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MEDIAKIT 2012

www.tvyvideo.com

Total access to the Latin American TV Production, Broadcasting & New Media Industry


Promote yourself in Latin America´s leading TV Production & Broadcasting Industry specialized media.

TVyVideo has established itself as the most credible news organization in the Latin American market for professional video production and TV broadcast. Your marketing plan cannot afford to miss a captive audience of over 10,000 subscribers made up of: General managers. Purchasing managers. Financial managers. Sales and marketing managers. Product development managers. Maintenance companies. Our readers are: Advertising agencies. Production houses. TV stations. TV production or commercial. Audio studies. Equipment suppliers. Associations. Education centers.

Print magazine Increase your brand recognition and sales conversions throughout the 20 Latin American countries reached by our BPA Worldwide audited print magazine circulation

Direct marketing Tackle specific target niches by: Industry activity, Subscriber title, or per country with our BPA Worldwide audit via Personalizad covers, Info-letters, Wrap-around, Email blasts, Inserts, or 1:1 communication through our mailing services.

“At Videoscope we are very pleased with the magazine. it's of good quality and image. It also has a good balance in the information and content” Carlos Carrillo / Account Manager / Videoscope USA.


“TVyVideo Magazine serves as an effective information platform for our industry members, as it publishes current topics and keeps us informed about the latest developments in Latin America”. José Calles / Regional sales manager for America / AVID

Total qualified circulation of 10,000 subscribers* TVyVideo is published 6 times a year.

28,5% Brazil, Argentina, Bolivia y Chile

22,9% Venezuela, Ecuador, Peru, Paraguay, Uruguay

21% Mexico 21% Colombia 5,9% Central America * Total qualified circulation through June 2010.

and the Caribbean


Print magazines, websites, podcasts, video & trade shows converge in TVyVIDEO advertising proposals, multiplying the effectiveness of your message. “the latin American industry is experiencing a special moment in contrast to other parts of the world and TV y Video is an active source of this reality for businesses in the region that see a business opportunity”

Industry TARGET segments 42,6%

Producers of TV or Commercials

24,7%

TV Stations

14,9%

Postproduction Agencies

5,9%

Equipment Suppliers

3,5%

Advertising Agencies

3,3%

Subscription TV

3,2%

Audio Studios

1,9%

Associations, Educational Centers, Libraries

Source: IVC - institute of circulation verification (June 2010)

Nahuel P. Villegas / vice president Caribbean and Latin American region / Harris Corporation

Digital magazines all print advertisers are also featured in the digital version of the publication, which emphasizes your exposure among print subscribers and expands your reach to digital-only magazine subscribers.

• 6 issues per year • 42,680 average page-views per issue • 1,818 average unique visitors per issue • 470 average clicks per issue


(New) roi* metrics View and download traffic stats and RFI lead information from all our multimedia products in a centralized, user friendly online reporting system

Print magazine Reader satisfaction survey* 1. How valuable do you find TV y Video? R: 97% of subscribers find the publication valuable or highly valuable Higly valuable Valuable

71,5% 25,4%

Somewhat valuable

2,8%

Not valuable at all

0,3%

3. When was the last time you recommended, specified and/or bought a product/service you read about in TV y Video? R: 75% of subscribers have recommended, specified and/or purchased products featured in the magazine in the past year During the past 3-months

30%

During the past year During the past 6-months

23% 22%

During the past 3-years

11%

Never

9% 5%

Over 3-years ago

2. W  hat is your participation in the purchasing process within your company? R: 95% of subscribers are involved in the purchasing process To recommend new products and services

78%

To purchase new products and services

54%

To specify new products and services

53%

None of the above

5%

4. On average, how many people in your organization read your copy? R: 86% of subscribers report pass along readership of 2 or more co-workers per copy 3-4 additional people

33%

1-2 additional people

31%

5 or more additional people

22%

Just my self * Date 10/09 - Universe: 4,704 subscribers - Participants: 458 - Response rate: 9.7%

14%


www.tvyvideo.com

The first Spanish-language website on industry production and TV broadcast .

