MEDIAKIT ACR 2012

MEDIAKIT 2012

www.acrlatinoamerica.com Specialized media for the HVAC/R and Building Automation industries in Latin America

Promote yourself in Latin America´s leading

HVAC/R and Building Automation specialized media.

ACR LATINOAMÉRICA has established itself as the most trustworthy source of information in the Latin American HVAC/R and building automation market.

Your marketing plan cannot afford to miss a captive audience of over 10,002 subscribers made up of: Business owners.

Sales and marketing executives.

Administrative managers.

Production technicians.

Engineers, researchers and developers.

Quality control experts.

Our readers are:

Our highly segmented audience ensures an effective reach for your message.

95%

Keep the magazine as reference material.

89%

Have the authority to recommend, specify or purchase products and/ or services.

86%

Have at one time or another used the publication to contact a supplier.

Contractors and professionals involved in building automation and HVAC/R systems in residental, industrial and commmercial applications.

End-users of HVAC/R systems in residential, industrial and commercial applications.

Building automation and HVAC/R systems manufacturers, distributors and dealers.

”THE CONTENT IS QUITE INTERESTING AND RELEVANT FOR THE INDUSTRY. WE HAVE ADVERTISED IN ITS PAGES A LOT OF TIMES, HAVING EXCELLENT RESULTS”. Alfredo M. Sotolongo / Vice President / Protec, Inc

”FEATURED STORIES AND ISSUES COVERED ARE CURRENT AND UP-TO-DATE. TRADE SHOW AND WORKSHOP COVERAGE IS REALLY GOOD AND KEEP US UP-TO-DATE WITH TECHNICAL ISSUES”.

César Xavier Castillo Méndez Quimipac Group / Ecuador

Total qualified circulation of 10,002 subscribers* ACR Latinoamérica is published 6 times a year.

37,8% Colombia

29,7% Mexico 15,3% Brazil, Argentina, Bolivia y Chile

12,1% Venezuela, Ecuador, Peru, Paraguay, Uruguay

2,9% Central America and the Caribbean

* Total qualified circulation through June 2011.

Print magazines, websites, podcasts, video & trade shows converge in ACR´s advertising proposals, multiplying the effectiveness of your message. ”I CONSIDER FEATURED ARTICLES TO BE GOOD. ACR IS AN IMPORTANT MAGAZINE FOR OUR INDUSTRY SINCE IT KEEPS US UP-TO-DATE WITH THE LATEST DEVELOPMENTS IN THE REFRIGERATION MARKET”.

Eng. Abelardo Broncano Input and Services Engineering Chief Maltese S.R.L.

Industry TARGET segments 39,2%

HVAC/R Firm of system mechanical engineering

21,9%

HVAC/R Contractor - System´s installation

10,1%

End-user

9,9%

Distributor / HVAC/R equipment wholesaler

5,7%

HVAC/R equipment manufacturer

5,3%

HVAC/R Mechanical Contractors

2,5%

Research & development / Educational / Associations

Source: IVC - institute of circulation verification (june 2011)

Recommended products ... most likely to be sourced by our average reader.

85%

Air-conditioning equipment

60%

Ducts and electric accesories

80%

Compressors

59%

Grating

73%

Filters

58%

Ducts

72%

Instruments controls

56%

Capacitors

72%

Refrigeration equipment

55%

Pumps

70%

Fluids, refrigerants and chemicals

51%

Cooling systems

68%

Drivers

50%

Motor parts

65%

Instruments

43%

Heat exchangers

63%

Controllers

41%

Heat extractors

62%

Valves, gaskets, seals

39%

Gauges

60%

Evaporator

38%

Building automation

55 percent of our readers visit our advertisers´ websites looking for information about their products.

The media most often consumed ACR Latinoamérica´s readers surf the internet, but more often read specialized magazines to keep up to date.

Specialized magazines

Specialized websites

44%

Always

37%

Always

43%

Often

42%

Often

10%

Occasionally

16%

Occasionally

2%

Seldom

3%

Seldom

1%

Never

2%

Never

Reach 32,324 total readership* As per number of readers per single copy issue of ACR Latinoamérica.

5 readers or more 2 readers 3 readers 1 reader 4 readers

30% 24% 22% 15% 10%

* This information is an estimate based on the number of individual copies read over the total number of audited readers, as indicated by respondents.

Source for all data: 2011 ACR Latinoamérica Annual report.

www.acrlatinoamerica.com

The leading Spanish language website on the HVAC/R and building automation industries.

