MEDIAKIT VDS 2011

Promote yourself in Latin America's leading electronic security specialized media.

VENTAS DE SEGURIDAD has established itself as the most trustworthy source of information in the Latin American market of electronic security.

Your marketing plan cannot afford to miss a captive audience of nearly 10,000 subscribers made up of: Administrative managers.

Sales and marketing executives.

Security systems installation technicians.

Engineers, electricians, electronics and computational engineers.

Security systems consultants and experts.

Our highly segmentated audience ensures an effective reach for your message.

95%

keep the magazine as reference material.

88%

have the authority to recommend, specify or purchase products and/or services.

82%

have at one time or another used the publication to contact a supplier.

Our readers are: Contractors and professionals involved in the design, construction, installation, sale and service to electronic security systems.

End-users of security systems for residential, industrial and commercial applications.

Manufacturers, distributors and dealers of electronic security equipment.

VENTAS DE SEGURIDAD IS THE OFFICIAL MAGAZINE OF THESE ORGANIZATIONS:

“VENTAS DE SEGURIDAD IS AN EFFECTIVE MAGAZINE, SINCE IT ENCOMPASSES ALL THE SEGMENTS OF THE LATIN AMERICAN ELECTRONIC SECURITY INDUSTRY DELIVERING AN ACTUAL, CURRENT AND OBJECTIVE APPROACH”: Felipe Argüello

Total qualified circulation of 10,530 subscribers * Ventas de Seguridad is produced 6 times a year.

34,7% Mexico

26,7% Colombia

20,3%

Brazil, Argentina, Bolivia y Chile

13,9%

Venezuela, Ecuador, Peru, Paraguay, Uruguay

4,2%

Central America and the Caribbean * Total qualified circulation up to December 2009.

Print magazines, websites, podcasts, video & trade shows converge in VDS’s advertising proposals, multiplying the effectiveness of your message.

“I REALLY ENJOY READING ABOUT OTHER INSTALLING COMPANIES' EXPERIENCES, OR ABOUT ENGINEERS TELLING HOW THEY ACCOMPLISHED THEIR PROJECTS, BECAUSE I LEARN A LOT FROM THEM, AND THAT IS A VALUABLE RESOURCE FOR MY JOB”: David Treto Project and Support Area Collins’ Seguridad Privada Integral

Industry TARGET segments 36,7%

Contractor – Security systems installation

13,4%

Contractor – Systems integration

9,9%

Engineering firm / Consultancy / Design

7,9%

End-users

7,9%

Distributor / Security systems wholesaler

5,4%

Other

5,1%

Service / Central station monitoring

4,3%

Security products manufacturer

3,1%

Security systems consultants

2,1%

IT Security

Source: IVC - Institute of Circulation Verification (december 2009).

Recommended products … most likely to be sourced by our average reader.

87%

Video

58%

Entry/exit control systems

80%

Alarms

55%

System integrators

78%

Access control

53%

ID systems

76%

Sensors

49%

Security services

73%

Wiring and cables

48%

Vehicle control systems

71%

Perimeter protection

44%

Urban security

71%

Fire detection / Others

44%

67%

Wireless technology

Domotics - residential or commercial

58%

Installation – tools, accessories and suppliers

40%

Special protection

38%

Sound and communication equipment

58%

Installation and distribution services

69 percent of our readers visit our advertisers’ websites looking for information about their products.

The media most often consumed Ventas de Seguridad’s readers surf the internet, but more often read specialized magazines to keep up to date.

Specialized magazines

Specialized websites

43%

Always

40%

Always

38%

Often

39%

Often

16%

Occasionally

15%

Occasionally

2%

Seldom

4%

Seldom

1%

Never

2%

Never

Reach 32,614 total readership * As per number of readers per single copy issue of Ventas de Seguridad.

5 readers or more 2 readers 3 readers 4 readers 1 reader

27% 25% 24% 13% 12%

* This information is an estimate based on the number of individual copies read over the total number of audited readers, as indicated by respondents.

Source for all data: 2009 Ventas de Seguridad annual report.

www.ventasdeseguridad.com The leading Spanish language website delivering security industry news in Latin America.

