PURPOSE LED BUILDING
CULTURE AS A STRATEGIC ASSET
WWW.THEPURPOSELEDBUSINESSSCHOOL.COM
PURPOSE LED
OVERVIEW
HIGHLIGHTS 92% BELIEVED
that by improving corporate culture, the value of the company would increase
50% SAID
corporate culture influences productivity, profitability, creativity, firm value and growth rates
1,400 CEOS AND CFOS WERE ASKED WHAT THEY THOUGHT ABOUT CULTURE. HERE'S WHAT THEY SAID:
15% ONLY
"Customers will never love a company until the employees love
said culture was where it needed to be
it first." -Simon Sinek
PURPOSE LED
BUILD
CULTURE FIRST By now you know culture is one of the most intangible yet foundational assets in your company.
It defines the personality and climate through values and beliefs.
We know people are the lifeblood and driving force for success.
Still most organizations don’t have the tools to consciously create a healthy and measurable culture.
Until now.
PURPOSE LED
CREATE THE CLIMATE HERE'S WHAT YOU'RE IN FOR
A big problem most companies are facing is that without knowing they are building culture as a strategic asset, they are often creating one by default. In other words, there is no North Star for guiding choices and behaviours that underpin culture.
OUTCOMES 2 DAY PROGRAM In this program, you’ll learn the stages model that defines the various feelings of growth and what impact that has on culture. You’ll create the architecture for building a culture asset system. You will discover how to measure culture and cultural health. You’ll learn how to consciously shape culture top down and bottom up to engage everyone in the business. And you will uncover the driving forces that are shaping your culture.
WWW.THEPURPOSELEDBUSINESSSCHOOL.COM