MEDIAKIT VDS 2013

MEDIAKIT 2013 www.ventasdeseguridad.com Specialized media for the latin American electronic security industry

Promote yourself in Latin America's leading electronic security specialized media.

VENTAS DE SEGURIDAD has estabilished itself as the most trustworthy source of information in the Latin American market for electronic security.

Your marketing plan cannot afford to miss a captive audience of over 10,800 subscribers made up of: Administrative managers.

Sales and marketing executives.

Security systems installation technicians.

Engineers, electricians, electronics and computational engineers.

Security systems consultants and experts.

Our highly segmented audience ensures an effective reach for your message.

95%

Keep the magazine as reference material.

88%

Have the authority to recommend, specify or purchase products and/ or services.

82%

Have at one time or another used the publication to contact a supplier.

Our readers are: Contractors and professionals involved in the design, construction, installation, sales and services to electronic security systems.

End-Users of security systems for residential, industrial and commercial applications.

Manufacturers, distributors and dealers of electronic security equipment.

VENTAS DE SEGURIDAD IS THE OFFICIAL MAGAZINE OF THESE ORGANIZATIONS:

”VENTAS DE SEGURIDAD IS AN EFFECTIVE MAGAZINE, SINCE IT ENCOMPASSES ALL THE SEGMENTS OF LATIN AMERICAN ELECTRONIC SECURITY INDUSTRY DELIVERING AN ACTUAL, CURRENT AND OBJECTIVE APPROACH”.

Felipe Argüello

Total qualified circulation of 10,873 subscribers* VDS is produced 6 times a year

35,9% México

29% Colombia

13,6%

Venezuela, Ecuador, Perú, Paraguay, Uruguay

13%

Brasil, Argentina, Bolivia y Chile

5,3%

Central America and the Caribbean * Total qualified circulation through June 2012.

Print magazines, websites, podcasts, video & trade show converge in VDS´s advertising proposals, multiplying the effectiveness of your message. ” I REALLY ENJOY READING ABOUT OTHER COMPANY'S EXPERIENCES OR ABOUT HUMAN ENGINEER MANAGEMENT ACCOMPLISH A PROJECT. I LEARN A LOT FROM THE STORIES AND THAT IS A VALUABLE RESOURCE FOR ME”: David Treto Project and support Area Collins´ Seguridad Privada Integral

Industry TARGET segments 41,7%

Contractor - Security systems installation

12,7%

Contractor - Systems integration

9,1%

Security products manufacturer

7,8%

Distributor / Security systems wholesaler

7,7%

Engineering firm / Consultancy / Design

6,9%

End- users

5,4%

Other

4%

Service / Central station monitoring

2%

IT Security

1,9%

Security systems consultants

Source: IVC - institute of circulation verification (June 2011)

Recommended products ... most likely to be sourced by our average reader.

87%

video

58%

Entry/exit control systems

80%

Alarms

55%

System integrators

78%

Access control

53%

ID systems

76%

Sensors

49%

Security services

73%

Wiring and cables

48%

Vehicle control systems

71%

Perimeter protection

44%

Urban security

71%

Fire detection / Others

44%

Domotics - residential or commercial

67%

Wireless Technology

40%

Special protection

58%

Installation - Tools, accesories and suppliers

38%

Sound and communication equipment

58%

Installation and distribution services

69 percent of our readers visit our advertisers´ websites looking for information about their products.

The media most often consumed Ventas de Seguridad´s readers surf the internet, but more often read specialized magazines to keep up to date Specialized magazines Specialized websites 43% Always

40% Always

38% Often

39% Often

16%

Occasionally

15%

Occasionally

2%

Seldom

4%

Seldom

0%

Never

2%

Never

Reach 32,614 total readership* As per number of readers per single copy issue of Ventas de Seguridad 5 readers or more

27%

2 readers

25%

3 readers

24% 13% 12%

4 readers 1 reader

* This information is an estimate based on the number of individual copies read over the total number of audited readers, as indicated by respondents.

Source for all data: 2011 Ventas de Seguridad Annual report.

www.ventasdeseguridad.com

The leading Spanish language websites on the travel management industry.

˝THE MAGAZINE IS A VALUABLE RESOURCE. IT CONTAINS ISSUES THAT PERTAINS TO OUR BUSINESS AND GIVES US HELPFUL IDEAS. WE PARTICULARLY ENJOY THE PRODUCT SECTION; WE FIND A LOT OF USEFUL INFORMATION THERE˝.

