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MEDIAKIT 2012

www.gerenciadeviajes.com Specialized media for the Latin American travel management industry


Promote yourself in Latin America's leading specialized media for travel management.

GERENCIA DE VIAJES has established itself as the most trustworthy source of information in the Latin American market for professional travel management. Your marketing plan cannot afford to miss a captive audience of over 10,500 subscribers made up of: Travel agencies. Corporate travel agents. Event planners. General managers. Purchasing managers. Sales and marketing managers. Product development managers. Our readers are: Travel agencies. Corporate travel agents. Events/conventions planners and managers. Corporate travel plans distributors and wholesalers. Travel operators. Hotels, airlines and cruise managers. Tourism associations. Destination management companies.

Julio C. Titos Corporate Account Manager.

Our highly segmented audience ensures an effective reach for your message.

91%

Keep the magazine as reference material.

83%

Have the authority to recommend, specify or purchase products and/ or services.

75%

Have at one time or another used the publication to contact a supplier.

�GDV COVERS TOPICS IN DEPTH. THERE ARE VERY FEW PEOPLE WHO can COMMENT ABOUT THE BUSINESS�.


”IN MY OPINION GERENCIA DE VIAJES IS THE BEST MAGAZINE FOR PROFESSIONALS IN THE LATIN AMERICAN TOURISM INDUSTRY. THE ARTICLES ARE THOUGHTFUL AND INTERESTING; THE EDITORIAL QUALITY IS EXCELLENT”. Luis Guillermo Víquez S. Director / Visite México. NET.

Total qualified circulation of 10,500 subscribers* Gerencia de Viajes is published 6 times a year

47,5% Colombia

27,7% Mexico

13,3%

Brazil, Argentina, Bolivia y Chile

6,2%

Venezuela, Ecuador, Peru, Paraguay, Uruguay

2,5% * Total qualified circulation through june 2011.

Central America and the Caribbean


Print magazines, websites, podcasts, video & trade shows converge in GDV´s advertising proposals, multiplying the effectiveness of your message. ”GERENCIA DE VIAJES HAS PROVIDED US THE OPPORTUNITY TO EXPAND ALAMO RENT A CAR'S BRAND TO COUNTRIES WHERE WE HAD A SMALL PRESENCE. ALSO IT HAS HELPED US TO REACH THE TRAVEL AGENCIES SEGMENT IN LATIN AMERICA”: Enrique Tome Director of Sales Latin America, Caribbean & Mexico Alamo Rent A Car

Industry TARGET segments 45,5%

Leisure travel agency

12,6%

Meetings / Corporate events planner

10,7%

Corporate travel agency

9,6%

Corporate travel manager

4,6%

Travel wholesaler

4,3%

Hotel

3,1%

Other

2,9%

Tourism service / product

2,8%

Incentives house

1,7%

Agencia receptiva

1%

Airline

1,1%

Institute / Research / Trade Association

Source: IVC - institute of circulation verification (June 2011)

Most recommended cities & products Products & services

Cities

82%

Air Transportation

60%

South Florida

78%

Leisure hospitality

58%

Cancun / Riviera Maya

71%

Corporate hospitality

58%

Madrid

71%

Travel insurance

56%

Buenos Aires

68%

Ground transportation

51%

Florida

66%

Car rental

49%

Cartagena

66%

All-inclusive resorts

49%

Orlando [USA]

64%

Theme parks

48%

New York

60%

Cruising lines

44%

Panama

58%

Summer resorts

42%

Cuba

52%

Conference / Convention centers

41%

Dominican Republic


68 percent of our readers visit our advertisers´ websites looking for information about their products.

Preferred destinations and most common travel categories Travel category 48%

Leisure Trips

39%

Business trips

13%

Meetings / Incentives

National / International 55%

International

45%

National

Reach 38,065 total readership* As per number of readers per single copy issue of Gerencia de Viajes

3 readers 5 readers or more 2 readers 4 readers 1 reader

29% 26% 20% 16% 10%

* This information is an estimate based on the number of individual copies read over the total number of audited readers, as indicated by respondents. Source for all data: 2011 Gerencia de Viajes Annual report.


www.gerenciadeviajes.com

The leading Spanish language website for the travel management industry.

