VDS AUDITORIA DICIEMBRE 2014 ENG

BUSINESS PUBLICATION CIRCULATION AUDIT FOR THE 6 MONTH PERIOD ENDED NOVEMBER/DECEMBER 2014

Latin Press Inc. 2455 SW 27 th Ave. Suite 200 Miami, FL 33145 Tel. No. : 305 285-3133 Fax. No.: 305 285-3134

Av. de Mayo 1370 - 1° Piso - (1362) Buenos Aires - Argentina Teléfono: (54-11) 4383-6293 / 7305 / 4381-8448 / Fax: (54-11) 4383-6293 www.ivc.org.ar

Official publication of: ALAS Established: 1997 Issues per year: 6 www.latinpressinc.com www.ventasdeseguridad.com

IVC is a non-profit organization, established the 19th of December 1946 by Argentina’s principal media firms, advertising agencies, and advertising clients to control, certify and promote the use of audited circulation data.

Field served VENTAS DE SEGURIDAD serves electronic engineers, systems engineers, electronic security consulting engineers and security end-users involved in the design, implementation and installation, technical service and purchase of electronic security solutions for industrial, commercial and residential facilities, as well as electronic security equipment and parts manufacturers, distributors and representatives.

The use of audited circulation numbers permits advertisers and agencies to gain a clearer picture of the media’s readers and their geographic distribution throughout Latin America and thereby determine if those subscribers constitute an effective target audience.

Definition of recipient qualification Qualified recipients are managers and technical personnel in end-users security department, as well as technical service personnel in security technology providers, technology integrators and installers, distributors and representatives for those electronic security equipment manufacturers doing business in Latin America.

1. AVERAGE QUALIFIED CIRCULATION BREAKOUT FOR PERIOD

Total Qualified

QUALIFIED CIRCULATION

Copies

Qualified Non-Paid

Percent

Copies

Qualified

Percent

Copies

Percent

Individual___________________________ 10.250 100 10.250 100 N/A N/A Sponsored individually addressed________ - - - - - Membership benefit___________________ - - - - - Multi-copies same addressee___________ - - - - - Single copy sales_____________________ - - - - - TOTAL QUALIFIED CIRCULATION

10.250

100

10.250

100

-

-

-

-

OTHER FORMS CIRCULATION According to point 11__________________ 1.050 - 1.050 - TOTAL

11.300

-

11.300

- - -

Issue 2014

Qualified Non-Paid

Qualified Paid

Total Qualified

July/August _________________________ 10.250 N/A 10.250 September/October___________________ 10.250 N/A 10.250 November/December_________________ 10.250 N/A 10.250

1

Ventas de Seguridad / November/December 2014

2. QUALIFIED CIRCULATION BY ISSUES WITH REMOVALS AND ADDITIONS FOR PERIOD

3a. BUSINESS/OCCUPATIONAL BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF NOVEMBER/DECEMBER 2014 The variation of this edition in relation to the average of the two informed editions in item 2 TOTAL

PERCENT

QUALIFIED

OF TOTAL

PROFESSIONAL ACTIVITY

General

General

Product

Security

Sales

Financial

Research

Technical

Manage-

Manage-

Manage-

Manage-

Manage-

Develop-

Installa-

ment

ment

ment

ment

ment

ment

ment

tion

(C)

(D)

(E)

(F)

(G)

(H)

(I)

(J)

(O)

Technical Purchising

Manage- Engineering Management (A)

(B)

Others

INSTALLER/SPECIFIER OF SECURITY PRODUCTS OR SYSTEMS: A1.Contractor-System Security Inst.

A2.Contractor Systems Integrator A3.Engineering Firm/Consultant /Design System B1.Distribuidor/Mayorista de Sist. de Seg. B2.Central Station Service or Monit.

B3.Informatic Security M.Manofacturer in Security Tools N.Institution/Investigation/ ASCN Gremial O.Other

2.817 1.640 784 1.457 680 692 179 113 94

27,48 16 7,65 14,21 6,63 6,75 1,75 1,10 0,92

1.638 901 368 968 488 356 108 57 12

180 188 132 51 71 67 13 4 3

232 99 63 47 45 89 11 5 7

44 31 11 27 20 76 3 4 1

10 12 8 24 16 49 3 1

146 58 43 55 22 15 26 20 51

144 165 56 198 15 34 4 4 -

7 3 2 1 3 1 3

60 46 54 21 1 1 4 3 7

286 76 17 28 1 1 7 4 4

70 61 30 37 1 1 3 8 5

7.END USER OF SECURITY PRODUCTS OR SYSTEMS: E1.Building Negotiations /Real State E2..Distributor Trade / Retail Trade E3.Finance Company (Banking) E4.Government (Admin) E5.Industrial / Manufacturing E6.Telecommunication/Public Serv.

