A bit about us! House of Coco is a quarterly luxe print publication for the wanderers, adventurers and marvellous millennials. Editorially leaning closer to a travel magazine than fashion, we also showcase art, beauty and lifestyle. Our readers yearn for connections. Never content to travel as ‘tourists’ our readers want to experience the beating heart of a city or country, they want to feel a connection to the history and go deep in to the culture. Our readers, the older millennials, now in their late twenties and early thirties, travel frequently. They take an average of five business trips a year, which is twice as many as their peers over 35, and they are 23% more interested in traveling abroad than older generations. But millennials are also driven by a desire to have a rich, meaningful experiences when they travel, get an authentic taste of the local culture, and gather unique stories to share upon their return. Our readers spend their disposable income on experiences, entertaining and travel: they collect moments not things. With £783 billion to spend this year alone Millennials will outspend Baby Boomers by 2017 and their buying patterns are completely different to any previous generation. This generation grew up with technology and rely on it to perform their jobs better – they are plugged-in 24 hours a day, 7 days a week.
1
advertising@houseofcoco.net | www.houseofcoco.net
MAGAZINE
74%
HOC is a quarterly luxe print publication regularly referred to as a ‘coffeetable book.’ House of Coco prints its iPad sized magazine quarterly.
of our readers keep their magazine to read again at a later date
Available for digital download internationally on Apple newsstand, Google play, Kindle Fire, Windows 8, Android, Kindle and via Sainsbury's digital media box showcased to 4 million monthly shoppers.
18’000
90’000
Circulation
Readership
84’000
£4.95
Monthly web visitors
Cover price
Where?
Our reader
Distributed on newsstands in London. Special retail outlets (Selfridges, Harrods) and select high end hotels and venues.
They want local and they want unique
House of Coco is distributed in the most important creative and forward thinking areas in the capital.
70%
30%
Female
Male
Millennials
A whole new beast, the prized millennial demographic
COMMuNIty Twitter 115,000 monthly tweet impression s Pinterest 55,000 average monthly viewer Email 14,000 subscribers Facebook 7,500 followers
2
22-52
£85k
Age
Media HHI
Instagram 2,500 followers
advertising@houseofcoco.net | www.houseofcoco.net
Regular features print
Our reader needs to be convinced of the value of a product or an organisation through storytelling. They value companies that have a powerful vision and a distinct point of view on the world. They also appreciate it when companies have strong connections to the local community—and they are more impressed by raw entrepreneurial talent than in the mighty displays of wealth and power by big corporations.
icon
mother artist punk activist author pioneer firebrand british lover wife dame political mother artist punk pioneer firebrand british icon designer activist author punk dame mother artist designer
firebrand
Each issue we showcase our chosen icon that links to the theme, the only time we showcase ‘celebrity’
What to pack The best things to pack for our featured destinations
Showcasing our fave fashionistas from the streets of London
Arts one to watch Travel one to watch
3
RMK Creamy Foundation (104) £36, www.selfridges.com I got so many compliments on my skin when I switched to this foundation. Great colour match and coverage.
1
Sanctuary Spa Ultimate Cleansing Oil, £13, Boots I love the lavender scent and it makes my skin feel so soft. I use it once every few days so I don’t become reliant on it.
2
Smiths Minted Rose Lipbalm , £6, American Apparel Smells delicious and leaves my lips soft and tingly.
4
Shu Uemura Eyelash Curlers, £20, www.shuuemera.co.uk I curl my lashes once before mascara and once after, for maximum impact. Lashes must be huge.
philadelphia Stone detail plate necklace, £9.99, bershka.com
T he playsui t
Becca Dudley has no shortage of appointments in her diary. As if being an MTV presenter and eclectic DJ isn’t enough, she’s also signed to the prestigious Nevs modelling agency.
5
Maxfactor False Lash Effect Mascara (Black) £11.99, Boots I buy the waterproof black, as I find it stays for longer and makes more of an impact. I have used it for years.
6
T he top
Leopard print playsuit, £75, Burberry @ shonamac.com
Black top, £65, rottenroach.com
T he dress Dress, £720, nicolecoste.com
T he extras
Mac Eyebrow Pencil (Lingering)£13.50, MAC I have really light brows and I've found Mac pencils to work the best. I go through them fast.
Suitcase, £375, Samsonite
7
Avon Ultra Glazewear Lipgloss (Pale Peach) £6.50, www.avonshop.co.uk I like this gloss because it’s light and not too sticky, and I love the pale pinky tones they come in. I wear it from day through to night.
What to pack... T he necklace
OUR BEAUTY NY
We partner with someone that we admire to showcase what is in their beauty bag
Coco Countryside
Fashion
C O C O B E A U T Y
Beauty bag
Someone from the world of arts that we can’t get enough of, old or new
■ Boxbag, £399.99, www.makethemostof.co.uk
106 HOUSE OF COCO.NET
Must read books of the season
Beauty top 10
f you buy one thing before the next issue of House of Coco it has to be a BoxBag from www.makethemostof.co.uk. The perfect way to cram in everything you need when running from the office to the bar, the BoxBag comes in two parts – the bag itself and an inner box to carry all your essentials. With enough room for your ipad, your ipod, or even that handy pair of flats you need to run for the bus, every bag is also handmade in the UK. The inner box section is even removable so you can transfer it to another bag if you choose. Practical, pretty and even comes in leopard print. What's not to love?
buy
Fearless, frank and never afraid to speak her mind, in this debut issue House of Coco hears from iconic designer, Vivienne Westwood on fashion, trends and finding your own style
Books
Showcasing an emerging artist, we work with them on their must have beauty buys
A place our readers can go to switch on, not off
3
The music that we listen to when putting together each issue
Last good I
? BAG
Street Style
Music
WHAT’S I
Coco Icon
political
Camera, £129, three.co.uk
T he shoes Tory Burch stack heel boots, £65, shonamac.com
9 8
Geurlain Terracotta Bronzing Powder (01) £34.50, Selfridges I like the colour this bronzer gives me – a natural, not too orange glow.
