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MEDIAKIT 2013 www.inpralatina.com Specialized media for the Latin American Paints & coatings industry


Promote yourself in Latin America's leading paints & coatings specialized media.

INPRA LATINA has established itself as the most trustworthy source of information in the Latin American paints & coatings industry. Your marketing plan cannot afford to miss a captive audience of nerarly 7,380 subscribers made up of: Business owners. Sales and marketing executives. Administrative managers. Production technicians. Engineers, researchers and developers. Quality control experts. Our readers are:

Our highly segmented audience ensures an effective reach for your message.

94%

keep the magazine as reference material.

83%

have the authority to recommend, specify or purchase products and/or services.

69%

have at one tine or another used the publication to contact a supplier.

Chemical engineers. Product research and development managers. Manufacturers and formulators. Experts in corrosion control. Professionals and technicians on paints & coatings application. Coatings industry dealers and distributors.

Luis Granes A. International Sales Manager Saureisen Inc.

�AN EXCELLENT PUBLICATION, PIONEERING IN THE INFORMATION ON CORROSION IN LATIN AMERICA�.


”i really like inpra latina, and i´ve been a reader for a long time. In general, the content is useful for me, and provides me with a lot of information on how to perform my job”. Juan Mendez Gómez Igetec S.A. de C.V. México

Total qualified circulation of 7,380 subscribers* Inpra Latina is produced 6 times a year

43,0% Mexico

32% Colombia

9,2%

Venezuela, Ecuador, Peru, Paraguay, Uruguay

8,4%

Brazil, Argentina, Bolivia and Chile

3,9%

Central America and the Caribbean

* Total qualified circulation through June 2012.


Print magazines, websites, podcasts, video & trade show converge in Inpra´s advertising proposals, multiplying the effectiveness of your message.

”Inpra Latina has very good content; mostly we enjoy it because it is in Spanish. We find it difficult to relate to English Language magazines”: Óscar Jorge Videla Quinsa SRL Argentina

Industry TARGET segments 54,8%

Coating formulation / Manufacturing

16,2%

Industry supplier

8,6%

Paint & Powder Finishing

18,6%

Surface Protection / Corrosion Control

1,6%

Research center, training intitution or trade association

Source: IVC - institute of circulation verification (June 2011)

Recommended products ... most likely to be sourced by our average reader. 63%

Solvents

58%

Resins

53%

Chemical Specialities

51%

Pigments, dry dispersions

46%

Paints & coatings

42%

Equipment - industrial coatings application

40%

Equipment - coatings formulation

38%

Equipment - surface preparation

34%

Equipment - finishing processes

27%

Oils and & Fatty acids

21%

Containers


56 percent of our readers visit our advertisers´ websites looking for information about their products.

The media most often consumed Inpra Latina's readers surf the internet, but more often read specialized magazines to keep up to date Specialized magazines

Specialized websites

40%

Always

31%

Always

44%

Often

43%

Often

14%

Occasionally

19%

Occasionally

1%

Seldom

4%

Seldom

0%

Never

2%

Never

Reach 21,456 total readership* As per number of readers per single copy issue of Inpra Latina 2 readers

30%

3 readers

22%

1 reader

21%

5 readers or more

19%

4 readers

9%

* This information is an estimate based on the number of individual copies read over the total number of audited readers, as indicated by respondents. Source for all data: 2011 Inpra Latina Annual report.


www.inpralatina.com

The leading Spanish language websites on the paints & coatings industries.

˝WE ARE GRATEFUL TO HAVE FOUND INPRA LATINA, AN EFFICIENT DISTRIBUTION TOOL FOR OUR PRODUCTS IN LATIN AMERICA˝. Sergio Ramirez Pliego Rapid Coat México

46% of Inpra Latina´s subscribers devote between 30 y 60 minutes to reading their contents. 96% of respondents qualify the content positively: Newsletters

Info-podcasts

Editorial content

18% Excellent

15% Excellent

25% Excellent

47% Very good

42% Very good

46% Very good

31% Good

36% Good

28% Good

3% Poor

6%

1%

Poor

Poor

Source for all data: 2011 Inpra Latina.

