MEDIAKIT MARI 2011

www.maripapel.com Specialized media for the paper, tissue and corrugated board industries in Latin America

Promote yourself in Latin America's leading paper, tissue and corrugated board specialized media.

MARI PAPEL has managed to establish itself as the most trustworthy source of information in the Latin American paper, tissue and corrugated board markets.

Your marketing plan cannot afford to miss a captive audience of over 4,000 subscribers made up of: Business owners.

Sales & marketing executives.

Administrative managers.

Production technicians.

Engineers, researchers and developers.

Quality control experts.

Our readers are: Paper, tissue and corrugated board manufacturers.

Corrugated sheets manufacturers.

Industry consultants.

Paperboard converters.

Manufacturing dealers and distributors.

Our highly segmentated audience ensures an effective reach for your message.

88%

keep the magazine as reference material.

83%

have the authority to recommend, specify or purchase products and/or services.

64%

have at one time or another used the publication to contact a supplier.

“CORRUGATED REPLACEMENTS HAS BEEN ADVERTISING IN MARI PAPER & CORRUGATED FOR MANY YEARS. WE HAVE BEEN SATISFIED WITH THE COVERAGE AND THE FEEDBACK WE RECEIVE. THE STAFF IS ALWAYS VERY Barbara Gagne EFFICIENT AND HELPFUL” Corrugated Replacements

Total qualified circulation of 4,105 subscribers * MARI PAPEL is produced 4 times a year.

39,6%

Argentina, Brazil, Bolivia y Chile

17,7% Mexico

16,2%

Venezuela, Ecuador, Peru, Paraguay, Uruguay

15,6% Colombia

10,6% * Total qualified circulation up to December 2009.

Central America and the Caribbean

Print magazines, websites, podcasts & video converge in Mari’s advertising proposals, multiplying the effectiveness of your message.

“AS A MEMBER OF THE CORRUGATING INDUSTRY, I CONSIDER MARI PAPEL MAGAZINE CONTENTS ARE QUITE USEFUL AND INTERESTING. I THINK THE BEST THING IN THE MAGAZINE ARE TECHNICAL PAPERS”: Horacio Hipólito Díaz Tourem Urukor S.A.

Industry TARGET segments 34,3%

Paper, tissue and corrugated board manufacturer

33,2%

Corrugated board manufacturer / converter

17,6%

Industry supplier

7,7%

Paper, tissue and corrugated board converter

3,2%

Consultants

2,2%

Paperboard and corrugated packaging plants

1,5%

Research/educational institutions and trade associations

Source: IVC - Institute of Circulation Verification (december 2009)

Recommended products … most likely to be sourced by our average reader.

42%

Pumps

26%

Flexo [folder-gluer] printers

37%

Used machinery (buy and sale)

25%

Felts, canvases, fabrics – wet end

36%

Knives

25%

Felts, canvases, fabrics – dry end

36%

Chemicals

25%

Adhesive tape

33%

Paper - liner / medium

25%

Anilox rolls

31%

Starches

25%

Bobinadoras

28%

Inks

25%

Corrugating rolls

27%

Drives

23%

Cylinders

27%

Instruments

21%

Belts

26%

Valves, gaskets, couplings and joints

20%

Machinery – complete corrugating machines

61 percent of our readers visit our advertisers’ websites looking for information about their products.

The media most often consumed MAri Papel’s readers surf the internet, but more often read specialized magazines to keep up to date.

Specialized magazines

Specialized websites

30%

Always

40%

Always

46%

Often

48%

Often

19%

Occasionally

11%

Occasionally

3%

Seldom

2%

Seldom

2%

Never

0%

Never

Reach 11,799 total readership * As per number of readers per single copy issue of MARI PAPEL. 3 readers 2 readers 5 readers or more 1 reader 4 readers

26% 24% 23% 16% 11%

* This information is an estimate based on the number of individual copies read over the total number of audited readers, as indicated by respondents.

