MEDIAKIT AVI 2012

MEDIAKIT 2012

www.avilatinoamerica.com Specialized media for the Audio, Video and Lighting integration industries in Latin America

Promote yourself in Latin America´s leading specialized media for audio, video & lighting integration

AVI LATINOAMÉRICA has established itself as the most trustworthy source of information in the Latin American audio, video and lighting integration market.

Your marketing plan cannot afford to miss a captive audience of over 12,501 subscribers made up of: Business owners.

Sales and marketing executives.

Administrative managers.

Production technicians.

Engineers, researchers and developers.

Quality control experts.

Our readers are:

Our highly segmented audience ensures an effective reach for your message.

93%

Keep the magazine as reference material.

89%

Have the authority to recommend, specify or purchase products and/ or services.

68%

Have at one time or another used the publication to contact a supplier.

Contractors and professionals involved in design, construction, installation, sales and services to audio, video and lighting systems.

End-users of audio, video and lighting systems for residential, industrial and commercial applications.

Manufacturers, distributors and dealers of audio, video and lighting equipment.

AVI LATINOAMÉRICA IS THE OFFICIAL PUBLICATION TO THE MOST ACCREDITED ASSOCIATIONS IN THE INDUSTRY:

”AVI LATINOAMÉRICA IS AN EFFECTIVE MEDIA FOR SONY BPLA, AS IT DELIVERS OUR CORPORATE AND MARKETING MESSAGE IN A MODERN AND INTERESTING WAY TO OUR TARGET AUDIENCE”.

Desiree Rincones Sony

Total qualified circulation of 12,501 subscribers* AVI Latinoamérica is published 6 times a year.

47% Mexico

27,4%

Argentina & Colombia

10,4%

Brazil, Bolivia y Chile

5,8%

Venezuela, Ecuador, Peru, Paraguay, Uruguay

1,8%

Central America and the Caribbean * Total qualified circulation through June 2011.

Print magazines, websites, podcasts, video & trade shows converge in AVI´s advertising proposals, multiplying the effectiveness of your message. ” I CONSIDER THE MAGAZINE TO BE VERY GOOD, ESPECIALLY THE PRODUCTS SECTION WHICH KEEPS US UP-TO-DATE. THE FEATURED ARTICLES ARE ALSO VERY VALUABLE FOR OUR INDUSTRY”.

Arturo Samano García Fidena S.A. de C.V. México

Industry TARGET segments 20,7%

Engineering firm / Consultancy / Design

19,4%

Contractor - Electrician

18,4%

Contractor - Systems integration

18,3%

Contractor - Audio / Video / lighthing Systems installation

9,2%

A / V / L products manufacturer

7,6%

Distributor - A / V / L Equipment wholesaler

3%

End-user

1,9%

Rental / Service to A / V / L Equipment

Source for all data: 2011 Avi Latinoamérica annual report.

Recommended products ... most likely to be sourced by our average reader.

80%

Wiring, connectors, accesories

50%

Data transmision and telephony

70%

Monitors and digital displays

47%

67%

Electronic security

Cameras for digital imaging and documents

62%

Cameras & video cameras

47%

Control sysem networks

57%

Cameras & video cameras accesories

43%

Mounting systems

41%

Services & computing

57%

Hardware & software

41%

Recording & Storing Systems

55%

Acoustics & audio

41%

Recorders

53%

Projectors, lamps & accesories

41%

Energy management

52%

Audio / Video equipment for conference rooms

41%

Digital signage

50%

Projection screens

40%

Conference systems

68 percent of our readers visit our advertisers´ websites looking for information about their products.

The media most often consumed AVI Latinoamérica´s readers surf the internet, but more often read specialized magazines to keep up to date.

Specialized magazines

Specialized websites

49%

Always

44% Always

40%

Often

37%

Often

10%

Ocasionally

16%

Ocasionally

2%

Seldom

2%

Seldom

0%

Never

0%

Never

Reach 31,088 total readership* As per number of readers per single copy issue of AVI Latinoamérica.

