
doing things differently, you're
renewable sources of
on investment and capacity
in the right place
energy that supports you.
build.
THE FOCUS The school focuses on both the human side and the structural side of the business to give you a holistic approach.Â
common challenges:
Break Out
Traction
relationships
systems & structures
This phase signals that you've made the shift from being self-
As you grow, choices are being made about the desired energy in
employed to building a business. You have plenty of ideas,
the business in areas like the speed of growth from sources of
resources or networks to shift from you being the main source of
funding, which systems and structures to build, new team leads
energy to employees.
and managers and new products. These choices can create an energy of calm or confusion during this phase of rapid growth.
Your focus is on increased sales, hiring and integrating the energy of the new employees. There is a period of investment during
In this phase, the energy of the founder is focused more on the
which you and your employees decide the roles and
development of people, strategic growth and infrastructure as the
responsibilities and build trust through a common sense of
energy of teams starts to emerge alongside
belonging and shared purpose. You're starting to consider
the founder.
strategic growth options.
SUCOF
We've designed the program to address these
You'll experience the content in a group setting with like-minded leaders. Learning from each other, you'll share experiences and solutions while working through real-life examples based on your specific processes, experiences, and outcomes.
You'll get access to content that is customized to you and your needs, including one on one support.
You'll be able to measure growth in key areas like:
You'll be able to track and measure the direct effects of your progress using: - Revenue
Barrett Values Centre Individual Values Assessment:
- ROI - Margin growth - Operational expenses
Measure your personal and business values in
- Client base
order to create a streamline culture and build a
- Cultural health
robust culture.
SSERGORP ERUSAEM
HOW DO YOU MEASURE?
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MODULE ONE
When you achieve a clear understanding of alignment, you communicate your values and pull your team together with ease. You'll be able to unblock stuck points you may have otherwise been unaware of, creating a more productive and aligned team.
WHAT YOU CAN EXPECT You'll develop the skills to identify barriers to
In the second part of the five-day session, you'll
success and learn how to remove key blocks.
examine your foundational money belief system that
You'll be able to measurably accelerate growth
affects every aspect of your life, including their
through alignment of purpose and values.
business.
This session takes a deep dive into defining what Tap into the sustainable and renewable energy source of your purpose and values and
prosperity means to you and how you can create it in yourself and your business, from the inside out.
build your business in alignment. You'll tap into the two main energy sources: purpose and money so you create a balanced life.
Enough Number and start to
Determine your
implement action in your business and personal life to make that number a reality.
You'll have a clear way of communicating the North Star and attract your ideal clients and customers.
This work will help you understand your level of consciousness around money and money habits and gain insight into the beliefs that get in the way of
If you're feeling stuck and stagnate, there might be a misalignment in different areas. If you don't address alignment, you'll stay stuck!
OUTCOMES Achieve a formal understanding of importance of alignment and communication of business values, to remove barriers to scalable growth.
creating and sustaining a successful, profitable business.
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PERSONAL + BUSINESS ENERGY ALIGNMENT
5 DAYS
O WO TW ET L EU LDUODMO M
MODULE TWO
5 DAYS
SYSTEM 1: Building Culture Inside, Out. The challenge many people have with culture is how to make it a tangible asset. After this module, you'll experience accelerated growth, increased customer attraction, and retention.
You'll also be able to see measurable improvements in team engagement. In a purpose-led business, the key to successfully addressing this is through the use of the key assets: the people who form the business and the supporting systems.
YOU'LL LEARN: Build culture as a strategic asset as the foundation for increasing value, by determining the level of cultural entropy in the business.
Identify the gaps between the current and desired culture and create behavioral agreements and the importance of the engagement process with staff.
Learn how to make conscious choices to directly impact revenue, the business models, and structure.
You'll build the collective capability of the leadership & management team while learning the impact of trust and where the business is on the
Trust Barometer.
OUTCOMES A strategic plan for scaling an asset-based culture system in the business. A collective capability matrix for the team. An understanding of “Think-Feel-Know” communication techniques and how to apply them. A clear context for the business and your team, including behavioral agreements. An understanding of how to shift perspective in the business during times of growth.