Source for all data: 2009 MARI PAPEL annual report.

www.maripapel.com

The leading Spanish language website on the paper, tissue and corrugated board industries.

MARI “FEATURE STORIES ARE EXCELLENT AND DELIVER A QUITE ACCURATE COVERAGE OF THE PAPER & CORRUGATED BOARD INDUSTRY GENERAL OUTLOOK IN LATIN AMERIA. IT IS A SPANISH LANGUAGE MEDIA HELPING US TO BE UP TO DATE WITH INDUSTRY ISSUES”: Lic. Daniel J. Heymann Instructor of CAFCCO

49% of MARI PAPEL’s subscribers devote between 30 y 60 minutes to reading their contents.

94% of respondents qualify those contents positively: Newsletters

Info-podcasts

Editorial content

11%

11%

21% Excellent

Excellent

Excellent

42% Very good

36% Very good

55% Very good

40% Good

43% Good

23% Good

6%

9%

1%

Poor

Poor

Source for all data: 2009 Mari Papel annual report.

Poor

With Mari Papel, advertisers keep a continual interaction with their customers and suppliers through our diverse display opportunities.

www.induguia.com The suppliers´ guide for Latin America.

Make effective contacts.

Find the best offers from the market.

The printed edition is published and distributed every end of the year.

www.induleads.com The lead generation engine.

Induleads will help you find customers. Thousands of buyers visit every month to find qualified suppliers for their purchases. Register now and get all the information you need to generate effective sales.

Issue:

Spring 2011 [Vol. 24 Nº 1]

Summer 2011 [Vol. 24 Nº 2]

Fall 2011 [Vol. 24 Nº 3]

Winter 2011 [Vol. 24 Nº 4]

Close:

February 18, 2011

April 15, 2011

July 15, 2011

September 30, 2011

Pulp & Paper techniques

Pollution control & effluent treatment

Save energy & water technologies

Tissue technology automation / machine clothing, pumps valves

Top 50 Pulp & Paper Manufacturers

Pulp & paper technologies

Tissue converting machinery

Pulping & bleaching machinery

Adhesives, inks and covered papers

Top 50 Pulp & Paper Manufacturers

Market research

Tissue Latin American overview

Pulp

Writing & printing papers

Top 50 Pulp & Paper Manufacturers

Pulp & Paper pro of the month

Merconorte

Mercosur

Central America & the Caribbean

Brazil

Corrugated techniques & technologies

Microcorrugated

Boxes, fruit packaging

Top 30: Corrugated

Cardboard, folder

Corrugated machinery

Printing: Flexo inks & anilox rolls

Wet end machinery

Top 30: Corrugated

Dry end machinery

Market research

Adhesives

Fiber recycling

Top 30: Corrugated

Die cutters, folder glues, stackers

Corrugated pro of the month

Merconorte

Mercosur

Central America & the Caribbean

Brazil

Regular features

Case Studies & New Products, Industry News

Case Studies & New Products, Industry News

Case Studies & New Products, Industry News

Case Studies & New Products, Industry News

Marketing features

Litfocus

Supplier Spotlight

Events

Sino Corrugated: SHANGHAI, China

AICC Mexico Mexico DF, Mexico

Expo ABTCP Sao Paulo, Brazil

Tissue World AmérIcas, NICE, FRANCE

PaperCon Covington, KY. USA

ACCCSA Ecuador

CorrExpo USA

Expoacotepac: Cali, Colombia

CPP: CHICAGO, IL

Graphics of the Americas: ORLANDO, FL

INDUGUIA

12 MONTHS US$ 15.024

60.000 IMPRESSIONS

ADDED SERVICES

4 ISSUES

FULL PAGE

Digital Magazine Advertising Company Lead Generation Service Supplier Spotlight Article [ 550 words + image ] US$ 4.442 profile [ included value ]

FULL PAGE

FULL PAGE

Only offered once a year in corresponding issue.