VDS “THE MAGAZINE IS A VALUABLE RESEARCH SOURCE, CONTAINING ISSUES THAT FIT PERFECTLY TO OUR BUSINESS, AND GIVING US VALUABLE IDEAS. PARTICULARLY, WE LIKE THE PRODUCTS SECTION —WE USUALLY FIND OUT A LOT OF RESOURCES THERE”: Patricio Fustillos Sales Manager Siaproci Cía. Ltda.

49% of Ventas de Seguridad’s subscribers devote between 30 y 60 minutes to reading their contents.

96% of respondents qualify those contents positively: Newsletters

Info-podcasts

Editorial content

22% Excellent

18% Excellent

34% Excellent

47% Very good

43% Very good

48% Very good

27% Good

32% Good

18% Good

4%

6%

1%

Poor

Poor

Source for all data: 2009 Ventas de Seguridad annual report.

Poor

69 percent of our readers visit our advertisers’ websites looking for information about their products.

The media most often consumed Ventas de Seguridad’s readers surf the internet, but more often read specialized magazines to keep up to date.

Specialized magazines

Specialized websites

43%

Always

40%

Always

38%

Often

39%

Often

16%

Occasionally

15%

Occasionally

2%

Seldom

4%

Seldom

1%

Never

2%

Never

Reach 32,614 total readership * As per number of readers per single copy issue of Ventas de Seguridad.

5 readers or more 2 readers 3 readers 4 readers 1 reader

27% 25% 24% 13% 12%

* This information is an estimate based on the number of individual copies read over the total number of audited readers, as indicated by respondents.

Source for all data: 2009 Ventas de Seguridad annual report.

Expand your brand's scope and reach by sponsoring specialized industry events.

www.tecnoedificios.com

Conference and trade show for an advanced building/facility operation.

November 9 - 10 / 2011 TecnoEdificios addresses professionals in fields engaged in the operation and management of commercial and industrial facilities.

Facilities: ▪ Airports / Shopping malls ▪ Convention centers ▪ Office buildings / Hotels and Tourism complexes ▪ Harbors ▪ Industrial premises

Working areas: ▪ Engineering chiefs and General services supervisors ▪ Maintenance and Industrial Security Managers ▪ Security and access control managers ▪ Managers in general ▪ Big buildings owners

“WE HERE AT DOORKING WERE LOOKING FOR A VENUE TO GET THE NAME DOORKING INTO THE LATIN AMERICAN COUNTRIES. VENTAS DE SEGURIDAD WAS THE RIGHT CHOICE”: Brian Gordon Doorking

Issue:

Jan / Feb 2011 [Vol. 15 Nº 1]

March / April 2011 [Vol. 15 Nº 2]

May / June 2011 [Vol. 15 Nº 3]

July / August 2011 [Vol. 15 Nº 4]

Sep / Oct 2011 [Vol. 15 Nº 5]

Nov / Dec 2011 [Vol. 15 Nº 6]

Close:

January 14, 2011

February 25, 2011

April 8, 2011

June 3, 2011

July 29, 2011

September 23, 2011

Market & technology focus

Compression algorithms / HD CCTV

Remote access control

Alarm monitoring software

Data transmission

Fire detection systems: National legislation

Software for systems integration

Industrial end user focus

Sports and entertainment facilities

Urban surveillance

Parking lot

Shopping center security

Banking & financial sector

Corporate sector

IT Security focus

Web services protection

Telecommunications / Cell phones security

Broadband management systems

Network security

Virus and spyware

Social networks

Security pro of the month

Merconorte

Mexico

Brazil

Argentina

Colombia

Central America & The Caribbean

Regular features

Case Studies & New Products, Industry News

Case Studies & New Products, Industry News

Case Studies & New Products, Industry News

Case Studies & New Products, Industry News

Case Studies & New Products, Industry News

Case Studies & New Products, Industry News

Marketing features

Litfocus

Supplier Spotlight

INDUGUIA

Events

ISC West: Las Vegas, USA

ASIS: ORLANDO, USA

TecnoEdificios: Medellín, Colombia

ExpoSeguridad: Mexico City, Mexico ISC Brazil: Sao Paulo, Brazil Secutech: Taipei, Taiwan