Patricio Fustillos Sales manager Siaproci Cía Ltda

49% of Ventas de Seguridad´s subscribers devote between 30 y 60 minutes to reading their contents.

96% of respondents qualify the content positively: Newsletters

Info-podcasts

Editorial content

22% Excellent

18%

34% Excellent

47% Very good

43% Very good

48% Very good

27% Good

32% Good

18%

Good

4%

6%

1%

Poor

Poor

Excellent

Poor

Source for all data: 2011 Ventas de Seguridad annual report.

With VDS Latinoamérica, advertisers keep a continual interaction with their customers and suppliers throughout our diverse display opportunities.

www.indumedia.com Building and renovation projects in Latin America Get access to building or remodelling projects on an individual basis, or through an annual subscription.

Get information at an affordable price.

More than 4,000 projects available per year.

“Indumedia has been useful to us because the hotel universe in Mexico is so large. Indumedia has made us aware of hotel projects that we may have not otherwise known" General Manager Minibar Systems México SA de CV

www.induleads.com The lead generation engine Induleads will help you find customers. Thousands of buyers visit our website every month to find qualified suppliers for their purchases. Register now and get all the information you need to generate effective sales.

How does it work?

Visitor

Qualified buyer

The buyer shares needs and demographic data

nduleads checks buyer's data

lead generated

the lead be crossed with customer and it be send to buyer

INDUGUIA is distributed in Latin America, do not miss this great opportunity to project your company without spending much money.

www.induguia.com The suppliers´guide for Latin America.

Make effective contacts.

Find the best offers in the market.

The printed edition is published and distributed every end of the year.

advertising options one page advertisement Logo Banner Leaderboard [ 728x90 ] for 12 months

U$D 1.904 Half page advertisement Logo Banner Leaderboard [ 728x90 ] for 8 months

U$D 1.143 Third page advertisement [ vertical or horizontal ] Logo Banner Footer [ 728x90 ] for 6 months

U$D 857 Fourth page advertisement Logo Banner Footer [ 728x90 ] for 4 months

U$D 726 Logo on print edition and online Logo on a banner on the website for a year

U$D 300

INDUGUIA Make your marketing dollars work for you: • Section Tab Ads • Display Ads • Highlights w/ logo (both print & web edition) All advertisers receive: • Unlimited free boldface listings • Quick reference to product listings COMPANY DIRECTORY An alphabetical listing of manufacturers, supplier and services/consultants by company name.

PRODUCT DIRECTORY An alphabetical listing of product categories containing supplier´s names and phone numbers.

Your free company listing includes tel/fax numbers, webpage listings at no additional cost.

Expand your brand´s scope and reach by sponsoring specialized industry events.

www.tecnoedificios.com Conference and trade show for an advanced building/facility operation.

November 8 - 9 / 2012 Plaza Mayor Convencciones y Exposiciones Medellín - Colombia

TecnoEdificios addresses profesionals in fields engaged in the operation and management of commercial and industrial facilities.

Facilities:

Working areas:

• Airports / Shopping malls • Convention centers • Office buildings / Hotels and Tourism complexes • Harbors • Industrial premises

- Engineering chiefs and General services supervisors - Maintenance and industrial Security Managers - Security and acess control managers - Managers in general - Big buildings owners

Stands Valor US$/m2 US$ 330 Sponsorship Options The following sponsorship packages are only available for companies with a booth space: • Gold Sponsorship

• Sponsorship – Lunch

• Silver Sponsorship

• Sponsorship - Cocktail

• Bronze Sponsorship

• Sponsorship - Coffee Station • Sponsorship - Coffee Breaks • Conference Notebook • Speaker

• Badges • Official Congress Bag • Chair Cover • Desktop Displays • Conference Proceeding • Advertising - Official Catalogue

The sponsorships below are available to any company -a staff registration to the Academic Program is not included. Sponsors will have a 30% discount on the registration fees to the Academic Program: • ADVERTISING INSERTION • BANNER

VDS EDITORIAL CALENDAR 2013

Issue

[Vol.17 Nº 1]

[Vol.17 Nº 2]

[Vol.17 Nº 3]

[Vol.17 Nº 4]

[Vol.17Nº 5]

[Vol.17 Nº 6]