˝THANKS TO YOUR PAN-REGIONAL PRESENCE, WE ARE ABLE TO BRING VALUABLE INFORMATION ON THE LATEST TECHNOLOGY TRENDS IN THE AIR-CONDITIONING AND REFRIGERATION INDUSTRY TO YOUR READERS˝.

Fernando Pujalt Carrier

50% of ACR Latinoamérica’s subscribers devote between 30 y 60 minutes to reading their contents.

95% of respondents qualify The content positively: Newsletters

Info-podcasts

Editorial content

24%

Excellent

21%

Excellent

32%

Excellent

39%

Very good

35%

Very good

47%

Very good

32%

Good

36%

Good

20%

Good

4%

Poor

7%

Poor

0,5% Poor

Source for all data: 2011 ACR Latinoamérica annual report.

With ACR Latinoamérica, advertisers can interact continuously with their customers and their suppliers throughout diverse display opportunities.

www.indumedia.com Building and renovation projects in Latin America Get access to building or remodeling projects on an individual basis, or through an annual subscription.

Get information at an affordable price.

More than 4,000 projects available per year.

“Indumedia has been useful to us because the hotel universe in Mexico is so large. Indumedia has made us aware of hotel projects that we may have not otherwise known".

General Manager Minibar Systems México SA de CV

www.induleads.com The lead generation engine Induleads will help you find customers. Thousands of buyers visit our website every month to find qualified suppliers for their purchases. Register now and get all the information you need to generate effective sales.

How does it work?

Visitor

Qualified buyer

The buyer shares needs and demographic data

Induleads checks buyer's data

lead generated

THE LEAD IS CROSS REFERENCED AND EMAILED TO INVOLVED PARTIES.

ACR Latinoamerica Events Expand your brand´s scope and reach by sponsoring specialized industry events.

www.refriamericas.com

Conference and trade show for the Latin American commercial & industrial refrigeration industry.

June 21 - 22 / 2012 Plaza Mayor Convencciones y Exposiciones Medellín - Colombia

Target audience: Mechanical systems engineers HVAC/R contractors Equipment manufacturers Institutional end-users Wholesalers and distributors

˝LET ME CONGRATULATE YOU FOR THE ORGANIZATION AND RIGOROUS SELECTION OF CONFERENCE SPEAKERS. ALL OF THE LECTURES WERE HELD BY ENGINEERS HIGHLY KNOWLEDGEABLE IN THEIR CORRESPONDING FIELDS, AND THEY MEET ALL MY EXPECTATIONS˝.

Industry consultants Builders & Architects Purchasing managers in industries using refrigeration Universities and educational/ government institutions

Booth Price US$/m2 US$ 330 Sponsorship Options The following sponsorship packages are only available for companies with a booth space: • Gold Sponsorship

• Sponsorship – Lunch

• Silver Sponsorship

• Sponsorship - Cocktail

• Bronze Sponsorship

• Sponsorship - Coffee Station • Sponsorship - Coffee Breaks • Conference Notebook • Speaker

• Badges • Official Congress Bag • Chair Cover • Desktop Displays • Conference Proceeding • Advertising - Official Catalogue

The sponsorships below are available to any company - staff registration fees to the Academic Program are not included. Sponsors will have a 30% discount on the registration fees to the Academic Program: • ADVERTISING INSERTION • BANNER

Mario Sabogal Portilla Pollos Frisby

The Business Round Table is an opportunity that allows your brand to schedule appointments with the registered attendees at the event.

www.tecnoedificios.com Conference and trade show for an advanced building/facility operation.

November 8 - 9 / 2012 Plaza Mayor Medellín - Colombia

TecnoEdificios addresses profesionals in fields engaged in the operation and management of commercial and industrial facilities.

Facilities:

Working areas:

• Airports / Shopping malls • Convention centers • Office buildings / Hotels and Tourism complexes • Harbors • Industrial premises

- Engineering chiefs and General services supervisors - Maintenance and industrial Security Managers - Security and acess control managers - Managers in general - Major buildings owners & operators

Stands Price US$/m2 US$ 330 Sponsorship Options The following sponsorship packages are only available for companies with a booth space: • Gold Sponsorship

• Sponsorship – Lunch

• Silver Sponsorship

• Sponsorship - Cocktail

• Bronze Sponsorship

• Sponsorship - Coffee Station • Sponsorship - Coffee Breaks • Conference Notebook • Speaker

• Badges • Official Congress Bag • Chair Cover • Desktop Displays • Conference Proceeding • Advertising - Official Catalogue

