MEDIAKIT GDE 2013

GERENCIA DE

EDIFICIOS MEDIAKIT 2013

www.GERENCIADEEDIFICIOS.com Specialized media for the operation, maintenance and MANAGEMENT of building and facilities in Latin America

Promote yourself in Latin America's leading building management specialized media.

GERENCIA DE

EDIFICIOS GERENCIA DE EDIFICIOS has managed to estabilish itself as the most trustworthy source of information in the Latin American market for the building management industry.

Your marketing plan cannot afford to miss a captive audience of over 11,033 subscribers made up of: General managers.

Purchase managers.

Financial managers.

Sales and marketing managers.

Operation managers.

Building owners.

Maintenance providers.

Our readers are: Building managers and administrators.

Our highly segmented audience ensures an effective reach for your message.

90%

Keep the magazine as reference material.

85%

Have the authority to recommend, specify or purchase products and/ or services.

67%

Have at one time or another used the publication to contact a supplier.

Professionals and companies involved in design and technology implementation in buildings and facilities.

GERENCIA DE

EDIFICIOS

GERENCIA DE

EDIFICIOS ”Gde is a big help for me because I learn a lot about the industry AND THE VARIOUS PRODUCTS. Karina Alba I ALSO ENJOY THE ARTICLES ABOUT General Manager INFRASTRUCTURE MODELS WHICH I CAN USE Las Arenas lodge Peru AS REFERENCE”.

Total qualified circulation of 11,033 subscribers* GDE is published 4 times a year

33,8% Colombia

32,4% Mexico

15,1%

Brazil, Argentina, Bolivia y Chile

11,3%

Venezuela, Ecuador, Peru, Paraguay, Uruguay

5,7% * Total qualified circulation through to June 2012.

Central America and the Caribbean

Print magazines, websites, podcasts, video & trade show converge in GDE´s advertising proposals, multiplying the effectiveness of your message. ”THE MAGAZINE HAS A WIDE RANGE OF TOPICS OF INTEREST. IT IS ENJOYABLE AND READER-FRIENDLY. IT ALSO FEATURES A LOT OF CONTENT FROM OTHER COUNTRIES WHICH I FIND INTERESTING AND CAN LEARN A GREAT DEAL”: Mariana Dvorkin thostería Robles Sur Argentina

Industry TARGET segments 58%

Independent hotels

10,9%

Entrepreneur / Multiple properties owners

7,3%

Entrepreneur / Multiple restaurants owners

5,8%

Hotel chain corporate offices

4,9%

Hotel supplies distributors / Services

4,6%

Hotel management Company

4,5%

Others

1,5%

independent restaurant

1,1%

Institute / Research / Trade association

0,7%

Architect / Interior Designer / Contractor

Source: IVC - institute of circulation verification (June 2011)

Recommended products ... most likely to be sourced by our average reader.

76%

Cleaning supplies

72%

General maintenance supplies

69%

Computing technology

69%

Furniture and decoration - Private areas

68%

Furniture and decoration - Public areas

68%

Food and beverages

64%

Amenities for guests

60%

Food preparation Equipment

60%

Audio / video / signaling systems

57%

Security / Fire systems

57%

Commercial refrigeration equipment

66 percent of our readers visit our advertisers´ websites looking for information about their products.

48 percent of hotels receiving the magazine are high-end properties 18%

Luxury [ 5 stars ]

30%

Superior [ 4 stars ]

35%

Standard [ 3 stars ]

11%

Budget class [ 2 stars ]

6%

Economy [ 1 star ]

Reach 31,980 total readership* As per number of readers per single copy issue of Gerencia de Edificios 3 readers 5 readers or more 2 readers 1 reader 4 reader

28% 24% 21% 14% 13%

* This information is an estimate based on the number of individual copies read over the total number of audited readers, as indicated by respondents.

