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MEDIAKIT 2012

www.elnuevoconstructor.com Spanish language specialized media for the Hispanic construction industry


Promote yourself in the leading Hispanic Construction Media of the USA

WHAT MAKES OUR READERS TRUST OUR CONTENT?

WE HAVE CREDIBILITY The 36,000 subscribers are sure to be informed with the latest trends, products and services that will help improve their business. WE HELP THEM GROW We lend support to those who are looking to expand and develop business in the construction industry

Our highly segmented audience ensures an effective reach for your message.

85%

keep the magazine as reference material.

84%

have the authority to recommend, specify or purchase products and/or services

64%

have at one time or another used the publication to contact a supplier

WE RECOMMEND THE BEST PRODUCTS Information on the best materials and construction techniques help to improve the final product quality WE CARE ABOUT WORKER’S SAFETY We help to improve all safety levels, decreasing accidents.

EL NUEVO CONSTRUCTOR HAS PARTNERED WITH THE MOST REPRESENTATIVE ORGANIZATIONS IN THE U.S. HISPANIC BUILDING MARKET


“What I like the most is the way the different articles about construction, finishes, and new products are writen, and how the magazine links them to the different stores Luis F. Bringas that offer new technologies and tools.�. Bringas Cabinets.

U.S. Hispanic construction TARGET segments 19%

Architecture

Woodwork 9%

Interior/Finishing

2%

Preliminary/Structural

Contractor 2%

Drywall

15%

New home construction

9%

New commercial construction

21%

Home refurbishment

5%

Commercial refurbishment

3%

Painting

2%

Ceilings / Roof

8%

Agent / Construction materials wholesale distributor

5%

Manufacturer

Source for all data: 2011 El Nuevo Constructor annual report.


Print magazines, websites, podcasts, & video converge in ENC´s advertising proposals, multiply the effectiveness of your message. ”El Nuevo Constructor benefits all the contractors that speak spanish. I think is a great idea to give a lot of information about tools and materials that may help lower the costs of construction”:

Advertisers get more readers per dollar invested

Faustino Mancha Jr. Fauman construction Fauman Sunshades

3 readers 2 readers 4 readers 1 reader 5 readers or more

29% 20% 16% 10% 10%

Source for all data: 2011 El Nuevo Constructor annual report.

Recommended products ... most likely to be sourced by our average reader. 73%

Mastics, paintings, sealants

59%

cabinets

71%

interior doors

58%

70%

Products for facades

Construction grade prefabricated lumber

68%

Devices for bathrooms and/or kitchens

58%

Stone products

55%

Exterior doors

68%

Construction grade lumber

51%

Decorative stone

68%

Frames for cornices and columns

51%

Insulation

65%

Products for grills and patio covers

47%

Boarding

65%

Ceramic flooring

45%

Anchoring systems

65%

Locks

45%

Home covering

65%

Drywall

45%

Tiling and paving produtcs

60%

Materials for tiling

43%

Floor/platform finishes products


www.elnuevoconstructor.com The leading Spanish language website for the Hispanic construction industry.

˝EL NUEVO CONSTRUCTOR HAS GREATLY HELPED HCAC REACH NATIONAL RECOGNITION AND SUPPORT IT HAS ALSO SERVED AS AN IMPORTANT TOOL FOR OUR CONTRACTORS TO BETTER THEIR SKILLS NOT ONLY IN THE JOBSITE BUT ALSO AS ENTREPRENEURS THANKS TO ENC FOR ITS VALUABLE PARTNERSHIP˝. Luisa Moreno Executive Director National Hispanic Construction Association

53 percent of our readers visit our advertisers´websites looking for information about their products. 95 percent of respondents qualify those contents positively: Newsletters

Info-podcasts

24% Excellent

21% Excellent

39% Very good

34% Very good

32% Good

37% Good

5%

5%

Poor

Poor

Source for all data: 2011 El Nuevo Constructor annual report.