˝GERENCIA DE VIAJES' PAN-REGIONAL PROMOTION ALLOWS US TO KEEP OUR BRAND'S PRESENCE. IN A TIME OF INNOVATION AND CONSTANT SPECIAL OFFERS, COMMUNICATION WITH TRAVEL AGENTS IS CRITICAL, SINCE THEY ARE THE ONES RESPONSIBLE FOR CLOSING SALES˝. Eli Marie Rodríguez Director Travel Industry Sales Trump International Beach Resort

52% of Gerencia de Viajes´subscribers devote between 30 y 60 minutes to reading their contents. 96% of respondents qualify the content positively: Newsletters

Info-podcasts

Editorial content

23% Excellent

20% Excellent

35%

Excellent

39% Very good

36% Very good

48%

Very good

34% Good

38% Good

16%

Good

3%

5%

0%

Poor

Poor

Poor

Source for all data: 2011 Gerencia de Viajes annual report.


With GDV, advertisers stay in touch with clients and their suppliers through our diverse media opportunities.

www.viajescorpamericas.com Corporate Travel & Meetings Conference May 3 - 4, 2012 Hotel sheraton Bogota - Colombia

Viajescorp Américas Targets: Incentive and business travel planners Event, Conventions and Conference planners Travel management companies Suppliers to the sector: Technology suppliers, tourism bureaus, hotels, airlines, travel agencies,car rentals, travel Assistance Card.

”THE CONFERENCE PROGRAM WAS VERY INTERESTING WITH VERY GOOD AUDIENCE PARTICIPATION. VIAJESCORP AMERICAS ALLOWS FOR GREAT NETWORKING OPPORTUNITIES”. Patricia Rasore Director Latin America Phocuswright

Business Table-Tops Price US$ 1.500 Sponsorship Options The following sponsorship packages are only available for companies with a booth space: • Gold Sponsorship

• Proceedings

• Silver Sponsorship

• Banner

• Conference folders, notebooks & pens

• Advertising inserts

• Cocktail sponsorship1

• Badges

• Lunch sponsorship per day1

• Chair covers

• Speaker sponsorship

• Bronze Sponsorship

All of the sponsorships include: databases, proceedings and company logo display on a big screen. Cocktail and lunch also include: 3 staff members attendance, certificates and meals.

1


induleads

You need it, they have it, we get you in touch with them.

www.induleads.com The lead generation engine Induleads will help you find customers. Thousands of buyers visit our website every month to find qualified suppliers for their purchases. Register now and get all the information you need to generate effective sales.

How does it work?

Visitor

Qualified buyer

The buyer shares needs and demographic data

Induleads checks buyer's data

lead generated

THE LEAD IS CROSS REFERENCED AND EMAILED TO INVOLVED PARTIES.

Our top priority is to help you close more business. We are lead generation pioneers in Latin America thanks to our unflagging focus in our customers’ success. Our every-day goal is to make all we can to ensure our programs help you to continue to grow. More than 15 years of experience in marketing in Latin America

areas of coverage Audio, Video, Lighting Air-conditioning and refrigeration Construction Paper and paper products Chemistry and related industries Electronic security Travel, meetings and tourism

We have been helping our customers all over Latin America for the last 17 years. With a team of professionals who have a deep insight in the specific industries we serve, you can be assured the services you contract will have the result you hope. We can guarantee you that: Any lead generated by Induleads will be from a potential client qualified through a phone call by our team according to the specifications of your order, delivered via e-mail within the three days following their on-line processing.