Source for all data: 2011 Gerencia de Edificios Annual report.

www.gerenciadeedificios.com The leading Spanish language websites on the building development and operation industry

˝GDE ADDRESSES AN IMPORTANT MARKET SEGMENT WHICH HAS BEEN OVERLOOKED. THE MAGAZINE GENERATES GOOD RESULTS THROUGH PROJECTS WITHIN THE REGION. YOU CAN BE CONFIDENT THAT IT WILL GENERATE BUSINESS OPPORTUNITIES˝.

42% of Gerencia de Edificios´ subscribers devote between 30 y 60 minutes to reading their contents.

95% of respondents qualify the content positively: Newsletters

Info-podcasts

Editorial content

23%

Excellent

21%

36%

Excellent

38%

Very good

34% Very good

46%

Very good

34%

Good

37% Good

17%

Good

4%

Poor

6%

1%

Poor

Excellent

Poor

Source for all data: 2011 Gerencia de Hoteles annual report.

Carlos Leschhorn

GERENCIA DE

EDIFICIOS

With GDE, advertisers keep a continual interaction with their customers and suppliers through our diverse display opportunities.

www.indumedia.com Building and renovation projects in Latin America Get access to building or remodeling projects on an individual basis, or through an annual subscription.

Get information at an affordable price.

More than 4,000 projects available per year.

“Indumedia has been useful to us because the hotel universe in Mexico is so large. Indumedia has made us aware of hotel projects that we may have not otherwise known“ General Manager Minibar Systems México SA de CV

www.induleads.com The lead generation engine Induleads will help you find customers. Thousands of buyers visit our website every month to find qualified suppliers for their purchases. Register now and get all the information you need to generate effective sales.

How does it work?

Visitor

Qualified buyer

The buyer shares needs and demographic data

Induleads checks buyer's data

lead generated

the lead be crossed with customer and it be send to buyer

GERENCIA DE

GDE EDITORIAL CALENDAR 2013

EDIFICIOS

Issue

SPRING [Vol.9 Nº 1]

SUMMER [Vol.9 Nº 2]

FALL [Vol.9 Nº 3]

WINTER [Vol.9 Nº 4]

Close

March 15, 2013

May 17, 2013

August 9, 2013

November 1, 2012

Building Technology

HVAC Systems

Information Technology

Management Systems

Communications Systems

Design trends

Interior Design

Corporate Image

Paints, Floors & Windows

Office Furniture

Building Security

Security & Access Control

Control Rooms

Fire Detection

Systems Integration

Building facility Pro of the month

Merconorte

Mercosur

Mexico

Colombia

Special features

LEED certification in Latin America

Life Safety

Management Outsourcing

Certifications

Regular features

Case Studies & New Products, Industry News

Case Studies & New Products, Industry News

Case Studies & New Products, Industry News

Case Studies & New Products, Industry News

Marketing features

Supplier Spotlight

Events

Expo Seguridad: Mexico

Litfocus / Induguia Expo TecnoMultimedia: Mexico Frio-Tecnología: Venezuela Expocotelco: Colombia ISSA Clean: México Expo Acaire: Colombia

Febrava: Brasil Latam Paint Show: Mexico Expo TecnoEdificios: Colombia Expo TecnoMultimedia: Colombia

International Hotel Show: NYC

Plan 1 advertising options 12 MONTHS

US$ 15.876

GERENCIA DE

EDIFICIOS ADDED SERVICES

4 ISSUES GERENCIA DE

EDIFICIOS

Digital Magazine advertising Company Lead Generation Service Supplier Spotlight Article [ 550words + image ] US$ 4.442 profile [included value] only offered once a year in corresponding issue.

Indumedia Subscription US$ 1.300 / 12 months [ included value ] New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1.777 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ included value ] Website Sponsorship [ 120 x 90 px] us$ 1.200 / year [ included value ]

6 MONTHS

US$ 8.356

ADDED SERVICES

2 ISSUES GERENCIA DE

EDIFICIOS

Digital Magazine advertising Company Lead Generation Service Supplier Spotlight Article [ 550words + image ] US$ 4.442 profile [included value] only offered once a year in corresponding issue.