Close

January 11, 2013

February 22, 2013

April 5, 2013

May 31, 2013

July 26, 2013

Sept. 20, 2013

Approaches

Alarms

CCTV

Fire Detection

Perimeter Security

Access Control

Integration

Market and

Instrision Systems

Compression

Fire Detection

Perimeter Security

Access Control in

Integration

Algorithms CCTV.

for Commercial

Systems

education centers

Systems

(Comparative

Centers Sensors

Biometrics (market

Integration projects

report)

in Latin America Security in banks

Technology focus

report) Industrial and end

Systems

Public

user focus

integration

Transportation

IT Security

Networks Security

Encryption

Security Pro of the

Merconorte

Mexico

Regulations

Intrusion Detection

Business

Conmputer

Systems

Protection

Forensics

Brazil

Argentina

Colombia

month Regular features

Central America and The Caribbean

Government

Case Study, new

Case Study, new

Case Study, new

Case Study, new

Case Study, new

Case Study, new

products and

products and

products and

products and

products and

products and

industry news

industry news

industry news

industry news

industry news

industry news Marketing features

Litfocus

Events

ISC West

ExpoSeguridad

Seguriexpo

Cumbre ALAS

ASIS

TecnoEdificios

Las Vegas, USA

México

(Intersec)

Miami, USA

Chicago, USA

Medellín, Colombia

México DF

Buenos Aires,

ISC Brazil

Supplier's Spotlight

Argentina

Sao Paulo, Brazil

FIBA-CELAES Miami, USA

Asis México DF

CPSE Shenzhen, China E+S Bogota, Colombia

Plan 1 advertising options 12 MONTHS

US$ 24.054

6 ISSUES

ADDED SERVICES Digital Magazine advertising Company Lead Generation Service Supplier Spotlight Article [ 550words + image ] US$ 4.442 profile [included value]

only offered once a year in corresponding issue.

Indumedia Subscription US$ 1.300 / 12 months [ included value ] New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1.777 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ included value ] Website Sponsorship [ 120 x 90 px] us$ 1.200 / year [ included value ]

6 MONTHS

US$ 12.660

3 ISSUES

ADDED SERVICES Digital Magazine advertising Company Lead Generation Service Supplier Spotlight Article [ 550words + image ] US$ 4.442 profile [included value]

only offered once a year in corresponding issue.

Indumedia Subscription US$ 750 / 6 months [ included value ] New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1.777 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ Not included ] Website Sponsorship [ 120 x 90 px] us$ 1.200 / year [ Not included ]

2 MONTHS

US$ 4.442

1 ISSUE

ADDED SERVICES Digital Magazine advertising Company Lead Generation Service Supplier Spotlight Article [ 550words + image ] US$ 4.442 profile [included value]

only offered once a year in corresponding issue.

Indumedia Subscription US$ 750 / 6 months [ Not included ] New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1.777 / year [ Not included ] Website Sponsorship [ 120 x 90 px] us$ 1.200 / year [ Not included ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ Not included ]

Plan 2 advertising options 12 MONTHS US$ 14.436 6 ISSUES

ADDED SERVICES Digital Magazine advertising Company Lead Generation Service Supplier Spotlight Article [ 250words + image ] US$ 2.665 profile [included value] only offered once a year in corresponding issue.

Indumedia Subscription US$ 1.300 / 12 months [ included value ] New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1.777 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ included value ] Website Sponsorship [ 120 x 90 px] us$ 1.200 / year [ Not included ]

6 MONTHS

US$ 7.596

3 ISSUES

ADDED SERVICES Digital Magazine advertising Company Lead Generation Service Supplier Spotlight Article [ 250words + image ] US$ 2.665 profile [included value] only offered once a year in corresponding issue.

Indumedia Subscription US$ 750 / 6 moths [ included value ] New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1.777 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ included value ] Website Sponsorship [ 120 x 90 px] us$ 1.200 / year [ Not included ]

2 MONTHS

US$ 2.665

1 ISSUE

ADDED SERVICES Digital Magazine advertising Company Lead Generation Service Supplier Spotlight Article [ 250words + image ] US$ 2.665 profile [included value] only offered once a year in corresponding issue.

Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ included value ] Indumedia Subscription US$ 750 / 6 moths [ Not included ] New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1.777 / year [ Not included ] Website Sponsorship [ 120 x 90 px] us$ 1.200 / year [ Not included ]

Plan 3 advertising options 12 MONTHS US$ 10.824 6 ISSUES

ADDED SERVICES Digital Magazine advertising Company Lead Generation Service Indumedia Subscription US$ 750 / 6 months [ included value ] New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1.777 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ included value ] Supplier Spotlight Article [ 550words + image ] US$ 4.442 profile [Not included ] only offered once a year in corresponding issue.

Website Sponsorship [ 120 x 90 px] us$ 1.200 / year [ Not included ]

6 MONTHS US$ 5.697 3 ISSUES

ADDED SERVICES Digital Magazine advertising Company Lead Generation Service Indumedia Subscription US$ 750 / 6 months [ included value ] New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1.777 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ Not included ] Supplier Spotlight Article [ 550words + image ] US$ 4.442 profile [Not included ] only offered once a year in corresponding issue.

Website Sponsorship [ 120 x 90 px] us$ 1.200 / year [ Not included ]

2 MONTHS

US$ 1.999

1 ISSUE

ADDED SERVICES Digital Magazine advertising Company Lead Generation Service Indumedia Subscription US$ 1.300 / 1 year [ included value ] New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1.777 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ Not included ] Supplier Spotlight Article [ 550words + image ] US$ 4.442 profile [Not included ] only offered once a year in corresponding issue.

Website Sponsorship [ 120 x 90 px] us$ 1.200 / year [ Not included ]

Plan 4 advertising options 12 MONTHS US$ 9.624 6 ISSUES

ADDED SERVICES Digital Magazine advertising Company Lead Generation Service New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1.777 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ included value ] Supplier Spotlight Article [ 550words + image ] US$ 4.442 profile [Not included ] only offered once a year in corresponding issue.

Indumedia Subscription US$ 1.300 / 1 year [ included value ] Website Sponsorship [ 120 x 90 px] us$ 1.200 / year [ Not included ]

6 MONTHS US$ 5.064 3 ISSUES

ADDED SERVICES Digital Magazine advertising Company Lead Generation Service New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1.777 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ included value ] Supplier Spotlight Article [ 550words + image ] US$ 4.442 profile [Not included ] only offered once a year in corresponding issue.

Indumedia Subscription US$ 1.300 / 1 year [ included value ] Website Sponsorship [ 120 x 90 px] us$ 1.200 / year [ Not included ]

2 MONTHS US$ 1.777 1 ISSUE

ADDED SERVICES Digital Magazine advertising Company Lead Generation Service New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1.777 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 250 / Year [ Not included ] Supplier Spotlight Article [ 550words + image ] US$ 4.442 profile [Not included ] only offered once a year in corresponding issue.

Indumedia Subscription US$ 1.300 / 1 year [ included value ] Website Sponsorship [ 120 x 90 px] us$ 1.200 / year [ Not included ]

Extra services

ing advertis insert

VALUE +30%

VALUE +20%

VALUE +10%

Advertising insert

Make your company and products stand out ask your account manager about the different options.

ventasdeseguridad.com - advertising options ONLY ON THE WEB Web Portal Advertising [Run of Site] Monthly prices

Web Portal Layout: 1 month /each

6 months /each

12 months /each

Leaderboard [728 x 90 px]

$555

$527

$501

Body [300 x 250 px]

$333

$316

$301

Banner [468 x 60 px]

$250

$237

$226

Footer [728 x 90 px]

$222

$211

$200

Web sponsor [120 x 90 px]

$100

$95

$90

Web Search Sponsor

$450

$428

$406

Show Room Content with logo + contact information + 12 products + [maximum description 190 characters]

$550

$523

$496

Mega Banner [550x480 px] Exclusive weekly campaign is loaded when you enter the portal, placed above the content with a duration of 5 seconds.

Price

Display Newsletter Layout: Mailed every weeks

$2.500

Newsletter Advertising 4x / month Unit Prices

1 month / 1x

6 months / 24x

12 months / 48x

Banner - 1st Position[468 x 60 px]

$276

$262

$249

Banner - 2 Position [468 x 60 px]

$235

$223

$212

Bánner - 3-5th Position[468 x 60 px]

$141

$134

$127

E-Sponsor [120 x 90 px]

$117

$111

$106

nd

Extra services WEBINARS

Price

Supplier Sponsored Webinars: Supplier provides speaker & content/Publisher provides IT Platform & audience

$4,000

Publisher Webinars: Publisher provides speaker & content/ Supplier participates in promotional campaign

$1,500

advertising Podcast

Price

[Banner 468 x 60 px + voice introduction ] It contains an interview with experts on current industry topics. It is produced in audio format for online listening or downloading, which lasts between three to six minutes.

