MEDIAKIT TVV 2011

INTERNET & MAGAZINE

A Latin Press, Inc. publication

Total access to the Latin American TV Production & Broadcasting Industry

MEDIA PLANNER 2011

www.tvyvideo.com

YOUR RIGHT MEDIA PARTNER IN LATIN AMERICA

CLIENT-CENTRIC SOLUTIONS TO INCREASE YOUR ROI* IN LATIN AMERICA BUYERS (NEW) ROI* METRICS View and download traffic stats and RFI lead information from all our multimedia products in a centralized, user friendly online reporting system

PRINT MAGAZINE Increase your brand recognition and sales conversions throughout the 20 Latin American countries reached by our BPA Worldwide audited print magazine circulation

(NEW) WEBINARS

AUDIENCE

All print advertisers are also featured in the digital version of the publication, which emphasizes your exposure among print subscribers and expands your reach to digital-only magazine subscribers. Take advantage of our dynamic animated ads, videos and live URL/email links to engage and convert Web savvy users into paying customers

NEWSLETTERS

YOUR COMPANY

Increase your brand recognition and generate traffic through your corporate site. Generate bona fide leads through our Supplier News Module (SNM)

AUDIENCE

DIGITAL MAGAZINES

Deploy new-product presentations to convert visitors into customers via our Supplier Sponsored Webinars, or increase your brand recognition and leads by sponsoring our Publisher Webinars

INSTANT RESEARCH (ENCUESTADATOS) Deploy customized Buying Intention, Market Share, or Quality Evaluation surveys to gather marketing intelligence and uncover unique market opportunities, generate leads and better align your sales and marketing communications efforts in Latin America

WEB PORTAL Build brand recognition, generate traffic through your site and convert bona fide RFIs (i.e. Requests for Information) into customers

BUYERS INDUGUIA Convert leads to sales from visitors in search of suppliers by product categories, or by company names, and increase your results of being found, and contacted, with an upgrade to an enhanced listing (new in 2010!)

DIRECT MARKETING Tackle specific target niches by industry activity, subscriber title and/or country per our BPA Worldwide audit breakdown, using our “Personalized” Covers, Info-Letters, print magazine Wrap-Arounds and/or E-mail blasts, or by delivering 1:1 communications through our catalog/insert mailing services

* Return on Investment

2011 EDITORIAL CALENDAR

Cameras

Broadcast & Distribution

Month / Issue

Closing Date

Technical Focus

February/March Vol. 17 Issue 1

Jan 28/11

ENG Camera Developments

April Vol. 17 Issue 2

Mar 04/11

3D Live and Animation Technologies

May/June Vol. 17 Issue 3

Apr 08/11

IPTV Applications

Jun 03/11

Repurposing content: How many different devices should you produce for?

Special Reports

Preview NAB 2011

Show Coverage and/or Bonus Distribution

Product Reviews

Production

EFP Lighting Systems

Wireless Technologies

Copyright content protection solutions

Recording Devices

NAB 2011 Las Vegas, NV, USA April 9-14, 2011

Servers & Storage

Monitoring Technologies & Applications

Cine Gear Expo 2011 Los Angeles, USA June 3-4, 2011

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MEDIA MIX

PERMANENT CONTENT FEED

Production

PRINT MAGAZINE

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July/Aug Vol. 17 Issue 4

Sept/Oct Vol. 17 Issue 5

Innovations in Studio Design

Aug 05/11

SET - Broadcast & Cable 2011 Weather Services

Preview IBC 2010

3D Rigs

Production Workflow Solutions

Mobile Units

Sao Paulo, Brazil August 24-26, 2011

Stress Free Digital TV BogotĂĄ, Colombia August

IBC 2011 Amsterdam, The Netherlands , Sep 8-13, 2011 CAPER 2011 Buenos Aires, Argentina, Oct. 26-28, 2011 LDI 2011 Orlando, USA Oct 28-30, 2011 SCTE Cable Tec 2011

Atlanta, USA, Nov. 15-17, 2011

Post

INDUGUIA 2012

Nov/Dec Vol. 17 Issue 6

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Directory of equipment manufacturers and service providers for the Latin American TV industry Contact your sales representative for information regarding special advertising packages designed to highlight your company in the various product-category sections for which your company qualifies

Oct 28/11

ONLINE MEDIA

Management

A. PRINT

AD SPECS

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Resolution: 300 ppi (pixels per inch) Color: CMYK Fonts: Subset Embedded 100%. Native Files should be sent with the fonts used or the fonts converted into curves.