Indumedia Subscription US$ 750 / 6 months [ included value ] New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1.777 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ Not included ] Website Sponsorship [ 120 x 90 px] us$ 1.200 / year [ Not included ]

3 MONTHS

US$ 4.442

ADDED SERVICES

1 ISSUE GERENCIA DE

EDIFICIOS

Digital Magazine advertising Company Lead Generation Service Supplier Spotlight Article [ 550words + image ] US$ 4.442 profile [included value] only offered once a year in corresponding issue.

Indumedia Subscription US$ 750 / 12 months [ Not included ] New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1.777 / 12 months [ Not included ] Website Sponsorship [ 120 x 90 px] us$ 1.200 / year [ Not included ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ Not included ]

Plan 2 advertising options 12 MONTHS US$

9.528

GERENCIA DE

EDIFICIOS ADDED SERVICES

4 ISSUES GERENCIA DE

EDIFICIOS

Digital Magazine advertising Company Lead Generation Service Supplier Spotlight Article [ 250words + image ] US$ 2.665 profile [included value] only offered once a year in corresponding issue.

Indumedia Subscription US$ 1.300 / 12 months [ included value ] New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1.777 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ included value ] Website Sponsorship [ 120 x 90 px] us$ 1.200 / year [ Not included ]

6 MONTHS

US$ 5.014

ADDED SERVICES

2 ISSUES GERENCIA DE

EDIFICIOS

Digital Magazine advertising Company Lead Generation Service Supplier Spotlight Article [ 250words + image ] US$ 2.665 profile [included value] only offered once a year in corresponding issue.

Indumedia Subscription US$ 750 / 6 months [ included value ] New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1.777 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ included value ] Website Sponsorship [ 120 x 90 px] us$ 1.200 / year [ Not included ]

3 MONTHS

US$ 2.665

ADDED SERVICES

1 ISSUE GERENCIA DE

EDIFICIOS

Digital Magazine advertising Company Lead Generation Service Supplier Spotlight Article [ 250words + image ] US$ 2.665 profile [included value] only offered once a year in corresponding issue.

Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ included value ] Indumedia Subscription US$ 1.300 / 1 year [ Not included ] New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1.777 / year [ Not included ] Website Sponsorship [ 120 x 90 px] us$ 1.200 / year [ Not included ]

Plan 3 advertising options 12 MONTHS US$ 7.144

GERENCIA DE

EDIFICIOS ADDED SERVICES

4 ISSUES GERENCIA DE

EDIFICIOS

Digital Magazine advertising Company Lead Generation Service Indumedia Subscription US$ 750 / 6 months [ included value ] New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1.777 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ included value ] Supplier Spotlight Article [ 550words + image ] US$ 4.442 profile [Not included ] only offered once a year in corresponding issue.

Website Sponsorship [ 120 x 90 px] us$ 1.200 / year [ Not included ]

6 MONTHS

US$ 3.760

ADDED SERVICES

2 ISSUES GERENCIA DE

EDIFICIOS

Digital Magazine advertising Company Lead Generation Service Indumedia Subscription US$ 750 / 6 months [ included value ] New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1.777 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ Not included ] Supplier Spotlight Article [ 550words + image ] US$ 4.442 profile [Not included ] only offered once a year in corresponding issue.

Website Sponsorship [ 120 x 90 px] us$ 1.200 / year [ Not included ]

3 MONTHS

US$ 1.999

ADDED SERVICES

1 ISSUE GERENCIA DE

EDIFICIOS

Digital Magazine advertising Company Lead Generation Service Indumedia Subscription US$ 1.300 / 1 year [ included value ] New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1.777 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ Not included ] Supplier Spotlight Article [ 550words + image ] US$ 4.442 profile [Not included ] only offered once a year in corresponding issue.