ExpoSeg: Sao Paulo, Brazil

CUMBRE ALAS, PANAMA AFSE: Miami, USA Seguriexpo: Buenos Aires, Argentina

Feria Internacional de Seguridad ISC East: NY, USA

12 MONTHS US$ 24.054

60.000 IMPRESSIONS

Digital Magazine Advertising Company Lead Generation Service Supplier Spotlight Article [ 550 words + image ] US$ 4.442 profile [ included value ]

6 ISSUES FULL PAGE

FULL PAGE

FULL PAGE

FULL PAGE

FULL PAGE

FULL PAGE

6 MONTHS US$ 12.660

Only offered once a year in corresponding issue.

Indumedia Subscription US$ 750 / 6 months [ included value ] US$ 1.300 / 1 year [ included value ] New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 4.200 / year [ included value ] Website Sponsorship [ 120 x 90 px ] US$ 1.200 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 250 / year [ included value ]

30.000 IMPRESSIONS

ADDED SERVICES Digital Magazine Advertising Company Lead Generation Service Supplier Spotlight Article [ 550 words + image ] US$ 4.442 profile [ included value ]

3 ISSUES FULL PAGE

Only offered once a year in corresponding issue.

Indumedia Subscription US$ 750 / 6 months [ included value ] US$ 1.300 / 1 year [ included value ] New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 4.200 / year [ included value ] Website Sponsorship [ 120 x 90 px ] US$ 1.200 / year [ Not included ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 250 / year [ Not included ]

FULL PAGE

FULL PAGE

2 MONTHS US$ 4.442

ADDED SERVICES

15.000 IMPRESSIONS

ADDED SERVICES Digital Magazine Advertising Company Lead Generation Service Supplier Spotlight Article [ 550 words + image ] US$ 4.442 profile [ included value ]

1 ISSUE

Only offered once a year in corresponding issue.

FULL PAGE

Indumedia Subscription US$ 750 / 6 months [ Not included ] US$ 1.300 / 1 year [ Not included ] New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 4.200 / year [ Not included ] Website Sponsorship [ 120 x 90 px ] US$ 1.200 / year [ Not included ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 250 / year [ Not included ]

12 MONTHS US$ 14.436

60.000 IMPRESSIONS

Digital Magazine Advertising Company Lead Generation Service Supplier Spotlight Article [ 550 words + image ] US$ 4.442 profile [ included value ]

6 ISSUES HALF PAGE

HALF PAGE

HALF PAGE

HALF PAGE

HALF PAGE

HALF PAGE

6 MONTHS US$ 7.596

Only offered once a year in corresponding issue.

Indumedia Subscription US$ 750 / 6 months [ included value ] US$ 1.300 / 1 year [ included value ] New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 4.200 / year [ included value ] Website Sponsorship [ 120 x 90 px ] US$ 1.200 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 250 / year [ included value ]

30.000 IMPRESSIONS

ADDED SERVICES Digital Magazine Advertising Company Lead Generation Service Supplier Spotlight Article [ 550 words + image ] US$ 4.442 profile [ included value ]

3 ISSUES HALF PAGE

Only offered once a year in corresponding issue.

Indumedia Subscription US$ 750 / 6 months [ included value ] US$ 1.300 / 1 year [ included value ] New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 4.200 / year [ included value ] Website Sponsorship [ 120 x 90 px ] US$ 1.200 / year [ Not included ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 250 / year [ Not included ]

HALF PAGE

HALF PAGE

2 MONTHS US$ 2.665

ADDED SERVICES

15.000 IMPRESSIONS

ADDED SERVICES Digital Magazine Advertising Company Lead Generation Service Supplier Spotlight Article [ 550 words + image ] US$ 4.442 profile [ included value ]

1 ISSUE

Only offered once a year in corresponding issue.