˝INPRA LATINA PROVIDES A TOP SHOWCASE WITH HIGH BUSINESS PRESENCE, THAT HAS CONTRIBUTED TO OUR BRAND'S SUCCESSFUL DEVELOPMENT IN THE COATINGS MARKET IN LATIN AMERICA˝. Luis A. Minero Marketing for Dispersions & Pigmentes Basf - The chemical Company


Cubrecol has been for eight consecutive years, the meeting point for suppliers, applicators and coating makers in Latin America.

www.cubrecol.com Coatings & finishing Trade show & Conference October 8 - 9, 2012 It is aimed at engineers, research and laboratory heads, applicators, site supervisors, contractors, suppliers of raw materials and personnel involved in the formulation and application of coatings and corrosion prevention and control.

˝I found the conferences and exhibitors to be very interesting. I liked the variety of speakers and the opportunity to share with people from Peru, Venezuela, Colombia and Mexico˝.

Stands Price US$/m2 US$ 330 Sponsorship Options The following sponsorship packages are only available for companies with a booth space: • Gold Sponsorship

• Sponsorship – Lunch

• Silver Sponsorship

• Sponsorship - Cocktail

• Bronze Sponsorship

• Sponsorship - Coffee Station • Sponsorship - Coffee Breaks • Conference Notebook • Speaker

The sponsorships below are available to any company -a staff registration to the Academic Program is not included. Sponsors will have a 30% discount on the registration fees to the Academic Program: • ADVERTISING INSERTION

Máximo Rodriguez Coutennye & Co. S.A. Venezuela

• Badges • Official Congress Bag • Chair Cover • Desktop Displays • Conference Proceeding • Advertising - Official Catalogue

• BANNER


With Inpra Latina, advertisers keep a continual interaction with their customers and suppliers throughouth our diverse display opportunities.

www.induleads.com The lead generation engine Induleads will help you find customers. Thousands of buyers visit our website every month to find qualified suppliers for their purchases. Register now and get all the information you need to generate effective sales.

How does it work?

Visitor

Qualified buyer

The buyer shares needs and demographic data

Induleads checks buyer's data

induleads You need it, they have it, we get you in touch with them.

areas of coverage Audio, Video, Lighting Air-conditiones and refrigeration Construction Paper and paper products Chemistry and related industries Electronic security Travel, meetings and tourism

lead generated

the lead be crossed with customer and it be send to buyer

Our top priority is to help you close more business We are lead generation pioneers in Latin America thanks to our unflagging focus in our customers’ success. Our every-day goal is to make all we can to ensure our programs help you to continue to grow. More than 15 years of experience in marketing in Latin America We have been helping our customers all over Latin America for the last 17 years. With a team of professionals who have a deep insight in the specific industries we serve, you can be assured the services you contract will have the result you hope. We can guarantee you that: Any lead generated by Induleads will be from a potential client qualified through a phone call by our team according to the specifications of your order, delivered via e-mail within the three days following their on-line processing.


CALENDARIO EDITORIAL 2013 Issue

[Vol.18 Nº 1]

[Vol.18 Nº 2]

[Vol.18 Nº 3]

[Vol.18 Nº 4]

[Vol.18 Nº 5]

[Vol.18 Nº 6]

