INTERNET & MAGAZINE
A Latin Press, Inc. publication
Total access to the Latin American TV Production & Broadcasting Industry
MEDIA PLANNER 2011
www.tvyvideo.com
YOUR RIGHT MEDIA PARTNER IN LATIN AMERICA
CLIENT-CENTRIC SOLUTIONS TO INCREASE YOUR ROI* IN LATIN AMERICA BUYERS (NEW) ROI* METRICS View and download traffic stats and RFI lead information from all our multimedia products in a centralized, user friendly online reporting system
PRINT MAGAZINE Increase your brand recognition and sales conversions throughout the 20 Latin American countries reached by our BPA Worldwide audited print magazine circulation
(NEW) WEBINARS
AUDIENCE
All print advertisers are also featured in the digital version of the publication, which emphasizes your exposure among print subscribers and expands your reach to digital-only magazine subscribers. Take advantage of our dynamic animated ads, videos and live URL/email links to engage and convert Web savvy users into paying customers
NEWSLETTERS
YOUR COMPANY
Increase your brand recognition and generate traffic through your corporate site. Generate bona fide leads through our Supplier News Module (SNM)
AUDIENCE
DIGITAL MAGAZINES
Deploy new-product presentations to convert visitors into customers via our Supplier Sponsored Webinars, or increase your brand recognition and leads by sponsoring our Publisher Webinars
INSTANT RESEARCH (ENCUESTADATOS) Deploy customized Buying Intention, Market Share, or Quality Evaluation surveys to gather marketing intelligence and uncover unique market opportunities, generate leads and better align your sales and marketing communications efforts in Latin America
WEB PORTAL Build brand recognition, generate traffic through your site and convert bona fide RFIs (i.e. Requests for Information) into customers
BUYERS INDUGUIA Convert leads to sales from visitors in search of suppliers by product categories, or by company names, and increase your results of being found, and contacted, with an upgrade to an enhanced listing (new in 2010!)
DIRECT MARKETING Tackle specific target niches by industry activity, subscriber title and/or country per our BPA Worldwide audit breakdown, using our “Personalized” Covers, Info-Letters, print magazine Wrap-Arounds and/or E-mail blasts, or by delivering 1:1 communications through our catalog/insert mailing services
* Return on Investment
2011 EDITORIAL CALENDAR
Cameras
Broadcast & Distribution
Month / Issue
Closing Date
Technical Focus
February/March Vol. 17 Issue 1
Jan 28/11
ENG Camera Developments
April Vol. 17 Issue 2
Mar 04/11
3D Live and Animation Technologies
May/June Vol. 17 Issue 3
Apr 08/11
IPTV Applications
Jun 03/11
Repurposing content: How many different devices should you produce for?
Special Reports
Preview NAB 2011
Show Coverage and/or Bonus Distribution
Product Reviews
Production
EFP Lighting Systems
Wireless Technologies
Copyright content protection solutions
Recording Devices
NAB 2011 Las Vegas, NV, USA April 9-14, 2011
Servers & Storage
Monitoring Technologies & Applications
Cine Gear Expo 2011 Los Angeles, USA June 3-4, 2011
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MEDIA MIX
PERMANENT CONTENT FEED
Production
PRINT MAGAZINE
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July/Aug Vol. 17 Issue 4
Sept/Oct Vol. 17 Issue 5
Innovations in Studio Design
Aug 05/11
SET - Broadcast & Cable 2011 Weather Services
Preview IBC 2010
3D Rigs
Production Workflow Solutions