Website Sponsorship [ 120 x 90 px] us$ 1.200 / year [ Not included ]

Plan 4 advertising options 12 MONTHS US$ 6.352

GERENCIA DE

EDIFICIOS ADDED SERVICES

4 ISSUES GERENCIA DE

EDIFICIOS

Digital Magazine advertising Company Lead Generation Service New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1.777 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ included value ] Supplier Spotlight Article [ 550words + image ] US$ 4.442 profile [Not included ] only offered once a year in corresponding issue.

Indumedia Subscription US$ 1.300 / 1 year [ included value ] Website Sponsorship [ 120 x 90 px] us$ 1.200 / year [ Not included ]

6 MONTHS US$ 3.343

ADDED SERVICES

2 ISSUES GERENCIA DE

EDIFICIOS

Digital Magazine advertising Company Lead Generation Service New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1.777 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ included value ] Supplier Spotlight Article [ 550words + image ] US$ 4.442 profile [Not included ] only offered once a year in corresponding issue.

Indumedia Subscription US$ 1.300 / 1 year [ included value ] Website Sponsorship [ 120 x 90 px] us$ 1.200 / year [ Not included ]

3 MONTHS US$ 1.777

ADDED SERVICES

1 ISSUE GERENCIA DE

EDIFICIOS

Digital Magazine advertising Company Lead Generation Service New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1.777 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ Not included ] Supplier Spotlight Article [ 550words + image ] US$ 4.442 profile [Not included ] only offered once a year in corresponding issue.

Indumedia Subscription US$ 1.300 / 1 year [ included value ] Website Sponsorship [ 120 x 90 px] us$ 1.200 / year [ Not included ]

Extra services ing advertis insert

VALUE +30%

VALUE +20%

Advertising insert

VALUE +10%

Make your company and products stand out ask your account manager about the different options.

gerenciadeEDIFICIOS.com - advertising options ONLY ON THE WEB Web Portal Advertising [Run of Site] Monthly prices

Web Portal Layout: 1 month /each

6 months /each

12 months /each

Leaderboard [728 x 90 px]

$555

$527

$501

Body [300 x 250 px]

$333

$316

$301

Banner [468 x 60 px]

$250

$237

$226

Footer [728 x 90 px]

$222

$211

$200

Web sponsor [120 x 90 px]

$100

$95

$90

Web Search Sponsor

$450

$428

$406

Show Room Content with logo + contact information + 12 products + [maximum description 190 characters]

$550

$523

$496

Mega Banner [550x480 px] Exclusive weekly campaign is loaded when you enter the portal, placed above the content with a duration of 5 seconds.

Price

GERENCIA DE

EDIFICIOS

Display Newsletter Layout: Mailed every weeks

$2.500

Gerencia de Edificios

Newsletter Advertising 4x / month Unit Prices

1 month / 1x

6 months / 24x

12 months / 48x

Banner - 1st Position[468 x 60 px]

$276

$262

$249

Banner - 2 Position [468 x 60 px]

$235

$223

$212

Bánner - 3-5th Position[468 x 60 px]

$141

$134

$127

E-Sponsor [120 x 90 px]

$117

$111

$106

nd

Extra services WEBINARS

Price

Supplier Sponsored Webinars: Supplier provides speaker & content/Publisher provides IT Platform & audience

$4,000

Publisher Webinars: Publisher provides speaker & content/ Supplier participates in promotional campaign

$1,500

ADVERTISING Podcast

Price

[Banner 468 x 60 px + voice introduction ] It contains an interview with experts on current industry topics. It is produced in audio format for online listening or downloading, which lasts between three to six minutes.

