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BUSINESS PUBLICATION CIRCULATION AUDIT FOR THE 6 MONTH PERIOD ENDED MAY/JUNE 2013

Latin Press Inc. 2455 SW 27 th Ave. Suite 200 Miami, FL 33145 Tel. No. : 305 285-3133 Fax. No.: 305 285-3134

Av. de Mayo 1370 - 1° Piso - (1362) Buenos Aires - Argentina Teléfono: (54-11) 4383-6293 / 7305 / 4381-8448 / Fax: (54-11) 4383-6293 www.ivc.org.ar

Official publication of: None Established: 1996 Issues per year: 6 www.latinpressinc.com www.inpralatina.com

IVC is a non-profit organization, established the 19th of December 1946 by Argentina’s principal media firms, advertising agencies, and advertising clients to control, certify and promote the use of audited circulation data.

FIELD SERVED INPRA LATINA serves coating formulators and manufacturers, corrosion control specialists, surface protection and industrial coating contractors, paint finishing professionals as well as distributors and representatives.

The use of audited circulation numbers permits advertisers and agencies to gain a clearer picture of the media’s readers and their geographic distribution throughout Latin America and thereby determine if those subscribers constitute an effective target audience.

DEFINITION OF RECIPIENT QUALIFICATION Qualified recipients are owners, executives, management, chemicals engineers and staff personnel in paints, coatings and corrosion control specification, product management, engineering and technology, research and development, quality control and sales and marketing as well as other titled and non-titled personnel including company copies.

1. AVERAGE QUALIFIED CIRCULATION BREAKOUT FOR PERIOD

Total Qualified

QUALIFIED CIRCULATION

Qualified Non-Paid

Qualified

Copies

Percent

Copies

Percent

Copies

Percent

Individual___________________________

7.189

100

7.189

100

N/A

N/A

Sponsored Individually Addressed_ ______

-

-

-

-

-

-

Membership Benefit___________________

-

-

-

-

-

-

Multi-copies Same Addressee___________

-

-

-

-

-

-

Single Copy Sales____________________

-

-

-

-

-

-

7.189

100

7.189

100

-

-

According to point 11__________________

2.881

-

2.881

-

-

-

TOTAL

10.070

-

10.070

-

-

-

TOTAL QUALIFIED CIRCULATION

OTHER FORMS CIRCULATION

2. QUALIFIED CIRCULATION BY ISSUES WITH REMOVALS AND ADDITIONS FOR PERIOD Qualified Non-Paid

Qualified Paid

Total Qualified

January/February_ ___________________

7.183

N/A

7.183

March/April_ ________________________

7.183

N/A

7.183

May/June___________________________

7.200

N/A

7.200

1

Inpra Latina / May/June 2013

Issue 2013


3a. BUSINESS/OCCUPATIONAL BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY/JUNE 2013 The variation of this edition in relation to the average of the two informed editions in item 2 is 0,24%; 17 copies

TOTAL

PERCENT

General

Production

Technical Purchasing

Product

Sales &

Research

QUALIFIED

OF

Manage-

Manage-

Manage-

Manage-

Manage-

Marketing

Develop-

TOTAL

ment

ment

ment

ment

ment

Mgement.

ment

(A)

(B)

(C)

(D)

(E)

(F)

(G)

BUSINESS/INDUSTRY

Main-

Chemical

tenance

Others

(H)

(I)

(J)

1.Coating Formulation /Manufacturing

3.874

53,81

414

467

465

43

973

892

413

73

26

108

1.160

16,11

405

522

96

4

10

27

12

9

35

40

600

8,33

257

42

99

10

31

52

25

17

19

48

1.432

19,89

617

110

146

24

30

295

57

44

8

101

134

1,86

29

45

16

1

1

6

13

4

1

18

7.200

100

1.722

1.186

822

82

1.045

1.272

520

147

89

315

2.Surface Protection / Corrosion Control 3.Paint & Powder Finishing 4.Industrial Supplier 5.R & D/Educational Association TOTAL QUALIFIED CIRCULATION

PERCENT

100

23,92

16,47

11,42

1,14

14,51

17,67

7,22

2,04

1,24

4,38

3b. QUALIFICATION SOURCE BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY/JUNE 2013 QUALIFICATION SOURCE Qualification Within I. TOTAL - Personal direct request from the recipient

1 year

2 years

3 years 1.552

Qualified Non-Paid

Total Paid

Qualified

Percent

2.845

876

5.273

5.273

73,24

Written a.

203

35

47

285

3,96

Telecommunication b.

626

20

4

650

9,03

2.016

821

1.501

4.338

60,25

TOTAL - Request from recipient´s company: II.

-

-

-

-

-

-

-

Written a.

-

-

-

-

-

-

-

Telecommunication b.

-

-

-

-

-

-

-

Electronic c.

-

-

-

-

-

-

-

TOTAL - Membership benefit: III.

-

-

-

-

-

-

-

Individual a.