New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 4.200 / year [ included value ] Website Sponsorship [ 120 x 90 px ] US$ 1.200 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 250 / year [ included value ]

FULL PAGE

6 MONTHS US$ 7.905

30.000 IMPRESSIONS

ADDED SERVICES

2 ISSUES Digital Magazine Advertising Company Lead Generation Service Supplier Spotlight Article [ 550 words + image ] US$ 4.442 profile [ included value ]

FULL PAGE

Only offered once a year in corresponding issue.

New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 4.200 / year [ included value ] Website Sponsorship [ 120 x 90 px ] US$ 1.200 / year [ Not included ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 250 / year [ Not included ]

FULL PAGE

3 MONTHS US$ 2.774 1 ISSUE

15.000 IMPRESSIONS

ADDED SERVICES Digital Magazine Advertising Company Lead Generation Service Supplier Spotlight Article [ 550 words + image ] US$ 4.442 profile [ included value ]

FULL PAGE

Only offered once a year in corresponding issue.

New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 4.200 / year [ Not included ] Website Sponsorship [ 120 x 90 px ] US$ 1.200 / year [ Not included ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 250 / year [ Not included ]

12 MONTHS US$ 9.012

60.000 IMPRESSIONS

ADDED SERVICES

4 ISSUES Digital Magazine Advertising Company Lead Generation Service Supplier Spotlight Article [ 550 words + image ] US$ 4.442 profile [ included value ]

HALF PAGE

HALF PAGE

HALF PAGE

HALF PAGE

6 MONTHS US$ 4.743

Only offered once a year in corresponding issue.

New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 4.200 / year [ included value ] Website Sponsorship [ 120 x 90 px ] US$ 1.200 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 250 / year [ included value ]

30.000 IMPRESSIONS

ADDED SERVICES

2 ISSUES Digital Magazine Advertising Company Lead Generation Service Supplier Spotlight Article [ 550 words + image ] US$ 4.442 profile [ included value ]

HALF PAGE

Only offered once a year in corresponding issue.

New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 4.200 / year [ included value ] Website Sponsorship [ 120 x 90 px ] US$ 1.200 / year [ Not included ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 250 / year [ Not included ]

HALF PAGE

3 MONTHS US$ 1.664 1 ISSUE

15.000 IMPRESSIONS

ADDED SERVICES Digital Magazine Advertising Company Lead Generation Service Supplier Spotlight Article [ 550 words + image ] US$ 4.442 profile [ included value ] Only offered once a year in corresponding issue.

HALF PAGE

New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 4.200 / year [ Not included ] Website Sponsorship [ 120 x 90 px ] US$ 1.200 / year [ Not included ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 250 / year [ Not included ]

12 MONTHS US$ 6.762

60.000 IMPRESSIONS

4 ISSUES THIRD PAGE

THIRD PAGE

THIRD PAGE

THIRD PAGE

ADDED SERVICES Digital Magazine Advertising Company Lead Generation Service New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 4.200 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 250 / year [ included value ] Supplier Spotlight Article [ 550 words + image ] US$ 4.442 profile [ Not included ] Only offered once a year in corresponding issue.

Website Sponsorship [ 120 x 90 px ] US$ 1.200 / year [ Not included ]

6 MONTHS US$ 3.558

30.000 IMPRESSIONS

2 ISSUES

ADDED SERVICES Digital Magazine Advertising Company Lead Generation Service New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 4.200 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 250 / year [ Not included ] Supplier Spotlight Article [ 550 words + image ] US$ 4.442 profile [ Not included ]

THIRD PAGE

THIRD PAGE

Only offered once a year in corresponding issue.