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ENC EDITORIAL CALENDAR 2012 issue

[Vol.11 Nยบ 1]

[Vol.11 Nยบ 2]

[Vol.11 Nยบ 3]

[Vol.11 Nยบ 4]

Close

February 17, 2012

May 18, 2012

August 3, 2012

November 2, 2012

Business feature

Legal requirements for starting business

Guide to elaborate contracts and agreements

Requirements for recruitment of staff and management of social security

Administrative tools for effective project management

Residential construction feature

Report of the residential construction market

Construction and improvement of residential buildings

Structural adaptations for disasters

Major mechanical (HVAC, electrical, plumbing, water conservation, landscaping)

Renovation feature

Insulation

Trends in detailed finishes

Retrofitting roof and floor

Heating

Tools and Techniques

Miscelaneous tools: reviews and characteristics

Miscelaneous tools: reviews and characteristics

Miscelaneous tools: reviews and characteristics

Miscelaneous tools: reviews and characteristics

Safety first

Protective equipment according to the process: use of tools

Protective equipment according to the process: excavations

Protective equipment according to the process: masonry

Protective equipment according to the process: plumbing, electricity

Painting focus

Corrosion Protection

Waterproofing Coatings

Architectural paintings

Primers

Pro of the mont

North West

South East

North East

South West

Regular features

Case study, connections, new products and news

Case study, connections, new products and news

Case study, connections, new products and news

Case study, connections, new products and news

Supplier Spotlight

Litfocus

KBIS Chicago, IL

HCAC Raleigh, NC

Gulf Atlantic Building Products Orlando, FL

Construction Expo Houston, TX

National Hardware Show Las Vegas, NV

South East Building Orlando, FL

Green Build Expo San Francisco, CA

International Builders show Orlando, FL

IWF Atlanta, GE

Sunbelt Builders Austin, TX

World of Concrete Las Vegas, NV

Expocamacol Medellin, Colombia

STAFDA Orlando, FL

Mia-Green Miami Beach, FL

Marketing

Events

US Hispanic Chamber of Commerce: USA


Plan 1 advertising options 12 MONTHS US$ 26,154 4 ISSUES

added services Digital Magazine advertising Company Lead Generation Service Supplier Spotlight Article [ 550words + image ] US$ 7,245 profile [included value] only offered once a year in corresponding issue.

New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 2,898 / year [ included value ] Website Sponsorship [ 120 x 90 px] us$ 1,200 / year [ included value ]

6 MONTHS US$ 13,766 2 ISSUES

added services Digital Magazine advertising Company Lead Generation Service Supplier Spotlight Article [ 550words + image ] US$ 7,245 profile [included value] only offered once a year in corresponding issue.

New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 2,898 / year [ included value ] Website Sponsorship [ 120 x 90 px] us$ 1,200 / year [ Not included ]

3 MONTHS

US$ 7,245

1 ISSUE

added services Digital Magazine advertising Company Lead Generation Service Supplier Spotlight Article [ 550words + image ] US$ 7,245 profile [included value] only offered once a year in corresponding issue.

New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 2,898 / year [ Not included ] Website Sponsorship [ 120 x 90 px] us$ 1,200 / year [ Not included ]


Plan 2 advertising options 12 MONTHS US$ 17,000 4 ISSUES

added services Digital Magazine advertising Company Lead Generation Service Supplier Spotlight Article [ 250words + image ] US$ 4,709 profile [included value] only offered once a year in corresponding issue.

New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 2,898 / year [ included value ] Website Sponsorship [ 120 x 90 px] us$ 1,200 / year [ included value ]

6 MONTHS US$ 8,948 2 ISSUES

added services Digital Magazine advertising Company Lead Generation Service Supplier Spotlight Article [ 250words + image ] US$ 4,709 profile [included value] only offered once a year in corresponding issue.

New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 2,898 / year [ included value ] Website Sponsorship [ 120 x 90 px] us$ 1,200 / year [ Not included ]

3 MONTHS

US$ 4,709

1 ISSUE

added services Digital Magazine advertising Company Lead Generation Service Supplier Spotlight Article [ 550words + image ] US$ 4,709 profile [included value] only offered once a year in corresponding issue.

New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 2,898 / year [ Not included ] Website Sponsorship [ 120 x 90 px] us$ 1,200 / year [ Not included ]


Plan 3 advertising options 12 MONTHS US$ 13,077 4 ISSUES

added services Digital Magazine advertising Company Lead Generation Service New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 2,898 / year [ included value ] Supplier Spotlight Article [ 550words + image ] US$ 4,709 profile [Not included ] only offered once a year in corresponding issue.