2 readers

27%

5 readers or more

26%

3 readers

23%

1 reader

15%

4 readers

9%

* This information is an estimate based on the number of individual copies read over the total number of audited readers, as indicated by respondents.

Source for all data: 2011 AVI Latinoamérica Annual report.

www.avilatinoamerica.com

The leading Spanish language website for the audio, video & lighting integration industry.

˝I enjoy AVI Latinomérica for two reasons: It is in Spanish and it is easy to understand, WHICH ALLOWS ME TO SHARE THE CONTENT WITH MY CLIENTS. THIS IS NOT POSSIBLE WITH OTHER MORE TECHNICAL MAGAZINES˝.

Juan Alberto Pérez La Cita Stores Colombia

49% of AVI Latinoamérica’s subscribers devote between 30 y 60 minutes to reading their contents.

95% of respondents qualify the content positively: Newsletters

Info-podcasts

Editorial content

19% Excellent

14% Excellent

26% Excellent

37% Very good

40% Very good

50% Very good

36% Good

37% Good

23% Good

7%

9%

1%

Poor

Poor

Source for all data: 2011 AVI Latinoamérica annual report.

Poor

With AVI latinoamérica, advertisers stay in touch with clients and their suppliers through our diverse media opportunities.

www.indumedia.com Building and renovation projects in Latin America Get access to building or remodeling projects on an individual basis, or through an annual subscription.

Get information at an affordable price.

More than 4,000 projects available per year.

“Indumedia has been useful to us because the hotel universe in Mexico is so large. Indumedia has made us aware of hotel projects that we may have not otherwise known“.

General Manager Minibar Systems México SA de CV

www.induleads.com The lead generation engine Induleads will help you find customers. Thousands of buyers visit our website every month to find qualified suppliers for their purchases. Register now and get all the information you need to generate effective sales.

How does it work?

Visitor

Qualified buyer

The buyer shares needs and demographic data

Induleads checks buyer's data

lead generated

THE LEAD IS CROSS REFERENCED AND EMAILED TO INVOLVED PARTIES.

AVI Latinoamérica Events

Expand your brand´s scope and reach by sponsoring specialized industry events. www.tecnomultimedia.com Trade Show & conference on audio, video & lighting technologies integration.

August 8 - 10 / 2012 November 8 - 9 / 2012 World trace center Mexico DF - Mexico

Plaza Mayor Medellín - Colombia

Work area: • Senior management in event planning, communications and public relations firms • Electronic and sound engineers • Managers in general • Audio/video systems designers

Facilities: • Airports / Shopping malls • Convention centers • Office buildings / Hotels and Tourism complexes • harbors • Industrial premises

Booth Price US$/m2 US$ 330 Sponsorship Options The following sponsorship packages are only available for companies with a booth space: • Gold Sponsorship

• Sponsorship – Lunch

• Silver Sponsorship

• Sponsorship - Cocktail

• Bronze Sponsorship

• Sponsorship - Coffee Station • Sponsorship - Coffee Breaks • Conference Notebook • Speaker

• Badges • Official Congress Bag • Chair Cover • Desktop Displays • Conference Proceeding • Advertising - Official Catalogue

The sponsorships below are available to any company - staff registration fees to the Academic Program are not included. Sponsors will have a 30% discount on the registration fees to the Academic Program: • ADVERTISING INSERTION • BANNER

˝AVI LATINOAMERICA IS EFFECTIVE FOR CHIEF BECAUSE THEY PROVIDE ADVERTISERS WITH MEASURABLE ROI VIA ELECTRONIC LEAD GENERATION. WITH AVI WE´RE ABLE TO DELIVER OUR KEY PRODUCT MESSAGES TO THE ENTIRE A / V COMMUNITY IN LATIN AMERICA˝.