-

-

-

-

-

-

-

Organizational b.

-

-

-

-

-

-

-

TOTAL - Communication from recipient or recipient´s company (other than request): IV.

-

-

-

-

-

-

-

Written a.

-

-

-

-

-

-

-

Telecommunication b.

-

-

-

-

-

-

-

Electronic c.

-

-

-

-

-

-

-

1.059

868

0

1.927

1.927

26,76

Electronic c.

TOTAL - Sources other than above (listedy alphabetically) V. Association rosters and directories

14

Business directories

77

88 857

11,90

Independent field reports

-

-

-

-

-

-

-

Licensees - National, State or Local Government

-

-

-

-

-

-

-

968

-

-

-

-

968

13,44

-

-

-

-

Manufacturer´s, distributor´s and wholesaler´s lists Other sources

780

-

-

-

TOTAL - Single Copy Sales - - - - - VI.

-

-

3.904 1.744 1.552 7.200 - TOTAL QUALIFIED CIRCULATION

7.200

100

100

100

PERCENT

54,22

2

24,22

21,56

100

-


3c. QUALIFIED CIRCULATION BY MAILING ADDRESS. ISSUE: MAY/JUNE 2013

Qualified MAILING ADDRESS

Qualified

Total

Percent

Non-Paid

Paid

Qualified

6.035

N/A

6.035

94,76

245

N/A

245

3,85

89

N/A

89

1,40

Companies´names only

-

N/A

-

-

Multiple-Copy Same Addressee copies

-

-

-

-

Single Copy Sales

-

-

-

-

6.369

-

6.369

100

Percent

Individuals by name and title and/or function Individuals by name only Titles or functions only

TOTAL QUALIFIED CIRCULATION

4.GEOGRAPHICAL BREAKOUT OF QUALIFIE CIRCULATION FOR ISSUE OF MAY/JUNE 2013 COUNTRY

Qualified

Qualified

Total

Non-Paid

Paid

Qualified

NORTH AMERICA United States of America

253

-

253

3,51

3381

-

3.381

46,96

3.634

-

3.634

50,47

Lesser Antilles

-

-

-

-

Cuba

-

-

-

-

Puerto Rico

-

-

-

-

17

-

17

0,24

17

-

17

0,24

Mexico

Subtotal

CARIBBEAN

Dominican Republic

Subtotal

CENTRAL AMERICA Costa Rica

36

-

36

0,50

El Salvador

12

-

12

0,17

Guatemala

30

-

30

0,42

Honduras

4

-

4

0,06

Nicaragua

2

-

2

0,03

Panama

8

-

8

0,11

92

-

92

1,28

Subtotal

SOUTH AMERICA Argentina

316

-

316

4,39

Bolivia

17

-

17

0,24

Brasil

112

-

112

1,56

Chile

204

-

204

2,83

2.030

-

2.030

28,19

114

-

114

1,58

9

-

9

0,13

440

-

440

6,11

20

-

20

0,28

Colombia Ecuador Paraguay Peru Uruguay Venezuela

Subtotal

TOTAL QUALIFIED CIRCULATION

195

-

195

2,71

3.457

-

3.457

48.01

7.200

-

7.200

100

Inpra Latina / May/June 2013

3


9. FIVE CALENDAR YEAR ANALYSIS: AVERAGE ANNUAL VERIFIED QUALIFIED CIRCULATION AND CURRENT AUDITED CIRCULATION STATEMENTS Audited Data

2009

2010

2011

2012

2013

Total Audit Average Qualified

7.623

8.000

7.534

8.000

7.189

Qualified Non-Paid

7.623

8.000

7.534

8.000

7.189

Qualified Paid

N/A

N/A

N/A

N/A

N/A

Post Expire Copies included in Paid Circulation

-

-

-

-

-

Average Annual Order Price

N/A

N/A

N/A

N/A

N/A

11. ADDITIONAL DATA: AVERAGE NON-QUALIFIED CIRCULATION NON-QUALIFIED

Copies

Copies

Not included Elsewhere Other Paid Circulation

-

N/A

Advertisers and Agencies

-

100

Rotated or Ocassional

-

26

Allocated for trade Shows and Conventions

-

-

1.305

1.305

Editing

-

-

ANDINA PAINT

Semester

150

-

EURO COATING

350

-

ANAFAPYT

150

-

LATINOAMERICA COATING SHOW

800

1.450

-

-

TOTAL

2.881

All Others

CERTIFICATE OF VERIFICATION 1. PROCEDURE According to the rules of the Instituto Verificador de Circulaciones, we have examined through accepted accounting procedures the Publisher’s circulation data corresponding to INPRA LATINA Magazine. 2. AUDIT REPORT As a result of the verification of the analysed concepts and period, we certify the previous circulation figures.

Instituto Verificador de Circulaciones IFABC Membership ( www.ifabc.org)

4

INPRA CIRCULATION 06/2013  

INPRA CIRCULATION 06/2013

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