Website Sponsorship [ 120 x 90 px] us$ 1,200 / year [ Not included ]

6 MONTHS US$ 6,883 2 ISSUES

added services Digital Magazine advertising Company Lead Generation Service New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 2,898 / year [ included value ] Supplier Spotlight Article [ 550words + image ] US$ 4,709 profile [Not included ] only offered once a year in corresponding issue.

Website Sponsorship [ 120 x 90 px] us$ 1,200 / year [ Not included ]

3 MONTHS

US$ 3,623

1 ISSUE

added services Digital Magazine advertising Company Lead Generation Service New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 2,898 / year [ included value ] Supplier Spotlight Article [ 550words + image ] US$ 4,709 profile [Not included ] only offered once a year in corresponding issue.

Website Sponsorship [ 120 x 90 px] us$ 1,200 / year [ Not included ]


Plan 4 advertising options 12 MONTHS US$ 10,462 4 ISSUES

added services Digital Magazine advertising Company Lead Generation Service New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 2,898 / year [ included value ] Supplier Spotlight Article [ 550words + image ] US$ 4,709 profile [Not included ] only offered once a year in corresponding issue.

Website Sponsorship [ 120 x 90 px] us$ 1,200 / year [ Not included ]

6 MONTHS

US$ 5,506

2 ISSUES

added services Digital Magazine advertising Company Lead Generation Service New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 2,898 / year [ included value ] Supplier Spotlight Article [ 550words + image ] US$ 4,709 profile [Not included ] only offered once a year in corresponding issue.

Website Sponsorship [ 120 x 90 px] us$ 1,200 / year [ Not included ]

3 MONTHS 1 ISSUE

US$ 2,898

added services Digital Magazine advertising Company Lead Generation Service New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 2,898 / year [ included value ] Supplier Spotlight Article [ 550words + image ] US$ 4,709 profile [Not included ] only offered once a year in corresponding issue.

Website Sponsorship [ 120 x 90 px] us$ 1,200 / year [ Not included ]


Extra services

ing advertis insert

VALUE +30%

VALUE +20%

VALUE +10%

Advertising insert

Make your company and products stand out ask your account manager about the different options.

ELNUEVOCONSTRUCTOR.com - ADVERTISNG OPTIONS ONLY ON THE WEB

Web Portal Layout:

Web Portal Advertising [Run of Site] Monthly prices

1 month /each

6 months /each

12 months /each

Leaderboard [728 x 90 px]

US$ 555

US$ 527

US$ 501

Body [300 x 250 px]

US$ 333

US$ 316

US$ 301

Banner [468 x 60 px]

US$ 250

US$ 237

US$ 226

Footer [728 x 90 px]

US$ 222

US$ 211

US$ 200

Web sponsor [120 x 90 px]

US$ 100

US$ 95

US$ 90

Web Search Sponsor

US$ 450

US$ 428

US$ 406

Show Room Content with logo + contact information + 12 products + [maximum description 190 characters]

US$ 550

US$ 523

US$ 496

Mega Banner [550x480 px] Exclusive weekly campaign is loaded when you enter the portal, placed above the content with a duration of 5 seconds.

price

Display Newsletter Layout: Mailed every weeks

US$ 2.500

Newsletter Advertising 4x / month Unit Prices

1 month / 1x

6 months / 24x

12 months / 48x

Banner - 1st Position[468 x 60 px]

US$ 276

US$ 262

US$ 249

Banner - 2nd Position [468 x 60 px]

US$ 235

US$ 223

US$ 212

Bánner - 3-5 Position[468 x 60 px]

US$ 141

US$ 134

US$ 127

E-Sponsor [120 x 90 px]

US$ 117

US$ 111

US$ 106

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Extra services WEBINARS

Price

Supplier Sponsored Webinars: Supplier provides speaker & content/Publisher provides IT Platform & audience

US$ 4,000

Publisher Webinars: Publisher provides speaker & content/ Supplier participates in promotional campaign

US$ 1,500

advertising Podcast [Banner 468 x 60 px + Voice Introduction ] It contains an interview with experts on current industry topics. It is produced in audio format for online listening or downloading, which lasts between three to six minutes.