Sara Schiffier Milestone AV Tecchnologies, Usa

The Business Round Table is an opportunity that allows your brand to schedule appointments with registered attendees at the event.

www.tecnoedificios.com Conference and trade show for an advanced building/facility operation.

November 8 - 9 / 2012 Plaza Mayor Medellín - Colombia

TecnoEdificios addresses profesionals in fields engaged in the operation and management of commercial and industrial facilities.

Facilities:

Working areas:

• Airports / Shopping malls • Convention centers • Office buildings / Hotels and Tourism complexes • Harbors • Industrial premises

- Engineering chiefs and General services supervisors - Maintenance and industrial Security Managers - Security and acess control managers - Managers in general - Big buildings owners

Booth Price US$/m2 US$ 330 Sponsorship Options The following sponsorship packages are only available for companies with a booth space: • Gold Sponsorship

• Sponsorship – Lunch

• Silver Sponsorship

• Sponsorship - Cocktail

• Bronze Sponsorship

• Sponsorship - Coffee Station • Sponsorship - Coffee Breaks • Conference Notebook • Speaker

• Badges • Official Congress Bag • Chair Cover • Desktop Displays • Conference Proceeding • Advertising - Official Catalogue

The sponsorships below are available to any company -a staff registration to the Academic Program is not included. Sponsors will have a 30% discount on the registration fees to the Academic Program: • ADVERTISING INSERTION • BANNER

AVI EDITORIAL CALENDAR 2012 issue

[Vol.5 Nº 1]

[Vol.5 Nº 2]

[Vol.5 Nº 3]

[Vol.5 Nº 4]

[Vol.5 Nº 5]

[Vol.5 Nº 6]

Close

February 3, 2012

March 16, 2012

May 4, 2012

July 20, 2012

September 7, 2012

November 9, 2012

Approaches

Education

Churches

Entertainment

Hotels and commerce

Corporate

Other

Audio Technology

Audio systems for university auditoriums.

(Market research)

Updates for sound equipments to comply with regulations and quality standards

Consoles and microphones for clubs and entertainment centers.

(Comparative report).

Multiroom AV systems for hotels, shopping centers and casinos.

Custom audio systems for conference rooms.

Audio Solutions for terminals and airports.

Video Technology

Digital Interactive Whiteboard for education.

(Comparative report)

Projectors for churches (Market Research)

Screens for sports

Touch screens for shopping centers. (comparative report)

Video conferencing and telepresence systems ) Comparative report)

Video mixers. (comparative report)

Lighting Technology

Lighting integration and control for auditoriums.

Electrical installations in existing structures

Lighting for clubs

Facade lighting for Hotels

Optimization of energy companies

Lighting for hospitals

Home A/V

Domotics Integration I

Save energy: automated curtains and lighting

Home Theater Equipment

Integration of protocols for residences

Market Research for projection screens in homes

Central equipment AV for home

Industry focus

Education Case Study

Churches Case Study

Mounts theaters

Hotel Case Study

Audio and video environments for banks

Case Study

AV Profesional of the month

Central America and The Caribbean

Mercosur

Mexico

Merconorte

Colombia

Brazil

Regulars features

"Case Studies & New Products, Industry News"

"Case Studies & New Products, Industry News"

"Case Studies & New Products, Industry News"

"Case Studies & New Products, Industry News"

"Case Studies & New Products, Industry News"

"Case Studies & New Products, Industry News"

Marketing features

Litfocus

Supplier Spotlight

Events

EHX@Cedia Expo:Orlando FL

Lightfair: Las Vegas, NV

ISA: Orlando, FL

InfoComm Las vegas, NV

Sound: Check Expo: Mexico DF, Mexico

Induguia

Tecnomultimedia México DF, México

Cedia Expo: Indianapolis, IN Plasa Show: London, UK

Tecnomultimedia / Tecnoedificios Medellín, Colombia

CES: Las Vegas, NV NAMM: Anaheim, CA Digital Signage Expo: Las Vegas, NV

Plan 1 advertising options 12 MONTHS

US$ 24,054

6 ISSUES

added services Digital Magazine advertising Company Lead Generation Service Supplier Spotlight Article [ 550words + image ] US$ 4,442 profile [included value] only offered once a year in corresponding issue.

