MARKETING PROPOSAL For 585 Derrimut Road Tarneit
‘The boutique approach’ © 2022 Designed and produced by Latitude Real Estate Pty Ltd.
Latitude has a specialist team that focuses on the sales and acquisitions of development sites throughout Victoria. All our team members are very familiar with the subject property and know of several groups that will be interested in purchasing this site. During the past 12 months we have experienced enormous levels of enquiry with all development sites we have taken to the market. Latitudes Executive Director Bob Hand will be the lead agent on your property supported by his fellow Director James Hand and his experienced team of experts.
BOB HAND
Executive Director Licensed Estate Agent 0407 677 336 bob@latituderealestate.com.au
JAMES HAND
Managing Director Licensed Estate Agent 0407 172 404 james@latituderealestate.com.au
Complete with 4 decades of development site and project sales, Bob Hand is at the forefront of the residential real estate industry. Bob spent 20 years at the helm of Oliver Hume before selling as a major shareholder in 2002 to become a founding director of the successful land development company – Villawood Properties. After leaving Villawood he established Latitude Real Estate along with his son James and set about creating a boutique real estate company by taking a hands-on approach. Specializing in the sale of residential projects of all sizes and listing and selling all types of development sites. Bob not only has a mountain of experience in this space he also has a powerful professional network and unmatched industry knowledge he has built up over the past 40 years making it easier to reach the right people and achieve the best possible prices. If appointed Bob will commit to taking all enquiries coming in from the advertising campaign.
MICHAEL LOWE
Development Sales & Acquisitions Manager Licensed Estate Agent 0409 844 361 michael@latituderealestate.com.au
GRAEME ALLCHIN
Development Sales & Acquisitions Executive Licensed Estate Agent 0439 592 794 graeme@latituderealestate.com.au
Recently Sold by Latitude Real Estate development sales team:
LEOPOLD
GRANGEFIELDS
SITE: 27.4 HA
BENDIGO
SITE: 13.85 HA
CHARLEMONT
SITE: 5.16 HA
SITE: 12.6 HA
MARKETING YOUR PROPERTY Our aim is to achieve the best possible result by creating competition between potential buyers. We recommend an Expression of Interest (EOI) campaign with a set closing date supported by a well-planned direct marketing program. We recommend a 4-week EOI campaign to provide potential buyers time to assess the property enabling them to be in a position to present their best offer. The campaign timeline will also provide us with ample time to make direct contact developers and investors we know who are searching for land opportunities in your area. Our in-house graphic design team will produce: •
Coming soon Electronic Direct Mail (EDM)
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Expression of interest (EOI) EDM
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EOI Closing Date reminder EDM
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Information Memorandum (IM)
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Realcommercial.com.au advertisement artwork
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Sign board artwork
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LinkedIn artwork
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Latitude Real Estate website listing artwork
LINKS (CLICK TO VIEW): Example EDM (click to view) Example IM (click to view)
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SIGNBOARD INCLUDED 2.4m x 2.4m signboard on the property.
NO UPFRONT FEES
LISTINGS
We commit to no upfront costs for all advertisements. You will receive: EDM to our developer database, drone photography, sign board, production & design of IM, Realcommercial listing, LinkedIn post, Latitude website listing.
Listing on realcommercial.com.au, Latitude website and two LinkedIn posts that will be seen by 10,000+ industry related people.
GRAPHIC DESIGN SERVICE At Latitude, creative thinking is encouraged. We have an in house marketing team that will be able to put our EDMs / IMs together in days which means we can hit the market faster.
DATABASE TO LEVERAGE Three EDM’s to our extensive developer database consisting of 2,500+ developers.
DRONE PHOTOGRAPHY Latitude have their own drone which gives us the capability to get high quality images from the sky. This is an outstanding way of presenting any property.
TIMELINE The timeline below will provide you with clear guidance on what we will deliver and when. Throughout the journey, you will be kept updated by Graeme Allchin on the all aspects of the campaign – from the generation and approval of marketing material right through to presentation of all offers.
NOW Sign sales authority. (Contract and Section 32 to be prepared and supplied before going to market.)
1 WEEK Drone footage, coming soon EDM, EOI open EDM, Information Memorandum (IM), Signboard installation, Realcommercial listing, Latitude website listing, LinkedIn post.
4 WEEKS EOI campaign including presentation of all offers.
CONTRACT SIGNED Offer acceptance & contract execution
ACHIEVABLE RESULT We expect the property to achieve a price either side of $12,000,000 with settlement in 6 months or earlier. It should be noted that deposit and terms play a significant role in the final price achieved. Also note, we do not recommend any price guide be provided to those enquiring, there have been a few examples lately of new players in our local market paying over the odds for property.
SUCCESS FEE Our typical commission rate for this type of work, with Latitude meeting all the advertising expenses as set out above would be 2.5% plus GST. However, due to our knowledge and understanding of this site, and given the current circumstances we would like to offer you a discount and carry out all work for a fee of 1% plus GST.
Industry Testimonials Austin Land (click to view) Kataland (click to view) Openlot (click to view) PPM Group (click to view) Synergy Living (click to view)
Thank you for considering Latitude Real Estate
THANK YOU
‘The boutique approach’ © 2022 Designed and produced by Latitude Real Estate Pty Ltd.