$600

INTERNET

FILE SPECIFICATIONS Format: jpg, png, gif animated Maximum size: 100Kb Please include “clicktag” and “getURL” code

MARKETING OPPORTUNITIES

SUPPLIERS´SPOTLIGHT Buy a page of advertising and receive the adjoining page FREE to spotlight your company and products. Or buy a half-page and receive the remainder of the page to describe your products and services. FREE to full-page or half-page advertisers in March/April issue.

Materials required: • Color or B&W photograph / Transparency / image file (tiff, eps, or hi-res jpg) • Up to 500 words of narrative copy (250 words for half-page ad).

• A $150 production charge will be assesed for material other than described above.

LITFOCUS: PRODUCT AND LITERATURE SHOWCASE Your product & Literature Showcase is FREE when you place your 1/4-page or larger ad in the corresponding issue.

The Litfocus Section compiles 8.5 x 6.5 cm advertisements that include: • A 4-color reproduction of your brochure, catalog, product photo, ext.

• Up to 50 words of copy that will catch your sales prospect´s inmediate attention.

SPECIALITY ADVERTISING OPPORTUNITIES GATEFOLD COVER The Gatefold cover opens to reveal a two page spread advertisement.

ABOUT DIGITAL ADVERTISING A color proof (printed or in a .JPG file) must accompany your digital ad. supported applications: QuarkXpress, Photoshop, illustrator, freehand, CorelDraw Do not layout advertisements on display-only applications as word, porwerpoint, MS Publisher, etc. Web pages, web images or logos are not suitable for printing.

Resolution: 300 dpi saved as TIF o EPS (1200 dpi for logos / text reccomended).

Do not use any compression as LZW, GIF, or JPG on your graphics.

Color: only CMYK mode.

Graphics and Fonts: Include all linked graphics and fonts (printer and screen) on a separate folder.

Do not send RGB images All black text must be 100% Black, no color combination.

LAMINATION / FRAMING Advertisements can be laminated or framed for presentation at industry shows or for your office.

ABOUT PDF Send only High Resolution PDFs.

REPRINT SERVICES

Use the adobe Distiller application to generate th PDF from the native file.

The Distiller must have this minimun settings:

We can reprint any news or feature article, product item or even you own ad message for you.

From a single sheet to multipage brochures, we´ll customize a reprint to meet your needs.

Reprints are an inexpensive way to develop high quality promotion materials. Use them for customer prospect mailings, to support show exhibitions, as a distributors / dealer support tool and as handouts.

Compatibility with Acrobat 4.0 (Pdf 1.3).

No compression in any object.

No downsample on any image.

Embed all fonts (Be sure to include 100% of each font used).

GENERAL RATE POLICY Terms of Payment 30 day maximum, $ US dollars. no cancellations accepted after closing for space reservations. Advertising materials due in miami, USA within 5 days after closing date.

Commission of 15% of gross billings allowed to recognized advertising agencies.

On contracts not completed, earned rate will apply.

Order accepted subject to change in rates on notice from publisher. Advertisers may cancel or amend schedule at the time that rate revision becomes effective without incurring short rate adjustment provided contract rate has been earned up to date of cancellation.

Max Jaramillo President Manuela Jaramillo Vice president Fabio Franco, Production Manager Albeiro Cortés, Circulation Manager

LATIN PRESS, INC USA +1 [305] 285 31 33 Mexico +52 [55] 4170 8330 COLOMBIA +57 [1] 381 92 15 ARGENTINA: +54 [11] 5917 5403

USA 2455 sw 27th Avenue, Suite 200 Miami, FL 33145, USA Tel: +1 [305] 285 31 33 Mexico Circuito Museos Poniente No. 29, Dpto 101 Col. bellavista satélite 54054 Tlalnepantla, Edo de México Tel: +52 [55] 4170 8330 COLOMBIA Apartado Postal 67-252 Medellín, Colombia Tel +57 [4] 448 88 64 EUROPE 23-C-10, Avenue de la Liberté F-59290 Wasquehal, France Tel: +33 [0] 3 2098 1710