Mobile Units
Sao Paulo, Brazil August 24-26, 2011
Stress Free Digital TV BogotĂĄ, Colombia August
IBC 2011 Amsterdam, The Netherlands , Sep 8-13, 2011 CAPER 2011 Buenos Aires, Argentina, Oct. 26-28, 2011 LDI 2011 Orlando, USA Oct 28-30, 2011 SCTE Cable Tec 2011
Atlanta, USA, Nov. 15-17, 2011
Post
INDUGUIA 2012
Nov/Dec Vol. 17 Issue 6
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Directory of equipment manufacturers and service providers for the Latin American TV industry Contact your sales representative for information regarding special advertising packages designed to highlight your company in the various product-category sections for which your company qualifies
Oct 28/11
ONLINE MEDIA
Management
A. PRINT
AD SPECS
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Resolution: 300 ppi (pixels per inch) Color: CMYK Fonts: Subset Embedded 100%. Native Files should be sent with the fonts used or the fonts converted into curves. OPI: Do not use OPI (Open Prepress Interface) Acceptable software and file media: 1IPUPTIPQ *O%FTJHO 2VBSL9QSFTT 1BHF Maker, Illustrator, Acrobat Professional. You can upload your files into our FTP site, please compress the fonts, or send them in CD/DVD. For FTP instructions please contact: avenegas@latinpressinc.com
Format
Description
Frequency
Web Portal
News, technical articles, product releases, events and industry update
Daily updates
Digital Magazine
Same as print publication in an easy to navigate and fully-interactive online format
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General Newsletter
Latest news and technical articles for the TV Industry
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AD SIZES
cm
Inches
Double page spread (Trim size)
41 x 27.5 cm
16 5/16� x 10 27/32�
1 Page (Trim size)
20.5 x 27.5 cm
8 1/16� x 10 27/32�
1/2 Vertical
8.6 x 25.5 cm
3 3/8� x 10 1/32�
1/2 Horizontal
18.5 x 12.7 cm
7 1/16� x 5�
1/2 Island
11.8 x 19.1 cm
4 5/8� x 7 1/2�
1/3 Vertical (1 column)
5.7 x 25.5 cm
1/3 Horizontal (3 column)
18.5 x 8.6 cm
AD SIZES
cm
Inches
1/3 Square (2 column)
11.8 x 12.7 cm
4 5/8� x 5�
1/4 Vertical (1,5 column)
8.6 x 12.7 cm
3 3/8� x 5�
1/4 Vertical (1 column)
5.7 x 19.1 cm
2 1/4� x 7 1/2�
1/4 Horizontal (3 column)
18.5 x 6.5 cm
7 1/16� x 2 3/8�
1/4 Square (2 column)
11.8 x 9 cm
4 5/8� x 3 9/16�
2 1/4� x 10 1/32�
1/4 Square (2 column)
5.7 x 12.7 cm
2 1/4� x 5�
7 1/16� x 3 3/8�
1/6 Horizontal (2 column)
11.8 x 6.5 cm
4 5/8� x 2 3/8�
Safety Margins for Full Page bleed ads: Must be increased at least +1/4� (or +0.5 cm) from trim size on all sides. Texts must also be at least -1/4 (or -0.5 cm) from the trim size for a safety margins.
B. INTERNET
AD SPECS
Portal Headline Banner: 468x60 pixels, max weight 20K Newsletters Headline Banner: 468x60 pixels, max. weight 20K Standard or Newsletter Banner: 150x60 pixels, max. weight 10K Please include “clicktag� and “getURL� code
For editorial information contact: Ana MarĂa Restrepo - Editor in Chief E-mail: arestrepo@latinpressinc.com Tel. +57 (1) 381 9215 Ext 54
ROI METRICS WEB STATS NEWSLETTER*
PRINT MAGAZINE
READER SATISFACTION SURVEY* • 24 bi-weekly mailings per year • 6,186 average page-views per issue • 4,155 average unique visitors per issue
1. How valuable do you find TV y Video? R: 97% of subscribers find the publication valuable and highly valuable
2.8 %
0.3 %
Somewhat valuable
Not valuable at all
• 1,969 average clicks per issue • Click through rate (CTR): 32%