Price

US$ 600

INTERNET

FILE SPECIFICATIONS Format: jpg, png, gif animated Maximum size: 100Kb Please include “clicktag” and “getURL” code


MARKETING OPPORTUNITIES

SUPPLIERS´SPOTLIGHT Buy a page of advertising and receive the adjoining page FREE to spotlight your company and products. Or buy a half-page and receive the remainder of the page to describe your products and services. FREE to full-page or half-page advertisers in issue number 2.

Materials required: • Color or B&W photograph / Transparency / image file (tiff, eps, or hi-res jpg) • Up to 500 words of narrative copy (250 words for half-page ad). • A US$ 150 production charge will be assesed for material other than described above.

LITFOCUS: PRODUCT AND LITERATURE SHOWCASE Your product & Literature Showcase is FREE when you place your 1/4-page or larger ad in the corresponding issue. The Litfocus Section compiles 8.5 x 6.5 cm advertisements that include:

ABOUT DIGITAL ADVERTISING A color proof (printed or in a .JPG file) must accompany your digital ad. supported applications: QuarkXpress, Photoshop, illustrator, freehand, CorelDraw Do not layout advertisements on display-only applications as word, porwerpoint, MS Publisher, etc. Web pages, web images or logos are not suitable for printing.

• A 4-color reproduction of your brochure, catalog, product photo, ext.

Resolution: 300 dpi saved as TIF o EPS (1200 dpi for logos / text reccomended).

• Up to 50 words of copy that will catch your sales prospect´s inmediate attention.

Color: only CMYK mode.

Do not use any compression as LZW, GIF, or JPG on your graphics. Graphics and Fonts: Include all linked graphics and fonts (printer and screen) on a separate folder. Do not send RGB images All black text must be 100% Black, no color combination.

SPECIALITY ADVERTISING OPPORTUNITIES

ABOUT PDF

GATEFOLD COVER

Use the adobe Distiller application to generate th PDF from the native file.

The Gatefold cover opens to reveal a two page spread advertisement.

LAMINATION / FRAMING Advertisements can be laminated or framed for presentation at industry shows or for your office.

REPRINT SERVICES

Send only High Resolution PDFs.

The Distiller must have this minimun settings: Compatibility with Acrobat 4.0 (Pdf 1.3). No compression in any object. No downsample on any image. Embed all fonts (Be sure to include 100% of each font used).

GENERAL RATE POLICY Terms of Payment 30 day maximum, US$ dollars.

We can reprint any news or feature article, product item or even you own ad message for you. From a single sheet to multipage brochures, we´ll customize a reprint to meet your needs.

no cancellations accepted after closing for space reservations. Advertising materials due in miami, USA within 5 days after closing date.

Reprints are an inexpensive way to develop high quality promotion materials. Use them for customer prospect mailings, to support show exhibitions, as a distributors / dealer support tool and as handouts.

Commission of 15% of gross billings allowed to recognized advertising agencies. On contracts not completed, earned rate will apply. Order accepted subject to change in rates on notice from publisher. Advertisers may cancel or amend schedule at the time that rate revision becomes effective without incurring short rate adjustment provided contract rate has been earned up to date of cancellation.


Max Jaramillo President Manuela Jaramillo Vice president Sebastian Fernandez, VP Sales and Operations Ana Maria Restrepo, Editor-in-Chief Fabio Franco, Production Manager Albeiro Cortés, Circulation Manager

LATIN PRESS, INC USA +1 [305] 285 3133 Mexico +52 [55] 4170 8330 COLOMBIA +57 [1] 381 9215 ARGENTINA: +54 [11] 5917 5403

USA 2455 sw 27th Avenue, Suite 200 Miami, FL 33145, USA Tel: +1 [305] 285 3133 Mexico Circuito Museos Poniente No. 29, Dpto 101 Col. bellavista satélite 54054 Tlalnepantla, Edo de México Tel: +52 [55] 4170 8330

COLOMBIA Apartado Postal 67-252 Medellín, Colombia Tel +57 [4] 448 8864 EUROPE 23-C-10, Avenue de la Liberté F-59290 Wasquehal, France Tel: +33 [0] 3 2098 1710


MEDIAKIT ENC 2012