The sponsorships below are available to any company -a staff registration to the Academic Program is not included. Sponsors will have a 30% discount on the registration fees to the Academic Program: • ADVERTISING INSERTION • BANNER

ACR EDITORIAL CALENDAR 2012 issue

[Vol.15 Nº 1]

[Vol.15 Nº 2]

[Vol.15 Nº 3]

[Vol.15 Nº 4]

[Vol.15 Nº 5]

[Vol.15 Nº 6]

Close

January 6, 2012

February 10, 2012

April 20, 2012

June 15, 2012

August 10, 2012

October 5, 2012

HVAC

AC compressor market (Comparative report)

Heating: market

Central Air Conditioners

Industrial ventilation systems (comparative report)

Trends in Split and Minisplit

Indoor quality air

Comercial & industrial refrigeration

Compressor for commercial refrigeration systems (Market research)

CO2 in supermarket systems

Refrigerants for industrial refrigeration (comparative report)

Solar refrigeration: commercial and industrial

Cold chain Maintenance

Insolation

Building automation

Certified buildings in Latin America

Energy efficiency in commercial buildings

Digital control systems for hotels

Automation Protocols

Wind energy for HVAC systems

Conversion of buildings

Mechanical Systems Pro of the month

Central American and the Caribbean

Merconorte

Colombia

Mercosur

Brazil

México

Regular features

Case Study, new products and industry news

Case Study, new products and industry news

Case Study, new products and industry news

Case Study, new products and industry news

Case Study, new products and industry news

Case Study, new products and industry news

Litfocus

INDUGUIA

Expo Acaire: Bogota, Colombia

AHR: Chicago,il

Marketing features

Events

Supplier Spotlight

China International Heating, Vent. & AC: Beijin, China

China Refrigeration: Beijing, China

Friotecnologia: Caracas, Venezuela Refriamericas Medellín, Colombia

Mercofrio: Curituba, Brazil

Feria Internacional, Bogota, Colombia SIRAA: Buenos Aires, Argentina Tecnoedificios Medellín, Col AHR Mexico: Monterrey, Mexico

Plan 1 advertising options 12 MONTHS

US$ 24,054

6 ISSUES

added services Digital Magazine advertising Company Lead Generation Service Supplier Spotlight Article [ 550words + image ] US$ 4,442 profile [included value] only offered once a year in corresponding issue.

Indumedia Subscription US$ 1,300 / 12 months [ included value ] New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1,777 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ included value ] Website Sponsorship [ 120 x 90 px] us$ 1,200 / year [ included value ]

6 MONTHS

US$ 12,660

3 ISSUES

added services Digital Magazine advertising Company Lead Generation Service Supplier Spotlight Article [ 550words + image ] US$ 4,442 profile [included value] only offered once a year in corresponding issue.

Indumedia Subscription US$ 750 / 6 months [ included value ] New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1,777 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ Not included ] Website Sponsorship [ 120 x 90 px] us$ 1,200 / year [ Not included ]

2 MONTHS

US$ 4,442

1 ISSUE

added services Digital Magazine advertising Company Lead Generation Service Supplier Spotlight Article [ 550words + image ] US$ 4,442 profile [included value] only offered once a year in corresponding issue.

Indumedia Subscription US$ 750 / 6 months [ Not included ] New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1,777 / year [ Not included ] Website Sponsorship [ 120 x 90 px] us$ 1,200 / year [ Not included ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ Not included ]

Plan 2 advertising options 12 MONTHS US$ 14,436 6 ISSUES

added services Digital Magazine advertising Company Lead Generation Service Supplier Spotlight Article [ 250words + image ] US$ 2,665 profile [included value] only offered once a year in corresponding issue.

Indumedia Subscription US$ 1,300 / 12 months [ included value ] New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1,777 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ included value ] Website Sponsorship [ 120 x 90 px] us$ 1,200 / year [ Not included ]

6 MONTHS

US$ 7,596

3 ISSUES

added services Digital Magazine advertising Company Lead Generation Service Supplier Spotlight Article [ 250words + image ] US$ 2,665 profile [included value] only offered once a year in corresponding issue.

Indumedia Subscription US$ 750 / 6 months [ included value ] New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1,777 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ included value ] Website Sponsorship [ 120 x 90 px] us$ 1,200 / year [ Not included ]

2 MONTHS

US$ 2,665

1 ISSUE

added services Digital Magazine advertising Company Lead Generation Service Supplier Spotlight Article [ 250words + image ] US$ 2,665 profile [included value] only offered once a year in corresponding issue.

Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ included value ] Indumedia Subscription US$ 1,300 / 1 year [ Not included ] New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1,777 / year [ Not included ] Website Sponsorship [ 120 x 90 px] us$ 1,200 / year [ Not included ]

Plan 3 advertising options 12 MONTHS US$ 10,824 6 ISSUES

added services Digital Magazine advertising Company Lead Generation Service Indumedia Subscription US$ 750 / 6 months [ included value ] New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1,777 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ included value ] Supplier Spotlight Article [ 550words + image ] US$ 4,442 profile [Not included ] only offered once a year in corresponding issue.

Website Sponsorship [ 120 x 90 px] us$ 1,200 / year [ Not included ]

6 MONTHS

US$ 5,697

3 ISSUES

added services Digital Magazine advertising Company Lead Generation Service Indumedia Subscription US$ 750 / 6 months [ included value ] New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1,777 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ Not included ] Supplier Spotlight Article [ 550words + image ] US$ 4,442 profile [Not included ] only offered once a year in corresponding issue.

Website Sponsorship [ 120 x 90 px] us$ 1,200 / year [ Not included ]

2 MONTHS

US$ 1,999

1 ISSUE

added services Digital Magazine advertising Company Lead Generation Service Indumedia Subscription US$ 1,300 / 1 year [ included value ] New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1,777 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ Not included ] Supplier Spotlight Article [ 550words + image ] US$ 4,442 profile [Not included ] only offered once a year in corresponding issue.

Website Sponsorship [ 120 x 90 px] us$ 1,200 / year [ Not included ]

Plan 4 advertising options 12 MONTHS

US$ 9,624

6 ISSUES

added services Digital Magazine advertising Company Lead Generation Service New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1,777 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ included value ] Supplier Spotlight Article [ 550words + image ] US$ 4,442 profile [Not included ] only offered once a year in corresponding issue.

Indumedia Subscription US$ 1,300 / 1 year [ included value ] Website Sponsorship [ 120 x 90 px] us$ 1,200 / year [ Not included ]

6 MONTHS

US$ 5,064

3 ISSUES

added services Digital Magazine advertising Company Lead Generation Service New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1,777 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ included value ] Supplier Spotlight Article [ 550words + image ] US$ 4,442 profile [Not included ] only offered once a year in corresponding issue.

Indumedia Subscription US$ 1,300 / 1 year [ included value ] Website Sponsorship [ 120 x 90 px] us$ 1,200 / year [ Not included ]

2 MONTHS

US$ 1,777

1 ISSUE

added services Digital Magazine advertising Company Lead Generation Service New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 1.777 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 300 / Year [ Not included ] Supplier Spotlight Article [ 550words + image ] US$ 4,442 profile [Not included ] only offered once a year in corresponding issue.

Indumedia Subscription US$ 1,300 / 1 year [ included value ] Website Sponsorship [ 120 x 90 px] us$ 1,200 / year [ Not included ]

Extra services

ing advertis insertS

VALUE +30%

VALUE +20%

VALUE +10%

Advertising inserts

Make your company and products stand out. Ask your account manager about the different options available.

acrlatinoamerica.com - advertising options ONLY ON THE WEB

Web Portal Layout:

Web Portal Advertising [Run of Site] Monthly prices

1 month /each

6 months /each

12 months /each

Leaderboard [728 x 90 px]

US$ 555

US$ 527

US$ 501

Body [300 x 250 px]

US$ 333

US$ 316

US$ 301

Banner [468 x 60 px]

US$ 250

US$ 237

US$ 226

Footer [728 x 90 px]

US$ 222

US$ 211

US$ 200

Web sponsor [120 x 90 px]

US$ 100

US$ 95

US$ 90

Web Search Sponsor

US$ 450

US$ 428

US$ 406

Show Room Content with logo + contact information + 12 products + [maximum description 190 characters]

US$ 550

US$ 523

US$ 496

Mega Banner [550x480 px] Exclusive weekly campaign is loaded when you enter the portal, placed above the content with a duration of 5 seconds.

Price

Display Newsletter Layout: Mailed every weeks

US$ 2.500

Newsletter Advertising 4x / month Unit Prices

1 month / 1x

6 months / 24x

12 months / 48x

Banner - 1st Position[468 x 60 px]

US$ 276

US$ 262

US$ 249 US$ 212

Banner - 2 Position [468 x 60 px]

US$ 235

US$ 223

Bánner - 3-5th Position[468 x 60 px]

US$ 141

US$ 134

US$ 127

E-Sponsor [120 x 90 px]

US$ 117

US$ 111

US$ 106

nd

Extra services WEBINARS

Price

Supplier Sponsored Webinars: Supplier provides speaker & content/Publisher provides IT Platform & audience

US$ 4,000

Publisher Webinars: Publisher provides speaker & content/ Supplier participates in promotional campaign

US$ 1,500

Podcast advertising [Banner 468 x 60 px + voice introduction ] It contains an interview with experts on current industry topics. It is produced in audio format for online listening or downloading, which lasts between three to six minutes.