Website Sponsorship [ 120 x 90 px ] US$ 1.200 / year [ Not included ]

3 MONTHS US$ 1.248 1 ISSUE

THIRD PAGE

15.000 IMPRESSIONS

ADDED SERVICES Digital Magazine Advertising Company Lead Generation Service New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 4.200 / year [ Not included ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 250 / year [ Not included ] Supplier Spotlight Article [ 550 words + image ] US$ 4.442 profile [ Not included ] Only offered once a year in corresponding issue.

Website Sponsorship [ 120 x 90 px ] US$ 1.200 / year [ Not included ]

12 MONTHS US$ 6.006

60.000 IMPRESSIONS

ADDED SERVICES

4 ISSUES FOURTH PAGE

FOURTH PAGE

FOURTH PAGE

FOURTH PAGE

Digital Magazine Advertising Company Lead Generation Service New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 4.200 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 250 / year [ included value ] Supplier Spotlight Article [ 550 words + image ] US$ 4.442 profile [ Not included ] Only offered once a year in corresponding issue.

Website Sponsorship [ 120 x 90 px ] US$ 1.200 / year [ Not included ]

6 MONTHS US$ 3.162

30.000 IMPRESSIONS

ADDED SERVICES

2 ISSUES Digital Magazine Advertising Company Lead Generation Service New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 4.200 / year [ included value ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 250 / year [ Not included ] Supplier Spotlight Article [ 550 words + image ] US$ 4.442 profile [ Not included ]

FOURTH PAGE

FOURTH PAGE

Only offered once a year in corresponding issue.

Website Sponsorship [ 120 x 90 px ] US$ 1.200 / year [ Not included ]

3 MONTHS US$ 1.110 1 ISSUE

FOURTH PAGE

15.000 IMPRESSIONS

ADDED SERVICES Digital Magazine Advertising Company Lead Generation Service New Product Publication [ 1x / month ] + [ 50 words + image ] US$ 4.200 / year [ Not included ] Buyers Guide Logo [ 100 x 60 px / no animation ] US$ 250 / year [ Not included ] Supplier Spotlight Article [ 550 words + image ] US$ 4.442 profile [ Not included ] Only offered once a year in corresponding issue.

Website Sponsorship [ 120 x 90 px ] US$ 1.200 / year [ Not included ]

EXTRA SERVICES BACK COVER

COVER

INSIDE FRONT COVER

VALUE +30%

LAST PAGE

PAGE 3

VALUE +20%

Newsletter Advertising

[ 2x / month ] + [ 468 x 60 px banner ]

Podcast Advertising

[ 6x / year ] + [ Voice Lead-in ] + [ 468 x 60 ]

Webinar Sponsorship

[ Voice Lead-in ] + [ 468 x 60 ]

INSIDE BACK COVER

VALUE +10%

12 MONTHS

6 MONTHS

2 MONTHS

US$ 7.200

US$ 4.200

US$ 1.600

US$ 3.000

US$ 1.650

US$ 600

per request

per request

per request

ONLY WEB 12 MONTHS

60.000 IMPRESSIONS

6 MONTHS

30.000 IMPRESSIONS

3 MONTHS

15.000 IMPRESSIONS

ADDITIONAL NOTES: 15 seconds animation includes multiple loops.

No retainer fee.

Web only prices are net.

ABOUT DIGITAL ADVERTISING

ABOUT PDF

GENERAL RATE POLICY

A color proof (printed or in a .JPG file) must accompany your digital ad.

Send only High Resolution PDFs.

Terms of Payment: 30 day maximum, $ US dollars.

Supported Applications: QuarkXpress, Photoshop, Illustrator, Freehand, CorelDraw.

Use the Adobe Distiller application to generate the PDF from the native file.

No cancellations accepted after closing for space reservations. Advertising materials due in Miami, USA within 5 days after closing date.

Do not layout advertisements on display-only applications as Word, PowerPoint, MS Publisher, etc. Web pages, web images or logos are not suitable for printing.