Web portal Build brand recognition, generate traffic through your site and convert bona fide RFIs (i.e. Requests for Information) into customers

Webinars

Newsletters

Deploy new-product presentations to convert visitors into customers via our Supplier Sponsored Webinars, or increase your brand recognition and leads by sponsoring our Publisher Webinars

Increase your brand recognition and generate traffic through your corporate site. Generate bona fide leads through our Supplier News Module (SNM)

• 17,200 average subscribers • 27,486 average page-views per month • 9,334 average total visits per month • 7,371 average unique visitors per month

• 24 bi-weekly mailings per year • 6,186 average page-views per issue • 4,155 average unique visitors per issue • 1,969 average clicks per issue • Click through rate (CTR): 32%


induleads

You need it, they have it, we get you in touch with them.

www.induleads.com The lead generation engine Induleads will help you find customers. Thousands of buyers visit our website every month to find qualified suppliers for their purchases. Register now and get all the information you need to generate effective sales.

How does it work?

Visitor

Qualified buyer

The buyer shares needs and demographic data

Induleads checks buyer's data

lead generated

the lead is cross referenced with clients and emailed.

Our top priority is to help you close more business We are lead generation pioneers in Latin America thanks to our unflagging focus in our customers’ success. Our every-day goal is to make all we can to ensure our programs help you to continue to grow. More than 15 years of experience in marketing in Latin America

areas of coverage Audio, Video, Lighting, Broadcast Air-conditioning & refrigeration Construction Paper and paper products Chemistry and related industries Electronic security Travel, meetings and tourism

We have been helping our customers all over Latin America for the last 17 years. With a team of professionals who have a deep insight in the specific industries we serve, you can be assured the services you contract will have the result you hope. We can guarantee you that: Any lead generated by Induleads will be from a potential client qualified through a phone call by our team according to the specifications of your order, delivered via e-mail within the three days following their on-line processing.


TVyVIDEO Events

Expand your brand´s scope and reach by sponsoring specialized industry events. www.tecnotelevision.com Congress and trade show for Latin American TV production and broadcasting industry.

July 25 y 26 / 2012 CORFERIAS Bogota - Colombia

Tecnotelevision is aimed at professionals in the television industry involved in the production, post-production and transmission.

”This fair was very important to us because it allowed us to understand the technology being used in Latin America, a market that has been growing significantly in recent years.”. Manny Rosado / Aja.

Booth Price US$/m2 US$ 330 Sponsorship Options The following sponsorship packages are only available for companies with a booth space: • Gold Sponsorship

• Sponsorship – Lunch

• Silver Sponsorship

• Sponsorship - Cocktail

• Bronze Sponsorship

• Sponsorship - Coffee Station • Sponsorship - Coffee Breaks • Conference Notebook • Speaker

• Badges • Official Congress Bag • Chair Cover • Desktop Displays • Conference Proceeding • Advertising - Official Catalogue

The sponsorships below are available to any company - staff registration fees for the Academic Program is not included. Sponsors will have a 30% discount on the registration fees to the Academic Program: • ADVERTISING INSERTION • BANNER


www.tecnomultimedia.com Trade Show & conference on audio, video & lighting technologies integration. August 8 - 10 / 2012 November 8 - 9 / 2012 World trace center Mexico DF - Mexico

Plaza Mayor Medellín - Colombia

Work area: • Senior management in event planning, communications and public relations firms • Electronic and sound engineers • Managers in general • Audio/video systems designers

Facilities: • Airports / Shopping malls • Convention centers • Office buildings / Hotels and Tourism complexes • harbors • Industrial premises

Booth Price US$/m2 US$ 330 Sponsorship Options The following sponsorship packages are only available for companies with a booth space: • Gold Sponsorship

• Sponsorship – Lunch

• Silver Sponsorship

• Sponsorship - Cocktail

• Bronze Sponsorship

• Sponsorship - Coffee Station • Sponsorship - Coffee Breaks • Conference Notebook • Speaker

• Badges • Official Congress Bag • Chair Cover • Desktop Displays • Conference Proceeding • Advertising - Official Catalogue

The sponsorships below are available to any company -a staff registration to the Academic Program is not included. Sponsors will have a 30% discount on the registration fees to the Academic Program: • ADVERTISING INSERTION • BANNER

“in the context of Latin America, educational and business events such as TecnoMultimedia InfoComm in Mexico are very important. they [permit you] to keep in contact with the latest trends in the industry.”: Nelson Baumgratz, Director de EAV Engenharia Audiovisual de Brasil.