Indumedia Subscription US$ 1,300 / 12 months [ included value ] New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1,777 / year [ included value ] Website Sponsorship [ 120 x 90 px] us$ 1,200 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ included value ]

6 MONTHS

US$ 12,660

3 ISSUES

added services Digital Magazine advertising Company Lead Generation Service Supplier Spotlight Article [ 550words + image ] US$ 4,442 profile [included value] only offered once a year in corresponding issue.

Indumedia Subscription US$ 750 / 6 months [ included value ] New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1,777 / year [ included value ] Website Sponsorship [ 120 x 90 px] us$ 1,200 / year [ Not included ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ Not included ]

2 MONTHS

US$ 4,442

1 ISSUE

added services Digital Magazine advertising Company Lead Generation Service Supplier Spotlight Article [ 550words + image ] US$ 4,442 profile [included value] only offered once a year in corresponding issue.

Indumedia Subscription US$ 750 / 6 months [ Not included ] New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1,777 / year [ Not included ] Website Sponsorship [ 120 x 90 px] us$ 1,200 / year [ Not included ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ Not included ]

Plan 2 advertising options 12 MONTHS US$ 14,436 6 ISSUES

added services Digital Magazine advertising Company Lead Generation Service Supplier Spotlight Article [ 250words + image ] US$ 2,665 profile [included value] only offered once a year in corresponding issue.

Indumedia Subscription US$ 1,300 / 12 months [ included value ] New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1,777 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ included value ] Website Sponsorship [ 120 x 90 px] us$ 1,200 / year [ Not included ]

6 MONTHS

US$ 7,596

3 ISSUES

added services Digital Magazine advertising Company Lead Generation Service Supplier Spotlight Article [ 250words + image ] US$ 2,665 profile [included value] only offered once a year in corresponding issue.

Indumedia Subscription US$ 750 / 6 months [ included value ] New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1,777 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ included value ] Website Sponsorship [ 120 x 90 px] us$ 1,200 / year [ Not included ]

2 MONTHS

US$ 2,665

1 ISSUE

added services Digital Magazine advertising Company Lead Generation Service Supplier Spotlight Article [ 250words + image ] US$ 2,665 profile [included value] only offered once a year in corresponding issue.

Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ included value ] Indumedia Subscription US$ 1,300 / 1 year [ Not included ] New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1,777 / year [ Not included ] Website Sponsorship [ 120 x 90 px] us$ 1,200 / year [ Not included ]

Plan 3 advertising options 12 MONTHS US$ 10,824 6 ISSUES

added services Digital Magazine advertising Company Lead Generation Service Indumedia Subscription US$ 750 / 6 months [ included value ] New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1,777 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ included value ]Supplier Supplier Spotlight Article [ 550words + image ] US$ 4,442 profile [Not included ] only offered once a year in corresponding issue.

Website Sponsorship [ 120 x 90 px] us$ 1,200 / year [ Not included ]

6 MONTHS US$ 5,697 3 ISSUES

added services Digital Magazine advertising Company Lead Generation Service Indumedia Subscription US$ 750 / 6 months [ included value ] New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1,777 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ Not included ] Supplier Spotlight Article [ 550words + image ] US$ 4,442 profile [Not included ] only offered once a year in corresponding issue.

Website Sponsorship [ 120 x 90 px] us$ 1,200 / year [ Not included ]

2 MONTHS

US$ 1,999

1 ISSUE

added services Digital Magazine advertising Company Lead Generation Service Indumedia Subscription US$ 1,300 / 1 year [ included value ] New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1,777 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ Not included ] Supplier Spotlight Article [ 550words + image ] US$ 4,442 profile [Not included ] only offered once a year in corresponding issue.