Price

US$ 600

INTERNET

FILE SPECIFICATIONS Format: jpg, png, gif animated Maximum size: 100Kb Please include “clicktag” and “getURL” code

MARKETING OPPORTUNITIES

SUPPLIERS´SPOTLIGHT Buy a page of advertising and receive the adjoining page FREE to spotlight your company and products. Or buy a half-page and receive the remainder of the page to describe your products and services. FREE to full-page or half-page advertisers in issue number 2.

Materials required: • Color or B&W photograph / Transparency / image file (tiff, eps, or hi-res jpg) • Up to 500 words of narrative copy (250 words for half-page ad).

• A $150 production charge will be assesed for material other than described above.

LITFOCUS: PRODUCT AND LITERATURE SHOWCASE Your product & Literature Showcase is FREE when you place your 1/4-page or larger ad in the corresponding issue.

The Litfocus Section compiles 8.5 x 6.5 cm advertisements that include: • A 4-color reproduction of your brochure, catalog, product photo, ext.

• Up to 50 words of copy that will catch your sales prospect´s inmediate attention.

ABOUT DIGITAL ADVERTISING A color proof (printed or in a .JPG file) must accompany your digital ad. supported applications: QuarkXpress, Photoshop, illustrator, freehand, CorelDraw Do not layout advertisements on display-only applications as word, porwerpoint, MS Publisher, etc. Web pages, web images or logos are not suitable for printing.

Resolution: 300 dpi saved as TIF o EPS (1200 dpi for logos / text reccomended).

Do not use any compression as LZW, GIF, or JPG on your graphics.

Color: only CMYK mode.

SPECIALITY ADVERTISING OPPORTUNITIES GATEFOLD COVER The Gatefold cover opens to reveal a two page spread advertisement.

LAMINATION / FRAMING Advertisements can be laminated or framed for presentation at industry shows or for your office.

Graphics and Fonts: Include all linked graphics and fonts (printer and screen) on a separate folder.

Do not send RGB images All black text must be 100% Black, no color combination.

ABOUT PDF Send only High Resolution PDFs. Use the adobe Distiller application to generate th PDF from the native file.

The Distiller must have this minimun settings: Compatibility with Acrobat 4.0 (Pdf 1.3).

No compression in any object.

REPRINT SERVICES We can reprint any news or feature article, product item or even you own ad message for you.

From a single sheet to multipage brochures, we´ll customize a reprint to meet your needs.

Reprints are an inexpensive way to develop high quality promotion materials. Use them for customer prospect mailings, to support show exhibitions, as a distributors / dealer support tool and as handouts.

No downsample on any image.

Embed all fonts (Be sure to include 100% of each font used).

GENERAL RATE POLICY Terms of Payment 30 day maximum, US$ dollars.

No cancellations accepted after closing for space reservations. Advertising materials due in miami, USA within 5 days after closing date.

Commission of 15% of gross billings allowed to recognized advertising agencies.

On contracts not completed, earned rate will apply.

Order accepted subject to change in rates on notice from publisher. Advertisers may cancel or amend schedule at the time that rate revision becomes effective without incurring short rate adjustment provided contract rate has been earned up to date of cancellation.

Max Jaramillo President Manuela Jaramillo Vice president Sebastian Fernandez, VP Sales and Operations Ana Maria Restrepo, Editor-in-Chief Fabio Franco, Production Manager Albeiro Cortés, Circulation Manager

LATIN PRESS, INC USA +1 [305] 285 3133 Mexico +52 [55] 4170 8330 COLOMBIA +57 [1] 381 9215 ARGENTINA: +54 [11] 5917 5403

USA 2455 sw 27th Avenue, Suite 200 Miami, FL 33145, USA Tel: +1 [305] 285 3133 Mexico Circuito Museos Poniente No. 29, Dpto 101 Col. bellavista satélite 54054 Tlalnepantla, Edo de México Tel: +52 [55] 4170 8330

COLOMBIA Apartado Postal 67-252 Medellín, Colombia Tel +57 [4] 448 8864 EUROPE 23-C-10, Avenue de la Liberté F-59290 Wasquehal, France Tel: +33 [0] 3 2098 1710