HALF PAGE

Indumedia Subscription US$ 750 / 6 months [ Not included ] US$ 1.300 / 1 year [ Not included ] New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 4.200 / year [ Not included ] Website Sponsorship [ 120 x 90 px ] US$ 1.200 / year [ Not included ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 250 / year [ Not included ]

12 MONTHS US$ 10.824

60.000 IMPRESSIONS

Digital Magazine Advertising Company Lead Generation Service Indumedia Subscription US$ 750 / 6 months [ included value ] US$ 1.300 / 1 year [ included value ] New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 4.200 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 250 / year [ included value ] Supplier Spotlight Article [ 550 words + image ] US$ 4.442 profile [ Not included ]

6 ISSUES THIRD PAGE

THIRD PAGE

THIRD PAGE

THIRD PAGE

THIRD PAGE

THIRD PAGE

6 MONTHS US$ 5.697

Only offered once a year in corresponding issue.

Website Sponsorship [ 120 x 90 px ] US$ 1.200 / year [ Not included ]

30.000 IMPRESSIONS

THIRD PAGE

THIRD PAGE

THIRD PAGE

1 ISSUE

THIRD PAGE

ADDED SERVICES Digital Magazine Advertising Company Lead Generation Service Indumedia Subscription US$ 750 / 6 months [ included value ] US$ 1.300 / 1 year [ included value ] New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 4.200 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 250 / year [ Not included ] Supplier Spotlight Article [ 550 words + image ] US$ 4.442 profile [ Not included ]

3 ISSUES

2 MONTHS US$ 1.999

ADDED SERVICES

Only offered once a year in corresponding issue.

Website Sponsorship [ 120 x 90 px ] US$ 1.200 / year [ Not included ]

15.000 IMPRESSIONS

ADDED SERVICES Digital Magazine Advertising Company Lead Generation Service Indumedia Subscription US$ 750 / 6 months [ Not included ] US$ 1.300 / 1 year [ Not included ] New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 4.200 / year [ Not included ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 250 / year [ Not included ] Supplier Spotlight Article [ 550 words + image ] US$ 4.442 profile [ Not included ] Only offered once a year in corresponding issue.

Website Sponsorship [ 120 x 90 px ] US$ 1.200 / year [ Not included ]

12 MONTHS US$ 9.624

60.000 IMPRESSIONS

Digital Magazine Advertising Company Lead Generation Service New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 4.200 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 250 / year [ included value ] Supplier Spotlight Article [ 550 words + image ] US$ 4.442 profile [ Not included ]

6 ISSUES FOURTH PAGE

FOURTH PAGE

FOURTH PAGE

FOURTH PAGE

ADDED SERVICES

Only offered once a year in corresponding issue.

FOURTH PAGE

Indumedia Subscription US$ 750 / 6 months [ Not included ] US$ 1.300 / 1 year [ Not included ] Website Sponsorship [ 120 x 90 px ] US$ 1.200 / year [ Not included ]

FOURTH PAGE

6 MONTHS US$ 5.064

30.000 IMPRESSIONS

ADDED SERVICES Digital Magazine Advertising Company Lead Generation Service New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 4.200 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 250 / year [ Not included ] Supplier Spotlight Article [ 550 words + image ] US$ 4.442 profile [ Not included ]

3 ISSUES FOURTH PAGE

FOURTH PAGE

Only offered once a year in corresponding issue.

Indumedia Subscription US$ 750 / 6 months [ Not included ] US$ 1.300 / 1 year [ Not included ] Website Sponsorship [ 120 x 90 px ] US$ 1.200 / year [ Not included ]

FOURTH PAGE

2 MONTHS US$ 1.777 1 ISSUE

FOURTH PAGE

15.000 IMPRESSIONS

ADDED SERVICES Digital Magazine Advertising Company Lead Generation Service New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 4.200 / year [ Not included ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 250 / year [ Not included ] Supplier Spotlight Article [ 550 words + image ] US$ 4.442 profile [ Not included ] Only offered once a year in corresponding issue.

Indumedia Subscription US$ 750 / 6 months [ Not included ] US$ 1.300 / 1 year [ Not included ] Website Sponsorship [ 120 x 90 px ] US$ 1.200 / year [ Not included ]

EXTRA SERVICES BACK COVER

COVER

INSIDE FRONT COVER

VALUE +30%

LAST PAGE

PAGE 3

VALUE +20%

Newsletter Advertising

[ 2x / month ] + [ 468 x 60 px banner ]

Podcast Advertising

[ 6x / year ] + [ Voice Lead-in ] + [ 468 x 60 ]

Webinar Sponsorship

[ Voice Lead-in ] + [ 468 x 60 ]

INSIDE BACK COVER

VALUE +10%

12 MONTHS

6 MONTHS

2 MONTHS

US$ 7.200

US$ 4.200

US$ 1.600

US$ 3.000

US$ 1.650

US$ 600

per request

per request

per request

ONLY WEB 12 MONTHS

60.000 IMPRESSIONS

6 MONTHS

30.000 IMPRESSIONS

2 MONTHS

15.000 IMPRESSIONS

ADDITIONAL NOTES: 15 seconds animation includes multiple loops.