GDV EDITORIAL CALENDAR 2012 issue

[Vol.20 Nº 1]

[Vol.20 Nº 2]

[Vol.20 Nº 3]

[Vol.20 Nº 4]

[Vol.20 Nº 5]

[Vol.20 Nº 6]

Close

January 20, 2012

March 23, 2012

May 25, 2012

July 6, 2012

August 24, 2012

October 19, 2012

Travel agents and wholesalers

Alternative tourism Eco-tourism and andventure

Market for large circuits

Luxury tourism

Shopping tourism

Theme Cruises

Weddings and honey moons

Corporate Travel

Travel Policies

The travel manager in practice

Academic training of a travel manager

Cost control tools

Assistance cards

Rental car program

Technology

Corporate Travel Management Software

Process optimization in travel agencies

Web Apps for Travelers

Security (IT) for data in agencies

New advertising for the travel industry

Trends in reservation programs

Pro of the month

Colombia

Merconorte

Mercosur

Central America and The Caribbean

Mexico

Brazil

CTM of the mont

Colombia

Merconorte

Mercosur

Central America and The Caribbean

Mexico

Brazil

Special features

Destination, incentive, travel stories, hotels daily.

Destination, incentive, travel stories, hotels daily.

Destination, incentive, travel stories, hotels daily.

Destination, incentive, travel stories, hotels daily.

Destination, incentive, travel stories, hotels daily.

Destination, incentive, travel stories, hotels daily.

Regular features

News and business opportunities

News and business opportunities

News and business opportunities

News and business opportunities

News and business opportunities

News and business opportunities

La Cumbre: Orlando, FL

ABAV: Rio de Janeiro, Bra

FITUR: Madrid, Spain

Marketing features

Events

Supplier Spotlight

ANATO Bogota, Colombia

Viajes Corp Americas Bogota, Col

NBTA Brazil: Sao Paulo, Brazil

Expotur Costa Rica

ITB: Berlin, Germany GBTA Mexico: Mexico DF, Mexico Tianguis: Puerto Vallarta, Mexico Pow Wow: Los Angeles, CA

GBTA USA: Boston, MA

FIT: Buenos Aires, Arg


Plan 1 advertising options 12 MONTHS

US$ 24,054

added services Digital Magazine advertising

6 ISSUES

Company Lead Generation Service Supplier Spotlight Article [ 550words + image ] US$ 4,442 profile [included value] only offered once a year in corresponding issue.

New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1,777 / year [ included value ] Website Sponsorship [ 120 x 90 px] us$ 1,200 / year [ included value ]

6 MONTHS

US$ 12,660

added services Digital Magazine advertising

3 ISSUES

Company Lead Generation Service Supplier Spotlight Article [ 550words + image ] US$ 4,442 profile [included value] only offered once a year in corresponding issue.

New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1,777 / year [ included value ] Website Sponsorship [ 120 x 90 px] us$ 1,200 / year [ Not included ]

2 MONTHS 1 ISSUE

US$ 4,442

added services Digital Magazine advertising Company Lead Generation Service Supplier Spotlight Article [ 550words + image ] US$ 4,442 profile [included value] only offered once a year in corresponding issue.

New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1,777 / year [ Not included ] Website Sponsorship [ 120 x 90 px] us$ 1,200 / year [ Not included ]


Plan 2 advertising options 12 MONTHS

US$ 14,436

6 ISSUES

added services Digital Magazine advertising Company Lead Generation Service Supplier Spotlight Article [ 250words + image ] US$ 2,665 profile [included value] only offered once a year in corresponding issue.

New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1,777 / year [ included value ] Website Sponsorship [ 120 x 90 px] us$ 1,200 / year [ included value ]

6 MONTHS

US$ 7,596

3 ISSUES

added services Digital Magazine advertising Company Lead Generation Service Supplier Spotlight Article [ 250words + image ] US$ 2,665 profile [included value]

only offered once a year in corresponding issue.

New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1,777 / year [ included value ] Website Sponsorship [ 120 x 90 px] us$ 1,200 / year [ Not included ]

2 MONTHS

US$ 2,665

1 ISSUE

added services Digital Magazine advertising Company Lead Generation Service Supplier Spotlight Article [ 250words + image ] US$ 2,665 profile [included value] only offered once a year in corresponding issue.