CIose

January 25, 2013

March 8, 2013

May 10, 2013

June 28, 2013

August 23, 2013

October 18, 2013

Paint & Coatings

Pigment

Additives

Biocides

Resins

Environmental

Mineral fillers for

formulation of

water based paints

paints Surface protection

Industrial

Freshwater

Corrosion in

Protection to

Aerospace

Corrosion in

& corrosion control

maintenance

corrosion

aqueducts

concrete

paintings

refrigeration

Paint finishing

Curing systems

Automotive

Liquid coatings

Wood finishing

Antibacterial Paint

Architectural paints

Finishing focus

application

focus

for marine areas

technologies Powder and green

Equipment and

Electrostatic paint

Powder: trouble

Powder coating

Surface

Control of

technologies

technologies for

for metal

shooting guides

application

pretreatment for

packaging and

curing electrostatic

appliances and

technologies

powder coatings

industrial waste

paint

metal

Central America

Merconorte

Mexico

Colombia

Brazil

Mercosur

Intumescent paints

UV curing resins

Coil coatings

Pigments and

Road demarcation

Pro of the month

and The Caribbean Special features

Sealants and adhesives

Regular features

and special effect

resins for cosmetic

pigments

and graphic arts

Case Study, new

Case Study, new

Case Study, new

Case Study, new

Case Study, new

Case Study, new

products and

products and

products and

products and

products and

products and

industry news

industry news

industry news

industry news

industry news

industry news

Marketing features

Litfocus

Supplier Spotlight

Litfocus

Events

Pace

Fabtech

Latin American

Eurocoat

Coating NAI

The Chem Show

Kansas City, USA

Mexico DF

Coating Show

Italia

St Louis, USA

New York, USA

Mexico DF Andina Paint

Sur/Fin

Abrafati

Fabtech

Medellin, Colombia

Rosemont, EEUU

Sao Paulo, Brazil

Chicago, USA

European Coating Germany


Plan 1 advertising options 12 MONTHS

US$ 19.698

6 ISSUES

ADDED SERVICES Digital Magazine advertising Company Lead Generation Service Supplier Spotlight Article [ 550words + image ] US$ 3.638 profile [included value] only offered once a year in corresponding issue.

New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1.455 / year [ included value ] Website Sponsorship [ 120 x 90 px] us$ 1.200 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ included value ]

6 MONTHS

US$ 10.368

3 ISSUES

ADDED SERVICES Digital Magazine advertising Company Lead Generation Service Supplier Spotlight Article [ 550words + image ] US$ 3.638 profile [included value] only offered once a year in corresponding issue.

New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1.455 / year [ included value ] Website Sponsorship [ 120 x 90 px] us$ 1.200 / year [ Not included ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ Not included ]

2 MONTHS

US$ 3.638

1 ISSUE

ADDED SERVICES Digital Magazine advertising Company Lead Generation Service Supplier Spotlight Article [ 550words + image ] US$ 3.638 profile [included value] only offered once a year in corresponding issue.

New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1.455 / year [ Not included ] Website Sponsorship [ 120 x 90 px] us$ 1.200 / year [ Not included ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ Not included ]


Plan 2 advertising options 12 MONTHS

US$ 11.820

6 ISSUES

ADDED SERVICES Digital Magazine advertising Company Lead Generation Service Supplier Spotlight Article [ 250words + image ] US$ 2.138 profile [included value] only offered once a year in corresponding issue.

New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1.455 / year [ included value ] Website Sponsorship [ 120 x 90 px] us$ 1.200 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ included value ]

6 MONTHS

US$ 6.222

3 ISSUES

ADDED SERVICES Digital Magazine advertising Company Lead Generation Service Supplier Spotlight Article [ 250words + image ] US$ 2.138 profile [included value] only offered once a year in corresponding issue.

New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1.455 / year [ included value ] Website Sponsorship [ 120 x 90 px] us$ 1.200 / year [ Not included ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ Not included ]

2 MONTHS

US$ 2.183

1 ISSUE

ADDED SERVICES Digital Magazine advertising Company Lead Generation Service Supplier Spotlight Article [ 250words + image ] US$ 2.138 profile [included value] only offered once a year in corresponding issue.

New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1.455 / year [ Not included ] Website Sponsorship [ 120 x 90 px] us$ 1.200 / year [ Not included ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ Not included ]


Plan 3 advertising options 12 MONTHS

US$ 8.862

6 ISSUES

ADDED SERVICES Digital Magazine advertising Company Lead Generation Service New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1.455 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ included value ]Supplier Supplier Spotlight Article [ 250words + image ] US$ 2.138 profile [included value] only offered once a year in corresponding issue.