Website Sponsorship [ 120 x 90 px] us$ 1,200 / year [ Not included ]

Plan 4 advertising options 12 MONTHS US$ 9,624 6 ISSUES

added services Digital Magazine advertising Company Lead Generation Service New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1,777 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ included value ] Supplier Spotlight Article [ 550words + image ] US$ 4,442 profile [Not included ] only offered once a year in corresponding issue.

Indumedia Subscription US$ 1,300 / 1 year [ included value ] Website Sponsorship [ 120 x 90 px] us$ 1,200 / year [ Not included ]

6 MONTHS US$ 5,064 3 ISSUES

added services Digital Magazine advertising Company Lead Generation Service New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1,777 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ included value ] Supplier Spotlight Article [ 550words + image ] US$ 4,442 profile [Not included ] only offered once a year in corresponding issue.

Indumedia Subscription US$ 1,300 / 1 year [ included value ] Website Sponsorship [ 120 x 90 px] us$ 1,200 / year [ Not included ]

2 MONTHS US$ 1,777 1 ISSUE

added services Digital Magazine advertising Company Lead Generation Service New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1,777 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ Not included ] Supplier Spotlight Article [ 550words + image ] US$ 4,442 profile [Not included ] only offered once a year in corresponding issue.

Indumedia Subscription US$ 1,300 / 1 year [ included value ] Website Sponsorship [ 120 x 90 px] us$ 1,200 / year [ Not included ]

Extra services

ing advertis inserts

VALUE +30%

VALUE +20%

VALUE +10%

Advertising inserts

Make your company and products stand out ask your account manager about the different options.

avilatinoamerica.com - ADVERTISING OPTIONS ONLY ON THE WEB

Web Portal Layout:

Web Portal Advertising [Run of Site] Monthly prices

1 month /each

6 months /each

12 months /each

Leaderboard [728 x 90 px]

US$ 555

US$ 527

US$ 501

Body [300 x 250 px]

US$ 333

US$ 316

US$ 301

Banner [468 x 60 px]

US$ 250

US$ 237

US$ 226

Footer [728 x 90 px]

US$ 222

US$ 211

US$ 200

Web sponsor [120 x 90 px]

US$ 100

US$ 95

US$ 90

Web Search Sponsor

US$ 450

US$ 428

US$ 406

Show Room Content with logo + contact information + 12 products + [maximum description 190 characters]

US$ 550

US$ 523

US$ 496

Mega Banner [550x480 px] Exclusive weekly campaign is loaded when you enter the portal, placed above the content with a duration of 5 seconds.

Price

Display Newsletter Layout: Mailed every weeks

US$ 2.500

Newsletter Advertising 4x / month Unit Prices

1 month / 1x

6 months / 24x

12 months / 48x

Banner - 1st Position[468 x 60 px]

US$ 276

US$ 262

US$ 249

Banner - 2 Position [468 x 60 px]

US$ 235

US$ 223

US$ 212

Bánner - 3-5th Position[468 x 60 px]

US$ 141

US$ 134

US$ 127

E-Sponsor [120 x 90 px]

US$ 117

US$ 111

US$ 106

nd

Extra services WEBINARS

Price

Supplier Sponsored Webinars: Supplier provides speaker & content/Publisher provides IT Platform & audience

US$ 4,000

Publisher Webinars: Publisher provides speaker & content/ Supplier participates in promotional campaign

US$ 1,500

ADVERTISING Podcast [Banner 468 x 60 px + voice introduction] It contains an interview with experts on current industry topics. It is produced in audio format for online listening or downloading, which lasts between three to six minutes.

Price

US$ 600

INTERNET

FILE SPECIFICATIONS Format: jpg, png, gif animated Maximum size: 100Kb Please include “clicktag” and “getURL” code

MARKETING OPPORTUNITIES

SUPPLIERS´SPOTLIGHT Buy a page of advertising and receive the adjoining page FREE to spotlight your company and products. Or buy a half-page and receive the remainder of the page to describe your products and services. FREE to full-page or half-page advertisers in issue number 2.