OPI: Do not use OPI (Open Prepress Interface) Acceptable software and file media: 1IPUPTIPQ *O%FTJHO 2VBSL9QSFTT 1BHF Maker, Illustrator, Acrobat Professional. You can upload your files into our FTP site, please compress the fonts, or send them in CD/DVD. For FTP instructions please contact: avenegas@latinpressinc.com

Format

Description

Frequency

Web Portal

News, technical articles, product releases, events and industry update

Daily updates

Digital Magazine

Same as print publication in an easy to navigate and fully-interactive online format

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General Newsletter

Latest news and technical articles for the TV Industry

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AD SIZES

cm

Inches

Double page spread (Trim size)

41 x 27.5 cm

16 5/16� x 10 27/32�

1 Page (Trim size)

20.5 x 27.5 cm

8 1/16� x 10 27/32�

1/2 Vertical

8.6 x 25.5 cm

3 3/8� x 10 1/32�

1/2 Horizontal

18.5 x 12.7 cm

7 1/16� x 5�

1/2 Island

11.8 x 19.1 cm

4 5/8� x 7 1/2�

1/3 Vertical (1 column)

5.7 x 25.5 cm

1/3 Horizontal (3 column)

18.5 x 8.6 cm

AD SIZES

cm

Inches

1/3 Square (2 column)

11.8 x 12.7 cm

4 5/8� x 5�

1/4 Vertical (1,5 column)

8.6 x 12.7 cm

3 3/8� x 5�

1/4 Vertical (1 column)

5.7 x 19.1 cm

2 1/4� x 7 1/2�

1/4 Horizontal (3 column)

18.5 x 6.5 cm

7 1/16� x 2 3/8�

1/4 Square (2 column)

11.8 x 9 cm

4 5/8� x 3 9/16�

2 1/4� x 10 1/32�

1/4 Square (2 column)

5.7 x 12.7 cm

2 1/4� x 5�

7 1/16� x 3 3/8�

1/6 Horizontal (2 column)

11.8 x 6.5 cm

4 5/8� x 2 3/8�

Safety Margins for Full Page bleed ads: Must be increased at least +1/4� (or +0.5 cm) from trim size on all sides. Texts must also be at least -1/4 (or -0.5 cm) from the trim size for a safety margins.

B. INTERNET

AD SPECS

Portal Headline Banner: 468x60 pixels, max weight 20K Newsletters Headline Banner: 468x60 pixels, max. weight 20K Standard or Newsletter Banner: 150x60 pixels, max. weight 10K Please include “clicktag� and “getURL� code

For editorial information contact: Ana MarĂ­a Restrepo - Editor in Chief E-mail: arestrepo@latinpressinc.com Tel. +57 (1) 381 9215 Ext 54

ROI METRICS WEB STATS NEWSLETTER*

PRINT MAGAZINE

READER SATISFACTION SURVEY* • 24 bi-weekly mailings per year • 6,186 average page-views per issue • 4,155 average unique visitors per issue

1. How valuable do you find TV y Video?

R: 97% of subscribers find the publication valuable and highly valuable

2.8 %

0.3 %

Somewhat valuable

Not valuable at all

• 1,969 average clicks per issue • Click through rate (CTR): 32%

25.4 % Valuable

DIGITAL MAGAZINE*

• 6 issues per year • 42,680 average page-views per issue • 1,818 average unique visitors per issue • 470 average clicks per issue

%

71.5 %

Highly valuable

2. What is your participation in the purchasing process within your company?

R: 95% of subscribers are involved in the purchasing process 80

78 %

70 60

54 %

53%

50

WEB PORTAL*

40

• 17,200 average subscribers • 27,486 average page-views per month • 9,334 average total visits per month • 7,371 average unique visitors per month