Website Sponsorship [ 120 x 90 px] us$ 1.200 / year [ Not included ]

6 MONTHS

US$ 4.665

3 ISSUES

ADDED SERVICES Digital Magazine advertising Company Lead Generation Service New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1.455 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ Not included ] Supplier Spotlight Article [ 250words + image ] US$ 2.138 profile [included value] only offered once a year in corresponding issue.

Website Sponsorship [ 120 x 90 px] us$ 1.200 / year [ Not included ]

2 MONTHS

US$ 1.637

1 ISSUE

ADDED SERVICES Digital Magazine advertising Company Lead Generation Service New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1.455 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ Not included ] Supplier Spotlight Article [ 250words + image ] US$ 2.138 profile [included value] only offered once a year in corresponding issue.

Website Sponsorship [ 120 x 90 px] us$ 1.200 / year [ Not included ]


Plan 4 advertising options 12 MONTHS

US$ 7.878

6 ISSUES

ADDED SERVICES Digital Magazine advertising Company Lead Generation Service New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1.455 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ included value ] Supplier Spotlight Article [ 250words + image ] US$ 2.138 profile [included value] only offered once a year in corresponding issue.

Website Sponsorship [ 120 x 90 px] us$ 1.200 / year [ Not included ]

6 MONTHS

US$ 4.146

3 ISSUES

ADDED SERVICES Digital Magazine advertising Company Lead Generation Service New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1.455 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ included value ] Supplier Spotlight Article [ 250words + image ] US$ 2.138 profile [included value] only offered once a year in corresponding issue.

Website Sponsorship [ 120 x 90 px] us$ 1.200 / year [ Not included ]

2 MONTHS

US$ 1.455

1 ISSUE

ADDED SERVICES Digital Magazine advertising Company Lead Generation Service New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1.455 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ Not included ] Supplier Spotlight Article [ 250words + image ] US$ 2.138 profile [included value] only offered once a year in corresponding issue.

Website Sponsorship [ 120 x 90 px] us$ 1.200 / year [ Not included ]


Extra services

ing advertis insert

VALUE +30%

VALUE +20%

VALUE +10%

Advertising insert

Make your company and products stand out ask your account manager about the different options.

inpralatina.com - advertising options ONLY ON THE WEB Web Portal Advertising [Run of Site] Monthly prices

Web Portal Layout: 1 month /each

6 months /each

12 months /each

Leaderboard [728 x 90 px]

$555

$527

$501

Body [300 x 250 px]

$333

$316

$301

Banner [468 x 60 px]

$250

$237

$226

Footer [728 x 90 px]

$222

$211

$200

Web sponsor [120 x 90 px]

$100

$95

$90

Web Search Sponsor

$450

$428

$406

Show Room Content with logo + contact information + 12 products + [maximum description 190 characters]

$550

$523

$496

Mega Banner [550x480 px] Exclusive weekly campaign is loaded when you enter the portal, placed above the content with a duration of 5 seconds.

Price

Display Newsletter Layout: Mailed every weeks

$2.500

Newsletter Advertising 4x / month Unit Prices

1 month / 1x

6 months / 24x

12 months / 48x

Banner - 1ra posición [468 x 60 px]

$276

$262

$249

Banner - 2 Posición [468 x 60 px]

$235

$223

$212

Bánner - 3-5ta posición [468 x 60 px]

$141

$134

$127

E-Sponsor [120 x 90 px]

$117

$111

$106

da

Extra services WEBINARS

Price

Supplier Sponsored Webinars: Supplier provides speaker & content/Publisher provides IT Platform & audience

$4,000

Publisher Webinars: Publisher provides speaker & content/ Supplier participates in promotional campaign

$1,500

Podcast advertising

Price

[Banner 468 x 60 px + voice introduction ] It contains an interview with experts on current industry topics. It is produced in audio format for online listening or downloading, which lasts between three to six minutes.