No retainer fee.

Web only prices are net.

ABOUT DIGITAL ADVERTISING

ABOUT PDF

GENERAL RATE POLICY

A color proof (printed or in a .JPG file) must accompany your digital ad.

Send only High Resolution PDFs.

Terms of Payment: 30 day maximum, $ US dollars.

Supported Applications: QuarkXpress, Photoshop, Illustrator, Freehand, CorelDraw.

Use the Adobe Distiller application to generate the PDF from the native file.

No cancellations accepted after closing for space reservations. Advertising materials due in Miami, USA within 5 days after closing date.

Do not layout advertisements on display-only applications as Word, PowerPoint, MS Publisher, etc. Web pages, web images or logos are not suitable for printing.

Resolution: 300 dpi saved as TIF or EPS (1200 dpi for logos/text reccomended).

Do not use any compression as LZW, GIF or JPG on your graphics.

Color: only CMYK mode.

Graphics and Fonts: Include all linked graphics and Fonts (printer and screen) on a separate folder.

Do not send RGB images.

All black text must be 100% black, no color combination.

The Distiller must have this minimum settings: Compatibility with Acrobat 4.0 (Pdf 1.3).

Commission of 15% of gross billings allowed to recognized advertising agencies.

No compression in any object.

On contracts not completed, earned rate will apply.

No downsample on any image.

Order accepted subject to change in rates on notice from publisher. Advertisers may cancel or amend schedule at the time that rate revision becomes effective without incurring short rate adjustment provided contract rate has been earned up to date of cancellation.

Embed all fonts (Be sure to include 100% of each font used).

MARKETING OPPORTUNITIES SUPPLIERS’ SPOTLIGHT Buy a page of advertising and receive the adjoining page FREE to spotlight your company and products. Or, buy a half-page and receive the remainder of the page to describe your products and services. FREE to full-page or half-page advertisers in March/April issue.

Materials required:

• Color or B&W photograph / transparency / image file (tiff, eps, or hi-res jpg) • Up to 500 words of narrative copy (250 words for half-page ad).

• A $150 production charge will be assessed for material other than described above.

LITFOCUS: PRODUCT AND LITERATURE SHOWCASE Your Product & Literature Showcase is FREE when you place your 1/4-page or larger ad in the same issue, or when you sign up for a half year program of 1/4-page or larger ads.

The Litfocus Section compiles 8.5 x 6.5 cm advertisements that include: • A 4-color reproduction of your brochure, catalog, product photo, ext.

• Up to 50 words of copy that will catch your sales prospect's immediate attention.

SPECIALTY ADVERTISING OPPORTUNITIES GATEFOLD COVER The Gatefold cover opens to reveal a two page spread advertisement.

LAMINATION / FRAMING Advertisements can be laminated or framed for presentation at industry shows or for your office.

INDUGUIA

REPRINT SERVICES

Make your marketing dollars work for you: • Section Tab Ads • Display Ads • Highlights w/ logo (both print & web edition)

We can reprint any news or feature article, product item or even you own ad message for you. From a single sheet to multipage brochures, we'll customize a reprint to meet your needs.

All advertisers receive: • Unlimited free boldface listings • Quick reference to product listings COMPANY DIRECTORY An alphabetical listing of manufacturers, supplier and services/consultants by company name.

PRODUCT DIRECTORY An alphabetical listing of product categories containing supplier's names and phone numbers. Your free company listing includes tel/fax numbers, webpage listings at no additional cost.

Reprints are an inexpensive way to develop high quality promotion materials. Use them for customer prospect mailings, to support show exhibitions, as a distributor/dealer support tool and as handouts.