30

To recommend new products and services

20

To purchase new products and services

10

None of the above

0

3. When was the last time you recommended, specified and/or bought a product/service you read about in TV y Video?

R: 75% of subscribers have recommended, specified and/or purchased products featured in the magazine in the past year

11 %

INDUGUIA*

To specify new products and services

5%

5%

Over 3-years ago

During the past 3- years

• 172 clicks on web site icon per month • 52 clicks on contact email icon per month • 22 clicks on phone number icon per month • 5 clicks on fax number icon per month

9% Never

22 %

During the past 6-months

30 %

%

During the past 3-months

23 %

During the past year

4. On average, how many people in your organization read your copy?

R: 86% of subscribers report pass along readership of 2 or more co-workers per copy

14 %

31 %

Just myself

22 %

5 or more additional people

*Stats from Jan-Aug `0 9

%

1-2 additional people

33 %

3-4 additional people

* Date 10/09 - Universe: 4,704 subscribers - Participants: 458 - Response rate: 9.7%

A. PRINT AD RATES (GROSS) 4 COLOR DISPLAY RATES

INDUGUIA

4-6X

1-3X

1 Full page

$3,880

$4,180

1. Alphabetical Listings

1/2 Page Island

$2,540

$2,730

Yellow Highlighting

$140

1/2 Page

$2,390

$2,580

4-Color Logo

$200

1/3 Page

$1,550

$1,680

2. Product Category Listings (Price per Unit)

1-3X

Platinum Listing Package (Logo + text 180 words + photo + contact info)

$1,230

Gold Listing Package (Logo + text 100 words + contact info)

$1,000

1/4 Page

$1,370

$1,470

1/6 Page

$1,120

$1,190

2 Page Spread

$6,984

$7,524

SPECIAL POSITION RATES (Including 4-Color Charges)

4-6X

1-3X

Inside Front Cover

$4,460

$4,800

Inside Back Cover

$4,250

$4,590

Back Cover

$4,600

$4,950

Center Spread (Earned rate plus)

$480

$510

Other positions (Earned rate plus)

$160

$170

CLASSIFIED RATES

4-6X

1-3X

1col x 1"

$140

$160

1X

Silver Listing Package (Logo + contact info)

$320

DIRECT MARKETING PROGRAMS INCLUDING LIST RENTAL

Price

“Gatefold Cover” Double page spread behind the cover.

"Personalized" Info-Letter (2-sided): Standard / 4C / 90-gram / 100% variable printing & postage "Personalized" Info-Letter (1-sided): Standard / 4C / 90-gram / 100% variable printing & postage Inserts (turn-key): 4-Page / 4C / 90-gram / standard / translation / layout / printing / postage & handling

1col x 2"/ 2col x 1"

$290

$310

1col x 3"/ 3col x 1"

$420

$460

Inserts (mailing only): 4-Page / 4C / 90 gram / standard / postage & handling

1col x 4"/ 2col x 2"

$560

$610

Personalized 1/2 wrap-around over cover glued to advertisers' ad

INFO-FILES & EXHIBITOR PRODUCT SHOWCASES

1X

I-F: Equivalent to a 1/6 of a page 4C ad

$700

EPS: Equivalent to a 1/4-page 4C ad

$970

Ask for quotes

“Bellyband” around the magazine

B. INTERNET AD RATES (GROSS) Web Portal Advertising [Run of Site] Leaderboard [728 x 90 px]

12 month /each

6 month /each

2 month /each

12 month /each

6 month /each

2 month /each

$501

$527

$555

Banner - 1st Position [46 x 68 px]

$500

$525

$551

$450

$473

$496 $397

Newsletter Advertising

Body [300 x 250 px]

$301

$316

$333

Banner - 2nd Position [46 x 68 px]

Banner [468 x 60 px]

$226

$237

$250

Banner - 3-5th Position [46 x 68 px]

$360

$378

Footer [728 x 90 px]

$200

$211

$222

Sponsor [120 x 90 px]

$252

$265

$278

Sponsor [120 x 90 px]

$150

$156

$167

Podcast [46 x 68 px + voice intro]

