Lindsey DeFlorian Marketing Guide

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A HOME SELLER’S GUIDE

Lindsey DeFlorian Realtor ®

608-698-7971 2229 Atwood Ave. Madison, WI 53704 DeFlorian@LauerRealtyGroup.com LauerRealtyGroup.com/Lindsey-DeFlorian

WELCOME

Who we are: Full-service residential brokerage We bring you the latest information, technology, and our mastery of the industry. We work with clients from first thoughts of selling their home to beyond the closing table.

At your side and on your side.

We live, work, and play right here in the Madison area and are deeply tied to the communities where you’re looking to sell your home. We know the perks and quirks of each neighborhood.

Resourceful & knowledgeable We listen to our clients’ wants, needs, and expectations. We provide help and resources along the way, and give you the information you need to make the best decision.

in numbers Lauer Realty Group

362

13

th

HOMES SOLD

FIRM RANKING (VOLUME SOLD)

*Firms with higher rankings are brokerages with 100s of active agents. Our boutique firm has only 16 agents.

104%

AVERAGE LIST PRICE VS SALE PRICE

25

AVERAGE DAYS ON MARKET

The market average is only 97%. So our sellers earn on average 6% more than the market average.

*Our firm’s average days on market is the lowest among the top ranking 30 firms in our MLS.

Data is from the South Central Wisconsin Multiple Listing Service (MLS)

FROM LISTED TO SOLD PRICING Using competitive market analysis tools, I will suggest your home’s best listing price.

I sell homes HIGHER than the market average because I list homes at the correct price from the start.

PREP WORK Completing repairs that need to be done Decluttering & removing personal items Make sure the home is clean for showings Neutralizing spaces and walls

I am happy to do a walkthrough of your home and give thoughts on what should be re-arranged, tidied up, or removed!

Styling or staging? I work with great companies who can make any home SHINE!

MARKETING Photography Videography & virtual tours Tailored Home Brochures highlighting YOUR homes greatest features Advertising to prospective buyers through: MLS Social Media Syndicated Services (i.e. Realtor.com, Zillow, Trulia) Yard Sign Targeted Marketing

PRICE EVALUATION FACTORS THAT INFLUENCE HOME PRICING PROPERTY CHARACTERISTICS Size & layout Age & condition Upgrades & energy efficiency Curb appeal Unique features and amenities ECONOMIC INDICATORS Interest rates Employment rates Market Trends LOCATION Proximity to amenities Surrounding area EXTERNAL ENVIRONMENTAL ELEMENTS Zoning regulations Environmental risks

STAGING & STYLING

Less time on the market Increased sale price 2218 E JOHNSON ST.

Staged homes sell for up to

20% more than homes that are not staged

Highlights the best features of the home Defines spaces for functional use More showings scheduled and increases number of people through open houses

PHOTOGRAPHY

Buyers love photos.

97% of house hunters utilize online sites to view properties and, for the majority, their first impression is their ONLY impression!

A comprehensive range of professional, staged photos is essential to attract more views and build greater interest.

We partner with experienced, professional photographers

for our photography and virtual/digital imaging. We work with Step Inside Media , who will capture your home with cutting edge technology that best showcases your home.

quality photos have

118%

more online views

potential buyers look at professional photos

10 TIMES longer than nonprofessional photos

VIRTUAL TOURS & FLOOR PLANS Powered by Matterport, our tours allow buyers to experience a

3D virtual walk-through of your home. Viewers are able to experience the layout and flow of your home in a more interactive way than static photos.

Utilizing

cutting-edge technology we can narrow in on the most serious buyers. By using virtual tours buyers can view your home without disturbing you.

Leaving only the more serious buyers to schedule a showing.

They are

interactive by design, which means users spend more time exploring than they would look at photos. The more invested in the interaction potential buyers feel, the more likely to take the next step in their purchase journey.

Exposes your home to a wider audience.

Your home can be toured from clear across the country at any time.

SHOWING YOUR HOME Try to be flexible to all as many showings as possible.

Quick clean up prior to showings (don’t worry about closets, garage, and unfinished basements!

Avoid strong smelling foods right before showings start.

Keep pet areas clean. Hide litter and pet food.

Open blinds and curtains to let in as much light as possible!

Leave lights on for showings Keep the temperature around 68 degrees for showings.

Vacate for all showings- we want buyers to feel comfortable in the space.

Place valuables in a safe place.

Before showings begin we will discuss how you want to confirm showings.

I will pass on feedback we receive from showings!

SELLER NET CALCULATION 1. Loan Payoff Amount: Remaining balance of the

$ _______________

Seller's mortgage 2. Closing Costs: Includes title insurance, escrow

$ _______________

fees, transfer tax, notary fees, etc. (2% example) 3. Home Repairs/Improvements: Costs incurred to prepare the home for sale

$ _______________

4. Real Estate Agent Commissions

$ _______________

5. Seller Concessions: Credits given to the buyer to

$ _______________

cover their closing costs or repairs 6. Property Taxes: Prorated property taxes up to the

$ _______________

date of sale

$ _______________

7. Any additional costs, such as homeowners association (HOA) fees, moving costs, etc.

$ _______________

Total Costs:

Estimated Net Proceeds: Sale Price of Home Total Costs Estimated Net Proceeds

__

$ _______________ $ _______________ $ _______________

OFFERS Price is just one of many considerations when deciding which offer is best for your home. Here are some of the other factors that matter.

INSPECTION APPRAISAL & FINANCING CLOSING DATE OTHER CONTINGENCIES

SELLER COSTS & WHAT TO EXPECT AT CLOSING SELLER OFTEN PAYS: Mortgage balance & penalties if applicable Any claims against your property Unpaid assessments on your property Commission to Real Estate Agents Title insurance policy Home warranty

WHAT TO BRING TO CLOSING: A government picture ID House keys Garage door openers Mailbox and any other spare keys

AFTER CLOSING: Keep copies of the following for taxes Copies of all closing documents Always feel free to reach out to me with any questions!

about me

LINDSEY DEFLORIAN REALTOR®

I was born and raised on the Eastside of Madison and attended East High School and later UW-Madison for both undergraduate and graduate school. After several years working in social services, I decided to become a real estate agent. My passion for working with people combined with the creativity, competitiveness, and knowledge it takes to help people buy and sell homes made it evident I made the right career move.

My husband and I have two kids who keep us busy and remind us to slow down and enjoy the little moments. We love going for family hikes around Madison and sampling new coffee shops and breweries. Training for triathlons and marathons has made me appreciate the accessibility of trails around the state and the friendliness of the Midwest. Our ever-growing city continues to add something for everyone – parks, libraries, and exceptional local restaurants.

As a Madisonian, I know the city well and the qualities and highlights each neighborhood has to offer. I love hearing the history and memories made over the years in a home, as well as the preferences and specifics people are looking for in their future property. If you’re just looking to buy or sell I’d love to assist you to reach your goals!

LET'S CONNECT

608-698-7971

LINDSEY DEFLORIAN

LAUERREALTYGROUP.COM

@LINDSEYDEFLO

DEFLORIAN@LAUERREALTYGROUP.COM

NOTES

NOTES

PRESENTED BY:

Lindsey DeFlorian REALTOR®

608-698-7971 2229 Atwood Ave. Madison, WI 53704 DeFlorian@LauerRealtyGroup.com LauerRealtyGroup.com/Lindsey-DeFlorian