Brand // DNA

brenda A BRAND PROPOSAL

CREATING YOUR LOOK

TALK OF THE TOWN

PURPOSE ON PURPOSE

How translating your branding material into your brand bring everything to the next level

So you've created your look... now what? Bring the local, home with ways to get people talking.

Campaigns with soul, content with meaning. Get the inside scoop.

brenda

THERE IS SOMETHING GREAT IN BRAVING THE UNKNOWN.

t e g r o f l l i w e l p Peo . d i d u o y t wha t a h w t e g r o f l l ' They . d i a you s r e v e n l l ' y e h t t Bu u o y w o h t e forg l. e e f m e h t e d a m

WELCOME

Hey!

I’m so excited to be working on this project with you.

My favourite part about brand is its magical ability to be able to share a feeling — to inspire.

It can be a creative, dynamic and unique way to tell stories and connect.

Your purpose led business has an especially tender place in my heart, Brenda.

You’re miles ahead already since you’ve been through the school and dug deep.

You’re already willing to look at the world through a different lense, which makes this so much fun!

I’d like to help you bring your purpose to life by connecting your brilliance to a message that is authentically YOU!

CHALLENGE THE PROBLEM WE'RE TRYING TO SOLVE

The problem we’re trying to solve is creating a unique and authentic brand that allows you to stand our in the crowd.

Your purpose led brand is built on the work you’ve done at uncovering your purpose and values.

The trick now is to bring that to life, by infusing your personality, story and style to your brand.

A big gap is that the Real Estate market is crowded. Creating cut through requires some choices on positioning.

In other words, what strategy your brand will take. This will also help inform some of the other questions like: where should I be focusing and why?

Another challenge you face after you’ve built your beautiful branding pieces (and can often be the trickiest piece) is how to get people to know, trust and like you! How do they hear what you have to say and offer? What are the best ways to get the word out?

SOULTION WHAT WE CAN DO ABOUT IT

The solution to standing out in a crowded space starts with clarifying your purpose, then creating an experience for your audience based on it.

Once you get to know yourself, you’ll spend time getting to know your dream client. This helps you connect from the inside, out. You’ll gain insight to where your ecosystem is hanging out and how to reach them.

1. Plan your brand strategy: Positioning, brand choices, define audience and avatars, craft a brand story and key messages.

2. Design and Activation: Imagery, purpose led campaigns, social media copy + image updates. and web copy.

ACTION STEPS

CRYSTALIZE YOUR PURPOSE AND VALUES CRAFT YOUR BRAND STORY CHOOSE YOUR BRAND POSITIONING DESIGN YOUR MESSAGING PILLARS CLARIFY THE LANGUAGE BUILD YOUR ECOSYSTEM DEFINE YOUR AVATARS AUTOMATED MARKETING + LEVERAGING SOCIAL MEDIA CRAFT PURPOSE LED CAMPAIGNSÂ