N/A

N/A

$600

WEBINARS

Basic Fee

Fee x Visitor

Supplier Sponsored Webinars: Supplier provides speaker & content/Publisher provides IT Platform & audience

$3,500

$10

Publisher Webinars: Publisher provides speaker & content/Supplier participates in promotional campaign

$1,250

--

INDUGUIA ONLINE Highlight your alphabetical listing with your Logo (full color)

Newsletter Layout: Mailed every two weeks

Price

$300

Web Portal Layout:

* ALL INTERNET PROGRAMS MUST BE PAID IN ADVANCE OR IN 2 INSTALLMENTS - INTERNET ONLY ADVERTISING HAS A 25% SURCHARGE

SALES

REPRESENTATIVES

BPA WORLDWIDE AUDIT

CIRCULATION BREAKDOWN COUNTRY BREAKDOWN PER BPA JUN `09 AUDIT NORTH AMERICA United States Of America Mexico Subtotal CARIBBEAN Cuba Dominican Republic Puerto Rico Subtotal CENTRAL AMERICA Costa Rica El Salvador Guatemala Honduras Nicaragua Panama Subtotal SOUTH AMERICA Argentina Bolivia Brazil Chile Colombia Ecuador Paraguay Peru Uruguay Venezuela Subtotal TOTAL QUALIFIED CIRCULATION

BPA Qualified 78 1,749 1,827 BPA Qualified 152 88 39 279 BPA Qualified 104 50 97 60 43 43 397 BPA Qualified 1,891 190 232 866 1,774 300 99 1,107 252 786 7,497 10,000

LATIN PRESS, INC.

Percent 0.8% 17.5% 18.3% Percent 1.5% 0.9% 0.4% 2.8% Percent 1.0% 0.5% 1.0% 0.6% 0.4% 0.4% 4.0% Percent 18.9% 1.9% 2.3% 8.7% 17.7% 3.0% 1.0% 11.1% 2.5% 7.9% 75.0% 100.0%

USA: +1 [305] 285 3133 Viviane Torres

vtorres@latinpressinc.com

Lorena Stapff

lstapff@latinpressinc.com

MEXICO: +52 [55] 5018 1165

June 2009 Statement: 10,000 Qualified Subscribers REGISTERED EMAIL COUNT PRINT MAG

DIGITAL MAG

NEWSLETTER

9,628

12,958

12,398

Note: Does not include opt-outs

1. TV Stations

Ana María Restrepo, Editor-in-chief Fabio Franco, Production Manager Albeiro Cortés, Circulation Manager

BPA Qualified

Percent 21.9% 7.4%

3. Producers of TV or Commercials

4,159

41.6%

4. Postproduction Agencies

1,349

13.5%

474

4.7%

6. Audio Studios

312

3.1%

7. Equipment Suppliers

656

6.6%

8. Associations, Educational Centers, Libraries

120

1.2%

9. Others Allied to the Field TOTAL QUALIFIED CIRCULATION

Max Jaramillo, President

sfernandez@latinpressinc.com

744

5. Advertising Agencies

ARGENTINA: +54 [11] 5917 5403

Sebastián Fernández, Group Publisher

2,186

2. Subscription TV

afranco@latinpressinc.com

Manuela Jaramillo, Vice President

ACTIVITY / TITLE BREAKDOWN PER JUN ©09 BPA AUDIT BUSINESS/INDUSTRY

COLOMBIA: +57 [1] 381 9215 Aleida Franco

0 10,000

0.0% 100.0%

USA 2455 SW 27th Avenue, Suite 200 Miami, FL 33145, USA +1 [305] 285 3133 MEXICO Circuito Museos Poniente No. 29, Dpto. 101 Col. Bellavista Satélite 54054 Tlalnepantla, Edo de México +52 [55] 5018 1165 COLOMBIA Apartado Postal 67-252 Medellín, Colombia +57 [4] 248 1405 EUROPE 23-C-10, Avenue de la Liberté F-59290 Wasquehal, France +33 [0] 3 2098 1710

TVyVideo is a print/online publication of Latin Press, Inc, with 8 magazines and web portals covering several sectors.

For more information, visit www.latinpressinc.com.

For more information on TvyVideo visit www.tvyvideo.com