Materials required: • Color or B&W photograph / Transparency / image file (tiff, eps, or hi-res jpg) • Up to 500 words of narrative copy (250 words for half-page ad).

• A US$ 150 production charge will be assesed for material other than described above.

LITFOCUS: PRODUCT AND LITERATURE SHOWCASE Your product & Literature Showcase is FREE when you place your 1/4-page or larger ad in the corresponding issue.

The Litfocus Section compiles 8.5 x 6.5 cm advertisements that include: • A 4-color reproduction of your brochure, catalog, product photo, ext.

• Up to 50 words of copy that will catch your sales prospect´s inmediate attention.

ABOUT DIGITAL ADVERTISING A color proof (printed or in a .JPG file) must accompany your digital ad. supported applications: QuarkXpress, Photoshop, illustrator, freehand, CorelDraw Do not layout advertisements on display-only applications as word, porwerpoint, MS Publisher, etc. Web pages, web images or logos are not suitable for printing.

Resolution: 300 dpi saved as TIF o EPS (1200 dpi for logos / text reccomended).

Do not use any compression as LZW, GIF, or JPG on your graphics.

Color: only CMYK mode.

SPECIALITY ADVERTISING OPPORTUNITIES GATEFOLD COVER The Gatefold cover opens to reveal a two page spread advertisement.

LAMINATION / FRAMING Advertisements can be laminated or framed for presentation at industry shows or for your office.

Graphics and Fonts: Include all linked graphics and fonts (printer and screen) on a separate folder.

Do not send RGB images All black text must be 100% Black, no color combination.

ABOUT PDF Send only High Resolution PDFs. Use the adobe Distiller application to generate th PDF from the native file.

The Distiller must have this minimun settings: Compatibility with Acrobat 4.0 (Pdf 1.3).

REPRINT SERVICES

No compression in any object.

No downsample on any image.

We can reprint any news or feature article, product item or even you own ad message for you.

From a single sheet to multipage brochures, we´ll customize a reprint to meet your needs.

Reprints are an inexpensive way to develop high quality promotion materials. Use them for customer prospect mailings, to support show exhibitions, as a distributors / dealer support tool and as handouts.

Embed all fonts (Be sure to include 100% of each font used).

GENERAL RATE POLICY Terms of Payment 30 day maximum, US$ dollars. no cancellations accepted after closing for space reservations. Advertising materials due in miami, USA within 5 days after closing date.

Commission of 15% of gross billings allowed to recognized advertising agencies.

On contracts not completed, earned rate will apply.

Order accepted subject to change in rates on notice from publisher. Advertisers may cancel or amend schedule at the time that rate revision becomes effective without incurring short rate adjustment provided contract rate has been earned up to date of cancellation.

Max Jaramillo President Manuela Jaramillo Vice president Sebastian Fernandez, VP Sales and Operations Ana Maria Restrepo, Editor-in-Chief Fabio Franco, Production Manager Albeiro Cortés, Circulation Manager

LATIN PRESS, INC USA +1 [305] 285 3133 Mexico +52 [55] 4170 8330 COLOMBIA +57 [1] 381 9215 ARGENTINA: +54 [11] 5917 5403

USA 2455 sw 27th Avenue, Suite 200 Miami, FL 33145, USA Tel: +1 [305] 285 3133 Mexico Circuito Museos Poniente No. 29, Dpto 101 Col. bellavista satélite 54054 Tlalnepantla, Edo de México Tel: +52 [55] 4170 8330

COLOMBIA Apartado Postal 67-252 Medellín, Colombia Tel +57 [4] 448 8864 EUROPE 23-C-10, Avenue de la Liberté F-59290 Wasquehal, France Tel: +33 [0] 3 2098 1710