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BUSINESS MECHANICS: DESIGNING THE 4 KEY BUSINESS SYSTEMS
MODULE TWO
SYSTEM 2: Building An Asset Based Business When you doing something that’s so natural to you that you don’t even see it as something special, your business uniquely benefits. Over time, the business behaves the same way, adopting something from you that becomes a natural core function or principle of the business.
You'll learn how assets in the business that are typically not on financial statements and are off the balance sheet. A lot of purpose-led business founders fail to recognize how they can leverage these “hidden” assets and create a much greater value business. In this process, you'll increase profitability and business valuation with ease.
YOU'LL LEARN: You'll learn the difference between income and equity in your business, the factors that discount value and the concept and phases of building assets. You'll learn to overcome the typical behaviours that stop you from growing and investing.
You'll understand
The Journey: the seven stages of business growth and evaluate
where you are currently to help you foresee challenges and plan for them before they happen.
Core Asset that provides the leverage for growing
You'll crack your
an asset and equity-based business rather than the traditional income based business and why this provides more leverage.
OUTCOMES • Understand
The Journey of your growth.
• Understand the factors that discount the value of a business. • Choose to build an income or an asset-based business. • Apply the
Profit First system to change behaviours with money.
• Understand and clarify your positioning and brand. • Identify and map the trends in the industry.
Core Asset of the business. • Building a Product Architecture Strategy.
• Identify the
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BUSINESS MECHANICS: DESIGNING THE 4 KEY BUSINESS SYSTEMS
MODULE TWO SYSTEM 3: Revenue Systems
Brand culture is one of the most important elements in ensuring the sustainable growth of purpose led businesses. When brand is clear and integrated in the business, you realize that your employees are the first customer. When the culture is taken out into to the world, you create authentic brands that are proven by marketers globally.
Using the foundation of building an
Asset-Based business, this module explores how to create
revenue systems built on the foundation of the purpose, values and core asset. There are three major components to this module: positioning, brand and product architecture.
YOU'LL LEARN: How to develop the position for the business and how to embed the brand values of the business in the positioning.
You'll learn to align the core values and the brand values through positioning. Understand what your brand is and what it is not.
Map the future trends of their industry to see where the gaps are in the market. You'll become clear about the problem you're solving for your clients.
Discover how to create awareness, leverage and scale products.
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BUSINESS MECHANICS: DESIGNING THE 4 KEY BUSINESS SYSTEMS
MODULE TWO
SYSTEM 4: Growth Management Systems Do you find growth can be exciting yet scary? There are so many choices: setting the pace, how to not implode under fast growth, and how to keep the business team aligned with the company mission and strategy during growth periods.
You'll get the formula for the choosing the growth path that works for you and your business.
YOU'LL LEARN: You'll learn how to build the right business infrastructure system for your business that includes:
Where and when to allocate resources, saving you from the guesswork and eliminating inefficiencies. Evaluate your capacity and understand the difference between platform and growth stages of the business.
Filling the Cup and Building a Bigger Cup using the capacity model. Create a commercial map for the business using the Capacity Framework, and the 6 Growth Strategies
You'll learn the difference between
for building a bigger cup.
Platform or Growth Phases of the business. Understand the Run Rate and Capacity Planning and how to choose the run rate
Learn to focus on
depending on the desired feelings in the business.
You'll identify the right person for the right job based on functionality and the concept of multiple functions for a single role.
Learn the difference between being functionally responsible for an area of the business and "doing" the function.
You'll learn to embed self-responsibility into the functionality and culture of the business.
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BUSINESS MECHANICS: DESIGNING THE 4 KEY BUSINESS SYSTEMS
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OUTCOMES A detailed functional chart for all areas of the business which identifies the lead and support roles.
• An understanding of how to build the capacity model for the business. • Choosing the run rate for the business. • Identifying platform or growth stages of the business. • An understanding of the connection between stages and the recommended resource allocation depending on their stage of business growth. • How to choose two or three top growth strategies. • How to train staff on self-responsibility and functionality.
REDNUOF EHT TUOBA I want to share with you my joyful journey from being an energy disaster to an energy master and the stops along the way. I have been fortunate in my life to have been exposed to and studied many distinct professions: from the logical and analytical training of engineering and business, to the energetic and spiritual world of yoga. It is by weaving the learning and wisdom of these worlds that I have created the systems and structures for building Purpose Led Businesses from the inside out.
Cheers,
FOUNDER DOROTHY SPENCE