Culture as a Strategic Asset

PURPOSE LED BUILDING

CULTURE AS A STRATEGIC ASSET

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PURPOSE LED

OVERVIEW

HIGHLIGHTS 92% BELIEVED

that by improving corporate culture, the value of the company would increase

50% SAID

corporate culture influences productivity, profitability, creativity, firm value and growth rates

1,400 CEOS AND CFOS WERE ASKED WHAT THEY THOUGHT ABOUT CULTURE. HERE'S WHAT THEY SAID:

15% ONLY

"Customers will never love a company until the employees love

said culture was where it needed to be

it first."

-Simon Sinek

PURPOSE LED

BUILD

CULTURE FIRST By now you know culture is one of the most intangible yet foundational assets in your company.

It defines the personality and climate through values and beliefs.

We know people are the lifeblood and driving force for success.

Still most organizations don’t have the tools to consciously create a healthy and measurable culture.

Until now.

PURPOSE LED

CREATE THE CLIMATE HERE'S WHAT YOU'RE IN FOR

A big problem most companies are facing is that without knowing they are building culture as a strategic asset, they are often creating one by default. In other words, there is no North Star for guiding choices and behaviours that underpin culture.

OUTCOMES 2 DAY PROGRAM In this program, you’ll learn the stages model that defines the various feelings of growth and what impact that has on culture.

You’ll create the architecture for building a culture asset system.

You will discover how to measure culture and cultural health.

You’ll learn how to consciously shape culture top down and bottom up to engage everyone in the business.

And you will uncover the driving forces that are shaping your culture.

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