New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1,777 / year [ Not included ] Website Sponsorship [ 120 x 90 px] us$ 1,200 / year [ Not included ]


Plan 3 advertising options 12 MONTHS

US$ 10,824

6 ISSUES

added services Digital Magazine advertising Company Lead Generation Service New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1,777 / year [ included value ] Supplier Spotlight Article [ 550words + image ] US$ 4,442 profile [Not included ] only offered once a year in corresponding issue.

Website Sponsorship [ 120 x 90 px] us$ 1,200 / year [ Not included ]

6 MONTHS

US$ 5,697

3 ISSUES

added services Digital Magazine advertising Company Lead Generation Service New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1,777 / year [ included value ] Supplier Spotlight Article [ 550words + image ] US$ 4,442 profile [Not included ] only offered once a year in corresponding issue.

Website Sponsorship [ 120 x 90 px] us$ 1,200 / year [ Not included ]

2 MONTHS

US$ 1,999

1 ISSUE

added services Digital Magazine advertising Company Lead Generation Service New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1,777 / year [ included value ] Supplier Spotlight Article [ 550words + image ] US$ 4,442 profile [Not included ] only offered once a year in corresponding issue.

Website Sponsorship [ 120 x 90 px] us$ 1,200 / year [ Not included ]


Plan 4 advertising options 12 MONTHS

US$ 9,624

6 ISSUES

added services Digital Magazine advertising Company Lead Generation Service New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1,777 / year [ included value ] Supplier Spotlight Article [ 550words + image ] US$ 4,442 profile [Not included ] only offered once a year in corresponding issue.

Website Sponsorship [ 120 x 90 px] us$ 1,200 / year [ Not included ]

6 MONTHS

US$ 5,064

3 ISSUES

added services Digital Magazine advertising Company Lead Generation Service New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1,777 / year [ included value ] Supplier Spotlight Article [ 550words + image ] US$ 4,442 profile [Not included ] only offered once a year in corresponding issue.

Website Sponsorship [ 120 x 90 px] us$ 1,200 / year [ Not included ]

2 MONTHS

US$ 1,777

1 ISSUE

added services Digital Magazine advertising Company Lead Generation Service New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1,777 / year [ included value ] Supplier Spotlight Article [ 550words + image ] US$ 4,442 profile [Not included ] only offered once a year in corresponding issue.

Website Sponsorship [ 120 x 90 px] us$ 1,200 / year [ Not included ]


Extra services

ing advertis insertS

VALUE +30%

VALUE +20%

VALUE +10%

Advertising insert

Make your company and products stand out ask your account manager about the different options.

gerenciadeviajes.com - advertising options ONLY ON THE WEB

Web Portal Layout:

Web Portal Advertising [Run of Site] Monthly prices

1 month /each

6 months /each

12 months /each

Leaderboard [728 x 90 px]

US$ 555

US$ 527

US$ 501

Body [300 x 250 px]

US$ 333

US$ 316

US$ 301

Banner [468 x 60 px]

US$ 250

US$ 237

US$ 226

Footer [728 x 90 px]

US$ 222

US$ 211

US$ 200

Web sponsor [120 x 90 px]

US$ 100

US$ 95

US$ 90

Web Search Sponsor

US$ 450

US$ 428

US$ 406

Show Room Content with logo + contact information + 12 products + [maximum description 190 characters]

US$ 550

US$ 523

US$ 496

Mega Banner [550x480 px] Exclusive weekly campaign is loaded when you enter the portal, placed above the content with a duration of 5 seconds.

Price

Display Newsletter Layout: Mailed every weeks

US$ 2.500

Newsletter Advertising 4x / month Unit Prices

1 month / 2x

6 months / 24x

12 months / 48x

Banner - 1st Position[468 x 60 px]

US$ 276

US$ 262

US$ 249 US$ 212

Banner - 2 Position [468 x 60 px]

US$ 235

US$ 223

Bánner - 3-5th Position[468 x 60 px]

US$ 141

US$ 134

US$ 127

E-Sponsor [120 x 90 px]

US$ 117

US$ 111

US$ 106

nd

Extra services WEBINARS

Price

Supplier Sponsored Webinars: Supplier provides speaker & content/Publisher provides IT Platform & audience

US$ 4,000

Publisher Webinars: Publisher provides speaker & content/ Supplier participates in promotional campaign

US$ 1,500

Podcast advertising [Banner 468 x 60 px + voice introduction ] It contains an interview with experts on current industry topics. It is produced in audio format for online listening or downloading, which lasts between three to six minutes.