E7.Transport Company

77 89 35 43 1.350 64 136

0,75 0,87 0,34 0.42 13,17 0,62 1,33

8 10 5 6 998 27 30

10 9 4 4 16 2 1

3 5 6 3 21 2 8

3 1 7 1 2

1 1 8 1

27 41 11 19 13 7 35

1 2 255 6 13

1 1 -

11 5 1 5 6 13 3

1 2 4 4 1 4

16 12 4 3 21 4 39

10.250

100 100

5.980 58,34

755 7,37

646 6,30

231 2,25

134 1,31

589 5,75

897 8,75

22 0.21

241 2,35

440 4,29

315 3,07

TOTAL QUALIFIED CIRCULATION PERCENT

3b. QUALIFICATION SOURCE BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF NOVEMBER/DECEMBER 2014 QUALIFICATION SOURCE

Qualification Within Qualified

I. TOTAL - Personal direct request from the recipient

a. Written

b. Telecommunication

c. Electronic II. TOTAL - Request from recipient´s company:

1 year

2 years

3 years

3.537

2.591

2.143

Non-Paid 8.271

Total Paid -

Qualified 8.271

Percent 80,69

117 32 26 - - 175 1,71 12 250 95 - - 357 3,48 3.408 2.309 2.022 - - 7.739 75,50 401

16

9

426

-

426

4,16

a. Written

5 16 8 - - -

-

b. Telecommunication

- - 1 - - -

-

c. Electronic

396 - - - - 396 3,86

III. TOTAL - Membership benefit:

-

a. Individual

- - - - - -

-

-

-

-

-

-

b. Organizational

- - - - - -

-

IV. TOTAL - Communication from recipient or recipient´s company (other than request):

-

-

-

-

-

-

-

a. Written

- - - - - -

-

b. Telecommunication

- - - - - -

-

- - - - - -

-

c. Electronic V. TOTAL - Sources other than above (listedy alphabetically)

Association rosters and directories

Business directories

1.087

194

272

1.553

-

1.553

15,15

- - - - - -

-

112 68 265 - - 445 4,34

Independent field reports

- - - - - -

-

Licensees - National, State or Local Government

- - - - - -

-

Manufacturer´s, distributor´s and wholesaler´s lists

975 126 7 - - 1.108 10,81

Other sources

- - - - - -

-

VI. TOTAL - Single copy sales

-

-

-

-

-

-

-

5.025 2.801 2.424 10.250 - 10,250 100 TOTAL QUALIFIED CIRCULATION

PERCENT

49,02

2

27,33

23,65

100

-

100

100

3c. QUALIFIED CIRCULATION BY MAILING ADDRESS. ISSUE OF NOVEMBER/DECEMBER 2014

MAILING ADDRESS

Individuals by name and title and/or function

Individuals by name only

Qualified

Qualified

Total

Non-Paid

Paid

Qualified

Percent

9.919 N/A 9.919 96,77 165 N/A 165 1,61

Titles or functions only only Companies´names

93 N/A 93 0,91 73 N/A 73 0,71

Multiple-copy same addressee copies

Single copy sales

- N/A - - - - -

TOTAL QUALIFIED CIRCULATION

10.250

-

10.250

100

Percent

4.GEOGRAPHICAL BREAKOUT OF QUALIFIE CIRCULATION FOR ISSUE OF NOVEMBER/DECEMBER 2014 country

Qualified

Qualified

Total

Non-Paid

Paid

Qualified

NORTH AMERICA

United States of America

474

- 474 4,62

3.720 Mexico

- 3.720 36,29

-

4.194

Subtotal

4.194

40,92

CARIBBEAN

Lesser Antilles

- - - -

Cuba

- - - -

Puerto Rico

- - - -

Dominican Republic

Subtotal

169

- 169 1,65

169

-

169

1,65

CENTRAL AMERICA

Costa Rica

87

- 87 0,85

El Salvador

55

- 55 0,54 - 100 0,98

Guatemala

100

Honduras

42

- 42 0,41

Nicaragua

43

- 43 0,42

107

- 107 1,04

434

-

Panama

Subtotal

434

4,23

SOUTH AMERICA

Argentina

693

Bolivia

39

- 39 0,38

Brasil

325

- 325 3,17

253

- 253 2,47

Chile

Colombia

2.886

Ecuador

335

- 693 6,76

- 2.886 28,16 - 335 3,27

Paraguay

56

- 56 0,55

Peru

452

- 452 4,41

Uruguay

74

- 74 0,72

Venezuela

340

- 340 3,32

Subtotal

TOTAL QUALIFIED CIRCULATION

5.453

-

5.453

53,20

10.250

-

10.250

100

Ventas de Seguridad / November/December 2014

3

9. FIVE CALENDAR YEAR ANALYSIS: AVERAGE ANNUAL VERIFIED QUALIFIED CIRCULATION AND CURRENT AUDITED CIRCULATION STATEMENTS Average data

2009

2010

2011

2012 2013

Total audit average qualified

10.536

10.912

11.306

10.926

10.250

Qualified non-paid

10.536

10.912

11.306

10.926

10.250

Qualified paid

N/A

N/A

N/A

N/A

N/A

Post expire copies included in paid circulation

-

-

-

-

-

Average annual order price N/A N/A N/A N/A 11. ADDITIONAL DATA: AVERAGE NON-QUALIFIED CIRCULATION NON-QUALIFIED

Copies

Copies

Not included Elsewhere Other paid circulation

-

N/A

Advertisers and agencies

-

895

Rotated or ocassional

-

-

Allocated for trade shows and conventions

-

155

All others

-

-

TOTAL

1.050

CERTIFICATE OF VERIFICATION 1. PROCEDURE According to the rules of the Instituto Verificador de Circulaciones, we have examined through accepted accounting procedures the Publisher’s circulation data corresponding to VENTAS DE SEGURIDAD Magazine.

2. AUDIT REPORT As a result of the verification of the analysed concepts and period, we certify the previous circulation figures.

Instituto Verificador de Circulaciones IFABC Membership ( www.ifabc.org)

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