Nars blusher (Orgasm)£22.50, NARS Quite a girly, playful shade that works great for the day and blends perfectly.
HOUSE OF COCO.NET 71
Happy Plugs £39.99, happyplugs.com
A UK retreat in the country for a perfect weekend break
We showcase a mashup of independent, designer and high street to highlight how our readers really shop. Our main aim is to showcase undiscovered and unique brands from across the world. advertising@houseofcoco.net | www.houseofcoco.net
Key dates print
ISSUE
THEME
DATE
DESTINATION
A ut umn 1 5
The Snow issue
Out September
Inc Switzerland, Italy, Iceland
W i nt er 1 5
The Relaxation issue
Out November
Inc Egypt, Santorini, Caribbean
Spri ng 1 6
The Celebration issue
Out March Inc
Inc New Orleans, Singapore
Summer 1 6
The Party issue
Out July
Inc Dubai, Beverly Hills, Monaco
4
advertising@houseofcoco.net | www.houseofcoco.net
Advertising print
POSITION
Standard price
Inside front cover DPS
£4,000
Inside back cover
£2,000
Outside back cover
£2,500
DPS
£2,000
Single page
£1,250
Classified
£ 200
SPECS Full Page
DPS
Trim W 245mm x H 302mm Bleed W 251mm x H 308mm Type W 225mm x H 292mm 3mm all round
Trim W 490mm x H 302mm Bleed W 496mm x H 308mm Type W 480mm x H 292mm 3mm all round
All files should be checked before sending to House of Coco Magazine to ensure file and colour integrity. This includes: Acrobat compatibility, image resolution 300 dpi for colour and greyscale/1200 dpi for monochrome bitmap images, all fonts embedded, colour CYMK. We require 100% colour digital cormalin proof, if final version proof is not supplied with the digital pages, then no responsibility can be accepted by House of Coco Magazine for incorrect imaging. DPS must be supplied as two single pages.
We relish in partnering with brands on a long term basis and we award those that choose to partner with us with generous discounts. 6 months = 20% discount 9 months = 30% discount 12 months = 40% discount
Each issue of HOC is also available digitally via Apple, Android and Amazon as well as Pocketmags, Windows 8 and Blackberry Playbook.
ARTWORK Do you need us to create an ad for you? We offer a full creative service, prices available on application. Upload Artwork wetransfer, yousendit or dropbox to advertising@ houseofcoco.net Approved agency discount 10% House of Coco Magazine cannot be held responsible for the misprinting of an advertisement or for any costs incurred in press as a result of advertising files which are supplied incorrectly.
5
advertising@houseofcoco.net | www.houseofcoco.net
Advertising print
Advertorial
Includes design and editorial. By booking an advertorial with House of Coco magazine you automatically get the opportunity to run an editorial competition in the magazine.
Full page £1700 DPS £2500
Editorial promotions
House of Coco has created a new promotional opportunity exclusively for tourist boards, regional food producers and destinations. As with a normal editorial feature, we will send a journalist and photographer to the region and write the article to the same high standards as the rest of the magazine. The magazine only agrees to carry an editorial promotion where the key objectives are in line with that of the magazine. If they don’t fit, we would direct you towards advertorial or straight advertising opportunities. Unlike advertorials, we do not allow any logos on these features, nor do we give a client sign-off. However, these restrictions are reflected in the reduced cost and increased value of having a feature that resembles the editorial content of the magazine.
Per Page
£750 (Minimum 2 pages)
Competitions (Inc design and editorial) Prize value £2500 + DPS £1000 Full page £750
Solus newsletter £400
6
advertising@houseofcoco.net | www.houseofcoco.net
Advertising WEB
SOCIAL MEDIA BRONZE 4x per month Choice of social media platform
7
£80
SILVER 8x per month Across two social media platforms
£140
GOLD 12x per month Across all social media platforms
£210
POSITION
Standard price
Advertorial Inc: 500 words, 3 images and links
£250
Interview Questions composed by our editorial team Includes 1000 words, 5 images, call to action and link
£350
advertising@houseofcoco.net | www.houseofcoco.net
CONTACT US Editor-in-Chief laura@houseofcoco.net Beauty Editor Scarlett@houseofcoco.net Fashion Editor ai@houseofcoco.net Lifestyle Editor jo@houseofcoco.net Fitness News fitness@houseofcoco.net Interiors Editor interiors@houseofcoco.net Weddings Editor Weddings@houseofcoco.net Travel Enquiries laura@houseofcoco.net Please confirm any travel commissions from anybody other than the Chief Editor For other team members email F.A.O to info@houseofcoco.net 26 York Street Marylebone, London W1U 6PZ For advertising advertising@houseofcoco.net Editorial enquiries laura@houseofcoco.net
020 3095 7366 www.houseofcoco.net advertising@houseofcoco.net | www.houseofcoco.net