Resolution: 300 dpi saved as TIF or EPS (1200 dpi for logos/text reccomended).

Do not use any compression as LZW, GIF or JPG on your graphics.

Color: only CMYK mode.

Graphics and Fonts: Include all linked graphics and Fonts (printer and screen) on a separate folder.

Do not send RGB images.

All black text must be 100% black, no color combination.

The Distiller must have this minimum settings: Compatibility with Acrobat 4.0 (Pdf 1.3).

Commission of 15% of gross billings allowed to recognized advertising agencies.

No compression in any object.

On contracts not completed, earned rate will apply.

No downsample on any image.

Order accepted subject to change in rates on notice from publisher. Advertisers may cancel or amend schedule at the time that rate revision becomes effective without incurring short rate adjustment provided contract rate has been earned up to date of cancellation.

Embed all fonts (Be sure to include 100% of each font used).

MARKETING OPPORTUNITIES SUPPLIERS’ SPOTLIGHT Buy a page of advertising and receive the adjoining page FREE to spotlight your company and products. Or, buy a half-page and receive the remainder of the page to describe your products and services. FREE to full-page or half-page advertisers in March/April issue.

Materials required:

• Color or B&W photograph / transparency / image file (tiff, eps, or hi-res jpg) • Up to 500 words of narrative copy (250 words for half-page ad).

• A $150 production charge will be assessed for material other than described above.

LITFOCUS: PRODUCT AND LITERATURE SHOWCASE Your Product & Literature Showcase is FREE when you place your 1/4-page or larger ad in the same issue, or when you sign up for a half year program of 1/4-page or larger ads.

The Litfocus Section compiles 8.5 x 6.5 cm advertisements that include: • A 4-color reproduction of your brochure, catalog, product photo, ext.

• Up to 50 words of copy that will catch your sales prospect's immediate attention.

SPECIALTY ADVERTISING OPPORTUNITIES GATEFOLD COVER The Gatefold cover opens to reveal a two page spread advertisement.

LAMINATION / FRAMING Advertisements can be laminated or framed for presentation at industry shows or for your office.

INDUGUIA

REPRINT SERVICES

Make your marketing dollars work for you: • Section Tab Ads • Display Ads • Highlights w/ logo (both print & web edition)

We can reprint any news or feature article, product item or even you own ad message for you. From a single sheet to multipage brochures, we'll customize a reprint to meet your needs.

All advertisers receive: • Unlimited free boldface listings • Quick reference to product listings COMPANY DIRECTORY An alphabetical listing of manufacturers, supplier and services/consultants by company name.

PRODUCT DIRECTORY An alphabetical listing of product categories containing supplier's names and phone numbers. Your free company listing includes tel/fax numbers, webpage listings at no additional cost.

Reprints are an inexpensive way to develop high quality promotion materials. Use them for customer prospect mailings, to support show exhibitions, as a distributor/dealer support tool and as handouts.

LATIN PRESS, INC. USA: +1 [305] 285 31 33

Max Jaramillo, President Manuela Jaramillo, Vice President

MEXICO: +52 [55] 5018 11 65

Sebastián Fernández, Sales Director

COLOMBIA: +57 [1] 381 92 15

Julián Arcila, Editor-in-chief

ARGENTINA: +54 [11] 5917 5403

Fabio Franco, Production Manager Albeiro Cortés, Circulation Manager

USA 2455 SW 27th Avenue, Suite 200 Miami, FL 33145, USA Tel: +1 [305] 285 31 33 MEXICO Circuito Museos Poniente No. 29, Dpto. 101 Col. Bellavista Satélite 54054 Tlalnepantla, Edo de México Tel: +52 [55] 5018 1165

COLOMBIA Apartado Postal 67-252 Medellín, Colombia Tel +57 [4] 248 14 05 EUROPE 23-C-10, Avenue de la Liberté F-59290 Wasquehal, France Tel: +33 [0] 3 2098 1710