25.4 % Valuable
DIGITAL MAGAZINE*
• 6 issues per year • 42,680 average page-views per issue • 1,818 average unique visitors per issue • 470 average clicks per issue
%
71.5 %
Highly valuable
2. What is your participation in the purchasing process within your company? R: 95% of subscribers are involved in the purchasing process 80
78 %
70 60
54 %
53%
50
WEB PORTAL*
40
• 17,200 average subscribers • 27,486 average page-views per month • 9,334 average total visits per month • 7,371 average unique visitors per month
30
To recommend new products and services
20
To purchase new products and services
10
None of the above
0
3. When was the last time you recommended, specified and/or bought a product/service you read about in TV y Video? R: 75% of subscribers have recommended, specified and/or purchased products featured in the magazine in the past year
11 %
INDUGUIA*
To specify new products and services
5%
5%
Over 3-years ago
During the past 3- years
• 172 clicks on web site icon per month • 52 clicks on contact email icon per month • 22 clicks on phone number icon per month • 5 clicks on fax number icon per month
9% Never
22 %
During the past 6-months
30 %
%
During the past 3-months
23 %
During the past year
4. On average, how many people in your organization read your copy? R: 86% of subscribers report pass along readership of 2 or more co-workers per copy
14 %
31 %
Just myself
22 %
5 or more additional people
*Stats from Jan-Aug `0 9
%
1-2 additional people
33 %
3-4 additional people
* Date 10/09 - Universe: 4,704 subscribers - Participants: 458 - Response rate: 9.7%
A. PRINT AD RATES (GROSS) 4 COLOR DISPLAY RATES
INDUGUIA
4-6X
1-3X
1 Full page
$3,880
$4,180
1. Alphabetical Listings
1/2 Page Island
$2,540
$2,730
Yellow Highlighting
$140
1/2 Page
$2,390
$2,580
4-Color Logo
$200
1/3 Page
$1,550
$1,680
2. Product Category Listings (Price per Unit)
1-3X
Platinum Listing Package (Logo + text 180 words + photo + contact info)
$1,230
Gold Listing Package (Logo + text 100 words + contact info)
$1,000
1/4 Page
$1,370
$1,470
1/6 Page
$1,120
$1,190
2 Page Spread
$6,984
$7,524
SPECIAL POSITION RATES (Including 4-Color Charges)
4-6X
1-3X
Inside Front Cover
$4,460
$4,800
Inside Back Cover
$4,250
$4,590
Back Cover
$4,600
$4,950
Center Spread (Earned rate plus)
$480
$510
Other positions (Earned rate plus)
$160
$170
CLASSIFIED RATES
4-6X
1-3X
1col x 1"
$140
$160
1X
Silver Listing Package (Logo + contact info)
$320
DIRECT MARKETING PROGRAMS INCLUDING LIST RENTAL
Price
“Gatefold Cover” Double page spread behind the cover. "Personalized" Info-Letter (2-sided): Standard / 4C / 90-gram / 100% variable printing & postage "Personalized" Info-Letter (1-sided): Standard / 4C / 90-gram / 100% variable printing & postage Inserts (turn-key): 4-Page / 4C / 90-gram / standard / translation / layout / printing / postage & handling
1col x 2"/ 2col x 1"
$290
$310
1col x 3"/ 3col x 1"
$420
$460
Inserts (mailing only): 4-Page / 4C / 90 gram / standard / postage & handling
1col x 4"/ 2col x 2"
$560
$610
Personalized 1/2 wrap-around over cover glued to advertisers' ad
INFO-FILES & EXHIBITOR PRODUCT SHOWCASES
1X
I-F: Equivalent to a 1/6 of a page 4C ad
$700
EPS: Equivalent to a 1/4-page 4C ad
$970
Ask for quotes
“Bellyband” around the magazine
B. INTERNET AD RATES (GROSS) Web Portal Advertising [Run of Site] Leaderboard [728 x 90 px]
12 month /each
6 month /each
2 month /each