TVyVIDEO EDITORIAL CALENDAR 2012 Issue:

[Vol. 18 Nº 1]

[Vol. 18 Nº 2]

[Vol. 18 Nº 3]

[Vol.18 Nº 4]

[Vol. 18 Nº 5]

[Vol. 18 Nº 6]

Close:

January 27, 2012

March 2, 2012

April 13, 2012

June 8, 2012

August 3, 2012

October 26, 2012

Technology

ENG Cameras trends

3D TV development

Transmedia content on TV

Systems for TV news

Lighting in Studio

INDUGUIA 2012

Production

Formats of transmission

Storage

Digital images

Editing process trends

Stock control

Pro of the Month

Mexico and Central America

Brazil

Merconorte

Colombia

Mercosur

Real Integration

TDT Audio

Display technologies

Copyright and policy

Broadcast for Workflows

TDT implementation process in Latin America

Special Features

Case study

NAB 2012

Venezuela's TV

TecnoTelevisión

IBC 2012

Marketing

Supplier Spotlight

Eventos

Andina Link: Cartagena, Colombia

SET- Broadcast & Cable Sao Paulo, Brazil

CAPER: Buenos Aires, Argentina

Tecnotelevision Bogota, Colombia

LDI: Las vegas, NV

IBC: Amsterdam, Netherlandv

SCTE Cable Tec, Orlando, Fl

Litfocus

NAB: Vegas, Nevada

Cine Gear Expo 2011, Hollywood, CA

Punta Show: Uruguay

Induguia - advertising options Platinum Listing Package

Yellow Highlighting US$ 140 Color Logo

(Logo + text 180 words + photo + contact info)

US$ 1,230 Gold Listing Package

US$ 300

(Logo + text 100 words + contact info)

US$ 1,000 Silver Listing Package

(Logo + contact info)

US$ 320

Directory of equipment manufacturers and service providers for the Latin American TV industry Contact your sales representative for information regarding special advertising packages designed to highlight your company in the various product-category sections for which your company qualifies


Plan 1 advertising options 12 MONTHS

US$ 24,054

6 ISSUES

ADDED SERVICES Digital Magazine advertising Company Lead Generation Service Supplier Spotlight Article [ 550words + image ] US$ 4,442 profile [included value] only offered once a year in corresponding issue.

New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1,777 / year [ included value ] Website Sponsorship [ 120 x 90 px] us$ 1,200 / year [ included value ]

6 MONTHS

US$ 12,660

3 ISSUES

ADDED SERVICES Digital Magazine advertising Company Lead Generation Service Supplier Spotlight Article [ 550words + image ] US$ 4,442 profile [included value] only offered once a year in corresponding issue.

New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1.777 / year [ included value ] Website Sponsorship [ 120 x 90 px] us$ 1,200 / year [ Not included ]

2 MONTHS

US$ 4,442

1 ISSUE

ADDED SERVICES Digital Magazine advertising Company Lead Generation Service Supplier Spotlight Article [ 550words + image ] US$ 4,442 profile [included value] only offered once a year in corresponding issue.

New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1,777 / year [ Not included ] Website Sponsorship [ 120 x 90 px] us$ 1,200 / year [ Not included ]


Plan 2 advertising options 12 MONTHS

US$ 14,436

6 ISSUES

ADDED SERVICES Digital Magazine advertising Company Lead Generation Service Supplier Spotlight Article [ 250words + image ] US$ 2,665 profile [included value] only offered once a year in corresponding issue.

New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1,777 / year [ included value ] Website Sponsorship [ 120 x 90 px] us$ 1,200 / year [ Not included ]

6 MONTHS

US$ 7,596

3 ISSUES

ADDED SERVICES Digital Magazine advertising Company Lead Generation Service Supplier Spotlight Article [ 250words + image ] US$ 2,665 profile [included value] only offered once a year in corresponding issue.

New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1,777 / year [ included value ] Website Sponsorship [ 120 x 90 px] us$ 1,200 / year [ Not included ]

2 MONTHS

US$ 2,665

1 ISSUE

ADDED SERVICES Digital Magazine advertising Company Lead Generation Service Supplier Spotlight Article [ 250words + image ] US$ 2,665 profile [included value] only offered once a year in corresponding issue.