Price

US$ 600

INTERNET

FILE SPECIFICATIONS Format: jpg, png, gif animated Maximum size: 100Kb Please include “clicktag” and “getURL” code


MARKETING OPPORTUNITIES

SUPPLIERS´SPOTLIGHT Buy a page of advertising and receive the adjoining page FREE to spotlight your company and products. Or buy a half-page and receive the remainder of the page to describe your products and services. FREE to full-page or half-page advertisers in issue number 3. Materials required: • Color or B&W photograph / Transparency / image file (tiff, eps, or hi-res jpg) • Up to 500 words of narrative copy (250 words for half-page ad). • A US$ 150 production charge will be assesed for material other than described above.

SPECIALITY ADVERTISING OPPORTUNITIES GATEFOLD COVER The Gatefold cover opens to reveal a two page spread advertisement. LAMINATION / FRAMING Advertisements can be laminated or framed for presentation at industry shows or for your office.

ABOUT DIGITAL ADVERTISING A color proof (printed or in a .JPG file) must accompany your digital ad. supported applications: QuarkXpress, Photoshop, illustrator, freehand, CorelDraw Do not layout advertisements on display-only applications as word, porwerpoint, MS Publisher, etc. Web pages, web images or logos are not suitable for printing. Resolution: 300 dpi saved as TIF o EPS (1200 dpi for logos / text reccomended). Do not use any compression as LZW, GIF, or JPG on your graphics. Color: only CMYK mode.

REPRINT SERVICES

Graphics and Fonts: Include all linked graphics and fonts (printer and screen) on a separate folder. Do not send RGB images

We can reprint any news or feature article, product item or even you own ad message for you. From a single sheet to multipage brochures, we´ll customize a reprint to meet your needs.

All black text must be 100% Black, no color combination.

Reprints are an inexpensive way to develop high quality promotion materials. Use them for customer prospect mailings, to support show exhibitions, as a distributors / dealer support tool and as handouts.

Send only High Resolution PDFs.

ABOUT PDF Use the adobe Distiller application to generate th PDF from the native file. The Distiller must have this minimun settings: Compatibility with Acrobat 4.0 (Pdf 1.3). No compression in any object. No downsample on any image. Embed all fonts (Be sure to include 100% of each font used).

GENERAL RATE POLICY Terms of Payment 30 day maximum, US$ dollars. no cancellations accepted after closing for space reservations. Advertising materials due in miami, USA within 5 days after closing date. Commission of 15% of gross billings allowed to recognized advertising agencies. On contracts not completed, earned rate will apply. Order accepted subject to change in rates on notice from publisher. Advertisers may cancel or amend schedule at the time that rate revision becomes effective without incurring short rate adjustment provided contract rate has been earned up to date of cancellation.


Max Jaramillo President Manuela Jaramillo Vice president Sebastian Fernandez, VP Sales and Operations Ana Maria Restrepo, Editor-in-Chief Fabio Franco, Production Manager Albeiro Cortés, Circulation Manager

LATIN PRESS, INC USA +1 [305] 285 3133 Mexico +52 [55] 4170 8330 COLOMBIA +57 [1] 381 9215 ARGENTINA: +54 [11] 5917 5403

USA 2455 sw 27th Avenue, Suite 200 Miami, FL 33145, USA Tel: +1 [305] 285 3133 Mexico Circuito Museos Poniente No. 29, Dpto 101 Col. bellavista satélite 54054 Tlalnepantla, Edo de México Tel: +52 [55] 4170 8330

COLOMBIA Apartado Postal 67-252 Medellín, Colombia Tel +57 [4] 448 8864 EUROPE 23-C-10, Avenue de la Liberté F-59290 Wasquehal, France Tel: +33 [0] 3 2098 1710

MEDIAKIT GDV 2012  

MEDIAKIT GDV 2012

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