12 month /each
6 month /each
2 month /each
$501
$527
$555
Banner - 1st Position [46 x 68 px]
$500
$525
$551
$450
$473
$496 $397
Newsletter Advertising
Body [300 x 250 px]
$301
$316
$333
Banner - 2nd Position [46 x 68 px]
Banner [468 x 60 px]
$226
$237
$250
Banner - 3-5th Position [46 x 68 px]
$360
$378
Footer [728 x 90 px]
$200
$211
$222
Sponsor [120 x 90 px]
$252
$265
$278
Sponsor [120 x 90 px]
$150
$156
$167
Podcast [46 x 68 px + voice intro]
N/A
N/A
$600
WEBINARS
Basic Fee
Fee x Visitor
Supplier Sponsored Webinars: Supplier provides speaker & content/Publisher provides IT Platform & audience
$3,500
$10
Publisher Webinars: Publisher provides speaker & content/Supplier participates in promotional campaign
$1,250
--
INDUGUIA ONLINE Highlight your alphabetical listing with your Logo (full color)
Newsletter Layout: Mailed every two weeks
Price
$300
Web Portal Layout:
* ALL INTERNET PROGRAMS MUST BE PAID IN ADVANCE OR IN 2 INSTALLMENTS - INTERNET ONLY ADVERTISING HAS A 25% SURCHARGE
SALES
REPRESENTATIVES
BPA WORLDWIDE AUDIT
CIRCULATION BREAKDOWN COUNTRY BREAKDOWN PER BPA JUN `09 AUDIT NORTH AMERICA United States Of America Mexico Subtotal CARIBBEAN Cuba Dominican Republic Puerto Rico Subtotal CENTRAL AMERICA Costa Rica El Salvador Guatemala Honduras Nicaragua Panama Subtotal SOUTH AMERICA Argentina Bolivia Brazil Chile Colombia Ecuador Paraguay Peru Uruguay Venezuela Subtotal TOTAL QUALIFIED CIRCULATION
BPA Qualified 78 1,749 1,827 BPA Qualified 152 88 39 279 BPA Qualified 104 50 97 60 43 43 397 BPA Qualified 1,891 190 232 866 1,774 300 99 1,107 252 786 7,497 10,000
LATIN PRESS, INC.
Percent 0.8% 17.5% 18.3% Percent 1.5% 0.9% 0.4% 2.8% Percent 1.0% 0.5% 1.0% 0.6% 0.4% 0.4% 4.0% Percent 18.9% 1.9% 2.3% 8.7% 17.7% 3.0% 1.0% 11.1% 2.5% 7.9% 75.0% 100.0%
USA: +1 [305] 285 3133 Viviane Torres
vtorres@latinpressinc.com
Lorena Stapff
lstapff@latinpressinc.com
MEXICO: +52 [55] 5018 1165
June 2009 Statement: 10,000 Qualified Subscribers REGISTERED EMAIL COUNT PRINT MAG
DIGITAL MAG
NEWSLETTER
9,628
12,958
12,398
Note: Does not include opt-outs
1. TV Stations
Ana María Restrepo, Editor-in-chief Fabio Franco, Production Manager Albeiro Cortés, Circulation Manager
BPA Qualified
Percent 21.9% 7.4%
3. Producers of TV or Commercials
4,159
41.6%
4. Postproduction Agencies
1,349
13.5%
474
4.7%
6. Audio Studios
312
3.1%
7. Equipment Suppliers
656
6.6%
8. Associations, Educational Centers, Libraries
120
1.2%
9. Others Allied to the Field TOTAL QUALIFIED CIRCULATION
Max Jaramillo, President
sfernandez@latinpressinc.com
744
5. Advertising Agencies
ARGENTINA: +54 [11] 5917 5403
Sebastián Fernández, Group Publisher
2,186
2. Subscription TV
afranco@latinpressinc.com
Manuela Jaramillo, Vice President
ACTIVITY / TITLE BREAKDOWN PER JUN ©09 BPA AUDIT BUSINESS/INDUSTRY
COLOMBIA: +57 [1] 381 9215 Aleida Franco
0 10,000
0.0% 100.0%
USA 2455 SW 27th Avenue, Suite 200 Miami, FL 33145, USA +1 [305] 285 3133 MEXICO Circuito Museos Poniente No. 29, Dpto. 101 Col. Bellavista Satélite 54054 Tlalnepantla, Edo de México +52 [55] 5018 1165 COLOMBIA Apartado Postal 67-252 Medellín, Colombia +57 [4] 248 1405 EUROPE 23-C-10, Avenue de la Liberté F-59290 Wasquehal, France +33 [0] 3 2098 1710
TVyVideo is a print/online publication of Latin Press, Inc, with 8 magazines and web portals covering several sectors. For more information, visit www.latinpressinc.com.
For more information on TvyVideo visit www.tvyvideo.com