New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1,777 / year [ Not included ] Website Sponsorship [ 120 x 90 px] us$ 1,200 / year [ Not included ]


Plan 3 advertising options 12 MONTHS

US$ 10,824

6 ISSUES

ADDED SERVICES Digital Magazine advertising Company Lead Generation Service New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1,777 / year [ included value ] Supplier Spotlight Article [ 550words + image ] US$ 4,442 profile [Not included ] only offered once a year in corresponding issue.

Website Sponsorship [ 120 x 90 px] us$ 1,200 / year [ Not included ]

6 MONTHS

US$ 5,697

3 ISSUES

ADDED SERVICES Digital Magazine advertising Company Lead Generation Service New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1,777 / year [ included value ] Supplier Spotlight Article [ 550words + image ] US$ 4,442 profile [Not included ] only offered once a year in corresponding issue.

Website Sponsorship [ 120 x 90 px] us$ 1,200 / year [ Not included ]

2 MONTHS

US$ 1,999

1 ISSUE

ADDED SERVICES Digital Magazine advertising Company Lead Generation Service New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1,777 / year [ included value ] Supplier Spotlight Article [ 550words + image ] US$ 4,442 profile [Not included ] only offered once a year in corresponding issue.

Website Sponsorship [ 120 x 90 px] us$ 1,200 / year [ Not included ]


Plan 4 advertising options 12 MONTHS

US$ 9,624

6 ISSUES

ADDED SERVICES Digital Magazine advertising Company Lead Generation Service New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1,777 / year [ included value ] Supplier Spotlight Article [ 550words + image ] US$ 4,442 profile [Not included ] only offered once a year in corresponding issue.

Website Sponsorship [ 120 x 90 px] us$ 1,200 / year [ Not included ]

6 MONTHS

US$ 5,064

3 ISSUES

ADDED SERVICES Digital Magazine advertising Company Lead Generation Service New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1,777 / year [ included value ] Supplier Spotlight Article [ 550words + image ] US$ 4,442 profile [Not included ] only offered once a year in corresponding issue.

Website Sponsorship [ 120 x 90 px] us$ 1,200 / year [ Not included ]

2 MONTHS

US$ 1,777

1 ISSUE

ADDED SERVICES Digital Magazine advertising Company Lead Generation Service New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1,777 / year [ included value ] Supplier Spotlight Article [ 550words + image ] US$ 4,442 profile [Not included ] only offered once a year in corresponding issue.

Website Sponsorship [ 120 x 90 px] us$ 1,200 / year [ Not included ]


Extra services

ing advertis insertS

VALUE +30%

VALUE +20%

VALUE +10%

Advertising inserts

Make your company and products stand out ask your account manager about the different options.

TVyVideo.com - advertising options ONLY ON THE WEB

Web Portal Layout:

Web Portal Advertising [Run of Site] Monthly prices

1 month /each

6 months /each

12 months /each

Leaderboard [728 x 90 px]

US$ 555

US$ 527

US$ 501

Body [300 x 250 px]

US$ 333

US$ 316

US$ 301

Banner [468 x 60 px]

US$ 250

US$ 237

US$ 226

Footer [728 x 90 px]

US$ 222

US$ 211

US$ 200

Web sponsor [120 x 90 px]

US$ 100

US$ 95

US$ 90

Web Search Sponsor

US$ 450

US$ 428

US$ 406

Show Room Content with logo + contact information + 12 products + [maximum description 190 characters]

US$ 550

US$ 523

US$ 496

Mega Banner [550x480 px] Exclusive weekly campaign is loaded when you enter the portal, placed above the content with a duration of 5 seconds.

Price

Display Newsletter Layout:

Mailed every two weeks

US$ 2.500

Newsletter Advertising 2x / month Unit Prices

1 month / 1x

6 months / 24x

12 months / 48x

Banner - 1st Position[468 x 60 px]

US$ 276

US$ 262

US$ 249 US$ 212

Banner - 2 Position [468 x 60 px]

US$ 235

US$ 223

Bánner - 3-5th Position[468 x 60 px]

US$ 141

US$ 134

US$ 127

E-Sponsor [120 x 90 px]

US$ 117

US$ 111

US$ 106

nd

Extra services WEBINARS

Price

Supplier Sponsored Webinars: Supplier provides speaker & content/Publisher provides IT Platform & audience

US$ 4,000

Publisher Webinars: Publisher provides speaker & content/ Supplier participates in promotional campaign

US$ 1,500

Podcast advertising [Banner 468 x 60 px + voice introduction ] It contains an interview with experts on current industry topics. It is produced in audio format for online listening or downloading, which lasts between three to six minutes.