$600

INTERNET

FILE SPECIFICATIONS Format: jpg, png, gif animated Maximum size: 100Kb Please include “clicktag” and “getURL” code


MARKETING OPPORTUNITIES

SUPPLIERS´SPOTLIGHT Buy a page of advertising and receive the adjoining page FREE to spotlight your company and products. Or buy a half-page and receive the remainder of the page to describe your products and services. FREE to full-page or half-page advertisers in March/April issue.

Materials required: • Color or B&W photograph / Transparency / image file (tiff, eps, or hi-res jpg) • Up to 500 words of narrative copy (250 words for half-page ad). • A $150 production charge will be assesed for material other than described above.

LITFOCUS: PRODUCT AND LITERATURE SHOWCASE Your product & Literature Showcase is FREE when you place your 1/4-page or larger ad in the corresponding issue. The Litfocus Section compiles 8.5 x 6.5 cm advertisements that include: • A 4-color reproduction of your brochure, catalog, product photo, ext. • Up to 50 words of copy that will catch your sales prospect´s inmediate attention.

ABOUT DIGITAL ADVERTISING A color proof (printed or in a .JPG file) must accompany your digital ad. supported applications: QuarkXpress, Photoshop, illustrator, freehand, CorelDraw Do not layout advertisements on display-only applications as word, porwerpoint, MS Publisher, etc. Web pages, web images or logos are not suitable for printing. Resolution: 300 dpi saved as TIF o EPS (1200 dpi for logos / text reccomended). Do not use any compression as LZW, GIF, or JPG on your graphics. Color: only CMYK mode.

SPECIALITY ADVERTISING OPPORTUNITIES GATEFOLD COVER The Gatefold cover opens to reveal a two page spread advertisement.

LAMINATION / FRAMING Advertisements can be laminated or framed for presentation at industry shows or for your office.

Graphics and Fonts: Include all linked graphics and fonts (printer and screen) on a separate folder. Do not send RGB images All black text must be 100% Black, no color combination.

ABOUT PDF Send only High Resolution PDFs. Use the adobe Distiller application to generate th PDF from the native file. The Distiller must have this minimun settings: Compatibility with Acrobat 4.0 (Pdf 1.3). No compression in any object.

REPRINT SERVICES We can reprint any news or feature article, product item or even you own ad message for you. From a single sheet to multipage brochures, we´ll customize a reprint to meet your needs. Reprints are an inexpensive way to develop high quality promotion materials. Use them for customer prospect mailings, to support show exhibitions, as a distributors / dealer support tool and as handouts.

No downsample on any image. Embed all fonts (Be sure to include 100% of each font used).

GENERAL RATE POLICY Terms of Payment 30 day maximum, $ US dollars. no cancellations accepted after closing for space reservations. Advertising materials due in miami, USA within 5 days after closing date. Commission of 15% of gross billings allowed to recognized advertising agencies. On contracts not completed, earned rate will apply. Order accepted subject to change in rates on notice from publisher. Advertisers may cancel or amend schedule at the time that rate revision becomes effective without incurring short rate adjustment provided contract rate has been earned up to date of cancellation.


Max Jaramillo President Manuela Jaramillo Vice president Sebastian Fernandez, VP Sales and Operations Ana Maria Restrepo, Editor-in-Chief Fabio Franco, Production Manager Albeiro Cortés, Circulation Manager

LATIN PRESS, INC USA +1 [305] 285 31 33 Mexico +52 [55] 4170 8330 COLOMBIA +57 [1] 381 92 15 ARGENTINA: +54 [11] 5917 5403

USA 2455 sw 27th Avenue, Suite 200 Miami, FL 33145, USA Tel: +1 [305] 285 31 33 Mexico Circuito Museos Poniente No. 29, Dpto 101 Col. bellavista satélite 54054 Tlalnepantla, Edo de México Tel: +52 [55] 4170 8330

COLOMBIA Apartado Postal 67-252 Medellín, Colombia Tel +57 [4] 448 88 64 EUROPE 23-C-10, Avenue de la Liberté F-59290 Wasquehal, France Tel: +33 [0] 3 2098 1710

MEDIAKIT INPRA 2013  

MEDIAKIT INPRA 2013