$600

INTERNET

FILE SPECIFICATIONS Format: jpg, png, gif animated Maximum size: 100Kb Please include “clicktag” and “getURL” code

MARKETING OPPORTUNITIES

SUPPLIERS´SPOTLIGHT Buy a page of advertising and receive the adjoining page FREE to spotlight your company and products. Or buy a half-page and receive the remainder of the page to describe your products and services. FREE to full-page or half-page advertisers in March/April issue.

Materials required: • Color or B&W photograph / Transparency / image file (tiff, eps, or hi-res jpg) • Up to 500 words of narrative copy (250 words for half-page ad).

• A $150 production charge will be assesed for material other than described above.

LITFOCUS: PRODUCT AND LITERATURE SHOWCASE Your product & Literature Showcase is FREE when you place your 1/4-page or larger ad in the corresponding issue.

The Litfocus Section compiles 8.5 x 6.5 cm advertisements that include: • A 4-color reproduction of your brochure, catalog, product photo, ext.

• Up to 50 words of copy that will catch your sales prospect´s inmediate attention.

ABOUT DIGITAL ADVERTISING A color proof (printed or in a .JPG file) must accompany your digital ad. supported applications: QuarkXpress, Photoshop, illustrator, freehand, CorelDraw Do not layout advertisements on display-only applications as word, porwerpoint, MS Publisher, etc. Web pages, web images or logos are not suitable for printing.

Resolution: 300 dpi saved as TIF o EPS (1200 dpi for logos / text reccomended).

Do not use any compression as LZW, GIF, or JPG on your graphics.

Color: only CMYK mode.

SPECIALITY ADVERTISING OPPORTUNITIES

Graphics and Fonts: Include all linked graphics and fonts (printer and screen) on a separate folder.

Do not send RGB images

GATEFOLD COVER The Gatefold cover opens to reveal a two page spread advertisement.

LAMINATION / FRAMING Advertisements can be laminated or framed for presentation at industry shows or for your office.

All black text must be 100% Black, no color combination.

ABOUT PDF Send only High Resolution PDFs. Use the adobe Distiller application to generate th PDF from the native file.

The Distiller must have this minimun settings: Compatibility with Acrobat 4.0 (Pdf 1.3).

REPRINT SERVICES

No compression in any object.

We can reprint any news or feature article, product item or even you own ad message for you.

From a single sheet to multipage brochures, we´ll customize a reprint to meet your needs.

Embed all fonts (Be sure to include 100% of each font used).

Reprints are an inexpensive way to develop high quality promotion materials. Use them for customer prospect mailings, to support show exhibitions, as a distributors / dealer support tool and as handouts.

GENERAL RATE POLICY

No downsample on any image.

Terms of Payment 30 day maximum, $ US dollars. no cancellations accepted after closing for space reservations. Advertising materials due in miami, USA within 5 days after closing date.

Commission of 15% of gross billings allowed to recognized advertising agencies.

On contracts not completed, earned rate will apply.

Order accepted subject to change in rates on notice from publisher. Advertisers may cancel or amend schedule at the time that rate revision becomes effective without incurring short rate adjustment provided contract rate has been earned up to date of cancellation.

Max Jaramillo President Manuela Jaramillo Vice president Fabio Franco, Production Manager Albeiro Cortés, Circulation Manager

LATIN PRESS, INC USA +1 [305] 285 31 33 Mexico +52 [55] 5018 11 65 COLOMBIA +57 [1] 381 92 15 ARGENTINA: +54 [11] 5917 5403

USA 2455 sw 27th Avenue, Suite 200 Miami, FL 33145, USA Tel: +1 [305] 285 31 33 Mexico Circuito Museos Poniente No. 29, Dpto 101 Col. bellavista satélite 54054 Tlalnepantla, Edo de México Tel: +52 [55] 4170 8330

COLOMBIA Apartado Postal 67-252 Medellín, Colombia Tel +57 [4] 448 88 64 EUROPE 23-C-10, Avenue de la Liberté F-59290 Wasquehal, France Tel: +33 [0] 3 2098 1710