Price

US$ 600

INTERNET

FILE SPECIFICATIONS Format: jpg, png, gif animated Maximum size: 100Kb Please include “clicktag” and “getURL” code


MARKETING OPPORTUNITIES

SUPPLIERS´SPOTLIGHT Buy a page of advertising and receive the adjoining page FREE to spotlight your company and products. Or buy a half-page and receive the remainder of the page to describe your products and services. FREE to full-page or half-page advertisers in issue number 1.

Materials required: • Color or B&W photograph / Transparency / image file (tiff, eps, or hi-res jpg) • Up to 500 words of narrative copy (250 words for half-page ad). • A US$ 150 production charge will be assesed for material other than described above.

LITFOCUS: PRODUCT AND LITERATURE SHOWCASE Your product & Literature Showcase is FREE when you place your 1/4-page or larger ad in the corresponding issue. The Litfocus Section compiles 8.5 x 6.5 cm advertisements that include: • A 4-color reproduction of your brochure, catalog, product photo, ext. • Up to 50 words of copy that will catch your sales prospect´s inmediate attention.

ABOUT DIGITAL ADVERTISING A color proof (printed or in a .JPG file) must accompany your digital ad. supported applications: QuarkXpress, Photoshop, illustrator, freehand, CorelDraw Do not layout advertisements on display-only applications as word, porwerpoint, MS Publisher, etc. Web pages, web images or logos are not suitable for printing. Resolution: 300 dpi saved as TIF o EPS (1200 dpi for logos / text reccomended). Do not use any compression as LZW, GIF, or JPG on your graphics. Color: only CMYK mode.

SPECIALITY ADVERTISING OPPORTUNITIES GATEFOLD COVER The Gatefold cover opens to reveal a two page spread advertisement.

LAMINATION / FRAMING Advertisements can be laminated or framed for presentation at industry shows or for your office.

Graphics and Fonts: Include all linked graphics and fonts (printer and screen) on a separate folder. Do not send RGB images All black text must be 100% Black, no color combination.

ABOUT PDF Send only High Resolution PDFs. Use the adobe Distiller application to generate th PDF from the native file. The Distiller must have this minimun settings: Compatibility with Acrobat 4.0 (Pdf 1.3). No compression in any object.

REPRINT SERVICES We can reprint any news or feature article, product item or even you own ad message for you. From a single sheet to multipage brochures, we´ll customize a reprint to meet your needs. Reprints are an inexpensive way to develop high quality promotion materials. Use them for customer prospect mailings, to support show exhibitions, as a distributors / dealer support tool and as handouts.

No downsample on any image. Embed all fonts (Be sure to include 100% of each font used).

GENERAL RATE POLICY Terms of Payment 30 day maximum, US$ dollars. no cancellations accepted after closing for space reservations. Advertising materials due in miami, USA within 5 days after closing date. Commission of 15% of gross billings allowed to recognized advertising agencies. On contracts not completed, earned rate will apply. Order accepted subject to change in rates on notice from publisher. Advertisers may cancel or amend schedule at the time that rate revision becomes effective without incurring short rate adjustment provided contract rate has been earned up to date of cancellation.


Max Jaramillo President Manuela Jaramillo Vice president Sebastian Fernandez, VP Sales and Operations Ana Maria Restrepo, Editor-in-Chief Fabio Franco, Production Manager Albeiro Cortés, Circulation Manager

LATIN PRESS, INC USA +1 [305] 285 3133 Mexico +52 [55] 4170 8330 COLOMBIA +57 [1] 381 9215 ARGENTINA: +54 [11] 5917 5403

USA 2455 sw 27th Avenue, Suite 200 Miami, FL 33145, USA Tel: +1 [305] 285 3133 Mexico Circuito Museos Poniente No. 29, Dpto 101 Col. bellavista satélite 54054 Tlalnepantla, Edo de México Tel: +52 [55] 4170 8330

COLOMBIA Apartado Postal 67-252 Medellín, Colombia Tel +57 [4] 448 8864 EUROPE 23-C-10, Avenue de la Liberté F-59290 Wasquehal, France Tel: +33 [0] 3 2098 1710


MEDIAKIT TVV 2012